← back to matrix
// under_the_hood

11x

AI SDR

↗ 11x.ai
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
55
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
15
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the 11x team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy
Fully Agentic

Plans and executes multi-step workflows end-to-end.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
19 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. vendor_site19 days ago
    0c30fb532c63 → ed98cb6d4a86
    src: Vendor Siteview source ↗
  2. pricing1 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  3. pricing1 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  4. pricing1 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  5. pricing2 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  6. pricing2 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  7. privacy_policy2 mo ago
    a5e267b6b20f → 73db0d3d0569
    src: Privacy Policyview source ↗
  8. pricing2 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  9. pricing2 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  10. privacy_policy2 mo ago
    73db0d3d0569 → a5e267b6b20f
    src: Privacy Policyview source ↗
  11. vendor_site2 mo ago
    569bc4f99a02 → 0c30fb532c63
    src: Vendor Siteview source ↗
  12. pricing2 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  13. vendor_site2 mo ago
    0c30fb532c63 → 569bc4f99a02
    src: Vendor Siteview source ↗
  14. pricing2 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  15. vendor_site2 mo ago
    569bc4f99a02 → 0c30fb532c63
    src: Vendor Siteview source ↗
  16. pricing3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  17. vendor_site3 mo ago
    0c30fb532c63 → 569bc4f99a02
    src: Vendor Siteview source ↗
  18. security3 mo ago
    0245ebaf91e5 → 4b749d339fa8
    src: Security Pageview source ↗
  19. release_notes3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Release Notesview source ↗
  20. pricing3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  21. vendor_site3 mo ago
    569bc4f99a02 → 0c30fb532c63
    src: Vendor Siteview source ↗
  22. privacy_policy3 mo ago
    a5e267b6b20f → 73db0d3d0569
    src: Privacy Policyview source ↗
  23. security3 mo ago
    4b749d339fa8 → 0245ebaf91e5
    src: Security Pageview source ↗
  24. release_notes3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Release Notesview source ↗
  25. pricing3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  26. privacy_policy3 mo ago
    73db0d3d0569 → a5e267b6b20f
    src: Privacy Policyview source ↗
  27. security3 mo ago
    0245ebaf91e5 → 4b749d339fa8
    src: Security Pageview source ↗
  28. vendor_site3 mo ago
    0c30fb532c63 → 569bc4f99a02
    src: Vendor Siteview source ↗
  29. release_notes3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Release Notesview source ↗
  30. pricing3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  31. pricing3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  32. vendor_site3 mo ago
    569bc4f99a02 → 0c30fb532c63
    src: Vendor Siteview source ↗
  33. security3 mo ago
    4b749d339fa8 → 0245ebaf91e5
    src: Security Pageview source ↗
  34. security3 mo ago
    0245ebaf91e5 → 4b749d339fa8
    src: Security Pageview source ↗
  35. privacy_policy3 mo ago
    a5e267b6b20f → 73db0d3d0569
    src: Privacy Policyview source ↗
  36. privacy_policy3 mo ago
    a5e267b6b20f → 73db0d3d0569
    src: Privacy Policyview source ↗
  37. release_notes3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Release Notesview source ↗
  38. release_notes3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Release Notesview source ↗
  39. pricing3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  40. privacy_policy3 mo ago
    73db0d3d0569 → a5e267b6b20f
    src: Privacy Policyview source ↗
  41. privacy_policy3 mo ago
    a5e267b6b20f → 73db0d3d0569
    src: Privacy Policyview source ↗
  42. release_notes3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Release Notesview source ↗
  43. security3 mo ago
    4b749d339fa8 → 0245ebaf91e5
    src: Security Pageview source ↗
  44. pricing3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  45. vendor_site3 mo ago
    0c30fb532c63 → 569bc4f99a02
    src: Vendor Siteview source ↗
  46. security3 mo ago
    1e3b3b63f25e → 4b749d339fa8
    src: Security Pageview source ↗
  47. privacy_policy3 mo ago
    73db0d3d0569 → a5e267b6b20f
    src: Privacy Policyview source ↗
  48. pricing3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  49. security3 mo ago
    f2279e273024 → 1e3b3b63f25e
    src: Security Pageview source ↗
  50. pricing3 mo ago
    5c31fb033591 → 13cac03fe568
    src: Pricing Pageview source ↗
  51. vendor_site3 mo ago
    0fbe57e90b90 → 0c30fb532c63
    src: Vendor Siteview source ↗
  52. privacy_policy3 mo ago
    f35f26a7fa99 → 73db0d3d0569
    src: Privacy Policyview source ↗
  53. release_notes3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Release Notesview source ↗
  54. pricing3 mo ago
    13cac03fe568 → 5c31fb033591
    src: Pricing Pageview source ↗
  55. security3 mo ago
    e07a26a891c0 → f2279e273024
    src: Security Pageview source ↗
  56. vendor_site3 mo ago
    f5a17e3b3bb8 → 0fbe57e90b90
    src: Vendor Siteview source ↗
  57. vendor_site3 mo ago
    0fbe57e90b90 → f5a17e3b3bb8
    src: Vendor Siteview source ↗
  58. security3 mo ago
    f2279e273024 → e07a26a891c0
    src: Security Pageview source ↗
  59. security4 mo ago
    e07a26a891c0 → f2279e273024
    src: Security Pageview source ↗
  60. vendor_site4 mo ago
    f5a17e3b3bb8 → 0fbe57e90b90
    src: Vendor Siteview source ↗
  61. vendor_site4 mo ago
    fc68fae6b788 → f5a17e3b3bb8
    src: Vendor Siteview source ↗
  62. security4 mo ago
    f2279e273024 → e07a26a891c0
    src: Security Pageview source ↗
  63. vendor_site4 mo ago
    8c485ecc10ae → fc68fae6b788
    src: Vendor Siteview source ↗
  64. vendor_site4 mo ago
    f7f5d4d65d14 → 8c485ecc10ae
    src: Vendor Siteview source ↗
  65. vendor_site4 mo ago
    0347b23929ea → f7f5d4d65d14
    src: Vendor Siteview source ↗
  66. vendor_site4 mo ago
    f1a70a56f31c → 0347b23929ea
    src: Vendor Siteview source ↗
  67. privacy_policy4 mo ago
    172353897695 → f35f26a7fa99
    src: Privacy Policyview source ↗
  68. security4 mo ago
    05f406e47e41 → f2279e273024
    src: Security Pageview source ↗
  69. release_notes4 mo ago
    5c31fb033591 → 13cac03fe568
    src: Release Notesview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about 11x. Hallucinations are checked against the verified facts above.

