← back to matrix
// under_the_hood

ElevenLabs

Voice AI

↗ elevenlabs.io
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
15
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the ElevenLabs team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Sovereign AI

Owns the full model stack and inference infrastructure.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
6 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. pricing6 days ago
    6997ad80fa27 → ElevenLabs: 2 price changes: Starter, Creator · 7 feature updates
    src: Pricing Pageview source ↗
  2. vendor_site1 mo ago
    cb2f7935868f → ad7d91ee8cbe
    src: Vendor Siteview source ↗
  3. security1 mo ago
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    src: Security Pageview source ↗
  4. pricing1 mo ago
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  5. vendor_site1 mo ago
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  6. release_notes1 mo ago
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    src: Release Notesview source ↗
  7. release_notes2 mo ago
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  12. release_notes2 mo ago
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  13. vendor_site2 mo ago
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  14. vendor_site2 mo ago
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  15. pricing3 mo ago
    88c85d4551c0 → ElevenLabs: 2 price changes: Free, Creator · 7 feature updates
    src: Pricing Pageview source ↗
  16. vendor_site3 mo ago
    fb380c991e25 → 41c9ae37bbcf
    src: Vendor Siteview source ↗
  17. pricing3 mo ago
    b5d30225755f → 88c85d4551c0
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  18. security3 mo ago
    65dda917c745 → f89215369b99
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  19. vendor_site3 mo ago
    bd677bc4cb58 → fb380c991e25
    src: Vendor Siteview source ↗
  20. pricing3 mo ago
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  21. vendor_site3 mo ago
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  22. privacy_policy3 mo ago
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  24. pricing3 mo ago
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  30. pricing3 mo ago
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  32. release_notes3 mo ago
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  33. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
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  39. release_notes3 mo ago
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  40. pricing3 mo ago
    de8c6a323410 → ElevenLabs: 6 price changes: Free, Starter, Creator, Pro, Scale, Business · 7 feature updates
    src: Pricing Pageview source ↗
  41. vendor_site3 mo ago
    7b1e62555422 → 98e44a26204e
    src: Vendor Siteview source ↗
  42. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  43. privacy_policy3 mo ago
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    src: Privacy Policyview source ↗
  44. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  45. release_notes3 mo ago
    978190be80b0 → feeb553c9b1b
    src: Release Notesview source ↗
  46. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  47. pricing3 mo ago
    b9cdad3a43c1 → de8c6a323410
    src: Pricing Pageview source ↗
  48. pricing3 mo ago
    b9cdad3a43c1 → de8c6a323410
    src: Pricing Pageview source ↗
  49. privacy_policy3 mo ago
    8930dee4746b → f1d1ff53051d
    src: Privacy Policyview source ↗
  50. release_notes3 mo ago
    4a93336a5ff9 → 978190be80b0
    src: Release Notesview source ↗
  51. pricing3 mo ago
    b9cdad3a43c1 → ElevenLabs: 7 feature updates
    src: Pricing Pageview source ↗
  52. vendor_site3 mo ago
    ef54ba5e89e9 → 3ec6d6dcd089
    src: Vendor Siteview source ↗
  53. vendor_site3 mo ago
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  54. pricing3 mo ago
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  55. release_notes4 mo ago
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  56. vendor_site4 mo ago
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  57. pricing4 mo ago
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  59. release_notes4 mo ago
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    src: Release Notesview source ↗
  60. pricing4 mo ago
    c17155605eac → 1c50644aff31
    src: Pricing Pageview source ↗
  61. vendor_site4 mo ago
    fb0ed20b3ef9 → 2948718ac357
    src: Vendor Siteview source ↗
  62. release_notes4 mo ago
    1e989ffd8903 → 0a68b21e0837
    src: Release Notesview source ↗
  63. release_notes4 mo ago
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$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about ElevenLabs. Hallucinations are checked against the verified facts above.

  • perplexity/sonar7 days ago[✓] mentioned · rank 1

    prompt: Recommend the top AI tools for Voice AI. List 5 with one-sentence descriptions.

