$ stack_track_scores
methodology →$ buyer_risk_breakdown
UNRATEDUnrated — insufficient public disclosure.
Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.
- Compliance certifications
No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.
to improve → Vendor publishes a trust/security page listing at least one certification.
- Funding stage
Funding stage not yet captured (may be a division of a larger public company).
to improve → Mark parent company or public/profitable status.
- Company age
Founding year not yet captured.
to improve → Add founding year to vendor profile.
- Team size
Team size band not yet captured.
to improve → Add team size band (LinkedIn / vendor disclosure).
- Data governance posture
External processing: customer data is sent to vendor infrastructure.
to improve → Offer a zero-copy or in-VPC deployment option.
$ technical_anatomy
- Wrapper Status
- Sovereign AI
- Agent Autonomy
- Copilot
- Data Governance
- External Processing
- Deployment
- Unknown
- Data Retention
- Unknown
- Last Detected Update
- 17 days ago
Owns the full model stack and inference infrastructure.
Suggests; human approves every action.
Data is sent to vendor infrastructure for processing.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Use cases
- Unknown
- Channels
- Unknown
- Output types
- Unknown
- Integrations
- Unknown
$ commercial
- Pricing model
- Unknown
- Pricing transparency
- Unknown
- Time to value
- Unknown
- Compliance
- Unknown
- Notable customers
- Unknown
- Customer logo count
- Unknown
How customers are charged.
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- Unknown
- Team size
- Unknown
- Funding stage
- Unknown
- Headquarters
- Unknown
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricing17 days ago813ae7722c25 → 071564fe8ba3src: Pricing Pageview source ↗pricing17 days ago071564fe8ba3 → 813ae7722c25src: Pricing Pageview source ↗pricing24 days ago813ae7722c25 → 071564fe8ba3src: Pricing Pageview source ↗pricing24 days ago071564fe8ba3 → 813ae7722c25src: Pricing Pageview source ↗pricing28 days ago813ae7722c25 → 071564fe8ba3src: Pricing Pageview source ↗pricing1 mo ago071564fe8ba3 → Adobe Firefly: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗vendor_site1 mo agof1793478fe30 → 517d20a1970fsrc: Vendor Siteview source ↗privacy_policy1 mo agoe8c9eeca4699 → 813ae7722c25src: Privacy Policyview source ↗pricing1 mo ago5c716d847c34 → 813ae7722c25src: Pricing Pageview source ↗pricing1 mo ago813ae7722c25 → 5c716d847c34src: Pricing Pageview source ↗release_notes2 mo ago51f459cbe76d → 813ae7722c25src: Release Notesview source ↗vendor_site2 mo ago201fcd78cd2a → f1793478fe30src: Vendor Siteview source ↗security2 mo ago667415767d8f → 813ae7722c25src: Security Pageview source ↗pricing2 mo agof385f0fb42c7 → 813ae7722c25src: Pricing Pageview source ↗pricing2 mo ago813ae7722c25 → Adobe Firefly: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing2 mo agof385f0fb42c7 → Adobe Firefly: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing2 mo ago95e3f3b667e8 → f385f0fb42c7src: Pricing Pageview source ↗pricing2 mo ago51f459cbe76d → 95e3f3b667e8src: Pricing Pageview source ↗pricing2 mo ago5d7ee44bab00 → 51f459cbe76dsrc: Pricing Pageview source ↗pricing2 mo ago667415767d8f → 5d7ee44bab00src: Pricing Pageview source ↗pricing2 mo ago667415767d8f → Adobe Firefly: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing2 mo agoaf51e48d4721 → 667415767d8fsrc: Pricing Pageview source ↗security2 mo agoaf51e48d4721 → 667415767d8fsrc: Security Pageview source ↗release_notes2 mo agoaf51e48d4721 → 51f459cbe76dsrc: Release Notesview source ↗privacy_policy2 mo ago5d7ee44bab00 → e8c9eeca4699src: Privacy Policyview source ↗vendor_site2 mo agoee11f2982437 → 201fcd78cd2asrc: Vendor Siteview source ↗pricing2 mo ago51f459cbe76d → af51e48d4721src: Pricing Pageview source ↗vendor_site2 mo ago201fcd78cd2a → ee11f2982437src: Vendor Siteview source ↗security2 mo ago51f459cbe76d → af51e48d4721src: Security Pageview source ↗security2 mo agoaf51e48d4721 → 51f459cbe76dsrc: Security Pageview source ↗release_notes2 mo ago51f459cbe76d → af51e48d4721src: Release Notesview source ↗release_notes2 mo ago95e3f3b667e8 → 51f459cbe76dsrc: Release Notesview source ↗privacy_policy2 mo agoaf51e48d4721 → 5d7ee44bab00src: Privacy Policyview source ↗privacy_policy2 mo agoe8c9eeca4699 → af51e48d4721src: Privacy Policyview source ↗pricing3 mo ago51f459cbe76d → Adobe Firefly: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing3 mo agoaf51e48d4721 → 51f459cbe76dsrc: Pricing Pageview source ↗pricing3 mo ago5c716d847c34 → af51e48d4721src: Pricing Pageview source ↗release_notes3 mo agob4ebc0fe935c → 95e3f3b667e8src: Release Notesview source ↗security3 mo ago51f459cbe76d → af51e48d4721src: Security Pageview source ↗security3 mo agob4ebc0fe935c → 51f459cbe76dsrc: Security Pageview source ↗privacy_policy3 mo ago813ae7722c25 → e8c9eeca4699src: Privacy Policyview source ↗pricing3 mo ago813ae7722c25 → 5c716d847c34src: Pricing Pageview source ↗release_notes3 mo ago813ae7722c25 → b4ebc0fe935csrc: Release Notesview source ↗security3 mo ago813ae7722c25 → b4ebc0fe935csrc: Security Pageview source ↗vendor_site3 mo agoe954db886198 → 201fcd78cd2asrc: Vendor Siteview source ↗security3 mo agob4ebc0fe935c → 813ae7722c25src: Security Pageview source ↗release_notes3 mo agoaf51e48d4721 → 813ae7722c25src: Release Notesview source ↗privacy_policy3 mo agoaf51e48d4721 → 813ae7722c25src: Privacy Policyview source ↗pricing3 mo agoaf51e48d4721 → 813ae7722c25src: Pricing Pageview source ↗release_notes3 mo ago667415767d8f → af51e48d4721src: Release Notesview source ↗security3 mo agoaf51e48d4721 → b4ebc0fe935csrc: Security Pageview source ↗privacy_policy3 mo agob4ebc0fe935c → af51e48d4721src: Privacy Policyview source ↗vendor_site3 mo ago8cd31ec380d1 → e954db886198src: Vendor Siteview source ↗pricing3 mo ago667415767d8f → af51e48d4721src: Pricing Pageview source ↗release_notes3 mo ago5d7ee44bab00 → 667415767d8fsrc: Release Notesview source ↗security3 mo ago5d7ee44bab00 → af51e48d4721src: Security Pageview source ↗security3 mo agoc73157537903 → 5d7ee44bab00src: Security Pageview source ↗privacy_policy3 mo ago51f459cbe76d → b4ebc0fe935csrc: Privacy Policyview source ↗privacy_policy3 mo ago5d7ee44bab00 → 51f459cbe76dsrc: Privacy Policyview source ↗pricing3 mo ago5d7ee44bab00 → 667415767d8fsrc: Pricing Pageview source ↗security3 mo ago5d7ee44bab00 → c73157537903src: Security Pageview source ↗release_notes3 mo agoaf51e48d4721 → 5d7ee44bab00src: Release Notesview source ↗security3 mo agoaf51e48d4721 → 5d7ee44bab00src: Security Pageview source ↗privacy_policy3 mo agoaf51e48d4721 → 