$ stack_track_scores
methodology →$ buyer_risk_breakdown
UNRATEDUnrated — insufficient public disclosure.
Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.
- Compliance certifications
No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.
to improve → Vendor publishes a trust/security page listing at least one certification.
- Funding stage
Funding stage not yet captured (may be a division of a larger public company).
to improve → Mark parent company or public/profitable status.
- Company age
Founding year not yet captured.
to improve → Add founding year to vendor profile.
- Team size
Team size band not yet captured.
to improve → Add team size band (LinkedIn / vendor disclosure).
- Data governance posture
External processing: customer data is sent to vendor infrastructure.
to improve → Offer a zero-copy or in-VPC deployment option.
$ technical_anatomy
- Wrapper Status
- Fine-Tuned
- Agent Autonomy
- Copilot
- Data Governance
- External Processing
- Deployment
- Unknown
- Data Retention
- Unknown
- Last Detected Update
- 23 days ago
Customized/fine-tuned models on top of base providers.
Suggests; human approves every action.
Data is sent to vendor infrastructure for processing.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Use cases
- Unknown
- Channels
- Unknown
- Output types
- Unknown
- Integrations
- Unknown
$ commercial
- Pricing model
- Unknown
- Pricing transparency
- Unknown
- Time to value
- Unknown
- Compliance
- Unknown
- Notable customers
- Unknown
- Customer logo count
- Unknown
How customers are charged.
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- Unknown
- Team size
- Unknown
- Funding stage
- Unknown
- Headquarters
- Unknown
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricing23 days ago6aba422ba404 → b8f2009086ecsrc: Pricing Pageview source ↗pricing23 days ago6aba422ba404 → b8f2009086ecsrc: Pricing Pageview source ↗pricing27 days ago86e31fe22c0d → Braze: 4 feature updatessrc: Pricing Pageview source ↗pricing1 mo agof1d2c9cfbd99 → Braze: +4 new tiers (Braze Go, Braze Select, Braze Pro, Braze Enterprise)src: Pricing Pageview source ↗pricing1 mo agofe46fd33e0ed → 6aba422ba404src: Pricing Pageview source ↗pricing1 mo agofd14efe41931 → fe46fd33e0edsrc: Pricing Pageview source ↗pricing1 mo ago718e9ecc7be5 → fd14efe41931src: Pricing Pageview source ↗pricing1 mo ago718e9ecc7be5 → Braze: -4 removed (Braze Go, Braze Select, Braze Pro, Braze Enterprise)src: Pricing Pageview source ↗pricing1 mo agoede0a3902928 → 718e9ecc7be5src: Pricing Pageview source ↗pricing1 mo ago4c48c55d0160 → ede0a3902928src: Pricing Pageview source ↗pricing2 mo agob92cd49c379b → Braze: 4 feature updatessrc: Pricing Pageview source ↗pricing2 mo ago7036f3f8670f → 4c48c55d0160src: Pricing Pageview source ↗vendor_site2 mo ago873a3d792322 → ab1d48b39ae2src: Vendor Siteview source ↗pricing2 mo ago38750aeae467 → Braze: 4 feature updatessrc: Pricing Pageview source ↗pricing2 mo agoa04d71e3f2de → 7036f3f8670fsrc: Pricing Pageview source ↗pricing2 mo ago8a90af0258f4 → Braze: 4 feature updatessrc: Pricing Pageview source ↗vendor_site2 mo ago0678fbbded82 → 873a3d792322src: Vendor Siteview source ↗pricing2 mo ago8c91dc023358 → a04d71e3f2desrc: Pricing Pageview source ↗vendor_site2 mo ago4a9ba393a304 → 0678fbbded82src: Vendor Siteview source ↗pricing2 mo ago6ce84eb2d7a6 → 8c91dc023358src: Pricing Pageview source ↗vendor_site2 mo ago4d9eb539a8a7 → 4a9ba393a304src: Vendor Siteview source ↗vendor_site2 mo ago9617ae42b5bd → 4d9eb539a8a7src: Vendor Siteview source ↗pricing2 mo ago4a646c5d0ea7 → 6ce84eb2d7a6src: Pricing Pageview source ↗vendor_site3 mo ago805eaa1616e6 → 9617ae42b5bdsrc: Vendor Siteview source ↗vendor_site3 mo agob5a3d369c06b → 805eaa1616e6src: Vendor Siteview source ↗pricing3 mo ago50f9a04f616e → 4a646c5d0ea7src: Pricing Pageview source ↗vendor_site3 mo agobe5690c7a63a → b5a3d369c06bsrc: Vendor Siteview source ↗pricing3 mo ago0b5adcb74809 → 50f9a04f616esrc: Pricing Pageview source ↗vendor_site3 mo agoff5c52cf76fd → be5690c7a63asrc: Vendor Siteview source ↗pricing3 mo ago091fb447303c → 0b5adcb74809src: Pricing Pageview source ↗vendor_site3 mo agob1aea87a0483 → ff5c52cf76fdsrc: Vendor Siteview source ↗pricing3 mo ago4c7baad99cba → 091fb447303csrc: Pricing Pageview source ↗vendor_site3 mo ago919db0a80e6f → b1aea87a0483src: Vendor Siteview source ↗vendor_site3 mo ago59a7f79e795c → 919db0a80e6fsrc: Vendor Siteview source ↗pricing3 mo agoa55d10d7f647 → 4c7baad99cbasrc: Pricing Pageview source ↗vendor_site3 mo agoee308f748f38 → 59a7f79e795csrc: Vendor Siteview source ↗vendor_site3 mo ago9cb028065357 → ee308f748f38src: Vendor Siteview source ↗pricing3 mo ago9eb2dd25b985 → a55d10d7f647src: Pricing Pageview source ↗pricing3 mo agode5766938c6f → 9eb2dd25b985src: Pricing Pageview source ↗vendor_site3 mo ago79628e783ba9 → 9cb028065357src: Vendor Siteview source ↗pricing3 mo agode5766938c6f → Braze: 3 feature updatessrc: Pricing Pageview source ↗pricing3 mo ago8c25aecf9fb6 → de5766938c6fsrc: Pricing Pageview source ↗pricing3 mo agof0ea6b9b67d2 → 8c25aecf9fb6src: Pricing Pageview source ↗vendor_site3 mo ago1052ce5deb59 → 79628e783ba9src: Vendor Siteview source ↗pricing3 mo ago3b2821fac51a → f0ea6b9b67d2src: Pricing Pageview source ↗vendor_site3 mo ago25dd29855ebc → 1052ce5deb59src: Vendor Siteview source ↗vendor_site3 mo ago727076d53737 → 25dd29855ebcsrc: Vendor Siteview source ↗pricing3 mo ago66895e5ebc28 → 3b2821fac51asrc: Pricing Pageview source ↗pricing3 mo ago2fb092295313 → 66895e5ebc28src: Pricing Pageview source ↗pricing3 mo ago2fb092295313 → Braze: 3 feature updatessrc: Pricing Pageview source ↗vendor_site3 mo agoea2c9c59b1cc → 727076d53737src: Vendor Siteview source ↗vendor_site3 mo ago5fa3157414d7 → ea2c9c59b1ccsrc: Vendor Siteview source ↗pricing3 mo ago03a7c75abe9b → 2fb092295313src: Pricing Pageview source ↗vendor_site3 mo agoe62da5c1b7dd → 5fa3157414d7src: Vendor Siteview source ↗privacy_policy3 mo ago0bc48f30d5b9 → 10790143d753src: Privacy Policyview source ↗privacy_policy3 mo ago7b4171c40e67 → 0bc48f30d5b9src: Privacy Policyview source ↗vendor_site3 mo ago4b59867f1fa7 → e62da5c1b7ddsrc: Vendor Siteview source ↗pricing3 mo agoeb1bb85fa6e3 → 03a7c75abe9bsrc: Pricing Pageview source ↗vendor_site3 mo agoe1e3230ecacc → 4b59867f1fa7src: Vendor Siteview source ↗vendor_site3 mo agob2266ff3f7f6 → e1e3230ecaccsrc: Vendor Siteview source ↗pricing3 mo ago9f6194726ec9 → eb1bb85fa6e3src: Pricing Pageview source ↗vendor_site3 mo ago22a625b362e1 → b2266ff3f7f6src: Vendor Siteview source ↗pricing3 mo ago3673905fc135 → 9f6194726ec9src: Pricing Pageview source ↗vendor_site4 mo ago324c89dbc1a1 → 22a625b362e1src: Vendor Siteview source ↗privacy_policy4 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗privacy_policy4 mo ago7b4171c40e67 → 46b96853a8adsrc: Privacy Policyview source ↗vendor_site4 mo ago1dc910cbbac2 → 324c89dbc1a1src: Vendor Siteview source ↗pricing4 mo ago2ad199870c53 → 3673905fc135src: Pricing Pageview source ↗vendor_site4 mo ago3590e3840544 → 1dc910cbbac2src: Vendor Siteview source ↗privacy_policy4 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗privacy_policy4 mo ago7b4171c40e67 → 46b96853a8adsrc: Privacy Policyview source ↗privacy_policy4 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗vendor_site4 mo ago0f57b8450685 → 3590e3840544src: Vendor Siteview source ↗pricing4 mo agoa4dbd39fb461 → 2ad199870c53src: Pricing Pageview source ↗privacy_policy4 mo ago7b4171c40e67 → 46b96853a8adsrc: Privacy Policyview source ↗vendor_site4 mo ago0c86a12794f5 → 0f57b8450685src: Vendor Siteview source ↗pricing4 mo ago1caf34f92ecd → a4dbd39fb461src: Pricing Pageview source ↗vendor_site4 mo ago9ba8a8c13638 → 0c86a12794f5src: Vendor Siteview source ↗vendor_site4 