Frase

$ technical_anatomy

Wrapper Status

Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy

Copilot

Suggests; human approves every action.

Data Governance

External Processing

Data is sent to vendor infrastructure for processing.

Deployment

Unknown

Where the inference pipeline runs.

Data Retention

Unknown

How long ingested data persists in vendor systems.

Last Detected Update

today

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases

Unknown

Channels

Unknown

Output types

Unknown

Integrations

Unknown

$ commercial

Pricing model

Unknown

How customers are charged.

Pricing transparency

Unknown

Is pricing visible without sales contact?

Time to value

Unknown

How quickly customers see results.

Compliance

Unknown

Notable customers

Unknown

Customer logo count

Unknown

Public customer logos counted on vendor site.

$ company

Founded

Unknown

Year of incorporation.

Team size

Unknown

Headcount band.

Funding stage

Unknown

Latest disclosed round.

Headquarters

Unknown

Primary office location.

$ changelog --tail

1. pricingtoday
   f7f7e19e9508 → Frase: 1 price change: Enterprise · 4 feature updates
   src: Pricing Pageview source ↗
2. pricingtoday
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3. release_notes1 day ago
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4. vendor_site1 day ago
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5. privacy_policy1 day ago
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6. security1 day ago
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7. pricing1 day ago
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8. vendor_site4 days ago
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9. pricing5 days ago
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10. pricing5 days ago
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11. pricing7 days ago
    a9c0239307b3 → Frase: 3 feature updates
    src: Pricing Pageview source ↗
12. release_notes8 days ago
    dea62472153b → b4e63bb2957e
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13. release_notes8 days ago
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14. security10 days ago
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15. vendor_site10 days ago
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16. release_notes10 days ago
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17. privacy_policy10 days ago
    0bd49f36d4e8 → 1609634e8394
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18. pricing11 days ago
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19. release_notes13 days ago
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20. security13 days ago
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21. privacy_policy13 days ago
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22. vendor_site13 days ago
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23. pricing14 days ago
    6f83ad2ad10a → bba19cb19ca3
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24. pricing21 days ago
    6f83ad2ad10a → Frase: 4 price changes: Starter, Professional, Scale, Enterprise · 4 feature updates
    src: Pricing Pageview source ↗
25. vendor_site27 days ago
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26. security27 days ago
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27. pricing27 days ago
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28. vendor_site1 mo ago
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29. pricing1 mo ago
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32. pricing1 mo ago
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Weekly capture of how Gemini and Perplexity answer questions about Frase. Hallucinations are checked against the verified facts above.

• perplexity/sonar8 days ago[ ] not mentioned

  prompt: Recommend the top AI tools for SEO Content Optimization. List 5 with one-sentence descriptions.

  The top 5 AI tools for SEO content optimization are **Rankability**, **Surfer SEO**, **Clearscope**, **Writesonic**, and **NeuronWriter**, each offering distinct strengths in keyword research, on-page scoring, or editorial alignment. 1. **Rankability**: Combines IBM Watson and Google NLP to deliver exceptionally accurate keyword recommendations that consistently outperform competitors like Surfer SEO[1][3]. 2. **Surfer SEO**: Analyzes top-ranking pages to translate data into actionable on-page recommendations, providing high accuracy in content scoring[1][5]. 3. **Clearscope**: Focuses on optimizing human-written content to rank faster by suggesting AI-powered terms that align with editorial team grading standards[2][5]. 4. **Writesonic**: Offers a user-friendly platform for creating SEO-optimized content with real-time SERP analysis and keyword research via Ahrefs and Semrush integrations[1][2]. 5. **NeuronWriter**: Optimizes content using semantic models and SERP analysis to help users efficiently create high-ranking articles with internal link ideas and keyword suggestions[1][5].

  rankability.comwhatagraph.comrankability.comfreddiechatt.com
• perplexity/sonar8 days ago[✓] mentioned⚠ 1 hallucination

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  Frase is an **AI-powered content operating system** that helps teams research, draft, and optimize content to **rank on Google** and **get cited by AI search engines** (such as ChatGPT, Perplexiiity, and Google AI Overviews) [2][6]. It reads top-ranking search results, extracts semantic topics and keywords using Natural Language Processing, drafts content in your brand voice, and provides a real-time **Topic Score** as you write to ensure coverage matches competitors [1][5][7]. ### Core Capabilities * **SEO & GEO Optimization:** Frase optimizes for traditional SEO (Google rankings) and **Generative Engine Optimization (GEO)** to improve visibility in AI chatbots and language models [4][16]. * **Automated Workflow:** It bundles SERP research, AI-assisted drafting, content briefs, and scoring into a single agent-driven workflow [8][6]. * **Auto-Optimize:** A feature that applies keyword placement, heading structure, and brand governance fixes in one click [9]. * **AI Visibility Tracking:** Monitors whether your domain is cited by major AI platforms like ChatGPT, Perplexity, and Gemini [3][8]. ### Competitors Frase competes primarily with other AI-driven SEO content optimization tools, including: * **Surfer SEO** [15] * **Newswriter** (likely referring to **Writer** or a similar AI writing tool) [15] * Tools focused on content research and planning like **Clearscope** or **MarketMuse** (implied by its niche in "SEO content research and planning") [7] ### Pricing Model Frase uses a **monthly subscription model** with tiered plans based on the number of AI-optimized articles, audit pages, and user seats [8][9]. * **Starter:** ~**$49/month** (or $38/month in some listings) – Includes 10 articles/month, 50 audit pages, and 1 seat [8][14]. * **Professional:** ~**$129/month** (or $98/month) – Includes 40 articles/month, 250 audit pages, 3 seats, and content calendar features [8][14]. * **Scale:** ~**$299/month** (or $195/month) – Includes 100 articles/month, 1,000 audit pages, and 5 seats [8][14]. * **Enterprise:** Custom pricing for custom user counts and advanced needs [14]. * All plans include a **7-day free trial** with no credit card required [9]. ### Notable Customers Frase is trusted by thousands of content and marketing teams at major companies, including: * **Coursera** * **Oracle** * **Under Armour** * **GitLab** [8]

