← back to matrix
// under_the_hood

Runway

Video Generation

runwayml.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
23
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Runway team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Sovereign AI

Owns the full model stack and inference infrastructure.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
1 day ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. vendor_site1 day ago
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  2. pricing1 day ago
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  3. release_notes4 days ago
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    src: Release Notesview source ↗
  4. privacy_policy7 days ago
    28a56f28cf1c07214d70e11e
    src: Privacy Policyview source ↗
  5. privacy_policy8 days ago
    6b8c1e2c8e2028a56f28cf1c
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  6. pricing8 days ago
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  7. security11 days ago
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  8. pricing16 days ago
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  9. privacy_policy18 days ago
    fd83d8e34e186b8c1e2c8e20
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  10. security23 days ago
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  11. privacy_policy23 days ago
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  12. vendor_site27 days ago
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  13. pricing27 days ago
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  14. privacy_policy1 mo ago
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  15. pricing1 mo ago
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  16. pricing1 mo ago
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  17. vendor_site1 mo ago
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  18. pricing1 mo ago
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  19. security1 mo ago
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  20. vendor_site1 mo ago
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  21. vendor_site1 mo ago
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    src: Vendor Siteview source ↗
  22. pricing1 mo ago
    bb7e65524647Runway: 3 price changes: Standard, Pro, Max · 4 feature updates
    src: Pricing Pageview source ↗
  23. pricing1 mo ago
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  28. vendor_site1 mo ago
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    src: Vendor Siteview source ↗
  29. pricing1 mo ago
    4bd0765dc7c6Runway: 3 price changes: Standard, Pro, Max · 5 feature updates
    src: Pricing Pageview source ↗
  30. vendor_site1 mo ago
    8034375753cf46193d4d7a83
    src: Vendor Siteview source ↗
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  35. pricing1 mo ago
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    src: Pricing Pageview source ↗
  36. pricing1 mo ago
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  37. vendor_site1 mo ago
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    src: Vendor Siteview source ↗
  38. pricing1 mo ago
    abf56b26417eRunway: 3 feature updates
    src: Pricing Pageview source ↗
  39. vendor_site1 mo ago
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  45. privacy_policy2 mo ago
    f57c69fbb1847fa0f9f62648
    src: Privacy Policyview source ↗
  46. release_notes2 mo ago
    89b98001b116ece6ecc70ae9
    src: Release Notesview source ↗
  47. vendor_site2 mo ago
    df9e752bbf2141ad3539ee0b
    src: Vendor Siteview source ↗
  48. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
  49. security2 mo ago
    f57c69fbb1847fa0f9f62648
    src: Security Pageview source ↗
  50. vendor_site2 mo ago
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  51. pricing2 mo ago
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  52. vendor_site2 mo ago
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  53. pricing2 mo ago
    0275cdba53d6Runway: 5 feature updates
    src: Pricing Pageview source ↗
  54. release_notes2 mo ago
    0f0a4990fcd489b98001b116
    src: Release Notesview source ↗
  55. vendor_site2 mo ago
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  56. pricing2 mo ago
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  57. vendor_site2 mo ago
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  58. privacy_policy2 mo ago
    7fa0f9f62648f57c69fbb184
    src: Privacy Policyview source ↗
  59. release_notes2 mo ago
    03b3e93282f20f0a4990fcd4
    src: Release Notesview source ↗
  60. vendor_site2 mo ago
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  61. release_notes2 mo ago
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    src: Release Notesview source ↗
  62. security2 mo ago
    7fa0f9f62648f57c69fbb184
    src: Security Pageview source ↗
  63. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
  64. pricing2 mo ago
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  65. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
  66. pricing2 mo ago
    2341f2049303Runway: 3 price changes: Standard, Pro, Max · 5 feature updates
    src: Pricing Pageview source ↗
  67. vendor_site2 mo ago
    41ad3539ee0bb97ea2f32923
    src: Vendor Siteview source ↗
  68. pricing2 mo ago
    b9ac54d657642341f2049303
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  69. vendor_site2 mo ago
    b97ea2f3292341ad3539ee0b
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  70. release_notes2 mo ago
    084bb24074768f9592416190
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  71. vendor_site2 mo ago
    b47d78d5313db97ea2f32923
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  72. vendor_site2 mo ago
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  73. pricing2 mo ago
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  74. vendor_site2 mo ago
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  78. vendor_site2 mo ago
    068491a9a34fb97ea2f32923
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$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Runway. Hallucinations are checked against the verified facts above.

