$ stack_track_scores
methodology →$ buyer_risk_breakdown
UNRATEDUnrated — insufficient public disclosure.
Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.
- Compliance certifications
No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.
to improve → Vendor publishes a trust/security page listing at least one certification.
- Funding stage
Funding stage not yet captured (may be a division of a larger public company).
to improve → Mark parent company or public/profitable status.
- Company age
Founding year not yet captured.
to improve → Add founding year to vendor profile.
- Team size
Team size band not yet captured.
to improve → Add team size band (LinkedIn / vendor disclosure).
- Data governance posture
External processing: customer data is sent to vendor infrastructure.
to improve → Offer a zero-copy or in-VPC deployment option.
$ technical_anatomy
- Wrapper Status
- Fine-Tuned
- Agent Autonomy
- Copilot
- Data Governance
- External Processing
- Deployment
- Unknown
- Data Retention
- Unknown
- Last Detected Update
- 5 days ago
Customized/fine-tuned models on top of base providers.
Suggests; human approves every action.
Data is sent to vendor infrastructure for processing.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Use cases
- Unknown
- Channels
- Unknown
- Output types
- Unknown
- Integrations
- Unknown
$ commercial
- Pricing model
- Unknown
- Pricing transparency
- Unknown
- Time to value
- Unknown
- Compliance
- Unknown
- Notable customers
- Unknown
- Customer logo count
- Unknown
How customers are charged.
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- Unknown
- Team size
- Unknown
- Funding stage
- Unknown
- Headquarters
- Unknown
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricing5 days agofd14efe41931 → fe46fd33e0edsrc: Pricing Pageview source ↗pricing9 days ago718e9ecc7be5 → fd14efe41931src: Pricing Pageview source ↗pricing10 days ago718e9ecc7be5 → Braze: -4 removed (Braze Go, Braze Select, Braze Pro, Braze Enterprise)src: Pricing Pageview source ↗pricing10 days agoede0a3902928 → 718e9ecc7be5src: Pricing Pageview source ↗pricing11 days ago4c48c55d0160 → ede0a3902928src: Pricing Pageview source ↗pricing17 days agob92cd49c379b → Braze: 4 feature updatessrc: Pricing Pageview source ↗pricing29 days ago7036f3f8670f → 4c48c55d0160src: Pricing Pageview source ↗vendor_site1 mo ago873a3d792322 → ab1d48b39ae2src: Vendor Siteview source ↗pricing1 mo ago38750aeae467 → Braze: 4 feature updatessrc: Pricing Pageview source ↗pricing1 mo agoa04d71e3f2de → 7036f3f8670fsrc: Pricing Pageview source ↗pricing1 mo ago8a90af0258f4 → Braze: 4 feature updatessrc: Pricing Pageview source ↗vendor_site1 mo ago0678fbbded82 → 873a3d792322src: Vendor Siteview source ↗pricing1 mo ago8c91dc023358 → a04d71e3f2desrc: Pricing Pageview source ↗vendor_site1 mo ago4a9ba393a304 → 0678fbbded82src: Vendor Siteview source ↗pricing1 mo ago6ce84eb2d7a6 → 8c91dc023358src: Pricing Pageview source ↗vendor_site1 mo ago4d9eb539a8a7 → 4a9ba393a304src: Vendor Siteview source ↗vendor_site1 mo ago9617ae42b5bd → 4d9eb539a8a7src: Vendor Siteview source ↗pricing1 mo ago4a646c5d0ea7 → 6ce84eb2d7a6src: Pricing Pageview source ↗vendor_site1 mo ago805eaa1616e6 → 9617ae42b5bdsrc: Vendor Siteview source ↗vendor_site1 mo agob5a3d369c06b → 805eaa1616e6src: Vendor Siteview source ↗pricing1 mo ago50f9a04f616e → 4a646c5d0ea7src: Pricing Pageview source ↗vendor_site1 mo agobe5690c7a63a → b5a3d369c06bsrc: Vendor Siteview source ↗pricing1 mo ago0b5adcb74809 → 50f9a04f616esrc: Pricing Pageview source ↗vendor_site1 mo agoff5c52cf76fd → be5690c7a63asrc: Vendor Siteview source ↗pricing1 mo ago091fb447303c → 0b5adcb74809src: Pricing Pageview source ↗vendor_site1 mo agob1aea87a0483 → ff5c52cf76fdsrc: Vendor Siteview source ↗pricing1 mo ago4c7baad99cba → 091fb447303csrc: Pricing Pageview source ↗vendor_site1 mo ago919db0a80e6f → b1aea87a0483src: Vendor Siteview source ↗vendor_site1 mo ago59a7f79e795c → 919db0a80e6fsrc: Vendor Siteview source ↗pricing1 mo agoa55d10d7f647 → 4c7baad99cbasrc: Pricing Pageview source ↗vendor_site1 mo agoee308f748f38 → 59a7f79e795csrc: Vendor Siteview source ↗vendor_site1 mo ago9cb028065357 → ee308f748f38src: Vendor Siteview source ↗pricing1 mo ago9eb2dd25b985 → a55d10d7f647src: Pricing Pageview source ↗pricing1 mo agode5766938c6f → 9eb2dd25b985src: Pricing Pageview source ↗vendor_site1 mo ago79628e783ba9 → 9cb028065357src: Vendor Siteview source ↗pricing1 mo agode5766938c6f → Braze: 3 feature updatessrc: Pricing Pageview source ↗pricing1 mo ago8c25aecf9fb6 → de5766938c6fsrc: Pricing Pageview source ↗pricing2 mo agof0ea6b9b67d2 → 8c25aecf9fb6src: Pricing Pageview source ↗vendor_site2 mo ago1052ce5deb59 → 79628e783ba9src: Vendor Siteview source ↗pricing2 mo ago3b2821fac51a → f0ea6b9b67d2src: Pricing Pageview source ↗vendor_site2 mo ago25dd29855ebc → 1052ce5deb59src: Vendor Siteview source ↗vendor_site2 mo ago727076d53737 → 25dd29855ebcsrc: Vendor Siteview source ↗pricing2 mo ago66895e5ebc28 → 3b2821fac51asrc: Pricing Pageview source ↗pricing2 mo ago2fb092295313 → 66895e5ebc28src: Pricing Pageview source ↗pricing2 mo ago2fb092295313 → Braze: 3 feature updatessrc: Pricing Pageview source ↗vendor_site2 mo agoea2c9c59b1cc → 727076d53737src: Vendor Siteview source ↗vendor_site2 mo ago5fa3157414d7 → ea2c9c59b1ccsrc: Vendor Siteview source ↗pricing2 mo ago03a7c75abe9b → 2fb092295313src: Pricing Pageview source ↗vendor_site2 mo agoe62da5c1b7dd → 5fa3157414d7src: Vendor Siteview source ↗privacy_policy2 mo ago0bc48f30d5b9 → 10790143d753src: Privacy Policyview source ↗privacy_policy2 mo ago7b4171c40e67 → 0bc48f30d5b9src: Privacy Policyview source ↗vendor_site2 mo ago4b59867f1fa7 → e62da5c1b7ddsrc: Vendor Siteview source ↗pricing2 mo agoeb1bb85fa6e3 → 03a7c75abe9bsrc: Pricing Pageview source ↗vendor_site2 mo agoe1e3230ecacc → 4b59867f1fa7src: Vendor Siteview source ↗vendor_site2 mo agob2266ff3f7f6 → e1e3230ecaccsrc: Vendor Siteview source ↗pricing2 mo ago9f6194726ec9 → eb1bb85fa6e3src: Pricing Pageview source ↗vendor_site2 mo ago22a625b362e1 → b2266ff3f7f6src: Vendor Siteview source ↗pricing2 mo ago3673905fc135 → 9f6194726ec9src: Pricing Pageview source ↗vendor_site2 mo ago324c89dbc1a1 → 22a625b362e1src: Vendor Siteview source ↗privacy_policy2 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗privacy_policy2 mo ago7b4171c40e67 → 46b96853a8adsrc: