Frase

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

• Compliance certifications

  No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

  to improve → Vendor publishes a trust/security page listing at least one certification.

• Funding stage

  Funding stage not yet captured (may be a division of a larger public company).

  to improve → Mark parent company or public/profitable status.

• Company age

  Founding year not yet captured.

  to improve → Add founding year to vendor profile.

• Team size

  Team size band not yet captured.

  to improve → Add team size band (LinkedIn / vendor disclosure).

• Data governance posture

  External processing: customer data is sent to vendor infrastructure.

  to improve → Offer a zero-copy or in-VPC deployment option.

$ technical_anatomy

Wrapper Status

Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy

Copilot

Suggests; human approves every action.

Data Governance

External Processing

Data is sent to vendor infrastructure for processing.

Deployment

Unknown

Where the inference pipeline runs.

Data Retention

Unknown

How long ingested data persists in vendor systems.

Last Detected Update

9 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases

Unknown

Channels

Unknown

Output types

Unknown

Integrations

Unknown

$ commercial

Pricing model

Unknown

How customers are charged.

Pricing transparency

Unknown

Is pricing visible without sales contact?

Time to value

Unknown

How quickly customers see results.

Compliance

Unknown

Notable customers

Unknown

Customer logo count

Unknown

Public customer logos counted on vendor site.

$ company

Founded

Unknown

Year of incorporation.

Team size

Unknown

Headcount band.

Funding stage

Unknown

Latest disclosed round.

Headquarters

Unknown

Primary office location.

