← back to matrix
// under_the_hood

Attentive

SMS Marketing

↗ attentive.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
9
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Attentive team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
1 mo ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. pricing1 mo ago
    d98d84048fbc → defd3e33730b
    src: Pricing Pageview source ↗
  2. pricing1 mo ago
    d98d84048fbc → defd3e33730b
    src: Pricing Pageview source ↗
  3. pricing1 mo ago
    defd3e33730b → d98d84048fbc
    src: Pricing Pageview source ↗
  4. pricing1 mo ago
    d98d84048fbc → defd3e33730b
    src: Pricing Pageview source ↗
  5. pricing1 mo ago
    defd3e33730b → d98d84048fbc
    src: Pricing Pageview source ↗
  6. vendor_site2 mo ago
    610a8962a9d1 → 3212122d2b80
    src: Vendor Siteview source ↗
  7. pricing2 mo ago
    defd3e33730b → Attentive: 8 feature updates
    src: Pricing Pageview source ↗
  8. pricing2 mo ago
    784de3740de0 → defd3e33730b
    src: Pricing Pageview source ↗
  9. pricing3 mo ago
    784de3740de0 → Attentive: 8 feature updates
    src: Pricing Pageview source ↗
  10. vendor_site3 mo ago
    c63a971257ed → 610a8962a9d1
    src: Vendor Siteview source ↗
  11. pricing3 mo ago
    0293baf9402b → 784de3740de0
    src: Pricing Pageview source ↗
  12. vendor_site3 mo ago
    d508f310e3e6 → c63a971257ed
    src: Vendor Siteview source ↗
  13. pricing3 mo ago
    784de3740de0 → 0293baf9402b
    src: Pricing Pageview source ↗
  14. vendor_site3 mo ago
    de9c3a376e70 → d508f310e3e6
    src: Vendor Siteview source ↗
  15. release_notes3 mo ago
    c2ec75d0190f → 05ea4fed15b1
    src: Release Notesview source ↗
  16. vendor_site3 mo ago
    d19778fa0cc1 → de9c3a376e70
    src: Vendor Siteview source ↗
  17. release_notes3 mo ago
    7ca4f3a06804 → c2ec75d0190f
    src: Release Notesview source ↗
  18. release_notes3 mo ago
    c2ec75d0190f → 7ca4f3a06804
    src: Release Notesview source ↗
  19. vendor_site3 mo ago
    dc33a2a98fb9 → d19778fa0cc1
    src: Vendor Siteview source ↗
  20. pricing3 mo ago
    1ebe2e93f06a → 784de3740de0
    src: Pricing Pageview source ↗
  21. vendor_site3 mo ago
    ab0ff049e912 → dc33a2a98fb9
    src: Vendor Siteview source ↗
  22. release_notes3 mo ago
    7ca4f3a06804 → c2ec75d0190f
    src: Release Notesview source ↗
  23. release_notes3 mo ago
    c2ec75d0190f → 7ca4f3a06804
    src: Release Notesview source ↗
  24. vendor_site3 mo ago
    f224ac3f177b → ab0ff049e912
    src: Vendor Siteview source ↗
  25. vendor_site3 mo ago
    ab0ff049e912 → f224ac3f177b
    src: Vendor Siteview source ↗
  26. pricing3 mo ago
    46bfb7dbdbcc → 1ebe2e93f06a
    src: Pricing Pageview source ↗
  27. pricing3 mo ago
    1ebe2e93f06a → 46bfb7dbdbcc
    src: Pricing Pageview source ↗
  28. vendor_site3 mo ago
    3a07d193f176 → ab0ff049e912
    src: Vendor Siteview source ↗
  29. security4 mo ago
    ebf937383616 → 28e5204df163
    src: Security Pageview source ↗
  30. release_notes4 mo ago
    7ca4f3a06804 → c2ec75d0190f
    src: Release Notesview source ↗
  31. privacy_policy4 mo ago
    9164d8c7025c → bdf1770c1176
    src: Privacy Policyview source ↗
  32. vendor_site4 mo ago
    b7e4bd2dd70a → 3a07d193f176
    src: Vendor Siteview source ↗
  33. vendor_site4 mo ago
    3a07d193f176 → b7e4bd2dd70a
    src: Vendor Siteview source ↗
  34. security4 mo ago
    28e5204df163 → ebf937383616
    src: Security Pageview source ↗
  35. privacy_policy4 mo ago
    bdf1770c1176 → 9164d8c7025c
    src: Privacy Policyview source ↗
  36. release_notes4 mo ago
    c2ec75d0190f → 7ca4f3a06804
    src: Release Notesview source ↗
  37. vendor_site4 mo ago
    b7e4bd2dd70a → 3a07d193f176
    src: Vendor Siteview source ↗
  38. vendor_site4 mo ago
    3a07d193f176 → b7e4bd2dd70a
    src: Vendor Siteview source ↗
  39. pricing4 mo ago
    1ebe2e93f06a → Attentive: +1 new tier (Everything you need to grow with Attentive) · -1 removed (Everything you need) · 6 feature updates
    src: Pricing Pageview source ↗
  40. vendor_site4 mo ago
    2ae9f4474bea → 3a07d193f176
    src: Vendor Siteview source ↗
  41. pricing4 mo ago
    179825abed73 → 1ebe2e93f06a
    src: Pricing Pageview source ↗
  42. pricing4 mo ago
    a549fb52a048 → 179825abed73
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Attentive. Hallucinations are checked against the verified facts above.