Privacy Policyview source ↗vendor_site2 mo ago1dc910cbbac2 → 324c89dbc1a1src: Vendor Siteview source ↗pricing2 mo ago2ad199870c53 → 3673905fc135src: Pricing Pageview source ↗vendor_site2 mo ago3590e3840544 → 1dc910cbbac2src: Vendor Siteview source ↗privacy_policy2 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗privacy_policy2 mo ago7b4171c40e67 → 46b96853a8adsrc: Privacy Policyview source ↗privacy_policy2 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗vendor_site2 mo ago0f57b8450685 → 3590e3840544src: Vendor Siteview source ↗pricing2 mo agoa4dbd39fb461 → 2ad199870c53src: Pricing Pageview source ↗privacy_policy2 mo ago7b4171c40e67 → 46b96853a8adsrc: Privacy Policyview source ↗vendor_site2 mo ago0c86a12794f5 → 0f57b8450685src: Vendor Siteview source ↗pricing2 mo ago1caf34f92ecd → a4dbd39fb461src: Pricing Pageview source ↗vendor_site2 mo ago9ba8a8c13638 → 0c86a12794f5src: Vendor Siteview source ↗vendor_site2 mo ago2a34efc1035e → 9ba8a8c13638src: Vendor Siteview source ↗pricing2 mo agoad2cbaa44e80 → 1caf34f92ecdsrc: Pricing Pageview source ↗vendor_site2 mo agoe132e479c793 → 2a34efc1035esrc: Vendor Siteview source ↗vendor_site2 mo ago5cff01aa8b53 → e132e479c793src: Vendor Siteview source ↗pricing2 mo agob8f248e73624 → ad2cbaa44e80src: Pricing Pageview source ↗pricing2 mo agob8f248e73624 → Braze: 4 feature updatessrc: Pricing Pageview source ↗vendor_site2 mo ago243bc019f97d → 5cff01aa8b53src: Vendor Siteview source ↗privacy_policy2 mo ago46b96853a8ad → 7b4171c40e67src: Privacy Policyview source ↗pricing2 mo ago0a5735f6a5da → b8f248e73624src: Pricing Pageview source ↗pricing3 mo ago95cb0439bdb0 → 0a5735f6a5dasrc: Pricing Pageview source ↗
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Braze. Hallucinations are checked against the verified facts above.
perplexity/sonar11 days ago[✓] mentioned · rank 1prompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
For **cross-channel decisioning**, the strongest options are enterprise platforms that combine customer data, AI optimization, and journey orchestration across multiple channels.[1][5] Here are 5 leading tools with one-sentence descriptions: - **Braze AI Decisioning Studio** — Best for real-time, individual-level cross-channel journey optimization using reinforcement learning to continuously improve messaging and actions.[1][4][5] - **Salesforce Einstein Decisions** — Best for organizations already in the Salesforce ecosystem that want AI-driven decisioning tied to CRM data and cross-channel orchestration.[1][5][7] - **Adobe Target / Adobe Journey Optimizer** — Best for large teams needing AI decisioning plus content and journey optimization across web, app, email, and advertising.[1][5][7] - **Pega Customer Decision Hub** — Best for enterprise next-best-action decisioning with strong rules + AI orchestration across customer interactions.[1][7] - **Hightouch AI Decisioning** — Best for teams that want AI decisioning activated from unified customer data without being locked into a single front-end engagement suite.[1][14] If you want, I can also rank these by **best for enterprise**, **best for mid-market**, or **best for ease of implementation**.
