← back to matrix
// under_the_hood

11x

AI SDR

11x.ai
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
55
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
23
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the 11x team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy
Fully Agentic

Plans and executes multi-step workflows end-to-end.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
4 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. pricing4 days ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  2. pricing5 days ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  3. pricing6 days ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  4. pricing25 days ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  5. pricing26 days ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  6. privacy_policy28 days ago
    a5e267b6b20f73db0d3d0569
    src: Privacy Policyview source ↗
  7. pricing29 days ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  8. pricing1 mo ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  9. privacy_policy1 mo ago
    73db0d3d0569a5e267b6b20f
    src: Privacy Policyview source ↗
  10. vendor_site1 mo ago
    569bc4f99a020c30fb532c63
    src: Vendor Siteview source ↗
  11. pricing1 mo ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  12. vendor_site1 mo ago
    0c30fb532c63569bc4f99a02
    src: Vendor Siteview source ↗
  13. pricing1 mo ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  14. vendor_site1 mo ago
    569bc4f99a020c30fb532c63
    src: Vendor Siteview source ↗
  15. pricing1 mo ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  16. vendor_site1 mo ago
    0c30fb532c63569bc4f99a02
    src: Vendor Siteview source ↗
  17. security1 mo ago
    0245ebaf91e54b749d339fa8
    src: Security Pageview source ↗
  18. release_notes1 mo ago
    13cac03fe5685c31fb033591
    src: Release Notesview source ↗
  19. pricing1 mo ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  20. vendor_site1 mo ago
    569bc4f99a020c30fb532c63
    src: Vendor Siteview source ↗
  21. privacy_policy1 mo ago
    a5e267b6b20f73db0d3d0569
    src: Privacy Policyview source ↗
  22. security1 mo ago
    4b749d339fa80245ebaf91e5
    src: Security Pageview source ↗
  23. release_notes1 mo ago
    5c31fb03359113cac03fe568
    src: Release Notesview source ↗
  24. pricing1 mo ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  25. privacy_policy1 mo ago
    73db0d3d0569a5e267b6b20f
    src: Privacy Policyview source ↗
  26. security1 mo ago
    0245ebaf91e54b749d339fa8
    src: Security Pageview source ↗
  27. vendor_site1 mo ago
    0c30fb532c63569bc4f99a02
    src: Vendor Siteview source ↗
  28. release_notes1 mo ago
    13cac03fe5685c31fb033591
    src: Release Notesview source ↗
  29. pricing1 mo ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  30. pricing2 mo ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  31. vendor_site2 mo ago
    569bc4f99a020c30fb532c63
    src: Vendor Siteview source ↗
  32. security2 mo ago
    4b749d339fa80245ebaf91e5
    src: Security Pageview source ↗
  33. security2 mo ago
    0245ebaf91e54b749d339fa8
    src: Security Pageview source ↗
  34. privacy_policy2 mo ago
    a5e267b6b20f73db0d3d0569
    src: Privacy Policyview source ↗
  35. privacy_policy2 mo ago
    a5e267b6b20f73db0d3d0569
    src: Privacy Policyview source ↗
  36. release_notes2 mo ago
    5c31fb03359113cac03fe568
    src: Release Notesview source ↗
  37. release_notes2 mo ago
    13cac03fe5685c31fb033591
    src: Release Notesview source ↗
  38. pricing2 mo ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  39. privacy_policy2 mo ago
    73db0d3d0569a5e267b6b20f
    src: Privacy Policyview source ↗
  40. privacy_policy2 mo ago
    a5e267b6b20f73db0d3d0569
    src: Privacy Policyview source ↗
  41. release_notes2 mo ago
    5c31fb03359113cac03fe568
    src: Release Notesview source ↗
  42. security2 mo ago
    4b749d339fa80245ebaf91e5
    src: Security Pageview source ↗
  43. pricing2 mo ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  44. vendor_site2 mo ago
    0c30fb532c63569bc4f99a02
    src: Vendor Siteview source ↗
  45. security2 mo ago
    1e3b3b63f25e4b749d339fa8
    src: Security Pageview source ↗
  46. privacy_policy2 mo ago
    73db0d3d0569a5e267b6b20f
    src: Privacy Policyview source ↗
  47. pricing2 mo ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  48. security2 mo ago
    f2279e2730241e3b3b63f25e
    src: Security Pageview source ↗
  49. pricing2 mo ago
    5c31fb03359113cac03fe568
    src: Pricing Pageview source ↗
  50. vendor_site2 mo ago
    0fbe57e90b900c30fb532c63
    src: Vendor Siteview source ↗
  51. privacy_policy2 mo ago
    f35f26a7fa9973db0d3d0569
    src: Privacy Policyview source ↗
  52. release_notes2 mo ago
    13cac03fe5685c31fb033591
    src: Release Notesview source ↗
  53. pricing2 mo ago
    13cac03fe5685c31fb033591
    src: Pricing Pageview source ↗
  54. security2 mo ago
    e07a26a891c0f2279e273024
    src: Security Pageview source ↗
  55. vendor_site2 mo ago
    f5a17e3b3bb80fbe57e90b90
    src: Vendor Siteview source ↗
  56. vendor_site2 mo ago
    0fbe57e90b90f5a17e3b3bb8
    src: Vendor Siteview source ↗
  57. security2 mo ago
    f2279e273024e07a26a891c0
    src: Security Pageview source ↗
  58. security2 mo ago
    e07a26a891c0f2279e273024
    src: Security Pageview source ↗
  59. vendor_site2 mo ago
    f5a17e3b3bb80fbe57e90b90
    src: Vendor Siteview source ↗
  60. vendor_site2 mo ago
    fc68fae6b788f5a17e3b3bb8
    src: Vendor Siteview source ↗
  61. security2 mo ago
    f2279e273024e07a26a891c0
    src: Security Pageview source ↗
  62. vendor_site2 mo ago
    8c485ecc10aefc68fae6b788
    src: Vendor Siteview source ↗
  63. vendor_site2 mo ago
    f7f5d4d65d148c485ecc10ae
    src: Vendor Siteview source ↗
  64. vendor_site2 mo ago
    0347b23929eaf7f5d4d65d14
    src: Vendor Siteview source ↗
  65. vendor_site2 mo ago
    f1a70a56f31c0347b23929ea
    src: Vendor Siteview source ↗
  66. privacy_policy2 mo ago
    172353897695f35f26a7fa99
    src: Privacy Policyview source ↗
  67. security2 mo ago
    05f406e47e41f2279e273024
    src: Security Pageview source ↗
  68. release_notes2 mo ago
    5c31fb03359113cac03fe568
    src: Release Notesview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about 11x. Hallucinations are checked against the verified facts above.

