← back to matrix
// under_the_hood

HubSpot Breeze

Conversational AI

↗ hubspot.com/products/artificial-intelligence
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
35
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
13
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the HubSpot Breeze team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Semi-Autonomous

Acts within guardrails; human reviews outputs.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
2 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. security2 days ago
    99cf5d523f3a → 2be847aeab7d
    src: Security Pageview source ↗
  2. security2 days ago
    2be847aeab7d → 99cf5d523f3a
    src: Security Pageview source ↗
  3. vendor_site1 mo ago
    906eb7f20855 → 5effe9fd82c0
    src: Vendor Siteview source ↗
  4. security1 mo ago
    2cf1c26169bb → 2be847aeab7d
    src: Security Pageview source ↗
  5. privacy_policy1 mo ago
    5a3b1039e072 → 7cbd54a3372a
    src: Privacy Policyview source ↗
  6. security2 mo ago
    2be847aeab7d → 2cf1c26169bb
    src: Security Pageview source ↗
  7. privacy_policy2 mo ago
    7cbd54a3372a → 5a3b1039e072
    src: Privacy Policyview source ↗
  8. vendor_site2 mo ago
    eed2f4108e89 → 906eb7f20855
    src: Vendor Siteview source ↗
  9. release_notes2 mo ago
    55ddceec587a → 4a03d1f36c8b
    src: Release Notesview source ↗
  10. security2 mo ago
    b4e6d1d515d3 → 2be847aeab7d
    src: Security Pageview source ↗
  11. pricing2 mo ago
    29b3cbacd80d → ad170a3fbb78
    src: Pricing Pageview source ↗
  12. vendor_site2 mo ago
    a646e74bac84 → eed2f4108e89
    src: Vendor Siteview source ↗
  13. vendor_site2 mo ago
    a646e74bac84 → eed2f4108e89
    src: Vendor Siteview source ↗
  14. security3 mo ago
    2be847aeab7d → b4e6d1d515d3
    src: Security Pageview source ↗
  15. pricing3 mo ago
    ad170a3fbb78 → 29b3cbacd80d
    src: Pricing Pageview source ↗
  16. vendor_site3 mo ago
    d04030c814dd → a646e74bac84
    src: Vendor Siteview source ↗
  17. vendor_site3 mo ago
    03803b5f032b → d04030c814dd
    src: Vendor Siteview source ↗
  18. privacy_policy3 mo ago
    d18b882c306b → 7cbd54a3372a
    src: Privacy Policyview source ↗
  19. privacy_policy3 mo ago
    7cbd54a3372a → d18b882c306b
    src: Privacy Policyview source ↗
  20. vendor_site3 mo ago
    f9a7ecddfe63 → 03803b5f032b
    src: Vendor Siteview source ↗
  21. pricing3 mo ago
    ad170a3fbb78 → HubSpot Breeze: pricing page edited (no tier-level changes)
    src: Pricing Pageview source ↗
  22. vendor_site3 mo ago
    56da4e5500fe → f9a7ecddfe63
    src: Vendor Siteview source ↗
  23. privacy_policy3 mo ago
    72073319d8eb → 7cbd54a3372a
    src: Privacy Policyview source ↗
  24. security3 mo ago
    ea39d53f3ee6 → 2be847aeab7d
    src: Security Pageview source ↗
  25. release_notes3 mo ago
    2daf93e68eb2 → 55ddceec587a
    src: Release Notesview source ↗
  26. pricing3 mo ago
    79dd426a5957 → ad170a3fbb78
    src: Pricing Pageview source ↗
  27. pricing3 mo ago
    79dd426a5957 → ad170a3fbb78
    src: Pricing Pageview source ↗
  28. vendor_site3 mo ago
    f445b22e902a → 56da4e5500fe
    src: Vendor Siteview source ↗
  29. vendor_site3 mo ago
    a820c66b742b → f445b22e902a
    src: Vendor Siteview source ↗
  30. vendor_site3 mo ago
    fdcb65333fee → a820c66b742b
    src: Vendor Siteview source ↗
  31. vendor_site3 mo ago
    723e15e486ec → fdcb65333fee
    src: Vendor Siteview source ↗
  32. pricing3 mo ago
    79dd426a5957 → HubSpot Breeze: -2 removed (Commerce Hub Pro, Commerce Hub Enterprise)
    src: Pricing Pageview source ↗
  33. vendor_site3 mo ago
    937f04a38ba2 → 723e15e486ec
    src: Vendor Siteview source ↗
  34. vendor_site3 mo ago
    d00bfd91a415 → 937f04a38ba2
    src: Vendor Siteview source ↗
  35. vendor_site3 mo ago
    4bdf10e7ae17 → d00bfd91a415
