← back to matrix
// under_the_hood

Mutiny

Personalization

mutinyhq.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
35
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
19
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Mutiny team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Semi-Autonomous

Acts within guardrails; human reviews outputs.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
8 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. security8 days ago
    bb5951af344216e1c41d42cd
    src: Security Pageview source ↗
  2. privacy_policy8 days ago
    b2cf3d38f0573756f5e855d8
    src: Privacy Policyview source ↗
  3. pricing15 days ago
    de1bfc07becf23e649a28645
    src: Pricing Pageview source ↗
  4. security19 days ago
    5f6cab44a5c5bb5951af3442
    src: Security Pageview source ↗
  5. vendor_site21 days ago
    f22c85d00f95d1e9bc8f606b
    src: Vendor Siteview source ↗
  6. release_notes23 days ago
    5f6cab44a5c5bb5951af3442
    src: Release Notesview source ↗
  7. vendor_site23 days ago
    ebe15eb7c12ef22c85d00f95
    src: Vendor Siteview source ↗
  8. pricing1 mo ago
    23e649a28645Mutiny: 1 price change: Enterprise · 3 feature updates
    src: Pricing Pageview source ↗
  9. vendor_site1 mo ago
    4ead4b3907cbebe15eb7c12e
    src: Vendor Siteview source ↗
  10. vendor_site1 mo ago
    c718332a954f4ead4b3907cb
    src: Vendor Siteview source ↗
  11. pricing1 mo ago
    0f835441f3dfde1bfc07becf
    src: Pricing Pageview source ↗
  12. vendor_site1 mo ago
    4ead4b3907cbc718332a954f
    src: Vendor Siteview source ↗
  13. privacy_policy1 mo ago
    1105a5fb3787b2cf3d38f057
    src: Privacy Policyview source ↗
  14. vendor_site1 mo ago
    c801a29d8e614ead4b3907cb
    src: Vendor Siteview source ↗
  15. release_notes1 mo ago
    16e1c41d42cd5f6cab44a5c5
    src: Release Notesview source ↗
  16. pricing1 mo ago
    b2e5fe2e7e410f835441f3df
    src: Pricing Pageview source ↗
  17. security1 mo ago
    965af236772f5f6cab44a5c5
    src: Security Pageview source ↗
  18. privacy_policy1 mo ago
    1a4b775b08921105a5fb3787
    src: Privacy Policyview source ↗
  19. release_notes1 mo ago
    965af236772f16e1c41d42cd
    src: Release Notesview source ↗
  20. vendor_site1 mo ago
    e502f68decd7c801a29d8e61
    src: Vendor Siteview source ↗
  21. pricing1 mo ago
    fd797e17bc62b2e5fe2e7e41
    src: Pricing Pageview source ↗
  22. vendor_site1 mo ago
    45573d378ecee502f68decd7
    src: Vendor Siteview source ↗
  23. pricing1 mo ago
    fd797e17bc62Mutiny: 1 price change: Enterprise · 3 feature updates
    src: Pricing Pageview source ↗
  24. vendor_site1 mo ago
    8781809bc52845573d378ece
    src: Vendor Siteview source ↗
  25. pricing1 mo ago
    a20a687954d5fd797e17bc62
    src: Pricing Pageview source ↗
  26. vendor_site1 mo ago
    afd779777e248781809bc528
    src: Vendor Siteview source ↗
  27. vendor_site2 mo ago
    0b0fc5c4b3a2afd779777e24
    src: Vendor Siteview source ↗
  28. vendor_site2 mo ago
    04ab34939bb80b0fc5c4b3a2
    src: Vendor Siteview source ↗
  29. vendor_site2 mo ago
    7e4d143b95f204ab34939bb8
    src: Vendor Siteview source ↗
  30. vendor_site2 mo ago
    fafbd8c924667e4d143b95f2
    src: Vendor Siteview source ↗
  31. vendor_site2 mo ago
    ab08607cf147fafbd8c92466
    src: Vendor Siteview source ↗
  32. privacy_policy2 mo ago
    7c6f579c643d1a4b775b0892
    src: Privacy Policyview source ↗
  33. vendor_site2 mo ago
    b3446bc868ceab08607cf147
    src: Vendor Siteview source ↗
  34. security2 mo ago
    3c5bdd92b302965af236772f
    src: Security Pageview source ↗
  35. vendor_site2 mo ago
    86572a672fdeb3446bc868ce
    src: Vendor Siteview source ↗
  36. release_notes2 mo ago
    3c5bdd92b302965af236772f
    src: Release Notesview source ↗
  37. pricing2 mo ago
    b2744d82346ba20a687954d5
    src: Pricing Pageview source ↗
  38. pricing2 mo ago
    b2744d82346bMutiny: 1 price change: Enterprise · 3 feature updates
    src: Pricing Pageview source ↗
  39. vendor_site2 mo ago
    3e1a3a92a0f886572a672fde
    src: Vendor Siteview source ↗
  40. vendor_site2 mo ago
    13ffcdc1ddd23e1a3a92a0f8
    src: Vendor Siteview source ↗
  41. vendor_site2 mo ago
    3adf2a17086513ffcdc1ddd2
    src: Vendor Siteview source ↗
  42. vendor_site2 mo ago
    6c5b6b81c6923adf2a170865
    src: Vendor Siteview source ↗
  43. vendor_site2 mo ago
    5c0043a1b7056c5b6b81c692
    src: Vendor Siteview source ↗
  44. vendor_site2 mo ago
    1b517fdddf5e5c0043a1b705
    src: Vendor Siteview source ↗
  45. vendor_site2 mo ago
    9c9b3c712c431b517fdddf5e
    src: Vendor Siteview source ↗
  46. pricing2 mo ago
    23b24b0cb11fb2744d82346b
    src: Pricing Pageview source ↗
  47. vendor_site2 mo ago
    3753b1c25ae39c9b3c712c43
    src: Vendor Siteview source ↗
  48. vendor_site2 mo ago
    00e0450272c13753b1c25ae3
    src: Vendor Siteview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Mutiny. Hallucinations are checked against the verified facts above.