  • perplexity/sonar11 days ago[✓] mentioned · rank 5

    prompt: Recommend the top AI tools for AI SDR. List 5 with one-sentence descriptions.

    Here are **5 top AI SDR tools** to consider, depending on whether you want full autonomy, inbound qualification, or an all-in-one outbound stack:[2][3][4] - **AiSDR** — Best for *autonomous outbound SDR work*; it runs end-to-end outbound and is noted for HubSpot-native workflow support.[2][4][20] - **Artisan (Ava)** — Best for teams wanting *high automation with a built-in B2B database* and end-to-end autonomous workflows.[2][4][6] - **Apollo.io** — Best for a *budget-friendly all-in-one prospecting and outreach platform* with a large contact database and sequencing tools.[2][4][5] - **Qualified (Piper)** — Best for *inbound AI SDR use cases* like converting website visitors and booking meetings 24/7.[2][3][14] - **11x.ai (Alice)** — Best for *high-volume autonomous outbound* with minimal human input and personalized outreach at scale.[2][3][4] If you want, I can also rank these by **best for SMBs, enterprise, inbound, or cold outbound**.

  • perplexity/sonar11 days ago[✓] mentioned3 hallucinations

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **11x** is an **AI SDR** platform built to automate outbound sales development end to end: it finds prospects, researches them, writes and sends outreach, runs cadences, and books meetings. 11x describes itself as an autonomous “digital worker” system for GTM teams, and its flagship SDR agent is **Alice**; it also has an AI phone-calling agent called **Julian**.[16][20][12] **Who it competes with** The closest direct competitors called out in the search results are **Artisan**, **AiSDR**, **Apollo.io** (via Jason AI), **Regie.ai**, **Clay**, **Outreach**, **Instanly/Instantly.ai**, and **Salesforge’s Agent Frank**.[1][4][7][8][10][15] Among these, **Artisan AI** is repeatedly described as the most like-for-like competitor because it also offers an autonomous AI BDR/SDR that handles outbound prospecting end to end.[1][2][13][15] Other competitors map more to adjacent categories: **Apollo.io** is a data-rich prospecting and sequencing platform, **Clay** is a programmable data/workflow tool, and **Outreach** is an enterprise sales-engagement suite.[1][4][10] **Pricing model** 11x uses **custom enterprise pricing**, not a public self-serve plan.[17][16] The search results consistently place it at roughly **$3,000–$5,000+ per month**, with one 11x comparison page saying pricing typically starts around **$5,000/month with annual commitments**.[1][16][17] So the practical pricing model is **sales-led, contract-based, enterprise pricing**, rather than seat-based SaaS pricing.[16][17] **Notable customers** The provided search results do **not** name specific customer logos or case-study customers for 11x in a verifiable way. The safest factual statement is that I could not confirm notable customers from the supplied results. If you want, I can do a second pass focused only on **customer logos, funding, and product claims** for 11x and separate what is confirmed from marketing language.

