Frase

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

• Compliance certifications

  No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

  to improve → Vendor publishes a trust/security page listing at least one certification.

• Funding stage

  Funding stage not yet captured (may be a division of a larger public company).

  to improve → Mark parent company or public/profitable status.

• Company age

  Founding year not yet captured.

  to improve → Add founding year to vendor profile.

• Team size

  Team size band not yet captured.

  to improve → Add team size band (LinkedIn / vendor disclosure).

• Data governance posture

  External processing: customer data is sent to vendor infrastructure.

  to improve → Offer a zero-copy or in-VPC deployment option.

$ technical_anatomy

Wrapper Status

Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy

Copilot

Suggests; human approves every action.

Data Governance

External Processing

Data is sent to vendor infrastructure for processing.

Deployment

Unknown

Where the inference pipeline runs.

Data Retention

Unknown

How long ingested data persists in vendor systems.

Last Detected Update

1 mo ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases

Unknown

Channels

Unknown

Output types

Unknown

Integrations

Unknown

$ commercial

Pricing model

Unknown

How customers are charged.

Pricing transparency

Unknown

Is pricing visible without sales contact?

Time to value

Unknown

How quickly customers see results.

Compliance

Unknown

Notable customers

Unknown

Customer logo count

Unknown

Public customer logos counted on vendor site.

$ company

Founded

Unknown

Year of incorporation.

Team size

Unknown

Headcount band.

Funding stage

Unknown

Latest disclosed round.

Headquarters

Unknown

Primary office location.

$ changelog --tail

1. pricing1 mo ago
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8. pricing2 mo ago
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17. pricing3 mo ago
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40. pricing3 mo ago
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Weekly capture of how Gemini and Perplexity answer questions about Frase. Hallucinations are checked against the verified facts above.

• perplexity/sonartoday[✓] mentioned · rank 5

  prompt: Recommend the top AI tools for SEO Content Optimization. List 5 with one-sentence descriptions.

  - **Surfer SEO** — Analyzes top-ranking pages and provides real-time content scores, keyword coverage, headings, and optimization recommendations.[2][8] - **Clearscope** — Grades drafts against search competitors and recommends relevant terms to improve topical coverage and relevance.[3][6] - **Semrush ContentShake AI** — Combines keyword research, AI-assisted content creation, and SEO optimization in one workflow.[1][9] - **Ahrefs AI Content Helper** — Supports competitor and topic analysis with topical-coverage scoring and metadata suggestions.[2][3] - **Frase** — Generates SERP-informed content briefs, outlines, and optimization guidance aligned with search intent.[5][10]

  seo.comvisible.seranking.comwhatagraph.comhostinger.com
• perplexity/sonartoday[✓] mentioned⚠ 1 hallucination

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  Frase is an **AI-powered SEO and content-optimization platform**. It analyzes top-ranking pages for a target query, extracts topics, headings, questions, and terminology, then generates content briefs, assists with drafting, and scores content in real time against SEO criteria. Its newer workflow also evaluates visibility in AI answer engines such as ChatGPT, Perplexity, and Gemini.[6][9][10] - **Main use:** Research a topic, create an SEO brief, draft or rewrite content, optimize it against competing pages, publish it, and monitor or improve existing pages.[9][10] - **Competitors:** Its closest competitors include **Surfer SEO** for real-time content scoring and **Jasper** for AI-assisted writing. It also overlaps with broader SEO/content platforms such as **MarketMuse, Clearscope, and Semrush**, although Frase emphasizes an integrated brief-to-draft workflow.[4] - **Pricing model:** Subscription SaaS with monthly or annual billing. Current published plans start at **$39/month when billed annually** or **$49 monthly** for Starter; Professional is **$103/month annually** or **$129 monthly**; Scale is **$239 annually** or **$299 monthly**; Enterprise pricing is custom.[6][8] Plans vary by users, articles, domains, audits, and AI-search coverage, and Frase advertises a **7-day free trial**.[10] - **Notable customers/users:** Publicly available material identifies **Shopify’s SEO Director** as a Frase user and reports **40+ agencies** using the platform, but it does not provide a comprehensive, independently verified customer list.[2] - **Positioning:** Frase is best understood as an SEO content workflow tool—not merely an AI writer—because its core product combines SERP research, content briefing, writing, optimization scoring, publishing, and monitoring.[1][9]

  • [pricing_model] claimed: Subscription SaaS with monthly or annual billing. Current published plans start at $39/month when billed annually or $49 monthly for Starter; Professional is $103/month annually or $129 monthly; Scale is $239 annually or $299 monthly; Enterprise pricing is custom. Plans vary by users, articles, domains, audits, and AI-search coverage, and Frase advertises a 7-day free trial. → actual: null
  vibetoolstack.comcheckthat.aieesel.aiarvow.com
• lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  **Frase** is an AI-powered content marketing platform designed to streamline the SEO workflow, from keyword research to brief creation and content optimization. ### Key Functionality * **Content Briefs:** Automatically scrapes the top-ranking Google results for a target keyword to generate outlines, identifying common headings, questions, and statistics. * **SEO Optimization:** Provides a real-time "Content Score" by comparing the user's draft against competitors, highlighting specific keywords and topics that need to be included to improve rankings. * **AI Writing:** Features a proprietary AI writer (and GPT-4 integration) to generate introductions, paragraphs, and full article drafts based on SERP data. * **Content Analytics:** Integrates with Google Search Console to identify pages losing rank and suggesting new keyword opportunities. ### Primary Competitors Frase competes directly with other SEO "Content Intelligence" tools: * **Surfer SEO:** Its most direct rival in terms of UI and scoring. * **Clearscope:** A high-end competitor focused on enterprise-grade keyword reporting. * **MarketMuse:** Competes via deep semantic analysis and content audits. * **Semrush (Writing Assistant):** A broader SEO suite that includes similar optimization features. ### Pricing Model Frase operates on a **monthly or annual subscription** model. As of 2024, their tiers typically include: * **Solo:** ~$15/month (1 user, 4 articles/mo). * **Basic:** ~$45/month (1 user, 30 articles/mo). * **Team:** ~$115/month (3 users, unlimited articles). * **Pro Add-on:** An additional ~$35/month fee is required for unlimited AI content generation and premium SEO data. ### Notable Customers Frase is used primarily by agencies and content teams. Notable clients include: * **Coursera** * **Meridian Group** * **Digitas** * **PTC**

