← back to matrix
// under_the_hood

Clay

Data Enrichment

↗ clay.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
35
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
39
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Clay team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy
Semi-Autonomous

Acts within guardrails; human reviews outputs.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
11 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

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$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Clay. Hallucinations are checked against the verified facts above.

  • perplexity/sonar7 days ago[✓] mentioned · rank 1

    prompt: Recommend the top AI tools for Data Enrichment. List 5 with one-sentence descriptions.

    - **Clay** — AI-powered platform combining 100+ data providers with waterfall enrichment and automated research for sales and marketing workflows.[1][3] - **Apollo.io** — All-in-one prospecting platform that enriches contact and company records while supporting database search and outreach.[4][9] - **Cognism** — B2B intelligence platform focused on enriched contact and company data, with strong international coverage and compliance capabilities.[5][9] - **People Data Labs** — Developer-oriented person and company data API for enriching records at scale through integrations.[1][6] - **FullContact** — Identity-resolution and profile-enrichment platform that augments customer records with person and company attributes.[6]

  • perplexity/sonar7 days ago[✓] mentioned

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Clay is a **go-to-market data-enrichment and workflow platform**. It gives sales and marketing teams a spreadsheet-like workspace where they can import or find prospects, enrich records through a marketplace of 150+ data providers, use the Claygent AI agent for web research, generate personalized messaging, and send results to CRMs, ad platforms, or outreach tools.[4][6][10] - **Core use cases:** prospecting, contact and company-data enrichment, CRM cleansing, inbound lead scoring, signal-based workflows, account research, and personalized outbound campaigns.[4][6] - **How it works:** Clay can sequence multiple enrichment providers in “waterfalls,” using another source when an earlier source cannot return a match. Its AI can research webpages, PDFs, and Google results and convert findings into structured data.[4][6] - **Competitors:** Its closest competitors include **ZoomInfo, Apollo.io, Clearbit, Lusha, and Hunter**. Clay differs by orchestrating many providers and AI workflows rather than relying primarily on one proprietary data database.[1][2][6] - **Pricing model:** Clay uses a **freemium, usage-based model**. Plans combine a fixed allowance of platform **Actions** with metered **Data Credits** for third-party data and AI usage; paid tiers and enterprise pricing vary by capacity, and annual billing is discounted.[5][6][10] - **Notable customers:** Publicly cited customers include **OpenAI, Anthropic, Cursor, Canva, Intercom, Rippling, HubSpot, Notion, Vanta, Verkada, Ramp, Pave, and Sendoso**.[2][7] Customer counts vary by source, so the named logos are more reliable than the reported totals.

  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Clay** is an AI-powered sales prospecting and data enrichment platform that automates the process of finding, verifying, and personalized messaging for leads. It acts as a "spreadsheet with superpowers," integrating 75+ data providers into a single workflow. ### **Core Functionality** * **Data Enrichment:** Consolidates data from sources like LinkedIn, Apollo, and Hunter to find verified emails, phone numbers, and job titles. * **AI Web Scraping:** Uses GPT-4 to visit websites and extract specific information (e.g., "Find the company’s tech stack" or "Summarize their latest news"). * **Personalization:** Automatically writes highly specific outbound emails based on lead data, LinkedIn activity, or company milestones. * **Workflow Automation:** Connects to CRMs (Salesforce, HubSpot) to keep lead data updated in real-time. ### **Key Competitors** * **Apollo.io:** Primarily a lead database; Clay often sits on top of Apollo to enrich its data further. * **ZoomInfo:** A legacy enterprise data provider known for high-quality B2B contact info. * **Lusha:** Focuses on direct dials and contact information for sales teams. * **Instantly.ai / Woodpecker:** Competes in the automated outbound messaging space (though Clay is more focused on the data layer). ### **Pricing Model** Clay operates on a **tiered subscription model based on credits**. Credits are consumed when performing lookups or using AI functions. * **Free:** Limited credits for testing. * **Starter ($149/mo):** 2,000 credits per month. * **Explorer ($349/mo):** 10,000 credits per month. * **Pro ($599/mo):** 25,000 credits per month. * **Enterprise:** Custom pricing for high-volume requirements. ### **Notable Customers** Clay is widely used by high-growth B2B tech companies and agencies, including: * **Anthropic** * **Intercom** * **Veriff** * **Notion** * **Ramp**

  • perplexity/sonar21 days ago[✓] mentioned · rank 1

    prompt: Recommend the top AI tools for Data Enrichment. List 5 with one-sentence descriptions.

