← back to matrix
// under_the_hood

Clay

Data Enrichment

clay.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
35
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
42
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Clay team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy
Semi-Autonomous

Acts within guardrails; human reviews outputs.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
today

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. release_notestoday
    e84612bfd0559ca6cadacfe7
    src: Release Notesview source ↗
  2. vendor_site4 days ago
    fdc0bf9d3f0ae0141475d367
    src: Vendor Siteview source ↗
  3. pricing4 days ago
    d8b78a7e67ee9631c73b59fa
    src: Pricing Pageview source ↗
  4. vendor_site9 days ago
    f34857f7feabfdc0bf9d3f0a
    src: Vendor Siteview source ↗
  5. pricing9 days ago
    0355c2418913d8b78a7e67ee
    src: Pricing Pageview source ↗
  6. pricing10 days ago
    689084b8dfecClay: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  7. pricing17 days ago
    5a862ff52106Clay: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  8. release_notes23 days ago
    588d1643a41fe84612bfd055
    src: Release Notesview source ↗
  9. pricing1 mo ago
    808fa1df1db5Clay: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  10. pricing1 mo ago
    4434d9dc92e40355c2418913
    src: Pricing Pageview source ↗
  11. pricing1 mo ago
    a402f19776484434d9dc92e4
    src: Pricing Pageview source ↗
  12. vendor_site1 mo ago
    a907af223871f34857f7feab
    src: Vendor Siteview source ↗
  13. release_notes1 mo ago
    cac6c540d6f7588d1643a41f
    src: Release Notesview source ↗
  14. privacy_policy1 mo ago
    9db41b4d3aaa23df62b3326b
    src: Privacy Policyview source ↗
  15. vendor_site1 mo ago
    b3399919414da907af223871
    src: Vendor Siteview source ↗
  16. pricing1 mo ago
    6106e23ef119a402f1977648
    src: Pricing Pageview source ↗
  17. vendor_site1 mo ago
    dc894bb1468ab3399919414d
    src: Vendor Siteview source ↗
  18. pricing1 mo ago
    6051253e65ad6106e23ef119
    src: Pricing Pageview source ↗
  19. privacy_policy1 mo ago
    23df62b3326b9db41b4d3aaa
    src: Privacy Policyview source ↗
  20. privacy_policy1 mo ago
    6c98889f361d23df62b3326b
    src: Privacy Policyview source ↗
  21. release_notes1 mo ago
    17e3e111f916cac6c540d6f7
    src: Release Notesview source ↗
  22. vendor_site1 mo ago
    b490becb82cddc894bb1468a
    src: Vendor Siteview source ↗
  23. pricing1 mo ago
    31d6f38fdba36051253e65ad
    src: Pricing Pageview source ↗
  24. pricing1 mo ago
    abec38d57ab431d6f38fdba3
    src: Pricing Pageview source ↗
  25. release_notes1 mo ago
    863cbb18fb1f17e3e111f916
    src: Release Notesview source ↗
  26. privacy_policy1 mo ago
    062299dc1c396c98889f361d
    src: Privacy Policyview source ↗
  27. privacy_policy1 mo ago
    23df62b3326b062299dc1c39
    src: Privacy Policyview source ↗
  28. vendor_site1 mo ago
    2d438b4434bcb490becb82cd
    src: Vendor Siteview source ↗
  29. pricing1 mo ago
    467d8ad23301abec38d57ab4
    src: Pricing Pageview source ↗
  30. release_notes1 mo ago
    638468f8ce96863cbb18fb1f
    src: Release Notesview source ↗
  31. privacy_policy1 mo ago
    062299dc1c3923df62b3326b