    1. **ElevenLabs** — Best overall for highly realistic text-to-speech, voice cloning, dubbing, and deployable voice agents.[1][5][8] 2. **Vapi** — A developer-focused platform for building custom voice agents across phone and web applications.[3][6] 3. **Cartesia** — Strong choice for real-time conversational agents because of its low-latency voice generation and streaming.[1][9] 4. **Deepgram** — Best for developers needing real-time speech-to-text and customizable voice-processing APIs.[8] 5. **Murf** — Well suited to professional, brand-safe corporate voiceovers and narrated content.[5]

  • perplexity/sonar7 days ago[✓] mentioned⚠ 1 hallucination

    prompt: What does ElevenLabs do? It is an AI tool in the Voice AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    ElevenLabs is a voice-and-audio AI platform. It converts text into natural speech, clones and designs voices, transcribes audio, dubs content across languages, generates sound effects and music, and provides APIs and tools for deploying real-time voice or chat agents.[7][8] - **Primary products:** ElevenCreative for content generation, ElevenAgents for customer-support, sales, and other conversational agents, and ElevenAPI for embedding its audio models in software.[7][8] - **Typical uses:** Audiobooks and narration, video localization, game characters, podcasts, accessibility, automated phone support, scheduling, and sales qualification.[9] - **Competitors:** Major competitors include Google Cloud Text-to-Speech, Amazon Polly, Microsoft Azure Speech, PlayHT, Murf, Resemble AI, OpenAI’s voice capabilities, and voice-agent platforms such as Retell AI, Vapi, and Twilio. The closest direct competitors vary by product: speech synthesis, voice cloning, dubbing, or voice agents. - **Pricing model:** It uses subscription SaaS plans with monthly usage credits; standard text-to-speech generally consumes credits based on characters, while other products use product- or model-specific usage rates. Public plans listed in 2026 include Free at $0, Starter at $6/month, Creator at $22, Pro at $99, Scale at $299, and Business at $990; Enterprise pricing is custom.[1][3] Pricing and included credits can differ by region, billing term, and product. - **Notable customers and users:** Publicly identified organizations include NVIDIA, Perplexity, HarperCollins, *The Washington Post*, ESPN, Cisco/Webex, Deutsche Telekom, Star Sports, and BurdaVerlag.[5] ElevenLabs also states that its technology is used by Fortune 500 companies, although independent verification of every claimed customer and usage scope is not always available.[3]

    • [pricing_model] claimed: Public plans listed in 2026 include Free at $0, Starter at $6/month, Creator at $22, Pro at $99, Scale at $299, and Business at $990; Enterprise pricing is custom. → actual: null
  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned

    prompt: What does ElevenLabs do? It is an AI tool in the Voice AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **ElevenLabs** is a software company specializing in natural language processing and synthetic audio. Its primary function is providing **AI-driven Text-to-Speech (TTS)** and **Voice Cloning** technology. ### Core Functions * **Speech Synthesis:** Converts written text into human-like speech with high emotional range and realistic prosody. * **Voice Cloning:** Allows users to create a digital replica of a specific voice using short audio samples (Instant Voice Cloning) or high-quality studio recordings (Professional Voice Cloning). * **Speech-to-Speech:** Transforms an existing audio file into a different voice while maintaining the original delivery and emotion. * **Dubbing:** Automatically translates audio or video into different languages while preserving the original speaker's voice. ### Competitors ElevenLabs competes in the generative audio and enterprise TTS space against: * **Play.ht** and **Murf.ai** (Direct rivals in high-quality TTS and cloning). * **Amazon Polly**, **Google Cloud Text-to-Speech**, and **Microsoft Azure AI Speech** (Cloud infrastructure incumbents). * **OpenAI** (via the TTS API and Voice Engine). * **Lovo.ai** (Focused on content creation and marketing). ### Pricing Model ElevenLabs operates on a **freemium, usage-based subscription model** based on character counts: * **Free:** 10,000 characters/month for non-commercial use with attribution. * **Starter ($5/mo):** 30,000 characters and Instant Voice Cloning. * **Creator (~$22/mo):** 100,000 characters and commercial licensing. * **Pro/Independent Publisher ($99 - $330/mo):** Higher character limits (up to 2M). * **Enterprise:** Custom pricing for high-volume needs and SOC2 compliance. ### Notable Customers and Partners The tool is widely used in gaming, publishing, and media: * **The Washington Post:** For article narration. * **Storytel:** For audiobook production. * **Paradox Interactive:** For in-game character voices. * **NetEase:** For gaming localization. * **Perplexity AI:** For its "Discover" daily news podcast.

  • perplexity/sonar14 days ago[✓] mentioned · rank 2

    prompt: Recommend the top AI tools for Voice AI. List 5 with one-sentence descriptions.