    • [pricing_model] claimed: 11x uses custom enterprise pricing, not a public self-serve plan. → actual: null
    • [pricing_model] claimed: The search results consistently place it at roughly $3,000–$5,000+ per month, with one 11x comparison page saying pricing typically starts around $5,000/month with annual commitments. → actual: null
    • [pricing_model] claimed: So the practical pricing model is sales-led, contract-based, enterprise pricing, rather than seat-based SaaS pricing. → actual: null
  • lovable_ai/google/gemini-3-flash-preview11 days ago[✓] mentioned1 hallucination

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **11x** is an AI-powered sales platform that develops "digital workers" to automate end-to-end sales development representative (SDR) workflows. Its primary product, **Alice**, is an autonomous AI SDR designed to replace or augment human prospecting. ### Key Functionality * **Lead Generation:** Automatically identifies and researches prospects based on ideal customer profiles (ICP). * **Multi-channel Outreach:** Crafts and sends personalized emails and LinkedIn messages in 20+ languages. * **Autonomous Workflows:** Handles intent signals, responds to inbound inquiries, and books meetings directly into calendars without human intervention. * **Data Enrichment:** Integrates with CRM systems (Salesforce, HubSpot) to keep lead data updated. ### Competitors 11x competes with other AI SDR platforms and traditional sales engagement tools, including: * **Regie.ai:** Focuses on content generation and sequence management. * **Artisan:** Offers "Ava," a similar autonomous digital worker. * **AiSDR:** Focuses specifically on lead nurturing and appointment setting via email. * **Apollo.io / Salesloft:** Traditional platforms now integrating generative AI features. ### Pricing Model 11x typically operates on a **B2B Subscription (SaaS) model**. While specific pricing is often customized based on lead volume and "seats" (or digital workers) deployed, it is positioned as a cost-saving alternative to hiring full-time human SDRs (often cited as costing a fraction of a human salary). ### Notable Customers 11x has gained traction among high-growth tech companies and enterprise sales teams. Notable customers include: * **Airwallex** * **Handshake** * **Brex** * **DataRobot** In September 2024, the company raised $24 million in Series A funding led by Benchmark to further scale its autonomous workforce capabilities.

    • [wrapper_status] claimed: 11x is an AI-powered sales platform that develops \"digital workers\" to automate end-to-end sales development representative (SDR) workflows. Its primary product, Alice, is an autonomous AI SDR designed to replace or augment human prospecting. 11x has gained traction among high-growth tech companies and enterprise sales teams. Notable customers include: Airwallex, Handshake, Brex, DataRobot. In September 2024, the company raised $24 million in Series A funding led by Benchmark to further scale its autonomous workforce capabilities. → actual: pure_wrapper
  • perplexity/sonar25 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for AI SDR. List 5 with one-sentence descriptions.

    Here are **5 top AI SDR tools** that are widely recommended for outbound prospecting, outreach, and qualification: - **AiSDR** — A fully autonomous AI SDR that runs outbound end-to-end and is highlighted as best for teams wanting “full top-of-funnel” automation with HubSpot-native support.[1][3][4] - **Apollo.io** — A budget-friendly all-in-one prospecting platform with a large contact database plus sequences and calling, making it strong for lead finding and outreach in one place.[1][4][14] - **Saleshandy** — A solid cold-email plus lead-finding stack with built-in CRM, deliverability tools, and AI sequences, aimed at teams that want an integrated outbound workflow.[1] - **Reply.io (Jason AI)** — A multichannel sequencing platform with an AI agent layer, best for teams that want AI-assisted outreach without giving up a mature sales engagement system.[1][9] - **Artisan (Ava)** — An AI BDR designed for more automated outbound motions, combining its own database with high automation for teams that want an end-to-end SDR agent.[1][7][9] If you want, I can also rank these by **best for small teams, best for enterprise, or best budget pick**.