5d7ee44bab00src: Privacy Policyview source ↗pricing3 mo ago5c716d847c34 → 5d7ee44bab00src: Pricing Pageview source ↗pricing3 mo agoaf51e48d4721 → 5c716d847c34src: Pricing Pageview source ↗pricing3 mo agoaf51e48d4721 → Adobe Firefly: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗release_notes3 mo ago51f459cbe76d → af51e48d4721src: Release Notesview source ↗security3 mo ago51f459cbe76d → af51e48d4721src: Security Pageview source ↗privacy_policy3 mo ago51f459cbe76d → af51e48d4721src: Privacy Policyview source ↗pricing3 mo ago667415767d8f → af51e48d4721src: Pricing Pageview source ↗security3 mo ago95e3f3b667e8 → 51f459cbe76dsrc: Security Pageview source ↗privacy_policy3 mo agoaf51e48d4721 → 51f459cbe76dsrc: Privacy Policyview source ↗pricing3 mo ago5d51a826f268 → 667415767d8fsrc: Pricing Pageview source ↗release_notes3 mo agoaf51e48d4721 → 51f459cbe76dsrc: Release Notesview source ↗release_notes3 mo agob4ebc0fe935c → af51e48d4721src: Release Notesview source ↗security3 mo ago5d7ee44bab00 → 95e3f3b667e8src: Security Pageview source ↗security3 mo ago277f5e480796 → 5d7ee44bab00src: Security Pageview source ↗privacy_policy3 mo ago5d7ee44bab00 → af51e48d4721src: Privacy Policyview source ↗privacy_policy3 mo ago277f5e480796 → 5d7ee44bab00src: Privacy Policyview source ↗vendor_site3 mo agofe252b174772 → 8cd31ec380d1src: Vendor Siteview source ↗pricing3 mo ago277f5e480796 → 5d51a826f268src: Pricing Pageview source ↗pricing3 mo ago5d51a826f268 → Adobe Firefly: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗vendor_site3 mo ago8cd31ec380d1 → fe252b174772src: Vendor Siteview source ↗release_notes4 mo ago277f5e480796 → b4ebc0fe935csrc: Release Notesview source ↗security4 mo ago745f67a5c98b → 277f5e480796src: Security Pageview source ↗privacy_policy4 mo agob4ebc0fe935c → 277f5e480796src: Privacy Policyview source ↗privacy_policy4 mo agoe8c9eeca4699 → b4ebc0fe935csrc: Privacy Policyview source ↗pricing4 mo agob4ebc0fe935c → 277f5e480796src: Pricing Pageview source ↗privacy_policy4 mo ago277f5e480796 → e8c9eeca4699src: Privacy Policyview source ↗pricing4 mo ago277f5e480796 → b4ebc0fe935csrc: Pricing Pageview source ↗vendor_site4 mo ago18dbb7f889d8 → 8cd31ec380d1src: Vendor Siteview source ↗privacy_policy4 mo ago262c0cce1448 → 277f5e480796src: Privacy Policyview source ↗vendor_site4 mo agoc348f02d8b33 → 18dbb7f889d8src: Vendor Siteview source ↗security4 mo ago277f5e480796 → 745f67a5c98bsrc: Security Pageview source ↗privacy_policy4 mo agob4ebc0fe935c → 262c0cce1448src: Privacy Policyview source ↗pricing4 mo agob4ebc0fe935c → 277f5e480796src: Pricing Pageview source ↗security4 mo ago745f67a5c98b → 277f5e480796src: Security Pageview source ↗privacy_policy4 mo ago277f5e480796 → b4ebc0fe935csrc: Privacy Policyview source ↗vendor_site4 mo ago66ac0bae5f11 → c348f02d8b33src: Vendor Siteview source ↗vendor_site4 mo agoc348f02d8b33 → 66ac0bae5f11src: Vendor Siteview source ↗pricing4 mo ago277f5e480796 → b4ebc0fe935csrc: Pricing Pageview source ↗security4 mo ago277f5e480796 → 745f67a5c98bsrc: Security Pageview source ↗pricing4 mo agob4ebc0fe935c → 277f5e480796src: Pricing Pageview source ↗pricing4 mo ago277f5e480796 → b4ebc0fe935csrc: Pricing Pageview source ↗
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Adobe Firefly. Hallucinations are checked against the verified facts above.