  • perplexity/sonar4 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Personalization. List 5 with one-sentence descriptions.

    Here are 5 of the **top AI tools for personalization**: - **Dynamic Yield** — An enterprise-grade experience platform for real-time **web, app, email, and omnichannel personalization** with strong recommendations and targeting capabilities.[2][5] - **Adobe Target** — A leading personalization and experimentation tool for **advanced segmentation, A/B testing, and real-time content personalization**.[1][2] - **Braze** — Best known for **omnichannel messaging, predictive targeting, and AI-driven journey orchestration** across customer touchpoints.[1][2] - **Insider** — An AI-native platform focused on **predictive segmentation, next-best-action recommendations, and cross-channel customer engagement**.[1][2] - **Klaviyo** — A strong choice for ecommerce teams needing **AI-powered email/SMS personalization, predictive analytics, and customer segmentation**.[4][15]

  • perplexity/sonar4 days ago[✓] mentioned1 hallucination

    prompt: What does Mutiny do? It is an AI tool in the Personalization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Mutiny is an **AI-powered personalization platform for B2B go-to-market teams** that creates personalized website experiences and customer-facing assets such as microsites, landing pages, deal rooms, pitch decks, pricing proposals, meeting recaps, and competitive comparisons for specific accounts or segments.[2][3][14] It competes with other **B2B website/account personalization** and **ABM** tools, especially platforms used to personalize web experiences, target accounts, and dynamic content. The results explicitly mention integrations and adjacency to **Clearbit** and **6sense** as data sources used in personalization workflows, and independent reviews describe Mutiny as competing in the broader personalization-engine market; however, the supplied results do not provide a single official competitor list from Mutiny itself.[6][7][12] Its **pricing model** is tiered: Mutiny says it offers **Free**, **Business**, and **Enterprise custom plans**, with Enterprise **starting at $30k**.[2] A separate 2026 review reports **Free at $0/month**, **Business starting at $50/month for 50 monthly credits**, and **Enterprise starting at $40,000/year**; because that conflicts with Mutiny’s own pricing statement and likely reflects an older or differently packaged plan, the most defensible reading from the provided sources is that Mutiny uses a **freemium/tiered sales-led model with custom enterprise pricing**.[2][8] Notable customers named in the results include **Dropbox, Snowflake, Qualtrics, and Carta**.[5] Other sources also mention **Brex, Notion, Hopin, and 6sense** as users or examples, but the most clearly sourced customer list in the provided results is the one from TechCrunch.[5][12][13] If you want, I can also turn this into a compact **“vendor snapshot”** with fields like product, ICP, competitors, pricing, and customers.