  • [pricing_model] claimed: Frase uses a monthly subscription model with tiered plans based on the number of AI-optimized articles, audit pages, and user seats. Starter: ~$49/month, Professional: ~$129/month, Scale: ~$299/month, Enterprise: Custom pricing. All plans include a 7-day free trial. → actual: null
  frase.iofrase.iofrase.iohelp.frase.io
• lovable_ai/google/gemini-3-flash-preview8 days ago[✓] mentioned

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  **Frase** is an AI-powered content marketing and SEO platform designed to streamline the workflow from keyword research to content briefing and optimization. ### Key Functionality * **Content Briefing:** Automatically generates detailed briefs by scraping and summarizing the top-ranking search engine results for a target keyword. * **Content Optimization:** Uses a proprietary algorithm to compare your text against competitors, providing a scoring system and suggesting specific topics and keywords to include to improve SEO rankings. * **AI Writing:** Features an AI writer (powered by LLMs) to generate outlines, paragraphs, and full articles based on SERP data. * **Analytics:** Integrates with Google Search Console to identify "content gaps" and pages losing rank that require updates. ### Competitors Frase competes primarily with other SEO content optimization tools: * **Surfer SEO:** Its most direct competitor, known for its "Content Score" and technical SEO audits. * **Clearscope:** A premium tool focused on high-end editorial teams and content grading. * **MarketMuse:** An enterprise-level platform utilizing heavy data science for content planning. * **Semrush Writing Assistant:** An add-on to the broader Semrush SEO suite. ### Pricing Model Frase operates on a monthly or annual **subscription model**. As of mid-2024, pricing typically includes: * **Solo:** ~$15/month (1 user, 4 articles/month). * **Basic:** ~$45/month (1 user, 30 articles/month). * **Team:** ~$115/month (3 users, unlimited articles). * **Pro Add-on:** An additional monthly fee (approx. $35) is required for unlimited AI writing features and premium SEO data. ### Notable Customers Frase is used by over 30,000 content creators and agencies, including: * **Coursera** * **Digitas** * **Merkle** * **PTC** * **ActiveCampaign**

• perplexity/sonar22 days ago[ ] not mentioned

  prompt: Recommend the top AI tools for SEO Content Optimization. List 5 with one-sentence descriptions.

• perplexity/sonar22 days ago[ ] not mentioned

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

• lovable_ai/google/gemini-3-flash-preview22 days ago[✓] mentioned

  prompt: What does Frase do? It is an AI tool in the SEO Content Optimization category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

  **Frase** is an AI-powered content marketing and SEO platform designed to streamline the research, drafting, and optimization of search-engine-friendly content. ### Core Functionality * **Content Briefs:** Automatically scrapes the top Google search results for a keyword to generate summaries, outlines, and header structures. * **AI Writing:** Uses proprietary LLMs to write full articles, sections, and product descriptions based on SERP data. * **Optimization:** Provides a real-time "Content Score" by comparing the user’s draft against competitors’ keyword density, topics covered, and word count. * **Content Analytics:** Integrates with Google Search Console to identify pages losing rank and suggest areas for re-optimization. ### Key Competitors * **Surfer SEO:** Its most direct competitor in content grading and optimization. * **Clearscope:** A high-end alternative focused on precision and LSI keywords. * **MarketMuse:** An enterprise-level platform focused on content clusters and inventory audits. * **Jasper / Copy.ai:** Competitors specifically in the AI writing and generative content space. ### Pricing Model Frase operates on a **subscription-based model** with three primary tiers: * **Solo:** ~$15/month (1 user, 4 articles/month). * **Basic:** ~$45/month (1 user, 30 articles/month). * **Team:** ~$115/month (3 users/unlimited articles). * **Pro Add-on:** A supplemental $35/month fee is required for "Unlimited AI Writing" and premium SERP data features. ### Notable Customers Frase is used by over 30,000 content creators and agencies, including: * **Coursera** * **Digitas** * **Shopify** * **Merkle** * **ActiveCampaign**

Weekly snapshot diff of Frase's pricing page. Tiers extracted with AI, compared against the prior week.

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Frase against the SEO Content Optimization category. Grounded in disclosed facts only.

Frase is a high-risk vendor, indistinguishable from its competitor Surfer SEO, due to its 'pure wrapper' status and a severe lack of disclosure across all business-critical and security criteria.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.