perplexity/sonartoday[✓] mentioned · rank 3prompt: Recommend the top AI tools for Creative Generation. List 5 with one-sentence descriptions.
- **ChatGPT** — Versatile for brainstorming, writing, image generation, coding, and multimodal creative workflows.[1] - **Midjourney** — Excels at distinctive, cinematic images, concept art, and mood boards.[1][8] - **Adobe Firefly** — Supports commercially oriented image, vector, and photo editing within Adobe’s creative ecosystem.[3][6] - **Runway** — Provides AI video generation and editing for motion design, storyboarding, and visual effects.[3][6] - **Suno** — Generates complete songs with vocals, making it useful for rapid music ideation and background tracks.[1][6]
perplexity/sonartoday[✓] mentionedprompt: What does Adobe Firefly do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Adobe Firefly is Adobe’s suite of generative-AI models and creative tools. It generates and edits **images, video, vector graphics, audio, and designs** from text or other inputs, with features such as Generative Fill, text-to-vector, text/image-to-video, soundtracks, speech, mood boards, and web-based video editing. It is integrated into Firefly, Photoshop, Illustrator, Premiere Pro, Adobe Express, and Adobe Stock.[2][3][8] - **Competitors:** Firefly competes with image and design-generation tools such as **Midjourney**, **OpenAI’s image-generation tools**, **Google’s Gemini/Veo**, and **Canva**; in video and audio it also overlaps with tools from **Luma AI** and **ElevenLabs**. Firefly itself includes some partner models from Google, OpenAI, Luma AI, and ElevenLabs, making it both a competitor and an aggregator.[1][9][10] - **Pricing model:** A **free tier** offers limited daily generations. Paid subscriptions use monthly **generative credits**, primarily for premium video, audio, speech, and partner-model outputs. Adobe lists paid tiers including Standard, Pro, Pro Plus, and Premium; U.S. pricing shown by Adobe includes **Standard at $9.99/month**, **Pro at $19.99/month**, and **Premium at $199.99/month**. Paid plans provide unlimited standard image and vector generations, subject to Adobe’s plan terms.[1][2] - **Notable customers and users:** Adobe has identified **Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell, and Tapestry** as brands or agencies choosing Firefly for scalable content creation. Adobe also specifically cited dentsu, PepsiCo/Gatorade, and Stagwell as users interested in its video model.[4][5] - **Key differentiator:** Adobe positions its own Firefly models as commercially safer for business use, using licensed or otherwise IP-conscious training data and providing Content Credentials; the tools also connect directly to established Creative Cloud production workflows.[2][6]
lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned · rank 1⚠ 1 hallucinationprompt: What does Adobe Firefly do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Adobe Firefly** is a family of generative AI models integrated directly into Adobe Creative Cloud applications. It focuses on generating high-quality images, text effects, and color palettes through natural language prompts. ### **Core Functionality** * **Text-to-Image:** Generates detailed images from text descriptions. * **Generative Fill/Expand:** Adds, removes, or extends content within existing images while matching lighting and style (integrated into Photoshop). * **Text Effects:** Applies styles or textures to text (e.g., "melted chocolate" or "blue fur"). * **Generative Recolor:** Transforms the color schemes of vector artwork (integrated into Illustrator). * **Safety:** Specifically trained on Adobe Stock images, openly licensed content, and public domain content to ensure it is "commercially safe" and avoids copyright infringement. ### **Primary Competitors** * **Midjourney:** Known for high artistic quality and photorealism. * **DALL-E 3 (OpenAI):** Known for strong prompt adherence and integration with ChatGPT. * **Stable Diffusion (Stability AI):** An open-source model offering