    src: Privacy Policyview source ↗
  32. vendor_site1 mo ago
    7a3b64c0cd912d438b4434bc
    src: Vendor Siteview source ↗
  33. security1 mo ago
    2b3f690fc4a1181f80cba1b5
    src: Security Pageview source ↗
  34. pricing1 mo ago
    63ff4be6dd92467d8ad23301
    src: Pricing Pageview source ↗
  35. pricing1 mo ago
    09ac3b9560c963ff4be6dd92
    src: Pricing Pageview source ↗
  36. vendor_site1 mo ago
    9704c37ca7137a3b64c0cd91
    src: Vendor Siteview source ↗
  37. pricing1 mo ago
    9685102c8fde09ac3b9560c9
    src: Pricing Pageview source ↗
  38. pricing1 mo ago
    9685102c8fdeClay: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  39. pricing1 mo ago
    b15098e4f7ed9685102c8fde
    src: Pricing Pageview source ↗
  40. privacy_policy1 mo ago
    23df62b3326b062299dc1c39
    src: Privacy Policyview source ↗
  41. privacy_policy1 mo ago
    7b5cd14aa97623df62b3326b
    src: Privacy Policyview source ↗
  42. release_notes1 mo ago
    b4906acc37e4638468f8ce96
    src: Release Notesview source ↗
  43. vendor_site1 mo ago
    eb80018d45389704c37ca713
    src: Vendor Siteview source ↗
  44. pricing1 mo ago
    7bdb122ed0a7b15098e4f7ed
    src: Pricing Pageview source ↗
  45. release_notes1 mo ago
    3dacacf71daeb4906acc37e4
    src: Release Notesview source ↗
  46. pricing1 mo ago
    bb3026b718c77bdb122ed0a7
    src: Pricing Pageview source ↗
  47. release_notes1 mo ago
    c07a5b0c8fd63dacacf71dae
    src: Release Notesview source ↗
  48. pricing1 mo ago
    f3f9453a662ebb3026b718c7
    src: Pricing Pageview source ↗
  49. release_notes1 mo ago
    1512ed2a5172c07a5b0c8fd6
    src: Release Notesview source ↗
  50. privacy_policy1 mo ago
    062299dc1c397b5cd14aa976
    src: Privacy Policyview source ↗
  51. privacy_policy1 mo ago
    7b5cd14aa976062299dc1c39
    src: Privacy Policyview source ↗
  52. vendor_site1 mo ago
    a1d787621e90eb80018d4538
    src: Vendor Siteview source ↗
  53. pricing1 mo ago
    890815516c67f3f9453a662e
    src: Pricing Pageview source ↗
  54. pricing1 mo ago
    fe1a4ba0359c890815516c67
    src: Pricing Pageview source ↗
  55. privacy_policy2 mo ago
    13de747998327b5cd14aa976
    src: Privacy Policyview source ↗
  56. security2 mo ago
    f8bed75650a82b3f690fc4a1
    src: Security Pageview source ↗
  57. vendor_site2 mo ago
    2c82a5b81c4ea1d787621e90
    src: Vendor Siteview source ↗
  58. privacy_policy2 mo ago
    f176f8ca458c13de74799832
    src: Privacy Policyview source ↗
  59. release_notes2 mo ago
    6c4d457f92071512ed2a5172
    src: Release Notesview source ↗
  60. pricing2 mo ago
    d7377951b330fe1a4ba0359c
    src: Pricing Pageview source ↗
  61. pricing2 mo ago
    20eb3e860123d7377951b330
    src: Pricing Pageview source ↗
  62. pricing2 mo ago
    20eb3e860123Clay: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  63. privacy_policy2 mo ago
    13de74799832f176f8ca458c
    src: Privacy Policyview source ↗
  64. release_notes2 mo ago
    5573401cfbb16c4d457f9207
    src: Release Notesview source ↗
  65. vendor_site2 mo ago
    e144a459adc92c82a5b81c4e
    src: Vendor Siteview source ↗
  66. pricing2 mo ago
    af81deaa094720eb3e860123
    src: Pricing Pageview source ↗
  67. pricing2 mo ago
    f0f1dd1606aaaf81deaa0947