perplexity/sonar11 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Braze is a **customer engagement / cross-channel marketing platform** that helps brands orchestrate messages and journeys across email, SMS, push notifications, WhatsApp, in-app, web, and other owned channels, with **AI decisioning** for personalization and optimization.[2][3][6][8] Its AI offering, **BrazeAI Decisioning Studio**, is designed to use first-party data to choose the best **channel, message, offer, timing, and frequency** for each individual customer, and Braze describes it as using reinforcement learning for 1:1 personalization at scale.[1][5][11][18][19] **Who it competes with** - **Iterable** — a direct competitor in customer engagement and cross-channel orchestration; one recent comparison groups Braze with Iterable and MoEngage in the same category.[13] - **MoEngage** — another cross-channel customer engagement platform with overlapping channels and journey-building features.[13] - More broadly, Braze competes with other **cross-channel customer engagement / marketing automation** vendors offering journey orchestration and personalization, but the provided results only explicitly name Iterable and MoEngage.[10][13] **Pricing model** - Braze does **not publicly list standard pricing** in the provided results. - The available sources describe Braze as an **enterprise platform** and point to solution pages rather than published rate cards, which indicates pricing is typically **sales-led / quote-based** rather than self-serve list pricing.[2][3][6][20] - Because the results do not include an official price sheet, any exact pricing number would be speculative. **Notable customers** The provided search results do **not** name specific customer logos or named customers. They do state that Braze is used by **brands** and **enterprises** for cross-channel engagement and real-time personalization, but no individual customer names appear in these results.[2][6][20] If you want, I can also give you a tighter **market-positioning snapshot** of Braze versus Iterable and MoEngage.
lovable_ai/google/gemini-3-flash-preview11 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Braze** is a customer engagement platform that automates personalized, cross-channel messaging. While it integrates AI for optimization, its primary function is **lifecycle marketing orchestration**, allowing brands to ingest real-time data to trigger messages across email, SMS, push notifications, in-app messages, and WhatsApp. ### Key Capabilities * **Braze Sage AI:** Uses machine learning for predictive churn modeling, "Intelligent Selection" (automated A/B testing), "Intelligent Timing" (sending when users are most active), and generative AI for copy and images. * **Canvas Flow:** A visual journey builder used to create complex, multi-step customer workflows based on real-time behavior. * **Data Integration:** Connects with data warehouses (like Snowflake) to personalize messages using live customer profiles. ### Competitors Braze competes with both legacy marketing clouds and modern engagement platforms: * **Enterprise Clouds:** Salesforce Marketing Cloud, Adobe Journey Optimizer, and Oracle Marketing Cloud. * **Growth/Engagement Platforms:** Iterable, Airship, MoEngage, CleverTap, and Customer.io. ### Pricing Model Braze uses a **private, quote-based enterprise pricing model**. Costs are typically determined by three factors: 1. **Platform Fee:** Base access to the software. 2. **Monthly Active Users (MAU):** The total volume of unique users reachable within the platform. 3. **Messaging Volume/Add-ons:** Costs scale based on the volume of SMS or emails sent and specific premium features (e.g., advanced reporting or data connectors). ### Notable Customers Braze serves a high-volume, consumer-facing client base, including: * **Technology & Apps:** Canva, DoorDash, Lyft, and Pinterest. * **Retail & Media:** Burger King, Gap, HBO Max, and NASCAR. * **Finance:** Venmo and Chime.
perplexity/sonar25 days ago[✓] mentioned · rank 1prompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
Here are **5 strong AI tools for cross-channel decisioning** based on the platforms most directly cited as AI decisioning or cross-channel engagement leaders.[1][3][5][10] - **Braze AI Decisioning Studio** — Best for real-time, individualized cross-channel journey optimization using reinforcement learning to discover what drives behavior for each customer.[1][3][5] - **Salesforce Einstein Decisions** — Best for enterprise teams that want AI-driven decisioning built into a broader marketing cloud and journey orchestration stack.[1][5][17] - **Adobe Target** — Best for organizations that need AI decisioning tied to personalization and experimentation across digital experiences.[1][5] - **Pega Customer Decision Hub** — Best for large enterprises that want centralized next-best-action decisioning across channels and customer interactions.[1] - **Iterable** — Best for high-volume cross-channel messaging with explainable AI, which is useful when governance and auditability matter.[3] If you want, I can also rank these by **enterprise fit**, **ease of implementation**, or **best for B2B vs. B2C**.