mo ago2a34efc1035e → 9ba8a8c13638src: Vendor Siteview source ↗pricing4 mo agoad2cbaa44e80 → 1caf34f92ecdsrc: Pricing Pageview source ↗vendor_site4 mo agoe132e479c793 → 2a34efc1035esrc: Vendor Siteview source ↗vendor_site4 mo ago5cff01aa8b53 → e132e479c793src: Vendor Siteview source ↗pricing4 mo agob8f248e73624 → ad2cbaa44e80src: Pricing Pageview source ↗pricing4 mo agob8f248e73624 → Braze: 4 feature updatessrc: Pricing Pageview source ↗vendor_site4 mo ago243bc019f97d → 5cff01aa8b53src: Vendor Siteview source ↗privacy_policy4 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗pricing4 mo ago0a5735f6a5da → b8f248e73624src: Pricing Pageview source ↗pricing4 mo ago95cb0439bdb0 → 0a5735f6a5dasrc: Pricing Pageview source ↗
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Braze. Hallucinations are checked against the verified facts above.
perplexity/sonar7 days ago[✓] mentioned · rank 4prompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
The top AI tools for **cross-channel decisioning**—selecting the best next action, message, channel, and timing—are: - **Pega Customer Decision Hub:** Uses AI-driven next-best-action decisioning to personalize offers and interactions across customer channels.[7] - **Salesforce Marketing Cloud:** Combines unified customer data, predictive AI, and journey orchestration across email, mobile, advertising, and other channels.[1] - **Adobe Journey Optimizer:** Supports real-time customer profiles, journey orchestration, and AI-assisted personalization across digital touchpoints.[1] - **Braze:** Provides real-time cross-channel orchestration across email, push, in-app messaging, SMS, and WhatsApp through Canvas Flow.[2] - **Aampe:** Uses agentic personalization to continuously select and deliver individualized content across email, mobile push, and SMS.[10]
perplexity/sonar7 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Braze is a **customer engagement platform** for orchestrating personalized interactions across email, mobile and web push, in-app messaging, SMS/RCS, WhatsApp, and paid-media channels. Its core workflow combines real-time customer data, visual journey orchestration through **Canvas**, and AI for selecting the best message, offer, channel, timing, and frequency for each user.[3][4][10] **Cross-Channel Decisioning capabilities** - **BrazeAI Decisioning Studio:** uses continuous experimentation and reinforcement-learning-based decisioning to optimize customer-level experiences against business KPIs, rather than relying only on fixed segments or conventional A/B tests.[2][10] - **Intelligent Timing and Intelligent Channel:** predict when and where an individual is most likely to engage.[10] - **Predictive and generative AI:** supports churn and event forecasting, item recommendations, content creation, segmentation, and agent-assisted campaign execution.[5][7] - Braze can execute decisions natively across its own channels and, for Decisioning Studio Pro, can also pass decisions to external platforms such as Salesforce Marketing Cloud and Klaviyo.[5] **Competitors** Braze competes primarily with enterprise customer-engagement and marketing-automation platforms, including: - Salesforce Marketing Cloud - Adobe Experience Cloud - Klaviyo - Iterable - Oracle Responsys - CleverTap - MoEngage Salesforce Marketing Cloud, Adobe Experience Cloud, and Klaviyo are explicitly identified as comparable platforms in Braze’s competitive positioning; Iterable, CleverTap, and MoEngage are common alternatives in the cross-channel engagement category.[5] **Pricing model** - Braze generally uses **custom, quote-based pricing**, rather than publishing standard list prices.[2] - Pricing is driven mainly by **monthly active users or tracked users**, the channels used, message volume, and licensed modules.