    src: Pricing Pageview source ↗
  68. vendor_site2 mo ago
    68feed118707e144a459adc9
    src: Vendor Siteview source ↗
  69. release_notes2 mo ago
    ee7a6e512c225573401cfbb1
    src: Release Notesview source ↗
  70. vendor_site2 mo ago
    ebba400b691968feed118707
    src: Vendor Siteview source ↗
  71. pricing2 mo ago
    21a4e2e98570f0f1dd1606aa
    src: Pricing Pageview source ↗
  72. release_notes2 mo ago
    2be16fc01087ee7a6e512c22
    src: Release Notesview source ↗
  73. security2 mo ago
    2b3f690fc4a1f8bed75650a8
    src: Security Pageview source ↗
  74. vendor_site2 mo ago
    6d1a1d894a2debba400b6919
    src: Vendor Siteview source ↗
  75. pricing2 mo ago
    1859e3221fca21a4e2e98570
    src: Pricing Pageview source ↗
  76. vendor_site2 mo ago
    439590c5bfed6d1a1d894a2d
    src: Vendor Siteview source ↗
  77. pricing2 mo ago
    804ce21dcfb61859e3221fca
    src: Pricing Pageview source ↗
  78. security2 mo ago
    fce768aacfe42b3f690fc4a1
    src: Security Pageview source ↗
  79. release_notes2 mo ago
    40b159e821752be16fc01087
    src: Release Notesview source ↗
  80. vendor_site2 mo ago
    7613f53dc3d3439590c5bfed
    src: Vendor Siteview source ↗
  81. pricing2 mo ago
    f23bb1eab939804ce21dcfb6
    src: Pricing Pageview source ↗
  82. security2 mo ago
    2b3f690fc4a1fce768aacfe4
    src: Security Pageview source ↗
  83. privacy_policy2 mo ago
    062299dc1c3913de74799832
    src: Privacy Policyview source ↗
  84. release_notes2 mo ago
    5cd5ac3e492a40b159e82175
    src: Release Notesview source ↗
  85. vendor_site2 mo ago
    1045c68d4ddd7613f53dc3d3
    src: Vendor Siteview source ↗
  86. pricing2 mo ago
    94fc72df758cf23bb1eab939
    src: Pricing Pageview source ↗
  87. privacy_policy2 mo ago
    13de74799832062299dc1c39
    src: Privacy Policyview source ↗
  88. release_notes2 mo ago
    32fcf5c397f25cd5ac3e492a
    src: Release Notesview source ↗
  89. vendor_site2 mo ago
    f246d9feb5641045c68d4ddd
    src: Vendor Siteview source ↗
  90. pricing2 mo ago
    b7d20c88660b94fc72df758c
    src: Pricing Pageview source ↗
  91. vendor_site2 mo ago
    bb28acd4de29f246d9feb564
    src: Vendor Siteview source ↗
  92. pricing2 mo ago
    1930c589b23db7d20c88660b
    src: Pricing Pageview source ↗
  93. release_notes2 mo ago
    4060926873e932fcf5c397f2
    src: Release Notesview source ↗
  94. vendor_site2 mo ago
    67628207d040bb28acd4de29
    src: Vendor Siteview source ↗
  95. pricing2 mo ago
    649330460ab81930c589b23d
    src: Pricing Pageview source ↗
  96. vendor_site2 mo ago
    cc2fd05f87e067628207d040
    src: Vendor Siteview source ↗
  97. privacy_policy2 mo ago
    062299dc1c3913de74799832
    src: Privacy Policyview source ↗
  98. release_notes2 mo ago
    2202eab503c14060926873e9
    src: Release Notesview source ↗
  99. vendor_site2 mo ago
    5293f6832294cc2fd05f87e0
    src: Vendor Siteview source ↗
  100. pricing2 mo ago
    ba427d32bf87649330460ab8
    src: Pricing Pageview source ↗
  101. pricing2 mo ago
    edcf78ac8facClay: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  102. pricing3 mo ago
    c60cc6b62b81ba427d32bf87
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Clay. Hallucinations are checked against the verified facts above.

