← back to matrix
// under_the_hood

HubSpot Breeze

Conversational AI

hubspot.com/products/artificial-intelligence
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
35
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
34
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the HubSpot Breeze team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Semi-Autonomous

Acts within guardrails; human reviews outputs.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
8 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. vendor_site8 days ago
    906eb7f208555effe9fd82c0
    src: Vendor Siteview source ↗
  2. security10 days ago
    2cf1c26169bb2be847aeab7d
    src: Security Pageview source ↗
  3. privacy_policy11 days ago
    5a3b1039e0727cbd54a3372a
    src: Privacy Policyview source ↗
  4. security18 days ago
    2be847aeab7d2cf1c26169bb
    src: Security Pageview source ↗
  5. privacy_policy23 days ago
    7cbd54a3372a5a3b1039e072
    src: Privacy Policyview source ↗
  6. vendor_site1 mo ago
    eed2f4108e89906eb7f20855
    src: Vendor Siteview source ↗
  7. release_notes1 mo ago
    55ddceec587a4a03d1f36c8b
    src: Release Notesview source ↗
  8. security1 mo ago
    b4e6d1d515d32be847aeab7d
    src: Security Pageview source ↗
  9. pricing1 mo ago
    29b3cbacd80dad170a3fbb78
    src: Pricing Pageview source ↗
  10. vendor_site1 mo ago
    a646e74bac84eed2f4108e89
    src: Vendor Siteview source ↗
  11. vendor_site1 mo ago
    a646e74bac84eed2f4108e89
    src: Vendor Siteview source ↗
  12. security1 mo ago
    2be847aeab7db4e6d1d515d3
    src: Security Pageview source ↗
  13. pricing1 mo ago
    ad170a3fbb7829b3cbacd80d
    src: Pricing Pageview source ↗
  14. vendor_site1 mo ago
    d04030c814dda646e74bac84
    src: Vendor Siteview source ↗
  15. vendor_site1 mo ago
    03803b5f032bd04030c814dd
    src: Vendor Siteview source ↗
  16. privacy_policy1 mo ago
    d18b882c306b7cbd54a3372a
    src: Privacy Policyview source ↗
  17. privacy_policy1 mo ago
    7cbd54a3372ad18b882c306b
    src: Privacy Policyview source ↗
  18. vendor_site1 mo ago
    f9a7ecddfe6303803b5f032b
    src: Vendor Siteview source ↗
  19. pricing1 mo ago
    ad170a3fbb78HubSpot Breeze: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  20. vendor_site1 mo ago
    56da4e5500fef9a7ecddfe63
    src: Vendor Siteview source ↗
  21. privacy_policy1 mo ago
    72073319d8eb7cbd54a3372a
    src: Privacy Policyview source ↗
  22. security1 mo ago
    ea39d53f3ee62be847aeab7d
    src: Security Pageview source ↗
  23. release_notes1 mo ago
    2daf93e68eb255ddceec587a
    src: Release Notesview source ↗
  24. pricing1 mo ago
    79dd426a5957ad170a3fbb78
    src: Pricing Pageview source ↗
  25. pricing1 mo ago
    79dd426a5957ad170a3fbb78
    src: Pricing Pageview source ↗
  26. vendor_site1 mo ago
    f445b22e902a56da4e5500fe
    src: Vendor Siteview source ↗
  27. vendor_site2 mo ago
    a820c66b742bf445b22e902a
    src: Vendor Siteview source ↗
  28. vendor_site2 mo ago
    fdcb65333feea820c66b742b
    src: Vendor Siteview source ↗
  29. vendor_site2 mo ago
    723e15e486ecfdcb65333fee
    src: Vendor Siteview source ↗
  30. pricing2 mo ago
    79dd426a5957HubSpot Breeze: -2 removed (Commerce Hub Pro, Commerce Hub Enterprise)
    src: Pricing Pageview source ↗
  31. vendor_site2 mo ago
    937f04a38ba2723e15e486ec
    src: Vendor Siteview source ↗
  32. vendor_site2 mo ago
    d00bfd91a415937f04a38ba2
    src: Vendor Siteview source ↗
  33. vendor_site2 mo ago
    4bdf10e7ae17d00bfd91a415