[1][2] - Products such as Canvas, Currents, BrazeAI, and Decisioning Studio may be priced as separate components.[2] - Braze advertises four commercial tiers—**Go, Select, Pro, and Enterprise**—and offers a self-serve trial; public pricing is not provided.[1] - Publicly reported third-party contract data cited by CDP.com places many mid-market deployments around **$50,000–$200,000 annually**, though actual pricing varies substantially by scale and configuration.[2] **Notable customers** Braze reports more than 2,000 brands across 70 countries. Examples cited include **Burger King, NASCAR, Grubhub, the NBA, Skyscanner, and PureGym**.[1]
lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Braze is a **customer engagement platform** that automates cross-channel marketing. It uses AI to orchestrate real-time messaging across email, SMS, push notifications, in-app messages, and WhatsApp based on live user data. ### Core Functionality * **Cross-Channel Personalization:** Synchronizes messaging across multiple touchpoints to ensure a consistent brand experience. * **Braze Sage AI:** Utilizes machine learning for predictive suite features, including **Likelihood to Churn**, **Optimal Send Times**, and **AI Copywriting**. * **Canvas Flow:** A visual journey builder that uses real-time data to branch user paths based on immediate actions. * **Data Ingestion:** Processes high-velocity stream data to trigger messages instantly (e.g., an abandoned cart notification sent seconds after a user leaves an app). ### Competitors Braze competes primarily with legacy marketing clouds and modern engagement platforms: * **Enterprise Clouds:** Salesforce Marketing Cloud, Adobe Journey Optimizer, and Oracle Marketing Cloud. * **Direct Competitors:** Airship, Iterable, MoEngage, and CleverTap. * **Email Specialists:** Klaviyo (though Braze is more focused on multi-channel mobile/app environments). ### Pricing Model Braze uses a **value-based, tiered pricing model** that is not publicly listed. Costs are typically calculated based on: * **Volume:** The number of Monthly Active Users (MAU). * **Channels:** Which messaging formats are utilized (Email vs. SMS vs. Push). * **Data Points:** The volume of data events processed. * **Add-ons:** Premium features like advanced AI insights or specific data connectors. ### Notable Customers Braze serves a wide range of digital-first and enterprise brands, including: * **Technology & Apps:** Canva, Etsy, Pinterest, and Lyft. * **Retail/QSR:** Burger King, Dunkin', and GAP. * **Media/Finance:** HBO Max, NASCAR, and Robinhood.
perplexity/sonar21 days ago[✓] mentioned · rank 1prompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
Here are **5 strong AI tools for cross-channel decisioning**, with one-line descriptions: - **Braze AI Decisioning Studio** — Built for real-time, cross-channel customer engagement, using reinforcement learning to optimize what message, when, and where to deliver across channels like email, push, SMS, and in-app. [1][3] - **Salesforce Einstein Decisions** — Best for teams already in the Salesforce ecosystem, combining AI decisioning with marketing orchestration and broad cross-channel execution. [1][2] - **Adobe Target / Adobe Journey Optimizer** — Strong for enterprise journey orchestration, with AI-driven decisioning across content and channels, especially for organizations already using Adobe Experience Cloud. [1][2][4] - **Pega Customer Decision Hub** — A long-established enterprise decisioning platform focused on individualized next-best-action recommendations across channels and customer interactions. [1][6] - **Hightouch AI Decisioning** — A composable, warehouse-native option that applies AI decisioning on top of unified customer data for cross-channel activation. [1][4] If you want, I can also rank these by **best for enterprise**, **best for B2B**, or **best for e-commerce**.