  • perplexity/sonar11 days ago[✓] mentioned · rank 5

    prompt: Recommend the top AI tools for Data Enrichment. List 5 with one-sentence descriptions.

    Here are **5 top AI tools for data enrichment** that consistently appear in recent rankings and comparison guides: - **Cleanlist** — Best for overall accuracy and waterfall enrichment, with strong benchmarked email verification and direct-dial results.[1] - **Cognism** — Strong choice for **EMEA data** and **GDPR-compliant** enrichment, especially for teams prioritizing compliant European contact data.[1][2] - **ZoomInfo** — A leading **enterprise B2B enrichment** platform with broad data coverage and intent data for large sales teams.[1][2] - **Apollo** — Good for **sales prospecting** and enrichment, with a generous free tier and an all-in-one workflow for outreach.[1][2] - **Clay** — Best for teams that want **custom, automated enrichment workflows** and multi-source data orchestration.[1][2][11] If you want, I can also give you a **best-by-use-case version** (e.g., startup, SMB, enterprise, CRM enrichment, or lead generation).

  • perplexity/sonar11 days ago[✓] mentioned

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Clay is a **data enrichment and sales automation** platform that works like a spreadsheet-based workflow builder: it pulls in company and contact data from many sources, enriches it with waterfall lookups, uses AI for research and message drafting, and can route or export the results into CRM and outreach tools.[3][5][10][11] It competes with tools that cover overlapping parts of the GTM and enrichment stack, including **ZoomInfo**, **Apollo**, **Clearbit**, **Hunter**, and **Owler** as data sources/providers used in similar workflows, plus workflow and outreach platforms that overlap with Clay’s use cases.[12][14] Clay’s own materials emphasize that it connects to 100+ external sources and supports enrichment, intent signals, AI research, and CRM sync, which places it in the broader market for sales enrichment and GTM automation.[11][14] On pricing, Clay uses a **tiered subscription model with usage-based credits** rather than a simple flat unlimited plan; third-party reviews describe plans such as **Free, Starter, Explorer, Pro, and Enterprise**, with credits consumed as users run enrichment, research, and automation actions.[13] Clay’s public-facing pages also present the product as plan-based and workflow-driven, with capabilities that expand across higher tiers.[3][13] Notable customers are not comprehensively listed in the search results provided, so I can’t verify a full customer roster from these sources. Clay’s public materials and third-party reviews here focus on product capabilities rather than named customers.[3][11][13]

  • lovable_ai/google/gemini-3-flash-preview11 days ago[✓] mentioned1 hallucination

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Clay** is an AI-powered sales prospecting and data enrichment platform that automates the process of finding, qualifying, and messaging leads. It functions as an "operating system" for outbound sales, combining data from 75+ third-party sources (like LinkedIn, Apollo, and Hunter) into a spreadsheet-style interface. ### Key Functionality * **Data Orchestration:** Aggregates multiple data providers to find verified emails, phone numbers, and company details without requiring separate subscriptions to each service. * **AI Web Scraping:** Uses LLMs (like GPT-4) to visit websites and extract specific information (e.g., "Find the name of the CEO's latest podcast appearance"). * **Automated Personalization:** Generates custom sales emails based on live data points pulled during the enrichment process. ### Competitors * **Apollo.io:** Primarily a database and sequencer; Clay is often used on top of Apollo for deeper enrichment. * **ZoomInfo:** Large-scale enterprise data provider; Clay competes by offering more flexible, multi-source enrichment. * **Lusha / RocketReach:** Specialized contact discovery tools. * **Instantly / Salesloft:** Engagement platforms that Clay integrates with or replaces for lead research. ### Pricing Model Clay uses a **tiered monthly subscription** based on "Credits." * **Free Tier:** Limited credits for testing. * **Paid Tiers:** Start at **$149/month** (Starter) and scale to **$349/month** (Explorer) and **$599/month** (Pro). * **Credit Usage:** Credits are consumed when data is enriched (e.g., finding an email or running an AI prompt). Enterprise pricing is available for higher volume needs. ### Notable Customers Clay is widely used by high-growth B2B tech companies and agencies, including: * **Anthropic** * **Intercom** * **Veriff** * **Ramp** * **Notion**

    • [pricing_model] claimed: Clay uses a tiered monthly subscription based on Credits. Paid Tiers: Start at $149/month (Starter) and scale to $349/month (Explorer) and $599/month (Pro). Credit Usage: Credits are consumed when data is enriched. Enterprise pricing is available for higher volume needs. → actual: null
  • perplexity/sonar25 days ago[✓] mentioned · rank 4

    prompt: Recommend the top AI tools for Data Enrichment. List 5 with one-sentence descriptions.