$ changelog --tail

1. pricing9 days ago
   6b3b318fcd26 → d4314643345b
   src: Pricing Pageview source ↗
2. pricing10 days ago
   6b3b318fcd26 → Frase: 4 feature updates
   src: Pricing Pageview source ↗
3. pricing10 days ago
   d4314643345b → 6b3b318fcd26
   src: Pricing Pageview source ↗
4. pricing15 days ago
   20a4d3da82c9 → d4314643345b
   src: Pricing Pageview source ↗
5. pricing15 days ago
   20a4d3da82c9 → d4314643345b
   src: Pricing Pageview source ↗
6. pricing17 days ago
   d4314643345b → Frase: 1 price change: Enterprise · 4 feature updates
   src: Pricing Pageview source ↗
7. pricing24 days ago
   20a4d3da82c9 → Frase: 1 price change: Enterprise · 4 feature updates
   src: Pricing Pageview source ↗
8. pricing24 days ago
   8f9e58945d9f → 20a4d3da82c9
   src: Pricing Pageview source ↗
9. pricing25 days ago
   bd4665934d53 → 8f9e58945d9f
   src: Pricing Pageview source ↗
10. pricing1 mo ago
    61855797b38a → Frase: 4 feature updates
    src: Pricing Pageview source ↗
11. pricing1 mo ago
    53c5552d4242 → bd4665934d53
    src: Pricing Pageview source ↗
12. release_notes1 mo ago
    dea62472153b → b4e63bb2957e
    src: Release Notesview source ↗
13. pricing1 mo ago
    f7f7e19e9508 → 53c5552d4242
    src: Pricing Pageview source ↗
14. release_notes1 mo ago
    629c7742a1af → dea62472153b
    src: Release Notesview source ↗
15. pricing1 mo ago
    f7f7e19e9508 → Frase: 1 price change: Enterprise · 4 feature updates
    src: Pricing Pageview source ↗
16. pricing1 mo ago
    53c5552d4242 → f7f7e19e9508
    src: Pricing Pageview source ↗
17. release_notes1 mo ago
    b4e63bb2957e → 629c7742a1af
    src: Release Notesview source ↗
18. vendor_site1 mo ago
    0d3f7848dfc7 → a5e284c13387
    src: Vendor Siteview source ↗
19. privacy_policy1 mo ago
    1609634e8394 → 859acb5d8368
    src: Privacy Policyview source ↗
20. security1 mo ago
    1be38a5a3d21 → 55a3054cafe8
    src: Security Pageview source ↗
21. pricing1 mo ago
    666f1d2d8350 → 53c5552d4242
    src: Pricing Pageview source ↗
22. vendor_site1 mo ago
    aa097b9be7e9 → 0d3f7848dfc7
    src: Vendor Siteview source ↗
23. pricing1 mo ago
    a9c0239307b3 → 666f1d2d8350
    src: Pricing Pageview source ↗
24. pricing1 mo ago
    a9c0239307b3 → 666f1d2d8350
    src: Pricing Pageview source ↗
25. pricing1 mo ago
    a9c0239307b3 → Frase: 3 feature updates
    src: Pricing Pageview source ↗
26. release_notes1 mo ago
    dea62472153b → b4e63bb2957e
    src: Release Notesview source ↗
27. release_notes1 mo ago
    dea62472153b → b4e63bb2957e
    src: Release Notesview source ↗
28. security1 mo ago
    b1d588916bdd → 1be38a5a3d21
    src: Security Pageview source ↗
29. vendor_site1 mo ago
    5d90de0bd6e9 → aa097b9be7e9
    src: Vendor Siteview source ↗
30. release_notes1 mo ago
    b1e6d783ab56 → dea62472153b
    src: Release Notesview source ↗
31. privacy_policy1 mo ago
    0bd49f36d4e8 → 1609634e8394
    src: Privacy Policyview source ↗
32. pricing1 mo ago
    bba19cb19ca3 → a9c0239307b3
    src: Pricing Pageview source ↗
33. release_notes1 mo ago
    dea62472153b → b1e6d783ab56
    src: Release Notesview source ↗
34. security1 mo ago
    46ce0788d963 → b1d588916bdd
    src: Security Pageview source ↗
35. privacy_policy1 mo ago
    268fe169c572 → 0bd49f36d4e8
    src: Privacy Policyview source ↗
36. vendor_site1 mo ago
    918a2db65343 → 5d90de0bd6e9
    src: Vendor Siteview source ↗
37. pricing1 mo ago
    6f83ad2ad10a → bba19cb19ca3
    src: Pricing Pageview source ↗
38. pricing2 mo ago
    6f83ad2ad10a → Frase: 4 price changes: Starter, Professional, Scale, Enterprise · 4 feature updates
    src: Pricing Pageview source ↗
39. vendor_site2 mo ago
    9c56ca4e9ea7 → 918a2db65343
    src: Vendor Siteview source ↗
40. security2 mo ago
    3e90e810404c → 46ce0788d963
    src: Security Pageview source ↗
41. pricing2 mo ago
    4c31c1cd04c2 → 6f83ad2ad10a
    src: Pricing Pageview source ↗
42. vendor_site2 mo ago
    ec4cf9936465 → 9c56ca4e9ea7
    src: Vendor Siteview source ↗
43. pricing2 mo ago
    b76ee66a81f9 → 4c31c1cd04c2
    src: Pricing Pageview source ↗
44. pricing2 mo ago
    f3791d399deb → b76ee66a81f9
    src: Pricing Pageview source ↗
45. pricing2 mo ago
    b76ee66a81f9 → f3791d399deb
    src: Pricing Pageview source ↗
46. pricing2 mo ago
    d50dcc44888e → b76ee66a81f9
    src: Pricing Pageview source ↗

Weekly capture of how Gemini and Perplexity answer questions about Frase. Hallucinations are checked against the verified facts above.

• perplexity/sonar4 days ago[✓] mentioned · rank 3

  prompt: Recommend the top AI tools for SEO Content Optimization. List 5 with one-sentence descriptions.

  Here are **5 top AI tools for SEO content optimization**: - **Surfer SEO** — Strong for real-time, SERP-based content optimization while you write, with guidance tied to patterns from ranking pages.[1][2][16] - **Clearscope** — Best for high-relevance content briefs and semantic SEO, especially for editorial teams that want a strict quality grade on drafts.[2][17] - **Frase** — Useful for fast SERP research and content brief creation, with quick intent analysis and question extraction before writing.[2][16] - **MarketMuse** — Best for topic modeling and broader content strategy, helping teams plan and prioritize content around topical authority.[2][16] - **Scalenut** — A strong all-in-one option for keyword-to-publish workflows, with added focus on AI search visibility and optimization.[3][12]

  onelittleweb.comrankability.comresources.rework.comwhatagraph.com
• perplexity/sonar4 days ago[✓] mentioned