  • perplexity/sonar7 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for AI SDR. List 5 with one-sentence descriptions.

    - **Artisan (Ava):** Autonomous AI SDR that finds prospects, personalizes outreach, manages follow-ups, and books meetings across channels.[1][6] - **AiSDR:** Automates outbound email, SMS, and social outreach, including prospecting, follow-ups, reply handling, and meeting booking.[1][10] - **Amplemarket (Duo):** Combines prospect data, intent signals, multichannel sequences, and an AI agent in one platform.[6] - **Reply.io (Jason AI):** Adds AI prospecting and engagement capabilities to an established multichannel sales-sequencing platform.[2][3] - **Regie.ai:** Focuses on AI-assisted sales copy, campaign creation, and automated sequencing for SDR teams.[4]

  • perplexity/sonar7 days ago[✓] mentioned⚠ 4 hallucinations

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    11x is an **autonomous AI sales-development platform**. Its agents perform much of the SDR workflow—identifying target accounts, researching prospects, generating personalized outreach, following up, handling replies, qualifying leads, and booking meetings. - **Alice:** Outbound AI SDR for prospecting and multichannel outreach, primarily email and LinkedIn; it manages sequences and schedules qualified meetings. - **Julian:** Inbound and voice sales agent that responds to leads, qualifies them conversationally, conducts calls, and books meetings. [1][2] ## Competitors 11x competes with: - **Artisan AI**—the closest direct AI-SDR competitor for outbound email and LinkedIn. - **Apollo.io, Outreach, Reply.io, Persana AI, and Salesforge**—sales-engagement and AI prospecting platforms. - **Conversica**—a competitor particularly in automated inbound lead follow-up and qualification. [3][4][10] ## Pricing model 11x primarily sells **annual, sales-led enterprise contracts**, rather than self-serve subscriptions. Pricing can vary by agent, lead volume, channels, integrations, and service requirements. [1][8] Reported starting prices include: - **Alice:** approximately **$3,750 per month, billed annually**—about $45,000 per year—with pricing based on leads rather than email sends. - **Julian:** approximately **$2,417 per month for Chat** or **$5,333 per month for Voice**, billed annually. [2][5] 11x’s public pricing information is inconsistent across sources: some describe these as published starting prices, while others report demo-gated quotes commonly around **$5,000 or more per month**. Enterprise contracts have been reported in the roughly **$40,000–$80,000-plus annual range**, depending on scope. [1][6] ## Notable customers Reported 11x customers include **Xerox, Checkr, Leica, and Ouster**. These customer claims come from third-party industry coverage rather than a complete official customer roster. [3]