  • perplexity/sonar25 days ago[✓] mentioned

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **11x** is an **AI SDR / digital worker platform** that automates outbound sales work end to end: prospecting, personalization, multichannel outreach, reply handling, and meeting booking. Its flagship outbound agent is **Alice**, and 11x also offers **Julian**, an AI phone agent for inbound qualification and calling.[2][5][12] **What it does** - **Prospecting and lead sourcing:** builds lead lists from ICP rules and live web/data signals.[4][12] - **Personalized outreach:** generates tailored email and LinkedIn-style messaging using research on each prospect.[2][4][11] - **Reply handling and follow-up:** manages basic objections and follow-up sequences automatically.[2][4] - **Meeting booking:** books qualified meetings directly into calendars.[2][4][12] - **24/7 autonomous operation:** the platform is positioned as a persistent “digital worker” rather than a simple sequencing tool.[1][4][10] **Who it competes with** 11x sits in the AI SDR / sales automation category, so it competes with tools that automate outbound prospecting, personalization, and meeting booking. Based on the comparison and review sources, its closest competitors include **AiSDR**, **Clay + Instantly-style outbound stacks**, and other AI SDR tools such as **Jazon by Lyzr**.[7][9][15] In broader practice, it also competes with sales engagement and outbound automation platforms that cover similar workflows.[2][6] **Pricing model** - **Custom enterprise pricing** sold through the sales team is the most consistently reported model.[9] - One source says pricing is *typically around* **$4,000/month on an annual contract**.[9] - Another review lists a **$599/month** “One AI Agent” plan, but that appears to be a third-party reported plan and not the most authoritative pricing reference compared with 11x’s own enterprise-pricing positioning.[7][9] **Notable customers** - I could **not verify specific customer names from the provided search results**. - The strongest factual statement supported here is that 11x is aimed at **enterprise, mid-market, and B2B sales teams** rather than individual users.[5][9] - If you want, I can do a second pass specifically to find **named customer logos, case studies, or testimonials** from 11x’s site and press coverage.

  • lovable_ai/google/gemini-3-flash-preview25 days ago[✓] mentioned1 hallucination

    prompt: What does 11x do? It is an AI tool in the AI SDR category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **11x** is an AI-powered sales platform that develops "Digital Workers" designed to automate the entire top-of-funnel sales process. Its flagship product is **Alice**, an AI Sales Development Representative (SDR). ### Key Functions * **Autonomous Prospecting:** Alice identifies leads based on ideal customer profiles (ICP). * **Personalized Outreach:** The tool researches prospects and writes hyper-personalized emails in 20+ languages. * **Multi-channel Engagement:** It manages outreach across email and LinkedIn. * **Lead Management:** It handles inbound responses, qualifies leads, and book meetings directly into calendars. ### Competitors 11x competes with other "AI SDR" and sales automation platforms, including: * **Regie.ai:** Focuses on content generation and sequencing. * **Artisan:** Features "Ava," a similar autonomous AI SDR. * **Lusha / Apollo.io:** Traditional data providers that are increasingly adding AI automation layers. * **AiSDR:** A direct competitor focused on automated email lead qualification. ### Pricing Model 11x typically operates on a **subscription-based model** (SaaS). * Pricing is generally categorized by "seats" or "Digital Workers." * Costs are often structured to be significantly lower than the salary of a human SDR (e.g., a flat monthly or annual fee per AI agent). * Specific pricing is rarely public and usually requires a demo/custom quote. ### Notable Customers While many users are mid-market B2B tech firms, notable customers and partners mentioned in their growth milestones include: * **Handshake** * **Brex** * **DataRobot** * **Airwallex** The company recently gained significant traction after raising a $24M Series A led by Benchmark in late 2024.

    • [pricing_model] claimed: 11x typically operates on a subscription-based model (SaaS). Pricing is generally categorized by 'seats' or 'Digital Workers.' Costs are often structured to be significantly lower than the salary of a human SDR. Specific pricing is rarely public and usually requires a demo/custom quote. → actual: null

$ pricing_receipts

all receipts →

Weekly snapshot diff of 11x's pricing page. Tiers extracted with AI, compared against the prior week.

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks 11x against the AI SDR category. Grounded in disclosed facts only.

#120/100

11x narrowly ranks first based solely on its higher disclosed agentic autonomy score, but the extreme lack of information across all other criteria makes it a high-risk 'red' investment.

strengths
  • +Disclosed as 'fully agentic', which aligns with Head of Growth priorities.
  • +Highest agentic autonomy score (55) among the cohort.
weaknesses
  • No information on CRM/MAP integrations, a critical failure for RevOps.
  • Zero disclosure on compliance, pricing, data retention, or vendor history.
  • Listed as a 'pure_wrapper', raising questions about proprietary value.
  • Uses 'external_processing' for data governance with no retention policy specified.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.