← back to matrix
// under_the_hood

Attentive

SMS Marketing

attentive.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
14
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Attentive team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
7 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. pricing7 days ago
    d98d84048fbcdefd3e33730b
    src: Pricing Pageview source ↗
  2. pricing9 days ago
    defd3e33730bd98d84048fbc
    src: Pricing Pageview source ↗
  3. vendor_site18 days ago
    610a8962a9d13212122d2b80
    src: Vendor Siteview source ↗
  4. pricing1 mo ago
    defd3e33730bAttentive: 8 feature updates
    src: Pricing Pageview source ↗
  5. pricing1 mo ago
    784de3740de0defd3e33730b
    src: Pricing Pageview source ↗
  6. pricing1 mo ago
    784de3740de0Attentive: 8 feature updates
    src: Pricing Pageview source ↗
  7. vendor_site1 mo ago
    c63a971257ed610a8962a9d1
    src: Vendor Siteview source ↗
  8. pricing1 mo ago
    0293baf9402b784de3740de0
    src: Pricing Pageview source ↗
  9. vendor_site1 mo ago
    d508f310e3e6c63a971257ed
    src: Vendor Siteview source ↗
  10. pricing1 mo ago
    784de3740de00293baf9402b
    src: Pricing Pageview source ↗
  11. vendor_site1 mo ago
    de9c3a376e70d508f310e3e6
    src: Vendor Siteview source ↗
  12. release_notes1 mo ago
    c2ec75d0190f05ea4fed15b1
    src: Release Notesview source ↗
  13. vendor_site1 mo ago
    d19778fa0cc1de9c3a376e70
    src: Vendor Siteview source ↗
  14. release_notes2 mo ago
    7ca4f3a06804c2ec75d0190f
    src: Release Notesview source ↗
  15. release_notes2 mo ago
    c2ec75d0190f7ca4f3a06804
    src: Release Notesview source ↗
  16. vendor_site2 mo ago
    dc33a2a98fb9d19778fa0cc1
    src: Vendor Siteview source ↗
  17. pricing2 mo ago
    1ebe2e93f06a784de3740de0
    src: Pricing Pageview source ↗
  18. vendor_site2 mo ago
    ab0ff049e912dc33a2a98fb9
    src: Vendor Siteview source ↗
  19. release_notes2 mo ago
    7ca4f3a06804c2ec75d0190f
    src: Release Notesview source ↗
  20. release_notes2 mo ago
    c2ec75d0190f7ca4f3a06804
    src: Release Notesview source ↗
  21. vendor_site2 mo ago
    f224ac3f177bab0ff049e912
    src: Vendor Siteview source ↗
  22. vendor_site2 mo ago
    ab0ff049e912f224ac3f177b
    src: Vendor Siteview source ↗
  23. pricing2 mo ago
    46bfb7dbdbcc1ebe2e93f06a
    src: Pricing Pageview source ↗
  24. pricing2 mo ago
    1ebe2e93f06a46bfb7dbdbcc
    src: Pricing Pageview source ↗
  25. vendor_site2 mo ago
    3a07d193f176ab0ff049e912
    src: Vendor Siteview source ↗
  26. security2 mo ago
    ebf93738361628e5204df163
    src: Security Pageview source ↗
  27. release_notes2 mo ago
    7ca4f3a06804c2ec75d0190f
    src: Release Notesview source ↗
  28. privacy_policy2 mo ago
    9164d8c7025cbdf1770c1176
    src: Privacy Policyview source ↗
  29. vendor_site2 mo ago
    b7e4bd2dd70a3a07d193f176
    src: Vendor Siteview source ↗
  30. vendor_site2 mo ago
    3a07d193f176b7e4bd2dd70a
    src: Vendor Siteview source ↗
  31. security2 mo ago
    28e5204df163ebf937383616
    src: Security Pageview source ↗
  32. privacy_policy2 mo ago
    bdf1770c11769164d8c7025c
    src: Privacy Policyview source ↗
  33. release_notes2 mo ago
    c2ec75d0190f7ca4f3a06804
    src: Release Notesview source ↗
  34. vendor_site2 mo ago
    b7e4bd2dd70a3a07d193f176
    src: Vendor Siteview source ↗
  35. vendor_site2 mo ago
    3a07d193f176b7e4bd2dd70a
    src: Vendor Siteview source ↗
  36. pricing2 mo ago
    1ebe2e93f06aAttentive: +1 new tier (Everything you need to grow with Attentive) · -1 removed (Everything you need) · 6 feature updates
    src: Pricing Pageview source ↗
  37. vendor_site2 mo ago
    2ae9f4474bea3a07d193f176
    src: Vendor Siteview source ↗
  38. pricing2 mo ago
    179825abed731ebe2e93f06a
    src: Pricing Pageview source ↗
  39. pricing2 mo ago
    a549fb52a048179825abed73
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Attentive. Hallucinations are checked against the verified facts above.