    src: Vendor Siteview source ↗
  34. vendor_site2 mo ago
    edd2ff6c07db4bdf10e7ae17
    src: Vendor Siteview source ↗
  35. vendor_site2 mo ago
    1d69bbb4a206edd2ff6c07db
    src: Vendor Siteview source ↗
  36. vendor_site2 mo ago
    1d69bbb4a206edd2ff6c07db
    src: Vendor Siteview source ↗
  37. vendor_site2 mo ago
    4630a3cbcd861d69bbb4a206
    src: Vendor Siteview source ↗
  38. vendor_site2 mo ago
    2f978e706bd34630a3cbcd86
    src: Vendor Siteview source ↗
  39. release_notes2 mo ago
    76853eb82a972daf93e68eb2
    src: Release Notesview source ↗
  40. vendor_site2 mo ago
    3813545665ec2f978e706bd3
    src: Vendor Siteview source ↗
  41. security2 mo ago
    139b0e27db3bea39d53f3ee6
    src: Security Pageview source ↗
  42. pricing2 mo ago
    151f1a1398ee79dd426a5957
    src: Pricing Pageview source ↗
  43. vendor_site2 mo ago
    18f036ee4d463813545665ec
    src: Vendor Siteview source ↗
  44. privacy_policy2 mo ago
    8c8311428cab72073319d8eb
    src: Privacy Policyview source ↗
  45. vendor_site2 mo ago
    b43549c9bbd718f036ee4d46
    src: Vendor Siteview source ↗
  46. release_notes2 mo ago
    ad38253c23b776853eb82a97
    src: Release Notesview source ↗
  47. security2 mo ago
    3a74d34e3e74139b0e27db3b
    src: Security Pageview source ↗
  48. vendor_site2 mo ago
    b94c772ae47cb43549c9bbd7
    src: Vendor Siteview source ↗
  49. vendor_site2 mo ago
    9a357037a483b94c772ae47c
    src: Vendor Siteview source ↗
  50. release_notes2 mo ago
    0b092481ada2ad38253c23b7
    src: Release Notesview source ↗
  51. privacy_policy2 mo ago
    4ba55b33b3ff8c8311428cab
    src: Privacy Policyview source ↗
  52. security2 mo ago
    f7f851ee3efc3a74d34e3e74
    src: Security Pageview source ↗
  53. security2 mo ago
    e88feadf6547f7f851ee3efc
    src: Security Pageview source ↗
  54. vendor_site2 mo ago
    8133361c8f799a357037a483
    src: Vendor Siteview source ↗
  55. security2 mo ago
    cc8ca85519cce88feadf6547
    src: Security Pageview source ↗
  56. security2 mo ago
    587231c98ab2cc8ca85519cc
    src: Security Pageview source ↗
  57. vendor_site2 mo ago
    8287c59bb2dd8133361c8f79
    src: Vendor Siteview source ↗
  58. release_notes2 mo ago
    3048816b13460b092481ada2
    src: Release Notesview source ↗
  59. privacy_policy2 mo ago
    d34a9ec4f3254ba55b33b3ff
    src: Privacy Policyview source ↗
  60. vendor_site2 mo ago
    944ff77c052b8287c59bb2dd
    src: Vendor Siteview source ↗
  61. release_notes2 mo ago
    69cb79fe07803048816b1346
    src: Release Notesview source ↗
  62. release_notes2 mo ago
    060d9a35368e69cb79fe0780
    src: Release Notesview source ↗
  63. security2 mo ago
    116e2df957c6587231c98ab2
    src: Security Pageview source ↗
  64. security2 mo ago
    aa8169dad240116e2df957c6
    src: Security Pageview source ↗
  65. vendor_site2 mo ago
    abe12e76a6c4944ff77c052b
    src: Vendor Siteview source ↗
  66. privacy_policy2 mo ago
    2af82726c417d34a9ec4f325
    src: Privacy Policyview source ↗
  67. pricing2 mo ago
    116f94edc241151f1a1398ee
    src: Pricing Pageview source ↗
  68. privacy_policy2 mo ago
    79bfeff81aa52af82726c417
    src: Privacy Policyview source ↗
  69. release_notes2 mo ago
    fcc775c42c2b060d9a35368e
    src: Release Notesview source ↗
  70. security2 mo ago
    c959b8aef999aa8169dad240
    src: Security Pageview source ↗
  71. pricing2 mo ago
    151f1a1398ee116f94edc241
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about HubSpot Breeze. Hallucinations are checked against the verified facts above.