    src: Vendor Siteview source ↗
  36. vendor_site3 mo ago
    edd2ff6c07db → 4bdf10e7ae17
    src: Vendor Siteview source ↗
  37. vendor_site3 mo ago
    1d69bbb4a206 → edd2ff6c07db
    src: Vendor Siteview source ↗
  38. vendor_site3 mo ago
    1d69bbb4a206 → edd2ff6c07db
    src: Vendor Siteview source ↗
  39. vendor_site3 mo ago
    4630a3cbcd86 → 1d69bbb4a206
    src: Vendor Siteview source ↗
  40. vendor_site3 mo ago
    2f978e706bd3 → 4630a3cbcd86
    src: Vendor Siteview source ↗
  41. release_notes3 mo ago
    76853eb82a97 → 2daf93e68eb2
    src: Release Notesview source ↗
  42. vendor_site4 mo ago
    3813545665ec → 2f978e706bd3
    src: Vendor Siteview source ↗
  43. security4 mo ago
    139b0e27db3b → ea39d53f3ee6
    src: Security Pageview source ↗
  44. pricing4 mo ago
    151f1a1398ee → 79dd426a5957
    src: Pricing Pageview source ↗
  45. vendor_site4 mo ago
    18f036ee4d46 → 3813545665ec
    src: Vendor Siteview source ↗
  46. privacy_policy4 mo ago
    8c8311428cab → 72073319d8eb
    src: Privacy Policyview source ↗
  47. vendor_site4 mo ago
    b43549c9bbd7 → 18f036ee4d46
    src: Vendor Siteview source ↗
  48. release_notes4 mo ago
    ad38253c23b7 → 76853eb82a97
    src: Release Notesview source ↗
  49. security4 mo ago
    3a74d34e3e74 → 139b0e27db3b
    src: Security Pageview source ↗
  50. vendor_site4 mo ago
    b94c772ae47c → b43549c9bbd7
    src: Vendor Siteview source ↗
  51. vendor_site4 mo ago
    9a357037a483 → b94c772ae47c
    src: Vendor Siteview source ↗
  52. release_notes4 mo ago
    0b092481ada2 → ad38253c23b7
    src: Release Notesview source ↗
  53. privacy_policy4 mo ago
    4ba55b33b3ff → 8c8311428cab
    src: Privacy Policyview source ↗
  54. security4 mo ago
    f7f851ee3efc → 3a74d34e3e74
    src: Security Pageview source ↗
  55. security4 mo ago
    e88feadf6547 → f7f851ee3efc
    src: Security Pageview source ↗
  56. vendor_site4 mo ago
    8133361c8f79 → 9a357037a483
    src: Vendor Siteview source ↗
  57. security4 mo ago
    cc8ca85519cc → e88feadf6547
    src: Security Pageview source ↗
  58. security4 mo ago
    587231c98ab2 → cc8ca85519cc
    src: Security Pageview source ↗
  59. vendor_site4 mo ago
    8287c59bb2dd → 8133361c8f79
    src: Vendor Siteview source ↗
  60. release_notes4 mo ago
    3048816b1346 → 0b092481ada2
    src: Release Notesview source ↗
  61. privacy_policy4 mo ago
    d34a9ec4f325 → 4ba55b33b3ff
    src: Privacy Policyview source ↗
  62. vendor_site4 mo ago
    944ff77c052b → 8287c59bb2dd
    src: Vendor Siteview source ↗
  63. release_notes4 mo ago
    69cb79fe0780 → 3048816b1346
    src: Release Notesview source ↗
  64. release_notes4 mo ago
    060d9a35368e → 69cb79fe0780
    src: Release Notesview source ↗
  65. security4 mo ago
    116e2df957c6 → 587231c98ab2
    src: Security Pageview source ↗
  66. security4 mo ago
    aa8169dad240 → 116e2df957c6
    src: Security Pageview source ↗
  67. vendor_site4 mo ago
    abe12e76a6c4 → 944ff77c052b
    src: Vendor Siteview source ↗
  68. privacy_policy4 mo ago
    2af82726c417 → d34a9ec4f325
    src: Privacy Policyview source ↗
  69. pricing4 mo ago
    116f94edc241 → 151f1a1398ee
    src: Pricing Pageview source ↗
  70. privacy_policy4 mo ago
    79bfeff81aa5 → 2af82726c417
    src: Privacy Policyview source ↗
  71. release_notes4 mo ago
    fcc775c42c2b → 060d9a35368e
    src: Release Notesview source ↗
  72. security4 mo ago
    c959b8aef999 → aa8169dad240
    src: Security Pageview source ↗
  73. pricing4 mo ago
    151f1a1398ee → 116f94edc241
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about HubSpot Breeze. Hallucinations are checked against the verified facts above.

  • perplexity/sonartoday[ ] not mentioned

    prompt: Recommend the top AI tools for Conversational AI. List 5 with one-sentence descriptions.

