// intel / ai_drift

How AI describes marketing vendors

Every week we ask Gemini and Perplexity what they know about each vendor in our directory, then compare their answers against the verified facts on every vendor page. Below: who's invisible to AI, whose AI descriptions contradict reality, and who's winning the answer box.

500 audited responses · refreshed weekly

$ hallucination_leaders

Vendors whose AI descriptions contain the most contradictions to their verified profile.

  • Omneky
    Creative Generation · 9 responses · last 7 days ago
    10
    hallucinations
  • Writer
    Enterprise Content Platform · 9 responses · last 7 days ago
    7
    hallucinations
  • Hightouch AI Decisioning
    Warehouse-Native AI · 12 responses · last today
    6
    hallucinations
  • Frase
    SEO Content Optimization · 12 responses · last today
    6
    hallucinations
  • Relevance AI
    AI Workflow Builder · 9 responses · last 7 days ago
    5
    hallucinations
  • Lavender
    Sales Enablement · 12 responses · last today
    4
    hallucinations
  • Mutiny
    Personalization · 12 responses · last today
    4
    hallucinations
  • 11x
    AI SDR · 9 responses · last 7 days ago
    4
    hallucinations
  • Runway
    Video Generation · 12 responses · last today
    3
    hallucinations
  • Surfer SEO
    SEO Content Optimization · 12 responses · last 7 days ago
    3
    hallucinations

$ invisible_to_ai

Vendors that AI assistants don't recommend even when asked about their category.

No data yet. The first weekly audit will populate this.

$ ai_answer_winners

Vendors most consistently surfaced by AI assistants.

  • Frase
    SEO Content Optimization · 12 responses · last today
    100%
    visibility
  • Adobe Firefly
    Creative Generation · 12 responses · last today
    100%
    visibility
  • Runway
    Video Generation · 12 responses · last today
    100%
    visibility
  • Attentive
    SMS Marketing · 12 responses · last today
    100%
    visibility
  • Surfer SEO
    SEO Content Optimization · 12 responses · last 7 days ago
    100%
    visibility
  • ElevenLabs
    Voice AI · 12 responses · last 7 days ago
    100%
    visibility
  • Braze
    Cross-Channel Decisioning · 12 responses · last 7 days ago
    100%
    visibility
  • Clay
    Data Enrichment · 9 responses · last 7 days ago
    100%
    visibility
  • Heygen
    Video Generation · 12 responses · last today
    92%
    visibility
  • Artisan
    AI SDR · 12 responses · last today
    92%
    visibility