perplexity/sonar21 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Braze is a **customer engagement platform** for **cross-channel messaging, journey orchestration, and AI-driven personalization/optimization**; in its Cross-Channel Decisioning area, BrazeAI Decisioning Studio uses reinforcement learning to choose the best **channel, message, offer, timing, frequency, and creative** for each individual customer based on first-party data and business goals.[5][1][3][9] It competes most directly with other **customer engagement / cross-channel orchestration / decisioning** platforms such as **Adobe Journey Optimizer**, **Salesforce Marketing Cloud**, **Twilio Segment / Engage**, and **Iterable**; Braze also positions itself against specialized AI decisioning vendors because BrazeAI Decisioning Studio is a dedicated decisioning layer within the broader Braze platform.[5][13] Braze’s **pricing model is not publicly listed in the sources provided**; like many enterprise software vendors, Braze appears to sell through **custom, sales-led enterprise pricing** rather than publishing standard list prices in the materials here.[5][4] Notable customers mentioned in Braze materials include **Mercado Libre, Burger King, HBO Max, Gap, and Norton**; Braze also highlights broad brand adoption across consumer, retail, media, and app-based businesses.[5]
lovable_ai/google/gemini-3-flash-preview21 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Braze is a **customer engagement platform** that automates cross-channel messaging. It uses AI (branded as "Sage AI") to orchestrate real-time data and deliver personalized communications across email, SMS, push notifications, in-app messages, and WhatsApp. ### Key Capabilities * **Cross-Channel Orchestration:** Manages customer journeys across mobile, web, and desktop via a visual tool called "Braze Canvas." * **Real-Time Data Streaming:** Processes high-velocity behavioral data to trigger immediate responses (e.g., an abandoned cart notification). * **Sage AI:** Features include predictive suite (churn and purchase likelihood), personalized timing (send-time optimization), and generative AI for copy and images. ### Main Competitors Braze competes primarily with enterprise marketing clouds and mobile-first engagement platforms: * **Enterprise Suites:** Salesforce Marketing Cloud, Adobe Journey Optimizer, and Oracle Responsys. * **Mobile/Cross-Channel Platforms:** Iterable, Airship, Klaviyo (mainly e-commerce), and MoEngage. ### Pricing Model Braze uses a **subscription-based** model tailored to enterprise needs. Pricing is typically opaque and custom-quoted, based on: 1. **Platform Fee:** Base cost for access to the software. 2. **Volume (MAUs):** The number of Monthly Active Users in the database. 3. **Messaging Volume:** Credits or tiers based on the volume of emails, SMS, or push notifications sent. 4. **Add-ons:** Fees for advanced features like specialized data connectors or AI modules. ### Notable Customers Braze is widely used by consumer-facing digital brands, including: * **Tech/Apps:** Canva, Pinterest, Lyft, and Skyscanner. * **Retail/QSR:** Burger King, Gap, and Sephora. * **Media/Finance:** NASCAR, The Guardian, and Venmo.
$ pricing_receipts
all receipts →Weekly snapshot diff of Braze's pricing page. Tiers extracted with AI, compared against the prior week.
current tiers · captured 27 days ago
change history
- 27 days agoΔ 4
Braze: 4 feature updates
source ↗ - 1 mo agoΔ 4
Braze: +4 new tiers (Braze Go, Braze Select, Braze Pro, Braze Enterprise)
source ↗ - 1 mo agoΔ 4
Braze: -4 removed (Braze Go, Braze Select, Braze Pro, Braze Enterprise)
source ↗ - 2 mo agoΔ 4
Braze: 4 feature updates
source ↗ - 2 mo agoΔ 4
Braze: 4 feature updates
source ↗ - 2 mo agoΔ 4
Braze: 4 feature updates
source ↗ - 3 mo agoΔ 3
Braze: 3 feature updates
source ↗ - 3 mo agoΔ 3
Braze: 3 feature updates
source ↗
$ buyer_panel_verdict
full panel →Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Braze against the Cross-Channel Decisioning category. Grounded in disclosed facts only.
The severe lack of disclosed information across nearly all critical criteria makes this vendor an unacceptable risk and impossible to evaluate for enterprise use.
- +Offers a 'copilot' level of AI assistance.
- −Complete lack of disclosure on pricing, channels, integrations, and compliance.
- −No information provided on vendor maturity or data retention.
- −Extremely low transparency index (7).
- −Designated 'red' buyer risk.
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
No sources cited yet. Admins can attach citations from the admin panel.