    Here are **5 top AI tools for data enrichment** based on recurring recommendations across recent reviews and comparison guides: **Cleanlist**, **ZoomInfo**, **Apollo**, **Clay**, and **Cognism**.[1][4][11] - **Cleanlist** — Best for overall enrichment accuracy, with strong email and direct-dial verification plus a lower starting price than many enterprise tools.[1] - **ZoomInfo** — Best for enterprise-grade B2B enrichment, with broad contact coverage, intent data, and deep CRM integrations.[4][9][13] - **Apollo** — Best for teams that want enrichment plus outbound prospecting in one platform, especially with a generous free tier.[1][4][11] - **Clay** — Best for building custom, automated enrichment workflows by combining multiple data sources and logic in one system.[1][4][11] - **Cognism** — Best for EMEA-focused teams that need GDPR-conscious contact data and phone/email enrichment.[1][4][13] If you want, I can also rank these by **best for startups, best for sales teams, or best for CRM enrichment**.

  • perplexity/sonar25 days ago[✓] mentioned

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Clay is an **AI-powered data enrichment and workflow automation tool** for GTM, sales, and RevOps teams. It enriches lists of people and companies by pulling in missing details from multiple sources, such as email verification, company data, social profiles, technographics, and AI-assisted web research.[1][2][7][9] It works by combining data from many providers and, in some cases, running AI research on each record. Clay describes this as enrichment that “transform[s] your data by pulling in additional information from various sources,” and its product materials say it can combine and cross-reference multiple data providers to choose the most reliable data points.[1][2] Clay also offers AI features like **Claygent** and **Use AI** for web research, categorization, and other enrichment tasks.[5][9] **Competitors** include: - **Apollo.io** - **ZoomInfo** - **Clearbit** These are explicitly listed in a Clay comparison table in a third-party review, and ZoomInfo also characterizes Clay as a sales enrichment platform competing in the same workflow category.[3][19] **Pricing model**: - Clay uses a **credit-based model**.[3] - Credits are consumed when enrichment providers return data successfully, and some AI actions also consume credits based on task complexity.[3][5] - Publicly listed plans in one 2026 review include **Free**, **Starter**, **Explorer**, **Pro**, and **Enterprise**, with higher tiers offering more monthly credits and custom enterprise pricing.[3] - Another review describes a free plan and paid plans with monthly pricing, but pricing details vary by source and may change over time.[15] **Notable customers / users**: - Clay’s Salesloft marketplace listing says **over 5,000+ companies** use it, and names **OpenAI, Canva, Anthropic, and Rippling** as examples.[16] If you want, I can also give you a **one-line product positioning statement** for Clay or a **clean competitor comparison table**.

  • lovable_ai/google/gemini-3-flash-preview25 days ago[✓] mentioned

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Clay** is an AI-powered sales prospecting and data enrichment platform that automates the process of finding, verifying, and personalized messaging for leads. It functions as a relational database (similar to Airtable) that integrates over 75+ data providers into a single workflow. ### Key Functionality * **Data Enrichment:** Aggregates data from sources like LinkedIn, Apollo, GitHub, and PredictLeads to find email addresses, phone numbers, and company firmographics. * **AI Web Scraping:** Uses LLMs (GPT-4) to visit websites and extract specific information (e.g., "Find the company’s tech stack" or "Summarize their recent news"). * **AI Personalization:** Drafts tailored outbound emails based on specific data points gathered during enrichment. ### Primary Competitors * **Apollo.io:** Offers a built-in B2B database and engagement suite (Clay is often used *on top* of Apollo to refine data). * **ZoomInfo:** The enterprise standard for B2B contact data. * **Lusha:** Focuses primarily on direct dials and email addresses for sales teams. * **PhantomBuster:** Specializes in lead generation automation and scraping. ### Pricing Model Clay operates on a **monthly or annual subscription** based on a **credit system**. * **Free Tier:** Limited credits to test features. * **Paid Tiers:** Start at approximately **$149/month** (Starter) and scale to **$349/month** (Explorer) and **$599/month** (Pro), depending on the volume of credits and advanced features like "Claygent" (AI web researcher). * **Credits:** Every enrichment action (e.g., finding an email or running an AI prompt) consumes credits. ### Notable Customers Clay is widely used by high-growth B2B SaaS companies and agencies, including: * **Anthropic** * **Intercom** * **Veriff** * **Ramp** * **Notion**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Clay's pricing page. Tiers extracted with AI, compared against the prior week.

change history

  • 10 days agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 17 days agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 1 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 1 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 2 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 2 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.