  • perplexity/sonartoday[✓] mentioned · rank 2

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    The top AI-enabled SMS marketing tools are: - **Klaviyo** — Best for e-commerce brands needing AI-assisted segmentation, personalization, predictive analytics, and coordinated email/SMS journeys.[1][6] - **Attentive** — An enterprise platform for personalized SMS, RCS, and email campaigns with AI-powered customer journeys.[4][6] - **Twilio** — Best for technical teams building custom AI-driven messaging workflows through APIs, webhooks, and multi-channel support.[1][10] - **SlickText** — A user-friendly option for targeted campaigns, automated customer journeys, subscriber growth, and AI-assisted messaging.[2][5] - **Salesmsg** — Suited to CRM-focused sales and support teams, offering SMS automation and an AI writing assistant.[2]

  • perplexity/sonartoday[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Attentive is an **AI-powered customer-engagement platform for ecommerce and consumer brands**. It primarily collects SMS/email subscribers and uses behavioral data—such as browsing, purchases, and cart activity—to send personalized campaigns, automated journeys, and two-way messages. It supports **SMS, MMS, email, RCS, and push notifications**, with AI for copy generation, audience selection, send-time optimization, and journey personalization.[3][9] - **Primary use cases:** signup forms and list growth; promotional broadcasts; abandoned-cart, back-in-stock, post-purchase, and other triggered flows; segmentation; A/B testing; analytics; and conversational support through Attentive Concierge.[3][10] - **AI position:** AI is an embedded optimization and content layer—not a standalone chatbot. Features include AI-generated copy, audience and send-time recommendations, and automated personalization of journey content.[1][8] - **Competitors:** Klaviyo and Postscript are its closest ecommerce messaging competitors; Braze and Iterable compete with Attentive in broader, enterprise customer-engagement and orchestration.[7] Other alternatives commonly considered include SMSBump and Salesforce-related messaging solutions.[7][10] - **Pricing model:** Attentive generally sells **custom, usage-based contracts**, with pricing determined by message volume, subscriber-list size, channels, and selected AI products.[3][5][9] SMS and email plans can be packaged separately or together; some AI capabilities are included, while higher-tier AI products may carry flat monthly or usage-based fees.[5] Public estimates are inconsistent, so quoted figures should not be treated as standard list prices. - **Scale and notable customers:** Attentive says it serves more than **8,000 brands**.[6] Publicly cited customers include **Crate & Barrel, UGG, HOKA, Brooks Brothers, Urban Outfitters, CB2, Pura Vida, SwimOutlet, The Vitamin Shoppe, GUESS, and Claire’s**.[1][2][5]

  • lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Attentive** is an AI-powered mobile messaging platform designed for e-commerce and retail brands to manage SMS and email marketing. It uses artificial intelligence (specifically "Attentive AI") to automate message copywriting, optimize send times, and segment audiences based on real-time browsing and purchasing behavior. ### Key Functionalities * **List Growth:** Tools to capture phone numbers via mobile and desktop sign-up units. * **Triggered Messaging:** Automated flows for abandoned carts, back-in-stock alerts, and welcome sequences. * **Concierge:** An AI-driven two-way conversational tool that answers customer questions and assists in making sales. * **Identity Resolution:** Tracking anonymous site visitors to convert them into subscribers. ### Primary Competitors Attentive competes primarily with other SMS-first and omnichannel marketing platforms: * **Klaviyo:** Its closest rival, particularly among Shopify merchants. * **Postscript:** A popular SMS-specific platform for small-to-midmarket e-commerce. * **Yotpo SMSBump:** An integrated marketing suite including loyalty and reviews. * **Braze** and **Iterable:** Competitors in the enterprise-level lifecycle marketing space. ### Pricing Model Attentive does not publish a fixed price list; it uses a **customized, performance-based pricing model**. This typically includes: * **Platform Fee:** A recurring monthly base fee for software access. * **Usage Fee:** A per-message charge (standard SMS and higher rates for MMS). * **Carrier Fees:** Pass-through costs charged by mobile carriers. * **Contracting:** Often requires annual or multi-year commitments for mid-market and enterprise tiers. ### Notable Customers Attentive serves over 8,000 brands, including: * **CB2** (Crate & Barrel) * **Jack in the Box** * **Urban Outfitters** * **Pura Vida** * **Gucci** * **Coach**

  • perplexity/sonar14 days ago[✓] mentioned · rank 2

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    1. **Klaviyo** — AI-powered SMS assistant, predictive segmentation, and omnichannel automation make it well suited to e-commerce brands.[1][8] 2. **Attentive** — Enterprise SMS platform focused on AI personalization, behavioral targeting, and conversational messaging.[4][5] 3. **TxtCart** — AI-assisted two-way SMS for cart recovery, product questions, and customer support.[7] 4. **Podium** — AI-native messaging platform that uses automated “AI Employees” to manage conversations and convert leads.[6] 5. **Infobip** — Supports no-code, AI-powered conversational experiences across SMS and multiple communication channels.[10]

  • perplexity/sonar14 days ago[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Attentive is a **B2B customer-engagement platform** for retail, ecommerce, and other consumer brands. Its core product is SMS/MMS marketing, expanded with email, RCS, and push notifications. It helps brands: - Capture subscribers through pop-ups and its patented Two-Tap opt-in. - Segment audiences using browsing, cart, purchase, preference, and engagement data. - Create campaigns and automated journeys such as cart recovery, post-purchase messages, product alerts, and promotions. - Use AI to generate copy, personalize content, select audiences, and optimize send timing. - Support two-way conversations through **Attentive Concierge**, combining AI and live-agent assistance. - Track campaign performance and revenue across channels.[1][3][8] ## Competitors Attentive competes primarily with: - **Klaviyo** — email and SMS customer-marketing platform. - **Postscript** — SMS marketing for ecommerce, particularly Shopify merchants. - **Yotpo SMS & Email** — ecommerce messaging and retention marketing. - **Sendlane** — email and SMS automation. - **Emotive** — conversational SMS marketing. - **Braze** and **Iterable** — broader, enterprise-oriented cross-channel engagement platforms. Attentive’s differentiation is its SMS-first positioning, subscriber-acquisition tools, identity resolution, deliverability infrastructure, and AI personalization. It also overlaps with broader platforms because it now supports email, RCS, and push.[1][3][7] ## Pricing model Attentive uses **custom, usage-based pricing** rather than publicly posted fixed plans. Pricing depends mainly on: - Subscriber-list size - Message volume - Number of channels, such as SMS, email, RCS, and push - Selected AI or premium products Attentive states that customers pay based on actual usage rather than a credit-based system.[8] Third-party reports describe contracts that may also include platform fees, carrier fees, and minimum messaging commitments, but those terms are not presented as universal official rates.[2][4][6] ## Notable customers Attentive says it serves **more than 8,000 global brands**.[1] Publicly identified customers include: - Urban Outfitters - CB2 - GUESS - Steve Madden - Nespresso - Saatva - ILIA - Milwaukee Bucks - Hot Topic - DIFF Eyewear - amika - UNTUCKit[2][4][5] The customer examples indicate a focus on direct-to-consumer, retail, ecommerce, lifestyle, and sports brands rather than primarily small-business communications.