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  Frase is an **AI-powered SEO content optimization platform** that helps teams research topics, analyze top-ranking pages, draft content in a brand voice, score it for search performance, publish/host it, and monitor/fix pages over time.[1][2][7][11] It is positioned for **SEO teams, content marketers, and agencies** and is built to optimize for both traditional search engines and AI platforms/search experiences.[3][7][16] **What it does** - **Researches** a topic by reading what top results already cover and identifying gaps.[2][3] - **Drafts** content in your brand or team voice.[2][3][11] - **Scores/optimizes** content while you write for search coverage and SEO guidance.[2][11] - **Publishes and hosts** content, and can monitor and fix existing pages.[1][11] **Competitors** - **Surfer SEO** is the most direct competitor in the same SEO content optimization category; both tools analyze top-ranking pages and provide optimization scoring and keyword/content guidance.[15] - Other reviews and category descriptions place Frase alongside tools used for SEO content research, briefs, drafting, and optimization, but the clearest named direct competitor in the provided results is **Surfer**.[15] **Pricing model** - Frase uses a **tiered subscription model** with plan levels that vary by users, content volume/projects, and analytics/tracking limits.[4][6][8][14][17] - The provided results show multiple pricing snapshots from different reviewers, which indicates **pricing has changed over time**; the most recent review-style sources list plans such as **Starter, Professional, Scale/Advanced, and Enterprise**, with annual billing discounts and custom enterprise pricing.[4][6][8][14][17] **Notable customers** - Frase’s site and third-party review sources say it is used by **Microsoft, Oracle, Coursera, and GitLab**, and one review claims it is trusted by **50,000+ content teams**.[6] - Because that customer list appears in a review citing Frase rather than in the primary source excerpt itself, I’d treat those names as **reported customers** rather than independently verified case-study evidence from the results provided.[6] If you want, I can also give you a **one-line “Frase vs. Surfer vs. Clearscope” comparison**.

  frase.iofrase.iofrase.iorankability.com
• lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  **Frase** is an AI-powered content marketing tool designed to streamline the SEO workflow from research to optimization. It uses machine learning to analyze search engine results pages (SERPs) and generate data-driven content briefs and articles. ### Core Functionality * **Content Briefs:** Automatically crawls the top Google results for a target keyword to summarize key topics, headers, and statistics. * **AI Writing:** Generates SEO-optimized drafts, product descriptions, and introductions using a proprietary AI model and OpenAI integrations. * **Optimization:** Provides a real-time "Topic Score" that compares a user’s draft against competitors, highlighting missing keywords and subtopics. * **Content Analytics:** Integrates with Google Search Console to identify pages losing rank that require updates. ### Competitors Frase competes primarily with other SEO content optimization platforms: * **Surfer SEO:** Its most direct competitor, focusing heavily on data-backed keyword density. * **MarketMuse:** A higher-end enterprise tool focused on content authority and topical clusters. * **Clearscope:** A premium tool known for its simplified user interface and high-quality NLP data. * **Jasper:** While primarily an AI writer, it competes in the content creation space (often via a Surfer SEO integration). ### Pricing Model Frase operates on a monthly or annual subscription basis. As of early 2024: * **Solo:** ~$15/month (1 user, 4 articles/month). * **Basic:** ~$45/month (1 user, 30 articles/month). * **Team:** ~$115/month (3 users, unlimited articles). * **Pro Add-on:** For an additional ~$35/month, users get unlimited AI-generated content and premium SEO data (search volume, backlink data). ### Notable Customers Frase is used by over 30,000 content teams and agencies. Notable clients include: * **Coursera** * **Digitas** * **Shopify** * **Meridian** * **ActiveCampaign**

• perplexity/sonar18 days ago[✓] mentioned · rank 3

  prompt: Recommend the top AI tools for SEO Content Optimization. List 5 with one-sentence descriptions.