    • [pricing_model] claimed: Mutiny says it offers Free, Business, and Enterprise custom plans, with Enterprise starting at $30k. A separate 2026 review reports Free at $0/month, Business starting at $50/month for 50 monthly credits, and Enterprise starting at $40,000/year; because that conflicts with Mutiny’s own pricing statement and likely reflects an older or differently packaged plan, the most defensible reading from the provided sources is that Mutiny uses a freemium/tiered sales-led model with custom enterprise pricing. → actual: null
  • lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned

    prompt: What does Mutiny do? It is an AI tool in the Personalization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Mutiny** is an AI-powered conversion rate optimization (CRO) and account-based marketing (ABM) platform designed to personalize B2B websites for different audiences. ### Core Functionality Mutiny identifies anonymous website visitors by industry, company size, or specific account. It then uses AI to: * **Dynamic Personalization:** Automatically rewrite headlines and copy to match the visitor's industry or pain points. * **Audience Segmentation:** Group visitors based on CRM data (e.g., Salesforce), marketing automation data, or firmographic attributes. * **ABM Campaigns:** Create bespoke landing page experiences for high-value target accounts. * **A/B Testing:** Compare personalized versions against generic baselines to measure revenue impact. ### Competitors * **Intellimize:** Uses AI for continuous website testing and optimization. * **Optimizely:** An enterprise-grade platform for A/B testing and experimentation. * **Google Optimize (Deprecated):** Formerly a common competitor; many users migrated to Mutiny. * **6sense / Demandbase:** While primarily ABM orchestration platforms, they offer web personalization features that overlap with Mutiny. ### Pricing Model Mutiny uses a **subscription-based model** (SaaS), typically billed annually. * Pricing is not public and is customized based on **website traffic volume** and the number of **integrations** required. * It is generally positioned as a premium enterprise tool, often starting in the mid-to-high five-figure range per year. ### Notable Customers Mutiny is widely used by high-growth B2B tech companies, including: * **Notion** * **Snowflake** * **DoorDash** * **Segment** * **Qualtrics**

  • perplexity/sonar18 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Personalization. List 5 with one-sentence descriptions.

    Here are **5 top AI personalization tools** widely recommended across recent reviews and comparison guides: **Insider One, Adobe Target, Braze, Dynamic Yield, and Klaviyo**.[1][2][4][6] - **Insider One** — Best for **omnichannel personalization**, with predictive segmentation and next-best-action recommendations across web, app, email, and messaging.[1][4][6] - **Adobe Target** — Strong for **enterprise testing and real-time content personalization**, especially if you want advanced A/B testing and Adobe Sensei-powered automation.[1][2][4] - **Braze** — Ideal for **cross-channel customer engagement**, using AI for predictive targeting, journey orchestration, and personalized messaging.[1][2][4][6] - **Dynamic Yield** — Best for **onsite and ecommerce personalization**, offering real-time segmentation, algorithmic recommendations, and experience optimization.[2][4][6] - **Klaviyo** — A strong choice for **ecommerce email and SMS personalization**, with predictive analytics, segmentation, and content generation.[4][6][10] If you want, I can also rank these by **best for ecommerce, B2B, enterprise, or budget**.