  • lovable_ai/google/gemini-3-flash-preview14 days ago[✓] mentioned

    prompt: What does Attentive do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Attentive** is a specialized AI-powered SMS and email marketing platform designed primarily for e-commerce brands to drive revenue through personalized mobile messaging. ### Key Functionality * **SMS Marketing:** Sends automated, triggered messages (cart abandonment, welcome series) and one-to-one conversational texts. * **AI Tools:** Utilizes "Attentive AI" (trained on billions of data points) to generate high-performing copy, predict optimal send times, and automate responses to customer inquiries via **Concierge**. * **List Growth:** Provides compliant sign-up units for mobile and desktop to build subscriber lists. * **Analytics:** Offers deep integration with Shopify, Salesforce, and Google Analytics to track ROI and attribution. ### Main Competitors Attentive competes directly with other marketing automation platforms: * **Klaviyo:** Its primary rival, which offers a unified SMS and email platform. * **Postscript:** A focused SMS marketing tool built specifically for Shopify. * **Yotpo SMSBump:** An integrated e-commerce marketing suite. * **Braze:** An enterprise-grade customer engagement platform. ### Pricing Model Attentive does not publish a standard public price list; it uses a **custom quote-based model**. Its structure typically includes: * **Monthly Software Fee:** A recurring base platform fee. * **Usage-Based Costs:** Fees per message sent (SMS/MMS) plus carrier fees. * **Contracting:** Often requires annual or multi-year commitments for enterprise clients. ### Notable Customers Attentive serves over 8,000 brands, including: * **CB2** * **Jack in the Box** * **Urban Outfitters** * **Pura Vida** * **GUESS** * **HelloFresh**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Attentive's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 2 mo ago

SMS, email, RCS, & push
—
Text & email
—
Text
—
AI PRO
Flat monthly fee
AI GROW
Flat monthly fee
AI JOURNEYS
Pay per click
AI ESSENTIALS
Included with all plans
Everything you need to grow with Attentive
Custom pricing

change history

  • 2 mo agoΔ 8

    Attentive: 8 feature updates

    source ↗
  • 3 mo agoΔ 8

    Attentive: 8 feature updates

    source ↗
  • 4 mo agoΔ 8

    Attentive: +1 new tier (Everything you need to grow with Attentive) · -1 removed (Everything you need) · 6 feature updates

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Attentive against the SMS Marketing category. Grounded in disclosed facts only.

#120/100

The vendor's score is severely penalized due to a near-total lack of disclosure across critical areas like pricing, integrations, and compliance, making it impossible to evaluate against key business, operational, and security requirements.

strengths
  • +Discloses a 'copilot' agentic level, indicating some AI assistance.
  • +Utilizes 'fine_tuned' models, suggesting some level of model specialization.
weaknesses
  • −Fails to disclose any supported channels, a critical omission for an SMS marketing vendor.
  • −Provides no information on integrations, creating high risk for RevOps.
  • −Lacks any disclosure on pricing model or transparency, hindering procurement evaluation.
  • −Offers no details on compliance, data retention, or vendor maturity.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.