  Here are **5 top AI tools for SEO content optimization**: - **Surfer SEO** — Best for real-time, SERP-based content optimization, helping you align drafts with patterns from top-ranking pages. [1][2] - **Clearscope** — Best for high-relevance editorial optimization, with strong topical guidance and content grading for quality control. [2][12] - **Frase** — Best for fast SEO research and brief creation, especially when you need quick intent analysis and question extraction. [2][12] - **Rankability** — Best for teams optimizing for both Google and AI search, with unified workflow and visibility tracking across platforms. [2][4] - **MarketMuse** — Best for building topical authority and content strategy at scale, especially for larger teams managing many pages. [12][7] If you want, I can also rank these by **best for beginners**, **best budget option**, or **best for agencies**.

  onelittleweb.comrankability.comwhatagraph.comrankability.com
• perplexity/sonar18 days ago[✓] mentioned · rank 1

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  Frase is an **AI SEO and content optimization platform** that helps users research a topic, analyze top-ranking pages, draft content in a brand voice, score it for search, and publish it; Frase also positions itself around both **traditional SEO** and **AI search/GEO** workflows.[1][2][3][11] It is used as a workflow tool for: - **SERP and competitor research** - **Content briefs and outlines** - **AI writing and rewriting** - **Real-time content scoring/optimization** - **Publishing and hosting** - **Monitoring AI visibility and fixing content decay**[2][5][6][11] **Who it competes with:** Frase competes in the broader AI SEO/content optimization market with tools such as **Surfer SEO** and other SEO content platforms that provide SERP analysis, keyword/topic recommendations, and content scoring.[15][7][13] Frase is also compared with AI SEO and content optimization tools that cover similar drafting and optimization workflows.[9][19] **Pricing model:** Frase uses a **tiered subscription model**. Public third-party reviews and Frase’s own materials indicate a starting plan around **$49/month** for the entry tier, with higher tiers for teams/agencies and enterprise/custom pricing; some reviews show older or alternative plan names and lower starting prices, suggesting pricing has changed over time.[6][7][9][19] The safest current characterization is that Frase is sold as a **monthly subscription SaaS with tiered plans and enterprise pricing**.[6][7] **Notable customers:** I could not find a reliable public customer list in the provided sources. Frase’s own pages emphasize product features and use cases, but they do **not** name specific notable customers in the results supplied.[1][11][12] If you want, I can also turn this into a compact **buyer-comparison table** against Surfer SEO, Clearscope, and MarketMuse.

  frase.iofrase.iofrase.iofrase.io
• lovable_ai/google/gemini-3-flash-preview18 days ago[✓] mentioned · rank 1

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  **Frase** is an AI-powered content marketing and SEO tool designed to streamline the workflow for creating search-optimized content. It uses natural language processing to analyze top-performing search engine results and generate data-driven outlines, briefs, and copy. ### Key Functionality * **Content Briefing:** Automatically generates briefs by scraping the top 20 Google search results for a keyword, summarizing competitor subheadings, statistics, and external links. * **Content Optimization:** Provides a real-time "Content Score" by comparing a user's draft against competitors, highlighting specific keywords and topics that need to be included to improve rankings. * **AI Writing:** Includes a proprietary AI writer (and GPT integration) to generate introductions, sections, or full articles based on SERP data. * **Content Analytics:** Integrates with Google Search Console to identify pages losing rank and suggest optimization opportunities. ### Competitors Frase competes primarily with other SEO content optimization platforms: * **Surfer SEO:** Its most direct competitor, known for detailed keyword density audits. * **Clearscope:** A premium tool focused on high-end content teams and agencies. * **MarketMuse:** An enterprise-level platform focused on content inventory and authority. * **Jasper:** While primarily a writing tool, it competes in the AI generation space. ### Pricing Model Frase operates on a **subscription-based model**, typically billed monthly or annually. As of late 2023/early 2024: * **Solo:** ~$15/month (1 user, 4 articles/month). * **Basic:** ~$45/month (1 user, 30 articles/month). * **Team:** ~$115/month (3 users, unlimited articles). * **Pro Add-on:** An additional ~$35/month is required for unlimited AI writing features and premium SEO data. ### Notable Customers Frase is used by over 30,000 content creators and agencies, including: * **Coursera** * **Meridian Knowledge Solutions** * **Digitas** * **ActiveCampaign**

Weekly snapshot diff of Frase's pricing page. Tiers extracted with AI, compared against the prior week.

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Frase against the SEO Content Optimization category. Grounded in disclosed facts only.

Frase ranks poorly as a 'pure wrapper' with no verifiable details on enterprise-critical criteria like integrations, data governance, or compliance, making it an unacceptable risk for the buying committee.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.