// intel / ai_drift

How AI describes marketing vendors

Every week we ask Gemini and Perplexity what they know about each vendor in our directory, then compare their answers against the verified facts on every vendor page. Below: who's invisible to AI, whose AI descriptions contradict reality, and who's winning the answer box.

487 audited responses · refreshed weekly

$ hallucination_leaders

Vendors whose AI descriptions contain the most contradictions to their verified profile.

  • Writer
    Enterprise Content Platform · 12 responses · last 8 days ago
    12
    hallucinations
  • Omneky
    Creative Generation · 12 responses · last 8 days ago
    7
    hallucinations
  • Hightouch AI Decisioning
    Warehouse-Native AI · 12 responses · last 8 days ago
    7
    hallucinations
  • Lavender
    Sales Enablement · 9 responses · last 8 days ago
    6
    hallucinations
  • Runway
    Video Generation · 9 responses · last 8 days ago
    5
    hallucinations
  • Artisan
    AI SDR · 12 responses · last 1 day ago
    4
    hallucinations
  • Writesonic
    Content Generation · 12 responses · last 1 day ago
    3
    hallucinations
  • 11x
    AI SDR · 12 responses · last 1 day ago
    3
    hallucinations
  • Typeface
    Enterprise Content Platform · 12 responses · last 1 day ago
    3
    hallucinations
  • Decagon
    Conversational AI · 12 responses · last 1 day ago
    2
    hallucinations

$ invisible_to_ai

Vendors that AI assistants don't recommend even when asked about their category.

No data yet. The first weekly audit will populate this.

$ ai_answer_winners

Vendors most consistently surfaced by AI assistants.

  • Writesonic
    Content Generation · 12 responses · last 1 day ago
    100%
    visibility
  • Artisan
    AI SDR · 12 responses · last 1 day ago
    100%
    visibility
  • Persado
    Message Optimization · 12 responses · last 1 day ago
    100%
    visibility
  • Attentive
    SMS Marketing · 12 responses · last 1 day ago
    100%
    visibility
  • Surfer SEO
    SEO Content Optimization · 12 responses · last 1 day ago
    100%
    visibility
  • ElevenLabs
    Voice AI · 12 responses · last 1 day ago
    100%
    visibility
  • Canva Magic Studio
    Creative Generation · 12 responses · last 1 day ago
    100%
    visibility
  • Clay
    Data Enrichment · 12 responses · last 1 day ago
    100%
    visibility
  • 11x
    AI SDR · 12 responses · last 1 day ago
    100%
    visibility
  • Adobe Firefly
    Creative Generation · 9 responses · last 8 days ago
    100%
    visibility