    Here are **5 top AI tools for data enrichment** based on current 2026 roundups and vendor comparisons: - **Clay** — An AI-powered enrichment platform best for **waterfall enrichment** and automated workflows across many data providers.[1][7] - **Apollo.io** — An all-in-one sales and enrichment tool that combines a large contact database with prospecting, engagement, and AI research features.[1][12] - **ZoomInfo** — An enterprise-grade B2B intelligence platform known for **deep company, contact, and intent data** plus advanced enrichment workflows.[1][7][12] - **Clearbit (HubSpot Breeze Intelligence)** — A strong choice for **real-time CRM and form enrichment**, especially for teams already using HubSpot.[1][7][12] - **Cognism** — A compliance-focused enrichment tool favored for **verified EMEA phone and contact data**, especially in GDPR-sensitive markets.[1][12][18] If you want, I can also rank these by **best for startups, sales teams, or enterprise**.

  • perplexity/sonar21 days ago[✓] mentioned

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Clay is an **AI-powered data enrichment and go-to-market workflow platform** that helps teams find, verify, and enrich contact and company data, then use that data for research, scoring, and personalized outreach. Clay also includes AI agents and reusable “Functions” for repeatable enrichment workflows, plus features for drafting messaging and automating sales/revenue operations[2][4][6][15][16]. Its core use case is to **centralize lead and account data from many sources**, enrich it with external providers, and automate prospecting and outreach workflows. Clay says it plugs into **200+ external data providers** and can help teams build lead lists, score them, research accounts, and personalize outreach at scale[3][4]. OpenAI describes Clay as helping GTM teams “scale their outreach” by centralizing lead information and enabling personalized messaging, and notes that Claygent is an AI web scraper/research agent built with GPT-4[10]. Clay’s main **competitors** in this space include **ZoomInfo** and **Apollo**, which are commonly cited as alternative sales-enrichment and prospecting platforms; Clay’s own ecosystem references integrations with tools such as Apollo and Clearbit, and third-party reviews place Clay in the same category as sales intelligence and enrichment platforms[3][6][8]. In practice, the competitive set also includes other revenue intelligence and outbound automation tools, but the most directly comparable names in the provided sources are ZoomInfo and Apollo[3][6][8]. On **pricing**, Clay’s public docs state that **Functions are available on all paid plans at no additional cost**, and that some workflows consume credits or actions depending on the task. Clay’s workflow docs also note that running a reusable function adds **no extra credit or action cost** beyond the steps inside it, while AI-driven runs such as Claygent incur an action plus AI-run credit cost[15][16]. The sources provided do **not** include a complete current price list, so I can’t state exact plan prices from these results alone[15][16]. For **notable customers**, the strongest named examples in the provided results are **OpenAI** and Clay’s own references to use by GTM teams; OpenAI published a case study on Clay’s growth and use of Claygent, which is a strong signal of adoption by a prominent customer or user[10]. The New York Times also reports that Clay raised $100 million and describes the product as used by sales representatives and marketers to find leads and turn them into customers, but it does not name additional customers in the snippet provided[5].

  • lovable_ai/google/gemini-3-flash-preview21 days ago[✓] mentioned

    prompt: What does Clay do? It is an AI tool in the Data Enrichment category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Clay** is an AI-powered sales prospecting and data enrichment platform that automates the process of finding, qualifying, and messaging leads. It functions as a sophisticated spreadsheet that integrates 75+ data providers (like LinkedIn, Clearbit, and Hunter) into a single workflow, using AI to research websites and personalize outreach. ### Key Capabilities * **Data Enrichment:** Aggregates data from multiple sources to find verified emails, phone numbers, and job titles without requiring multiple separate subscriptions. * **AI Web Scraping & Research:** Uses Large Language Models (LLMs) to scan company websites or LinkedIn profiles to extract specific insights (e.g., "Find if this company mentions AWS on their careers page"). * **Automated Personalization:** Generates custom email snippets or LinkedIn messages based on specific data points found during the enrichment process. ### Competitors * **Traditional Data Providers:** ZoomInfo, Apollo.io, and Lusha. * **Workflow & Automation Tools:** Zapier (when combined with data tools) and Captain Data. * **Personalization Competitors:** Lavender and Lyne.ai. ### Pricing Model Clay operates on a **tiered subscription model based on credits**. Credits are consumed when performing data lookups or using AI functions. * **Free Tier:** Limited credits for testing. * **Paid Tiers:** Range from **$149/month (Starter)** to **$800+/month (Pro/Enterprise)**. Higher tiers offer more credits, advanced waterfall enrichment logic, and team collaboration features. ### Notable Customers Clay is widely used by high-growth B2B SaaS companies and agencies, including: * **Anthropic** * **Intercom** * **Veriff** * **Notion** * **Ramp**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Clay's pricing page. Tiers extracted with AI, compared against the prior week.

change history

  • 13 days agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 20 days agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 27 days agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 1 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 1 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 2 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 2 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗
  • 3 mo agoΔ 0

    Clay: pricing page edited (no tier-level changes)

    source ↗

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.