    • [pricing_model] claimed: 11x primarily sells annual, sales-led enterprise contracts, rather than self-serve subscriptions. Pricing can vary by agent, lead volume, channels, integrations, and service requirements. → actual: null
    • [pricing_model] claimed: Alice: approximately $3,750 per month, billed annually—about $45,000 per year—with pricing based on leads rather than email sends. → actual: null
    • [pricing_model] claimed: Julian: approximately $2,417 per month for Chat or $5,333 per month for Voice, billed annually. → actual: null
  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **11x** is an AI-powered sales platform that automates outbound sales development through "Digital Workers." Its primary product is **Alice**, an AI SDR (Sales Development Representative). ### **Core Functionality** * **Autonomous Prospecting:** Alice identifies leads based on ideal customer profiles (ICP) using live data. * **Personalized Outreach:** It crafts and sends hyper-personalized emails in over 25 languages. * **Multi-channel Engagement:** It manages workflows across email and LinkedIn. * **Lead Research:** It analyzes company news, financial reports, and social media to find relevant "hooks" for outreach. * **Inbound Response:** It can handle and qualify incoming leads instantly. ### **Key Competitors** 11x competes with both traditional sales engagement platforms and newer AI-native SDR startups: * **AI-Native SDRs:** Artisan (Ava), Regie.ai, AiSDR, and Glencoco. * **Legacy Sales Tech:** Apollo.io, Outreach, and Salesloft (who are currently integrating their own AI features). ### **Pricing Model** * **Subscription-Based:** 11x typically operates on a monthly or annual recurring revenue (SaaS) model. * **Seat/Worker Tiers:** Pricing is generally structured around the number of "Digital Workers" deployed rather than individual human seats. * **Volume:** Specific pricing is not public and requires a custom quote, but it is positioned as a cost-saving alternative to hiring full-time human SDRs (which can cost $60k–$90k annually). ### **Notable Customers** 11x is used by high-growth B2B tech companies and enterprises, including: * **Brex** * **Handshake** * **Datadog** * **Airwallex** The company recently gained significant attention after raising a **$24M Series A** led by Benchmark in September 2024.

  • perplexity/sonar21 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for AI SDR. List 5 with one-sentence descriptions.

    Here are **5 strong AI SDR tools** to consider, based on recent 2026 rankings and comparisons across AI SDR, outbound, and sales-agent reviews.[1][2][6] - **Artisan (Ava)** — Best for **full-workflow autonomy**, handling both outbound and inbound with a dial from human-reviewed to fully hands-off execution.[1][4][6] - **Amplemarket (Duo Copilot)** — Best for **signal-driven multichannel selling**, combining buying signals, AI research, and rep-controlled outreach with strong human-in-the-loop workflow.[2][13] - **AiSDR** — Best for **autonomous outbound**, with transparent pricing and end-to-end AI SDR execution that is especially popular with SMB and mid-market teams.[4][5][7] - **Reply.io (Jason 4.0)** — Best for **high-volume multichannel outreach**, supporting email, LinkedIn, calls, SMS, and WhatsApp with autonomous campaign handling.[2][3] - **Apollo.io** — Best for **budget-conscious teams** that want prospecting and engagement in one platform, with a large contact database plus sequencing tools.[6][7][16] If you want, I can also rank these by **best for enterprise**, **best for small teams**, or **best for cold email specifically**.