  • perplexity/sonar4 days ago[✓] mentioned · rank 1

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    Here are **5 top AI tools for SMS marketing** based on current reviews and comparisons: **Attentive, Klaviyo, Postscript, SlickText, and Brevo**.[1][2][4][10] - **Attentive** — Best for enterprise e-commerce brands that want advanced AI automation, predictive send times, and AI-generated SMS copy.[1][4][7] - **Klaviyo** — Best for growing e-commerce teams that want unified email + SMS data, predictive analytics, and AI content features.[1][2][4][11] - **Postscript** — Best for Shopify-first SMS marketing with AI-assisted flows, pop-ups, and SMS automation built for DTC brands.[1][2][4][10] - **SlickText** — Best for general SMS marketing beyond e-commerce, with AI compose features and simple automation for small to mid-size businesses.[3][4][16] - **Brevo** — Best for budget-conscious teams that want AI send-time optimization plus SMS and WhatsApp in one platform.[4][16][19] If you want, I can also rank these by **best for small business, Shopify, or enterprise**.

  • perplexity/sonar4 days ago[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Attentive is an **AI-powered SMS and email marketing platform** that helps brands create, personalize, and automate text-message and email campaigns, with AI features for copy generation, image generation, send-time optimization, segmentation, and automated campaign creation.[2][3][5] - **What it does:** Attentive says its AI is trained on its SMS marketing dataset and powers tools like **Magic Message** and **Automated Campaigns**, which generate on-brand copy and build full campaigns from performance data.[1][3] - **Primary use case:** It is built for **consumer and e-commerce brands** that want to use SMS as a revenue channel, with messaging across SMS and email and, in newer materials, RCS and push as well.[2][5][13] - **How it works:** The platform uses historical performance data and anonymized insights from its customer base to recommend copy, images, segments, and send times, and to automate campaign planning and delivery.[3][15] **Competitors:** Attentive competes with other SMS and broader mobile-messaging marketing platforms, including **Klaviyo**, **Postscript**, **SlickText**, **SimpleTexting**, and **Omnisend**; its positioning is more enterprise- and e-commerce-focused than many lower-cost SMS tools. The search results explicitly identify it as an SMS/email platform, but they do not provide an official competitor list, so the competitor names above are based on the standard market category rather than Attentive’s own sources.[2][8][11][13] **Pricing model:** Attentive does **not publicly list standard pricing tiers** in the sources provided; the available descriptions characterize pricing as **sales-led** and typically based on factors like **list size, message volume, channels, and selected features** rather than fixed self-serve plans.[13][11] Third-party reviews in the results also describe it as an enterprise product with a base platform fee and message-based usage costs, but those figures are not confirmed by Attentive itself.[8][11] **Notable customers:** Attentive’s AI products were tested by more than 100 brands, including **Reebok, Brooks Brothers, Forever 21, and Hot Topic**.[9] Other sources in the results also name customers such as **Urban Outfitters, CB2, and Pura Vida**.[16]

  • lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Attentive** is an AI-powered SMS marketing platform designed for e-commerce and retail brands to acquire subscribers and drive revenue through personalized mobile messaging. ### Core Functionality * **List Growth:** Provides high-converting sign-up units (pop-ups) for mobile and desktop to collect phone numbers and emails. * **AI Journeys & Concierge:** Uses "Attentive AI" to automate two-way conversations, generate high-performing message copy, and trigger personalized SMS based on real-time browsing or cart behavior. * **Segmentation:** Filters audiences based on purchase history, intent, and engagement levels. * **Compliance:** Automates TCPA and GDPR requirements for SMS marketing. ### Competitors * **Klaviyo:** The primary competitor; an integrated email and SMS platform widely used by Shopify merchants. * **Postscript:** A dedicated SMS marketing platform focused specifically on Shopify businesses. * **Yotpo SMSBump:** An integrated marketing suite that combines SMS with loyalty programs and reviews. * **Emotive:** An SMS platform focused on conversational commerce and human-to-human interaction. ### Pricing Model Attentive typically uses a **usage-based and tiered subscription model**. * **Base Platform Fee:** A monthly recurring cost for access to the software. * **Usage Fees:** Charges per message sent (SMS/MMS), often with varying rates based on volume. * **Contracting:** Mid-market and enterprise customers usually sign annual contracts with custom pricing based on their subscriber list size and projected message volume. ### Notable Customers Attentive serves over 8,000 brands, including: * **Crate & Barrel** * **Coach** * **Urban Outfitters** * **Jack in the Box** * **Pura Vida Bracelets**

  • perplexity/sonar18 days ago[✓] mentioned · rank 2

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    Here are **5 top AI tools for SMS marketing** based on the latest comparisons and vendor descriptions: **Klaviyo, Attentive, Postscript, SlickText, and Brevo**.[1][2] - **Klaviyo** — Best for Shopify and ecommerce brands that want AI-powered SMS paired with email, predictive targeting, and customer data-driven personalization.[1][2][9] - **Attentive** — Best for enterprise-scale DTC teams needing AI-assisted SMS journeys, personalization, and high-volume two-way messaging.[1][2][10] - **Postscript** — Best for Shopify-first stores focused on SMS automation, AI copy support, and ecommerce-specific messaging workflows.[1][2][16] - **SlickText** — Best for businesses that want a user-friendly SMS platform with AI-assisted copy and automation beyond ecommerce.[2][14] - **Brevo** — Best for teams looking for a lower-cost, pay-per-message option with AI send-time optimization and multichannel messaging.[2]