  • perplexity/sonar4 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Conversational AI. List 5 with one-sentence descriptions.

    Here are **5 top AI tools for Conversational AI**: - **Microsoft Copilot Studio** — A strong enterprise conversational AI builder for creating and deploying business assistants across Microsoft ecosystems.[1] - **Dialogflow** — Google’s conversational AI platform, widely used for building chatbots and virtual agents, especially in contact-center workflows.[1][13] - **Amazon Lex** — An AWS-native platform for building voice and text conversational interfaces with tight cloud integration.[1][12] - **IBM watsonx Assistant** — An enterprise assistant platform aimed at organizations that need scalable, regulated conversational experiences.[1][13] - **Rasa** — An open-source conversational AI framework favored by teams that want high control over dialogue design and customization.[1][9]

  • perplexity/sonar4 days ago[✓] mentioned

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    HubSpot **Breeze** is HubSpot’s embedded **AI suite** for its CRM, and its conversational layer is **Breeze Assistant**. It is designed to help users **ask questions, find information, generate content, summarize CRM records, and automate tasks/workflows** inside HubSpot.[1][5][9] At a practical level, Breeze is used for three main things: - **Conversational help and task execution** through Breeze Assistant, which can answer product questions, summarize records, draft content, and run custom assistants.[1][5] - **Autonomous/semiautonomous agents** for specific jobs such as prospecting, customer support, and content-related tasks.[10][11][12] - **Data enrichment and intent signals** through Breeze Intelligence, which improves CRM records and supports buyer-intent and form-shortening use cases.[7][13][17] **Who it competes with:** the closest competitors are other AI assistants and CRM-native AI suites, especially **Microsoft Copilot**-style assistants in business software and AI capabilities embedded in CRM platforms.[11] Based on its use cases, it also competes with AI features from **Salesforce**, **Zendesk**, and other customer-platform vendors that provide sales, service, and marketing automation plus conversational assistance.[11][13][18] The sources explicitly compare Breeze Copilot to Microsoft Copilot and describe Breeze as a unified AI layer across CRM, support, and marketing workflows.[11][14] **Pricing model:** HubSpot does **not** present Breeze as a separate standalone product with a simple public list price in the sources provided; it is part of the HubSpot platform, with different AI capabilities and usage tied to HubSpot subscriptions and, for some features, **usage-based/credit-based limits**.[1][2][12] In other words, Breeze is generally sold as part of HubSpot’s paid ecosystem rather than as an independently priced conversational AI tool.[1][2][12] **Notable customers:** the search results provided do **not** name specific Breeze customers, so I can’t verify any notable customer logos or case studies from these sources.[1][2][9][10] If you want, I can do a second pass focused only on verified customer references and packaging/pricing details.

  • lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned1 hallucination

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **HubSpot Breeze** is HubSpot’s integrated AI suite designed to automate tasks across the customer platform. Within the **Conversational AI** category, it powers **Breeze Copilot** (a cross-platform assistant) and **Breeze Agents** (specialized bots for Service, Sales, and Marketing). ### Key Functionality * **Breeze Copilot:** An AI assistant that summarizes records, drafts emails, and prepares users for meetings directly within the CRM. * **Customer Service Agent:** Automatically responds to customer inquiries via chat using a company's knowledge base and documentation. * **Sales/Prospecting Agents:** Researches leads, personalizes outreach, and automates initial engagement. * **Content Agent:** Generates blog posts, landing pages, and case studies based on CRM data. ### Competitors * **Salesforce:** Einstein AI (specifically Service Cloud Einstein and Einstein Copilot). * **Intercom:** Fin AI (Direct competitor in the customer service automation space). * **Zendesk:** Zendesk AI (Omnichannel conversational AI for support). * **Drift/6sense:** Conversational marketing and sales orchestration. ### Pricing Model HubSpot Breeze utilizes a **freemium-to-paid** model integrated into its existing Hubs (Starter, Professional, and Enterprise): * **Included Features:** Basic Copilot capabilities are often included in existing subscriptions. * **Usage-Based Credits:** Advanced features, such as specific Breeze Agents or high-volume content generation, may require "AI Credits" or specific seat upgrades depending on the tier. * **Availability:** Most Breeze features require a **Professional** or **Enterprise** subscription to access the full automation suite. ### Notable Customers HubSpot’s AI tools are used by a broad range of mid-market and enterprise companies, including: * **Reddit** * **DoorDash** * **Eventbrite** * **Tumblr**

    • [pricing_model] claimed: HubSpot Breeze utilizes a freemium-to-paid model integrated into its existing Hubs (Starter, Professional, and Enterprise) and may require AI Credits or specific seat upgrades. → actual: null
  • perplexity/sonar18 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Conversational AI. List 5 with one-sentence descriptions.

    Here are **5 strong AI tools for Conversational AI**, based on current platform roundups and comparisons:[3][5][18] - **Google Dialogflow CX** — A cloud-based conversational AI platform for designing chat and voice experiences with visual flow building and Google Cloud integration.[5][10][19] - **Microsoft Copilot Studio** — A low-code enterprise platform for building conversational agents that integrate tightly with Teams, Microsoft 365, and Azure.[3][20] - **Amazon Lex** — An AWS-native conversational AI service for building chatbots and voice bots with scalable cloud deployment.[3][8] - **Kore.ai** — An enterprise conversational AI development platform known for low-code/no-code bot creation and multichannel deployment.[5][20] - **Rasa** — An open-source conversational AI platform suited for custom, on-premise, and highly configurable chatbot builds.[3][10] If you want, I can also rank these by **best for enterprise**, **best for developers**, or **best for customer support**.

  • perplexity/sonar18 days ago[✓] mentioned

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    HubSpot **Breeze** is HubSpot’s embedded AI layer for its CRM and customer platform: it helps with **chat-style assistance, content generation, CRM summaries, data enrichment, workflow automation, and task execution** across sales, marketing, and service.[1][12][16] Its conversational interface is **Breeze Assistant**, which can answer questions, summarize CRM records, generate content, and run actions using HubSpot data and context.[1][12] - **What it does:** - Answers questions and finds information inside HubSpot.[1][12] - Generates or refines content, such as emails, blog content, pages, and knowledge base articles.[1][8][12] - Summarizes CRM records and meeting prep materials.[1][12] - Automates routine tasks and workflows, including support triage and other repeatable actions.[1][2][16] - Includes AI agents and data tools such as **Breeze Agents** and **Breeze Intelligence** for task automation and enrichment.[3][6][16] - **Who it competes with:** HubSpot does not publish a formal “competitor list” for Breeze in the sources provided, but in practice Breeze competes with other **embedded CRM AI assistants and automation suites**, especially **Microsoft Copilot**-style assistants and AI features inside CRM and customer-service platforms.[10][11] The closest direct competitive set is generally AI layered into CRM/customer-platform products rather than a standalone chatbot.[10][11] - **Pricing model:** The sources provided do **not** give a complete, official Breeze price sheet. HubSpot’s materials indicate Breeze is **embedded in HubSpot**, with some capabilities included as part of the platform and others tied to specific HubSpot products or feature tiers; Breeze Intelligence is presented as a distinct add-on/feature set in HubSpot’s product materials.[1][16] Because HubSpot’s public pricing details were not included in the search results, I can’t state a precise current price from these sources alone. - **Notable customers:** The search results provided do **not** list specific named customers using Breeze, so I can’t verify any notable customer references from the available sources.