  • perplexity/sonar18 days ago[✓] mentioned

    prompt: What does Mutiny do? It is an AI tool in the Personalization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Mutiny is an **AI-powered personalization platform for B2B go-to-market teams** that creates tailored customer-facing experiences such as personalized landing pages, microsites, deal rooms, decks, proposals, and other account-specific assets by connecting to company data and CRM inputs.[1][6][14][18] It is used to **personalize web and sales content for target accounts** at scale: Mutiny’s AI can adapt logos, case studies, messaging, branding, headlines, CTAs, and other page elements based on account attributes like industry, company size, and challenges.[1][2][3][15] **Competitors / alternatives** commonly positioned against Mutiny in this category include **Tofu** and, more broadly, other website personalization and ABM tools such as **Clearbit**-based personalization workflows and comparable ABM/personalization platforms discussed in reviews.[7][17] Public review coverage also frames Mutiny as competing with other ABM and website-personalization vendors rather than general-purpose marketing tools.[4][8] **Pricing model:** the available sources do **not publish standard list pricing**; Mutiny appears to use a **sales-led enterprise pricing model** with pricing typically provided on request or via demo rather than self-serve checkout.[3][8] The public materials emphasize product capabilities and case studies, but not fixed plan prices.[3][8] **Notable customers:** the provided search results do not list a clean, authoritative customer roster on the results pages themselves, but Mutiny’s site includes customer case studies, including one titled **“How Mutiny Scaled Personalized Customer Engagement 50x”**.[11] If you want, I can next extract the specific named customers from Mutiny’s case studies and public logos.

  • lovable_ai/google/gemini-3-flash-preview18 days ago[✓] mentioned

    prompt: What does Mutiny do? It is an AI tool in the Personalization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Mutiny** is an AI-powered conversion rate optimization (CRO) and account-based marketing (ABM) platform designed to personalize websites for B2B companies. It identifies anonymous website visitors by industry, company size, or stage in the sales funnel and automatically swaps headlines, copy, and CTAs to increase conversions. ### Key Capabilities * **Audience Identification:** Integrates with data providers (like Clearbit or 6sense) and CRMs (like Salesforce or HubSpot) to segment visitors. * **Visual Editor:** Allows non-technical marketers to edit website elements without writing code. * **AI Recommendations:** Suggests high-converting copy and layouts based on successful experiments across its network. * **Account-Based Marketing (ABM):** Creates dedicated, personalized landing pages for specific target accounts. ### Competitors * **Optimizely:** A broader digital experience platform offering enterprise-grade A/B testing and experimentation. * **Intellimize:** Uses machine learning to automate continuous website testing and personalization. * **VWO (Visual Website Optimizer):** A comprehensive suite for testing, insights, and personalization. * **Proof:** Focuses primarily on social proof notifications and basic site personalization. ### Pricing Model Mutiny uses a **quote-based enterprise pricing model**. It is typically billed annually and scales based on: * **Traffic volume** (number of monthly tracked visitors). * **Feature set** (standard personalization vs. advanced ABM features). * **Integrations** required. There is no public "self-serve" low-cost tier; it is positioned as a premium B2B solution. ### Notable Customers Mutiny is widely used by high-growth SaaS and enterprise technology companies, including: * **Notion** * **Snowflake** * **Qualtrics** * **Dropbox** * **Segment** (Twilio)

$ pricing_receipts

all receipts →

Weekly snapshot diff of Mutiny's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 1 mo ago

Free
$0
Up to 5 team members
Business
$50
Unlimited team members
Enterprise
$40,000/year
Unlimited team members

change history

  • 1 mo agoΔ 3

    Mutiny: 1 price change: Enterprise · 3 feature updates

    source ↗
  • 1 mo agoΔ 3

    Mutiny: 1 price change: Enterprise · 3 feature updates

    source ↗
  • 2 mo agoΔ 3

    Mutiny: 1 price change: Enterprise · 3 feature updates

    source ↗

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.