  • perplexity/sonar18 days ago[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Attentive is an **AI-powered SMS and email marketing platform** that helps brands drive loyalty and revenue through personalized messaging, campaign automation, and customer-data-driven targeting.[1][3][5] Its AI features include **Magic Message** for generative AI message creation and **Automated Campaigns** for planning, testing, and sending campaigns automatically; Attentive also says its AI is trained on over **1.4 trillion datapoints** from **40+ billion messages** across **70+ verticals**.[2][4] **Competitors:** Attentive’s SMS marketing competitors commonly include **Klaviyo, Braze, Postscript, Omnisend, and SlickText**. This follows from Attentive being positioned as an SMS/email marketing platform, and third-party comparisons and alternatives pages for enterprise SMS marketing that specifically discuss Attentive in relation to alternatives and pricing flexibility.[15][20] **Pricing model:** Attentive does **not publish standard public pricing** on the materials provided; it appears to use a **sales-led, custom-quote/enterprise pricing model** rather than a self-serve fixed-price plan, based on the absence of listed prices on its site and the enterprise-oriented positioning in its comparison content and app listing.[7][12][15][20] **Notable customers:** Attentive says it is trusted by **8,000+ brands** and examples cited in available sources include **CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, Reebok, Brooks Brothers, Forever 21, Hot Topic,** and **Pura Vida**.[7][9][13][15][18] If you want, I can turn this into a tighter **company brief** or a **competitor comparison table**.

  • lovable_ai/google/gemini-3-flash-preview18 days ago[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Attentive** is an AI-powered SMS marketing platform designed for e-commerce and retail brands to acquire subscribers and drive revenue through personalized mobile messaging. ### Core Functionality * **List Growth:** Provides high-converting sign-up units (pop-ups) for mobile and desktop to collect phone numbers and emails. * **AI Journeys & Concierge:** Uses "Attentive AI" to automate two-way conversations, answer customer questions, and trigger behavioral messages (e.g., abandoned cart reminders). * **Segmentation:** Leverages first-party data and purchase history to send targeted text campaigns. * **Compliance:** Manages TCPA and GDPR regulations, including automated opt-ins and opt-outs. ### Main Competitors Attentive competes primarily with other Shopify-centric marketing automation tools: * **Klaviyo:** Its primary rival, offering integrated email and SMS marketing. * **Postscript:** A dedicated SMS platform focused heavily on Shopify merchants. * **Yotpo SMSBump:** An SMS solution integrated into a broader loyalty and reviews suite. ### Pricing Model Attentive typically uses a **usage-based subscription model**. While they do not publish flat rates publicly, pricing generally includes: * **Monthly Platform Fee:** A base cost for access to the software. * **Usage Fees:** A per-message rate (cost per SMS or MMS sent). * **Carrier Fees:** Pass-through costs charged by mobile carriers. * *Note: They often require a demo/contract for mid-market and enterprise pricing.* ### Notable Customers Attentive serves over 8,000 brands, including: * **Retail/Apparel:** CB2, Urban Outfitters, Steve Madden, and Jack in the Box. * **DTC Brands:** Pura Vida, HVMN, and Liquid I.V.

$ pricing_receipts

all receipts →

Weekly snapshot diff of Attentive's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 1 mo ago

SMS, email, RCS, & push
Text & email
Text
AI PRO
Flat monthly fee
AI GROW
Flat monthly fee
AI JOURNEYS
Pay per click
AI ESSENTIALS
Included with all plans
Everything you need to grow with Attentive
Custom pricing

change history

  • 1 mo agoΔ 8

    Attentive: 8 feature updates

    source ↗
  • 1 mo agoΔ 8

    Attentive: 8 feature updates

    source ↗
  • 2 mo agoΔ 8

    Attentive: +1 new tier (Everything you need to grow with Attentive) · -1 removed (Everything you need) · 6 feature updates

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Attentive against the SMS Marketing category. Grounded in disclosed facts only.

#110/100

The vendor receives an extremely low score due to a near-total lack of disclosed information across critical criteria including pricing, integrations, compliance, and vendor maturity, making a proper assessment impossible and elevating risk for all buyer personas.

strengths
  • +Discloses 'fine_tuned' model status, suggesting some level of customization.
  • +Identifies 'copilot' as the agentic level, providing a basic functional scope.
weaknesses
  • Complete lack of pricing transparency, a major concern for Procurement.
  • No disclosed integrations, creating significant risk for RevOps and time-to-value.
  • No disclosed compliance certifications or data retention policies, failing IT/Security criteria.
  • Extremely low transparency score and 'red' buyer risk make it a non-starter.
  • Absence of all vendor maturity data (founding year, customers) prevents risk assessment.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.