  • perplexity/sonar4 days ago[✓] mentioned · rank 2

    prompt: Recommend the top AI tools for Video Generation. List 5 with one-sentence descriptions.

    Here are **5 top AI tools for video generation** based on recent test-and-rank roundups and review lists:[1][2][4][5][10] - **Google Veo** — Best for **reliable, high-quality cinematic video** from text prompts or images, with strong consistency across outputs.[1][4][6] - **Runway** — Best for **film-style generation and advanced editing**, making it a strong choice when you want both creation and post-production control.[1][2][6][10] - **Kling AI** — Best for **realistic motion and human animation**, with multiple reviewers calling it especially strong for photorealistic results.[2][5][10][12] - **Synthesia** — Best for **business and training videos**, especially when you need polished AI avatar presentations at scale.[5][8][10][15] - **HeyGen** — Best for **avatar-led marketing, localization, and fast social content**, with a focus on personalized and translated videos.[2][7][8][14] If you want, I can also rank these by **best overall**, **best free plan**, or **best for social media**.

  • perplexity/sonar4 days ago[✓] mentioned1 hallucination

    prompt: What does Runway do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Runway is an **AI video generation and editing platform** that lets users generate, edit, and extend video from **text prompts, images, existing clips, and audio** in one workspace.[1][6][7] Its flagship models, including **Gen-4** and **Gen-4.5**, emphasize **prompt adherence, motion quality, visual fidelity, and consistency of characters, locations, and objects across scenes**.[2][4][5][8] It competes with other **AI video generation** tools and platforms that offer text-to-video or image-to-video creation. Based on the search results, relevant competitors include **Adobe Firefly’s video generation tools** (which include Runway’s model as a partner model inside Firefly, showing overlap in the category), and other model providers or productized video generators such as **Krea**, **invideo**, and models referenced in third-party app listings that include **Kling** and **Seedance**.[9][13][14] The results do not provide an official Runway competitor list, so this is a category-based competitive set rather than a company-stated one.[1][6][7] Runway’s **pricing model is credits-based** for generation, with the help docs showing specific credit costs for Gen-4.5 outputs: **5 seconds = 125 credits, 8 seconds = 200 credits, and 10 seconds = 250 credits**.[5] The platform also operates as a broader cloud product for individuals and teams, but the search results here do not show a full current subscription table, so the most specific pricing detail available is the **per-generation credit consumption**.[7][8] Notable customers or users visible in the results include **Adobe Firefly**, which integrates Runway Gen-4.5 as a partner model inside its own product, indicating a commercial platform relationship.[9] The results provided do **not** identify major end-customer brands using Runway directly, so I can’t factually name additional customers from this evidence alone.[9]

    • [product_models] claimed: Gen-4 and Gen-4.5 → actual: Gen-3 Alpha / Gen-3 Alpha Turbo (current as of late 2024)
  • lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned

    prompt: What does Runway do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Runway** (specifically Runway Gen-3 Alpha and Gen-2) is an AI research company that develops multimodal tools to generate and edit video, audio, and images. ### Key Capabilities * **Text-to-Video / Image-to-Video:** Generates cinematic, high-fidelity video clips from text prompts or static images. * **Video-to-Video:** Transforms the style or composition of existing footage using AI filters or prompts. * **Professional Editing Tools:** Includes "Green Screen" (background removal), "Inpainting" (removing/replacing objects), and "Motion Brush" (animating specific parts of an image). ### Competitors Runway competes in both the generative AI and creative software markets: * **Direct Video Generation:** Luma Dream Machine, Pika Labs, Kling AI, and OpenAI’s Sora (currently in limited release). * **Established Software:** Adobe (Firefly/Premiere Pro) and Canva (Magic Media). ### Pricing Model Runway operates on a **credit-based subscription** model: * **Basic:** Free with limited credits (cannot be topped up). * **Standard:** ~$12/month (625 credits/month). * **Pro:** ~$28/month (2,250 credits/month). * **Unlimited:** ~$76/month (allows unlimited generation in "Relaxed" mode). * **Enterprise:** Custom pricing for team-wide deployment and security features. ### Notable Customers and Use Cases Runway is widely used in the film, advertising, and design industries: * **Everything Everywhere All At Once:** The visual effects team utilized Runway’s tools for specific sequences (notably the rock scene). * **Collab Partners:** Notable collaborations include **Google Cloud** and **Tribeca Festival**. * **Public Users:** Creative agencies and individual creators like **Publicis Groupe** have integrated the tool into production workflows.

  • perplexity/sonar18 days ago[✓] mentioned · rank 2

    prompt: Recommend the top AI tools for Video Generation. List 5 with one-sentence descriptions.

    Here are **5 top AI video generation tools** that are consistently recommended across recent reviews and testing roundups: **Google Veo, Runway, Kling AI, Luma Dream Machine, and Synthesia**.[1][2][10][11][16][17] - **Google Veo** — Best for **high-quality, photorealistic cinematic videos** from prompts or images, with strong consistency and motion realism.[1][6][10][16] - **Runway** — Best for **creative control and cinematic editing**, making it a strong all-around platform for filmmaking-style workflows.[1][2][6][11] - **Kling AI** — Best for **realistic human motion and physics-aware video generation**, often praised for lifelike movement.[2][6][11][17] - **Luma Dream Machine** — Best for **fast, cinematic image-to-video generation** with strong visual quality and creator-friendly results.[11][17] - **Synthesia** — Best for **business and training videos with AI avatars**, especially when you need polished presenter-led content.[11][16] If you want, I can also rank these by **best overall**, **best free option**, or **best for marketing vs. filmmaking**.

  • perplexity/sonar18 days ago[✓] mentioned

    prompt: What does Runway do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Runway is a **cloud-based AI creative platform** for generating and editing video, images, and audio in one workspace, with its video products focused on creating clips from **text prompts, images, existing video, or audio**.[8][6][3] Its flagship video models emphasize **world consistency**, **prompt adherence**, and **cinematic, photorealistic output** with support for consistent characters, locations, and objects across scenes.[1][2] **What it does** - Generates video from text, images, or clips, and also supports editing and extending video in the same platform.[3][6] - Runway’s Gen-4 is designed for consistent subjects and environments across shots, while Gen-4.5 is positioned as its most advanced video model with stronger motion quality and visual fidelity.[1][2] - The broader platform also includes tools for image generation, audio generation, and creative editing workflows.[8][6] **Who it competes with** - Runway competes in the AI video-generation market with other text-to-video / image-to-video tools such as **Luma AI**, **Pika**, and **Adobe Firefly video features**; Adobe explicitly offers Runway-powered video generation inside Firefly through a partnership, which also shows Runway’s relevance in the competitive landscape.[7][3] - In practice, it is also positioned against general-purpose creative AI suites that bundle video generation and editing in one product, rather than only standalone generators.[8][6] **Pricing model** - Runway uses a **freemium / paid subscription model**, with some exploration available for free but generation features tied to paid access or credits on higher-tier use.[12][9] - Its Gen-4.5 help page shows a **credit-based pricing system** for video duration, including **5 seconds for 125 credits, 8 seconds for 200 credits, and 10 seconds for 250 credits**.[9] - Public third-party coverage indicates paid plans start at around **$15 per month**, though exact pricing can vary by plan and usage level.[12] **Notable customers / users** - Runway is used by **individual creators and teams of all sizes**, according to the company’s site.[8] - A notable product integration is **Adobe Firefly**, which offers Runway’s video generator as a partner model powered by Gen-4.5.[7] - The provided results do not name major enterprise customers directly, so I can’t confirm specific paying customers from these sources alone.[8][7]