  • lovable_ai/google/gemini-3-flash-preview18 days ago[✓] mentioned1 hallucination

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **HubSpot Breeze** is HubSpot’s integrated AI suite (formerly HubSpot AI) launched in September 2024. While it includes broad productivity features, its conversational AI component is centered on **Breeze Copilot** and **Breeze Agents**. ### Key Functionality Breeze automates the customer journey through four specialized AI Agents: * **Customer Service Agent:** Automatically resolves support tickets by sourcing answers from knowledge bases and past interactions. * **Content Agent:** Generates blog posts, landing pages, case studies, and podcasts. * **Social Media Agent:** Analyzes social presence and drafts posts based on brand voice. * **Prospecting Agent:** Researches leads and executes personalized outreach sequences. It also includes **Breeze Intelligence**, which automates data enrichment and buyer intent mapping directly within the CRM. ### Competitors HubSpot Breeze competes primarily with AI suites integrated into CRM and marketing automation platforms: * **Salesforce Einstein:** The primary enterprise competitor for CRM-integrated AI. * **Intercom (Fin AI):** A direct competitor in the customer service conversational AI space. * **Zendesk AI:** Competes with Breeze’s Customer Service Agent. * **Drift / 6sense:** Compete with Breeze’s prospecting and conversational marketing capabilities. ### Pricing Model HubSpot uses a **freemium and tiered subscription model**. * **Free/Starter:** Basic AI features (writing assistance) are included at no extra cost. * **Professional/Enterprise:** Advanced Agents and Copilot features are included in existing seat costs for HubSpot’s Hubs (Marketing, Sales, Service). * **Credit-Based Usage:** Specific high-intensity tasks, such as **Breeze Intelligence** (data enrichment), are billed based on usage/credits rather than a flat monthly fee. ### Notable Customers As a core part of the HubSpot ecosystem, Breeze is utilized by companies across the mid-market and SMB sectors, including: * **Reddit** (uses HubSpot’s sales and service tools). * **DoorDash** (Business division). * **Eventbrite.** * **Tumblr.**

    • [pricing_model] claimed: HubSpot uses a freemium and tiered subscription model. Free/Starter: Basic AI features (writing assistance) are included at no extra cost. Professional/Enterprise: Advanced Agents and Copilot features are included in existing seat costs for HubSpot’s Hubs (Marketing, Sales, Service). Credit-Based Usage: Specific high-intensity tasks, such as Breeze Intelligence (data enrichment), are billed based on usage/credits rather than a flat monthly fee. → actual: null

$ pricing_receipts

all receipts →

Weekly snapshot diff of HubSpot Breeze's pricing page. Tiers extracted with AI, compared against the prior week.

change history

  • 1 mo agoΔ 0

    HubSpot Breeze: pricing page edited (no tier-level changes)

    source ↗
  • 2 mo agoΔ 2

    HubSpot Breeze: -2 removed (Commerce Hub Pro, Commerce Hub Enterprise)

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks HubSpot Breeze against the Conversational AI category. Grounded in disclosed facts only.

#523/100

HubSpot Breeze's evaluation is identical to its peers at this rank, hindered by a lower 'semi_autonomous' agentic level and a complete failure to provide any of the key data points required by the buying panel.

strengths
  • +No discernible strengths based on the limited facts.
weaknesses
  • Limited to 'semi_autonomous' functionality.
  • No differentiation in its 'fine_tuned' wrapper or 'external_processing' data model.
  • Zero transparency on pricing, compliance, or integrations.
  • Vendor maturity is entirely undisclosed.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.