perplexity/sonar25 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Braze is a **customer engagement platform** that helps brands orchestrate **cross-channel messaging**, customer journeys, and **AI-driven decisioning/personalization** across channels like email, SMS, push notifications, WhatsApp, and in-app messaging.[2][4][16] Its AI layer, including **BrazeAI Decisioning Studio**, is designed to choose the best **channel, message, offer, timing, and frequency** for each customer using first-party data and optimization against business goals.[1][3][7] **Who it competes with** - **Salesforce Marketing Cloud** and **Adobe Experience Cloud / Adobe Target** are direct enterprise competitors in cross-channel engagement and AI decisioning.[8] - Braze also sits in the broader customer engagement / marketing automation market, where platforms such as Salesforce and Adobe are explicitly grouped alongside it for AI-enabled orchestration and execution.[8] **Pricing model** - Braze’s public site does **not list standard pricing**; it directs buyers to **Contact Sales** and offers a **Free Trial**, which indicates a sales-led enterprise pricing model rather than self-serve published pricing.[2] - A third-party overview says pricing is typically **enterprise-style**, structured around **monthly active users (MAUs)** and **message volume**, but that specific figure is not confirmed by Braze itself.[10] **Notable customers** - Braze’s materials and public marketing emphasize use by **leading global brands**, but the search results provided here do **not name specific customer logos or accounts** in a way I can verify from the cited sources.[13][15] - Because of that, I can’t factually list named customers from these results without risking inaccuracy.
lovable_ai/google/gemini-3-flash-preview25 days ago[✓] mentionedprompt: What does Braze do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Braze is a **customer engagement platform** that orchestrates cross-channel marketing campaigns. It uses AI to automate decision-making, such as determining the best time to send a message, the best channel to use, and personalizing content based on real-time consumer behavior. ### Key Functionality * **Cross-Channel Orchestration:** Manages messaging across email, SMS, push notifications, in-app messages, and webhooks. * **Braze Sage AI:** Includes features for predictive suite (likelihood to churn or purchase), generative AI for copy/images, and automated A/B testing (Intelligent Selection). * **Data Ingestion:** Processes high-volume, first-party data in real-time to trigger immediate personalized actions. ### Competitors * **Enterprise Marketing Clouds:** Salesforce Marketing Cloud, Adobe Journey Optimizer, and Oracle Marketing Cloud. * **Engagement Platforms:** Iterable, MoEngage, Clevertap, and Airship. * **Point Solutions:** Klaviyo (primarily e-commerce/email) and Mailchimp. ### Pricing Model Braze uses a **custom quote-based** pricing model. It is generally considered a premium enterprise solution. Costs are typically calculated based on: 1. **Platform Fee:** Base access to the software. 2. **Monthly Active Users (MAU):** The volume of unique users tracked. 3. **Message Volume:** Credits for specific high-cost channels like SMS or WhatsApp. 4. **Add-ons:** Fees for advanced features like Intelligence suites or premium data connectors. ### Notable Customers Braze serves high-growth and enterprise brands, including: * **Tech/Marketplaces:** Canva, DoorDash, Etsy, and Lyft. * **Media/Entertainment:** Disney, HBO Max, and SoundCloud. * **Consumer Brands:** Burger King, GAP, and Sephora.
$ pricing_receipts
all receipts →Weekly snapshot diff of Braze's pricing page. Tiers extracted with AI, compared against the prior week.
change history
- 10 days agoΔ 4
Braze: -4 removed (Braze Go, Braze Select, Braze Pro, Braze Enterprise)
source ↗ - 17 days agoΔ 4
Braze: 4 feature updates
source ↗ - 1 mo agoΔ 4
Braze: 4 feature updates
source ↗ - 1 mo agoΔ 4
Braze: 4 feature updates
source ↗ - 1 mo agoΔ 3
Braze: 3 feature updates
source ↗ - 2 mo agoΔ 3
Braze: 3 feature updates
source ↗ - 2 mo agoΔ 4
Braze: 4 feature updates
source ↗
$ buyer_panel_verdict
full panel →Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Braze against the Cross-Channel Decisioning category. Grounded in disclosed facts only.
Braze is ranked low due to a severe lack of disclosed information across nearly all criteria, making a proper evaluation impossible and representing a very high buyer risk.
- +Disclosed 'copilot' agentic level.
- +Disclosed 'external_processing' data governance model.
- −Extremely low transparency with most fields null or empty.
- −No disclosed channels or integrations.
- −No disclosed compliance certifications.
- −Pricing model and transparency are unknown.
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
No sources cited yet. Admins can attach citations from the admin panel.