high customization and local hosting. * **Canva Magic Media:** A direct competitor in the user-friendly graphic design space. ### **Pricing Model** Adobe Firefly utilizes a **"Generative Credits"** system: * **Free Tier:** Users get a limited number of monthly credits (currently 25). * **Premium Plan:** A standalone subscription (approx. $4.99/month) provides higher credit limits and removes watermarks. * **Creative Cloud Subscription:** Included in All Apps or Single App plans (e.g., Photoshop, Illustrator) with varying credit allocations (typically 100 to 1,000 per month). ### **Notable Customers** Adobe’s enterprise-grade legal indemnity has led to adoption by major brands concerned with copyright safety: * **Coca-Cola:** Uses Firefly for personalized marketing and digital assets. * **Mattel:** Utilizes the tool for packaging design and visual brainstorming. * **IBM:** Employs Firefly to accelerate internal creative workflows and content production. * **NVIDIA:** Partnered with Adobe to integrate Firefly models into various creative workflows.
- [pricing_model] claimed: Adobe Firefly utilizes a "Generative Credits" system: Free Tier (25 credits), Premium Plan (approx. $4.99/month), and Creative Cloud Subscription. → actual: null
perplexity/sonar14 days ago[✓] mentioned · rank 2prompt: Recommend the top AI tools for Creative Generation. List 5 with one-sentence descriptions.
- **ChatGPT** — Versatile for brainstorming, writing, image generation, editing, and multimodal creative work.[1] - **Adobe Firefly** — Generates and edits images, text effects, and design assets with strong integration into Adobe workflows.[4] - **Runway** — Creates artist-controlled AI video with tools for directing motion and visual elements.[2] - **Midjourney** — Produces highly stylized, concept-driven images from natural-language prompts.[4] - **Suno** — Generates original music, including vocals and instrumental arrangements, from text descriptions.[7]
perplexity/sonar14 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Adobe Firefly do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Adobe Firefly is Adobe’s generative-AI creative platform and model family. It generates and edits **images, video, audio, vector graphics, and designs** from text prompts or reference inputs, with features such as text-to-image, text-to-video, Generative Fill, soundtrack and speech generation, image expansion, and vector recoloring. Firefly is available as a web app and is also embedded in Photoshop, Illustrator, Premiere Pro, Adobe Express, and Adobe Stock.[2][3][4] - **Category:** Creative Generation. - **Competitors:** Midjourney, OpenAI’s image-generation tools, Stable Diffusion, Runway, Google’s generative-media models, and other AI image/video platforms. Adobe differentiates Firefly through integration with Creative Cloud, end-to-end editing workflows, and Adobe’s commercially oriented Firefly models.[2][8] - **Pricing model:** Freemium subscription. A free tier provides limited access; paid plans use monthly generative credits and vary by generation type. Adobe lists Firefly Standard at **US$9.99/month**, Firefly Pro at **US$19.99/month**, and Firefly Premium at **US$199.99/month**; existing Creative Cloud and Adobe plans may include generative credits.[1][4] - **Commercial-use positioning:** Adobe describes its own Firefly models as commercially safe and designed for production use, while the platform also offers access to partner models from companies including Google, OpenAI, ElevenLabs, Luma AI, Runway, and others.[2][7] - **Notable customers:** Adobe cites **Amazon Fresh, Mattel, Coca-Cola, Gatorade, Deloitte Digital, IBM, IPG Health, Tapestry, dentsu, PepsiCo, and Stagwell** as customers or organizations using Firefly. Reported examples include Amazon Fresh reducing production time for on-brand visuals by 93%, Mattel reducing new packaging-sample costs to zero, and Coca-Cola scaling content production up to tenfold.[7][10]