  • perplexity/sonar21 days ago[✓] mentioned

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **11x** is an AI sales automation platform in the AI SDR category that provides two digital workers: **Alice**, an outbound AI SDR, and **Julian**, an inbound AI sales agent.[1][3] Alice handles prospecting, research, personalized outreach, reply handling, and meeting booking, while Julian handles inbound qualification, scheduling, call handling, and follow-up.[1][3] - **What it does** - **Outbound SDR automation:** Alice owns top-of-funnel pipeline generation end to end, including account/lead research, personalized outreach, multi-channel sequences, reply management, and booking meetings.[18][19] - **Inbound lead handling:** Julian answers inbound calls, qualifies leads, and books meetings, with follow-up via SMS/WhatsApp in some product descriptions.[2][3][4] - **Channels and data:** 11x says the platform works across email, phone, LinkedIn, SMS, and WhatsApp, uses deep research agents, and integrates with CRMs like Salesforce, HubSpot, and Pipedrive.[2][11][18][19] - **Who it competes with** - 11x’s own comparison and review pages position it against AI SDR and AI sales agent tools such as **Artisan**, **BDR.ai**, **AiSDR**, **Sendr.ai**, **Reply.io**, and **Instanly.ai**/event-follow-up tools.[1][5][6][7][13][14] - It is also framed more broadly against other **AI SDR tools** and **sales automation** platforms in the same category.[2][15][16][17] - **Pricing model** - The search results provided do **not list specific prices**, seat counts, or package tiers.[15][16] - Based on the product’s positioning and customer-facing materials, 11x appears to use an **enterprise SaaS / sales-automation pricing model**, but the exact commercial terms are **not disclosed in the provided sources**.[15][16] - **Notable customers** - The search results you provided do **not name specific customer logos or named customers** for 11x.[15][16][20] - One review source describes it as used by **go-to-market teams** to research prospects, run multi-channel outreach, and book qualified meetings, but it does not identify individual customer companies.[15] If you want, I can also turn this into a **competitor comparison table** for 11x vs Artisan vs AiSDR vs Reply.io based strictly on the provided sources.

  • lovable_ai/google/gemini-3-flash-preview21 days ago[✓] mentioned

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **11x** is an AI-powered sales platform that automates the role of a Sales Development Representative (SDR). Its primary agent, **Alice**, is designed to handle the entire top-of-funnel sales process autonomously. ### Core Functionality * **Lead Generation & Research:** Alice identifies prospects based on intent signals and researches them using web data and social profiles. * **Multichannel Outreach:** The tool automatically writes and sends hyper-personalized emails and LinkedIn messages in 20+ languages. * **Lead Qualification:** It engages in two-way conversations to qualify leads and handle objections. * **Meeting Scheduling:** Alice integrates with calendars to book meetings directly for human sales reps. ### Competitors 11x competes with both traditional sales engagement platforms and newer autonomous AI SDR startups: * **Direct AI SDR Competitors:** Artisan (Ava), Regie.ai, AiSDR, and Flowrite. * **Sales Engagement Platforms:** Outreach, Salesloft, and Apollo.io (which are increasingly adding AI features). ### Pricing Model 11x typically operates on a **SaaS subscription model**, though specific public pricing is not disclosed as it scales based on lead volume and seat requirements. * Unlike traditional tools that charge per seat for human users, 11x often positions its pricing relative to the **cost of a full-time employee**, offering a "digital worker" at a fraction of a human SDR's salary. ### Notable Customers 11x is used primarily by B2B tech companies and agencies. Notable customers and partners include: * **Brex** * **Handshake** * **Datadog** * **Airwallex** In September 2024, the company raised $24 million in Series A funding led by Benchmark to further develop its autonomous "digital workers."

$ pricing_receipts

all receipts →

Weekly snapshot diff of 11x's pricing page. Tiers extracted with AI, compared against the prior week.

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks 11x against the AI SDR category. Grounded in disclosed facts only.

#117/100

11x scores marginally higher than one peer due to its 'fully agentic' claim, but its extreme lack of transparency across critical areas like integrations, compliance, and pricing makes it an unacceptably high-risk option for the panel.

strengths
  • +Features 'fully agentic' capability, a key priority for the Head of Growth.
  • +Disclosed data governance model ('external_processing'), offering minimal but present clarity.
weaknesses
  • −Zero disclosed integrations, a critical failure for RevOps.
  • −Complete lack of information on pricing, compliance, or data retention, posing significant risk.
  • −No vendor maturity signals (founding year, funding, customers) and a 'red' buyer risk rating.
  • −Fails to disclose any supported channels.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.