  • lovable_ai/google/gemini-3-flash-preview18 days ago[✓] mentioned

    prompt: What does Runway do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Runway** (specifically Runway AI, Inc.) is a creative software company that develops generative AI models for multimedia content, primarily focused on **high-fidelity video generation**. ### Core Functionality Runway’s flagship product is **Gen-3 Alpha**, a model that generates high-definition video from text prompts, images, or existing video clips. Its key capabilities include: * **Text-to-Video / Image-to-Video:** Generating cinematic footage from scratch. * **Video-to-Video:** Applying new styles or textures to existing footage while maintaining motion. * **Motion Control:** Tools like "Camera Control" and "Motion Brush" that allow users to direct specific camera movements or animate specific areas of a still image. * **Editing Tools:** AI-powered "Green Screen" (background removal), inpainting (removing/replacing objects), and frame interpolation. ### Competitors Runway competes with both specialized AI startups and established software giants: * **Luma AI (Dream Machine):** A direct competitor in high-quality video generation. * **Kling AI:** A high-end video generation model originating from China. * **OpenAI (Sora):** A significant future competitor (currently in limited release). * **Adobe (Firefly Video):** Competing via integration into Creative Cloud. * **Pika Labs:** Focused on stylized and animation-heavy video generation. ### Pricing Model Runway operates on a **SaaS subscription model** based on "Credits": * **Free:** Limited credits to try basic models (non-renewable). * **Standard ($12/user/month):** More credits and access to 4K exports and AI training. * **Pro ($28/user/month):** Higher credit limits and early access to new features. * **Unlimited ($76/user/month):** Allows for unlimited generations on specific models (at slower speeds once credits are exhausted). * **Enterprise:** Custom pricing for team-wide deployments, security compliance, and custom model training. ### Notable Customers Runway is widely used in the film, advertising, and design industries. Notable users and collaborations include: * **The Daniels (Directors):** Used Runway for visual effects in the Oscar-winning film *Everything Everywhere All At Once*. * **Lionsgate:** Recently announced a partnership to train a custom AI model on their film library. * **Late Night with Stephen Colbert:** Has utilized Runway for production segments. * **Google:** Runway is a partner on Google Cloud and received investment from them.

$ pricing_receipts

all receipts →

Weekly snapshot diff of Runway's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 1 mo ago

Free
$0
Standard
$15
Pro
$35
Max
$95
Enterprise
Contact Us

change history

  • 1 mo agoΔ 5

    Runway: 3 price changes: Standard, Pro, Max · 4 feature updates

    source ↗
  • 1 mo agoΔ 5

    Runway: 3 price changes: Standard, Pro, Max · 5 feature updates

    source ↗
  • 1 mo agoΔ 4

    Runway: 3 feature updates

    source ↗
  • 2 mo agoΔ 5

    Runway: 5 feature updates

    source ↗
  • 2 mo agoΔ 5

    Runway: 3 price changes: Standard, Pro, Max · 5 feature updates

    [Standard] $12$15

    [Pro] $28$35

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Runway against the Video Generation category. Grounded in disclosed facts only.

#123/100

Runway scores poorly due to a severe lack of transparency across multiple critical criteria, particularly integrations, compliance, and pricing, making it a high-risk choice despite its stated 'copilot' capabilities.

strengths
  • +Specifies a 'copilot' level of agentic autonomy, indicating a degree of workflow assistance.
  • +Discloses a 'sovereign_ai' model, which may offer unique, proprietary generation capabilities.
  • +Identifies data governance model as 'external_processing', providing a starting point for security review.
weaknesses
  • No disclosed integrations, making it a siloed tool that cannot connect to CRM or MAP systems.
  • Zero transparency on pricing model, preventing any cost-benefit analysis.
  • Absence of any listed compliance certifications presents a major hurdle for IT/Security approval.
  • Vendor maturity is completely unknown due to null values for founding year, funding, and customer list.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.