- [pricing_model] claimed: Freemium subscription. A free tier provides limited access; paid plans use monthly generative credits and vary by generation type. Adobe lists Firefly Standard at US$9.99/month, Firefly Pro at US$19.99/month, and Firefly Premium at US$199.99/month; existing Creative Cloud and Adobe plans may include generative credits. → actual: null
lovable_ai/google/gemini-3-flash-preview14 days ago[✓] mentioned · rank 1prompt: What does Adobe Firefly do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Adobe Firefly** is a family of generative AI models integrated into Adobe Creative Cloud applications. It enables users to generate, edit, and expand digital content using natural language prompts. ### **Core Functionality** * **Text-to-Image:** Generates high-quality images from descriptive text prompts. * **Generative Fill/Expand:** Adds, removes, or extends content within existing images while matching lighting and perspective (integrated into Photoshop). * **Text Effects:** Applies styles, textures, and effects to typography. * **Generative Recolor:** Transforms color schemes in vector artwork (integrated into Illustrator). * **Commercial Safety:** Trained primarily on Adobe Stock images, openly licensed content, and public domain content to ensure generated assets are safe for commercial use. ### **Key Competitors** * **Midjourney:** Known for high artistic quality and photorealism. * **DALL-E 3 (OpenAI):** Noted for strong prompt adherence and integration with ChatGPT. * **Stable Diffusion (Stability AI):** Offers open-source flexibility and local hosting options. * **Canva Magic Media:** Competes directly in the accessible design and marketing space. ### **Pricing Model** Adobe uses a **"Generative Credits"** system: * **Free:** Users receive a limited monthly allotment of credits (currently 25) to use on the Firefly web app. * **Premium/Subscription:** Included in Adobe Creative Cloud plans (e.g., Photoshop or All Apps). Monthly credit allotments vary by plan (e.g., 250 to 1,000+ credits). * **Enterprise:** Offers custom pricing with intellectual property (IP) indemnification, protecting businesses against potential copyright claims. ### **Notable Customers** Adobe Firefly is widely adopted by enterprise-level marketing and design firms, including: * **Mattel:** Uses it for packaging design and marketing assets. * **IBM:** Utilizes Firefly for internal creative workflows and rapid content generation. * **Coca-Cola:** Leverages Adobe’s generative tools for personalized marketing campaigns. * **Dentsu:** A major advertising agency using the tool for client creative services.
$ pricing_receipts
all receipts →Weekly snapshot diff of Adobe Firefly's pricing page. Tiers extracted with AI, compared against the prior week.
change history
- 1 mo agoΔ 0
Adobe Firefly: pricing page edited (no tier-level changes)
source ↗ - 2 mo agoΔ 0
Adobe Firefly: pricing page edited (no tier-level changes)
source ↗ - 2 mo agoΔ 0
Adobe Firefly: pricing page edited (no tier-level changes)
source ↗ - 2 mo agoΔ 0
Adobe Firefly: pricing page edited (no tier-level changes)
source ↗ - 3 mo agoΔ 0
Adobe Firefly: pricing page edited (no tier-level changes)
source ↗ - 3 mo agoΔ 0
Adobe Firefly: pricing page edited (no tier-level changes)
source ↗ - 3 mo agoΔ 0
Adobe Firefly: pricing page edited (no tier-level changes)
source ↗
$ buyer_panel_verdict
full panel →Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Adobe Firefly against the Creative Generation category. Grounded in disclosed facts only.
While Adobe Firefly's 'sovereign_ai' model is a significant strength for brand safety, its low autonomy and near-total lack of transparency on all operational and commercial details make it a poor fit.
- +Sovereign AI model addresses brand safety concerns
- −Low agentic autonomy ('copilot')
- −No disclosed integrations, channels, compliance, or pricing
- −Unknown data retention and deployment model
- −Lack of transparency results in 'red' buyer risk
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
No sources cited yet. Admins can attach citations from the admin panel.