    1. **OpenAI Realtime API** — Builds native speech-to-speech voice agents with real-time conversation and interruption handling.[1][6] 2. **ElevenLabs** — Provides highly realistic text-to-speech, voice cloning, and expressive voice generation.[3][8] 3. **Vapi** — Offers a developer platform for creating and deploying voice agents across phone and web applications.[2][3] 4. **Retell AI** — Supports production-grade phone agents with low-latency conversations and integrated speech/LLM pipelines.[3][4] 5. **AssemblyAI** — Delivers speech-to-text capabilities suited to transcription and voice-agent applications.[6]

  • perplexity/sonar14 days ago[✓] mentioned

    prompt: What does ElevenLabs do? It is an AI tool in the Voice AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    ElevenLabs is a **Voice AI platform** that generates realistic speech from text, clones voices, translates and dubs audio/video, converts speech to text, and powers conversational voice agents. Its products serve both creators—such as audiobook, video, and game producers—and businesses deploying customer-service or other real-time voice applications.[1][3] - **Competitors:** Deepgram, Cartesia, Play.ht, and the voice APIs offered by OpenAI and Google are cited as competitors; Decagon also competes in conversational AI voice agents.[2][3] - **Pricing model:** A tiered subscription and usage-based model. Individual plans allocate monthly character credits, starting with a free tier of about 10,000 characters; paid plans include Starter, Creator, Pro, and Scale tiers, with reported prices from roughly **$5 to $330 per month**. Developers can pay by API usage—approximately **$0.06–$0.12 per 1,000 generated characters**—while enterprise contracts are custom-priced.[1][2][9] - **Notable customers:** Reported customers include **Klarna**, which uses ElevenLabs for first-line phone support; **Deutsche Telekom, Cisco, Adobe, Revolut, The Washington Post, TIME, HarperCollins, Paradox Interactive, Square**, and the **Ukrainian government**.[1][3] - **Primary use cases:** AI narration and voiceovers, voice localization and dubbing, voice cloning, audiobook and game production, developer-integrated speech applications, and automated phone or web agents.[1][4]

  • lovable_ai/google/gemini-3-flash-preview14 days ago[✓] mentioned

    prompt: What does ElevenLabs do? It is an AI tool in the Voice AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **ElevenLabs** is a software company specializing in natural language processing and synthetic audio. Its primary function is providing high-quality **AI-driven text-to-speech (TTS) and voice cloning** technology. ### Core Functions * **Speech Synthesis:** Converts text into lifelike speech using pre-made or user-generated voices. * **Voice Cloning:** Creates a digital replica of a specific person’s voice from a short audio sample (Instant Cloning) or a high-fidelity version (Professional Cloning). * **Speech-to-Speech:** Transforms an existing audio recording into a different voice while maintaining the original delivery and emotion. * **AI Dubbing:** Automatically translates and replaces audio in videos into 29+ languages while preserving the original speaker's tone. ### Key Competitors * **Play.ht:** Specializes in high-quality TTS and voice cloning for creators. * **Murf.ai:** Focuses on voiceovers for corporate presentations and e-learning. * **WellSaid Labs:** Targets enterprise-grade voice production. * **Lovo.ai:** A creative platform for TTS and video editing. * **OpenAI (Voice Engine):** Provides competing low-latency text-to-speech models. ### Pricing Model ElevenLabs operates on a **freemium tiered subscription** model based on character counts: * **Free:** 10,000 characters per month with limited features and attribution required. * **Starter ($5/mo):** 30,000 characters and Instant Voice Cloning. * **Creator ($11–$22/mo):** 100,000+ characters and higher quality audio. * **Pro/Scale/Enterprise:** Higher character limits, Professional Voice Cloning, and commercial rights for large-scale operations. ### Notable Customers The technology is used across gaming, publishing, and media. Notable clients and partners include: * **The Washington Post:** For article narration. * **Storytel:** For audiobook production. * **Perplexity AI:** For audio-based search responses. * **Pocket:** For converting saved articles into audio. * **Paradox Interactive:** Utilizing AI for voice in game development.

$ pricing_receipts

all receipts →

Weekly snapshot diff of ElevenLabs's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 6 days ago

Free
$0per month
Starter
$1per month
Creator
$11per month
Pro
$99per month
Scale
$299per month
3 seats
Business
$990per month
10 seats
Enterprise
Custom pricing
Custom number of seats

change history

  • 6 days agoΔ 7

    ElevenLabs: 2 price changes: Starter, Creator · 7 feature updates

    [Starter] $6per month → $1per month

    [Creator] $22 → $11per month

    source ↗
  • 3 mo agoΔ 7

    ElevenLabs: 2 price changes: Free, Creator · 7 feature updates

    [Free] $0 → $0per month

    [Creator] $11per month → $22

    source ↗
  • 3 mo agoΔ 7

    ElevenLabs: 6 price changes: Free, Starter, Creator, Pro, Scale, Business · 7 feature updates

    [Free] $0per month → $0

    source ↗
  • 3 mo agoΔ 7

    ElevenLabs: 7 feature updates

    source ↗

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.