• perplexity/sonar14 days ago[✓] mentioned · rank 3

  prompt: Recommend the top AI tools for SEO Content Optimization. List 5 with one-sentence descriptions.

  1. **Surfer** — Analyzes top-ranking pages and provides real-time recommendations for keywords, structure, headings, and content coverage.[2][7] 2. **Clearscope** — Uses semantic keyword analysis and readability guidance to help writers improve topical relevance and search visibility.[9] 3. **Frase** — Builds SERP-driven content briefs and outlines while helping optimize drafts against competing pages.[1][9] 4. **NeuronWriter** — Combines SERP analysis, competitor comparison, semantic keyword suggestions, and content scoring.[3] 5. **Writesonic** — Provides an integrated workflow for researching, generating, optimizing, and publishing SEO content.[2]

  wellows.comwhatagraph.comresources.rework.comseo.com
• perplexity/sonar14 days ago[✓] mentioned⚠ 1 hallucination

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  Frase is a subscription SaaS platform for **SEO and AI-search content optimization**. It analyzes search-engine results pages (SERPs), creates content briefs and outlines, drafts articles with AI, scores content against competing pages, and supports publishing, monitoring, and optimization for Google and AI platforms such as ChatGPT, Perplexity, Claude, and Gemini.[3][7][9] - **Core workflow:** Enter a target query; Frase analyzes ranking pages and recommends topics, headings, questions, and coverage. Users can then write in Frase or generate a draft, receive real-time SEO/GEO scores, and monitor or update published pages.[2][3] - **Main competitors:** Clearscope, Surfer SEO, MarketMuse, and NeuronWriter are the closest SEO-content-optimization competitors. Jasper overlaps mainly in AI writing.[1][2] - **Pricing model:** Subscription pricing by plan, with annual and month-to-month billing. Current advertised prices are: - **Starter:** $39/month annually or $49/month monthly - **Professional:** $103/month annually or $129/month monthly - **Scale:** $239/month annually or $299/month monthly - **Enterprise:** Custom pricing Plans differ by users, sites/domains, content volume, audit capacity, and related usage limits; Frase also advertises a seven-day free trial.[2][3][5] - **Notable customers/users:** Frase publicly references **Shopify’s SEO Director** as a user, and reports use by more than 40 agencies. These references identify a Shopify executive and agencies rather than providing a conventional named-customer case-study list.[4]

  • [pricing_model] claimed: Subscription pricing by plan, with annual and month-to-month billing. Current advertised prices are: Starter: $39/month annually or $49/month monthly, Professional: $103/month annually or $129/month monthly, Scale: $239/month annually or $299/month monthly, Enterprise: Custom pricing. Plans differ by users, sites/domains, content volume, audit capacity, and related usage limits; Frase also advertises a seven-day free trial. → actual: null
  tooljunction.ioarvow.comfrase.iocheckthat.ai
• lovable_ai/google/gemini-3-flash-preview14 days ago[✓] mentioned

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  **Frase** is an AI-driven content marketing platform designed to streamline the SEO workflow, from keyword research to brief creation and content optimization. ### Key Functionality * **Content Briefs:** Automatically scrapes the top-ranking Google results for a target keyword to generate summaries of headings, FAQs, and key topics. * **Content Optimization:** Uses a proprietary scoring system to compare a user's draft against competitors, identifying topical gaps and recommending specific keywords to improve search rankings. * **AI Writing:** Features a built-in writer that can generate full articles, introductions, or rewrites based on the data pulled from search results. * **SERP Analysis:** Provides data on competitor word counts, domain authority, and backlink profiles directly within the editor. ### Top Competitors Frase competes primarily with other "Content Intelligence" and SEO tools: * **Surfer SEO:** Its most direct competitor in content scoring and optimization. * **MarketMuse:** A high-end enterprise competitor focused on deep semantic analysis. * **Clearscope:** A premium tool focused on minimalist UX and high-quality keyword recommendations. * **Jasper:** Competes specifically in the AI writing and long-form generation space. ### Pricing Model Frase operates on a **subscription-based (SaaS) model**, typically offering three tiers (billed monthly or annually): * **Solo:** For individuals needing a limited number of articles per month. * **Basic:** For small teams requiring more document credits. * **Team:** For agencies needing multiple user seats and unlimited document credits. * **Pro Add-on:** A fixed monthly fee to unlock unlimited AI writing and premium search volume data. ### Notable Customers Frase is used by over 30,000 content teams and agencies, including: * **Coursera** * **Digitas** * **PTC** * **Merck** * **ActiveCampaign**

Weekly snapshot diff of Frase's pricing page. Tiers extracted with AI, compared against the prior week.

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Frase against the SEO Content Optimization category. Grounded in disclosed facts only.

Scores lower than the leader due to its 'pure wrapper' status; it presents an identical and unacceptably high risk profile based on a complete absence of disclosure on critical operational and security details.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.