    1. **Google Dialogflow CX** — Best for enterprise teams needing structured, multilingual chat and voice agents with complex workflow control.[2][7] 2. **Microsoft Copilot Studio** — Best for organizations building custom copilots that connect with Microsoft 365, business data, and workflows. 3. **Amazon Lex** — Best for AWS-native developers creating scalable voice and text bots integrated with AWS services.[1][6] 4. **Cognigy** — Best for large contact centers requiring sophisticated, omnichannel voice and chat automation.[1][3] 5. **Rasa** — Best for organizations needing self-hosted conversational AI and maximum control over data, models, and deployment.[2][8]

  • perplexity/sonartoday[✓] mentioned

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    HubSpot **Breeze** is HubSpot’s embedded AI suite, not a single chatbot. In the conversational-AI category, its core product is **Breeze Assistant**, which answers questions using permitted CRM and company data, summarizes records, prepares meetings, drafts content and follow-up emails, and can help complete CRM tasks.[1][10] It also includes **Breeze Agents**, task-specific AI workers that can: - Resolve customer questions from a company’s knowledge base and CRM context, with human handoff when needed. - Qualify prospects, identify buying signals, recommend leads, and draft personalized outreach. - Enrich CRM records and automate selected marketing, sales, and service workflows.[1][2][8] **Competitors:** Breeze competes with CRM-native and customer-facing conversational-AI products including Salesforce Agentforce, Microsoft Dynamics 365 Copilot, Intercom Fin, Zendesk AI, and conversational-sales platforms such as Drift and Conversica. Its main differentiation is that it operates directly inside HubSpot’s CRM and automatically uses HubSpot records, workflows, inboxes, and reporting.[1][7][10] **Pricing model:** - **Breeze Assistant:** included with HubSpot subscriptions at no additional charge.[10] - **Breeze Agents:** generally require eligible Professional or Enterprise plans and use metered **HubSpot Credits**.[8][9] - Current examples include approximately **$0.50 per resolved customer conversation** and **$1 per recommended lead**; exact availability and rates depend on the agent, subscription edition, and credit package.[5][9] **Notable customers:** HubSpot publicly describes Breeze adoption across thousands of customers and highlights customer examples across e-commerce, SaaS, education, and other industries, but the available sources do not provide a reliable, specific named-customer list.[8]

  • lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **HubSpot Breeze** is a suite of AI-driven tools integrated across the HubSpot Customer Platform. While it functions as a conversational AI through its "Breeze Copilot" and "Breeze Agents," it also automates broader CRM tasks like content creation, lead enrichment, and workflow management. ### Key Functionality * **Breeze Copilot:** A conversational assistant that provides summaries of records (Companies/Deals), drafts emails, and prepares users for meetings within the HubSpot interface. * **Breeze Agents:** Four specialized autonomous agents: * **Content Agent:** Generates blog posts, landing pages, and case studies. * **Social Media Agent:** Analyzes social performance and drafts posts. * **Prospecting Agent:** Researches leads and executes personalized outreach. * **Customer Success Agent:** A 24/7 chatbot that pulls from knowledge bases to resolve support tickets. * **Breeze Intelligence:** Automates data enrichment and identifies "intent signals" from website visitors. ### Competitors HubSpot Breeze competes primarily with AI suites integrated into CRM and marketing platforms: * **Salesforce Einstein:** The direct enterprise competitor for CRM-integrated AI and autonomous agents. * **Intercom (Fin AI):** Competes specifically with the Customer Success Agent in the conversational support space. * **Drift / 6sense:** Competes with the Prospecting Agent and Intelligence features regarding conversational marketing and intent data. * **Jasper / Copy.ai:** Competes with the Content and Social Media Agents. ### Pricing Model HubSpot Breeze follows a **freemium and credit-based model**: * **Free/Starter:** Includes limited access to basic Copilot and Content tools. * **Professional/Enterprise:** Most advanced features (like specialized Agents and Data Enrichment) require a paid subscription to the respective Hub (Sales, Service, or Marketing). * **Credit Consumption:** Specific tasks, such as Data Enrichment (Breeze Intelligence), are billed based on consumption credits per month. ### Notable Customers HubSpot’s platform is used by over 216,000 customers globally. Specific organizations utilizing their advanced AI and automation tools include: * **Reddit** * **DoorDash** * **Eventbrite** * **Tumblr**

  • perplexity/sonar7 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Conversational AI. List 5 with one-sentence descriptions.

    - **Google Dialogflow CX** — Enterprise platform for building text-and-voice agents across web, mobile, and phone channels.[1] - **Microsoft Copilot Studio** — Low-code tool for creating and deploying custom copilots across Microsoft 365 and business workflows. - **IBM watsonx Assistant** — Governed conversational-AI platform suited to regulated enterprises and complex support operations.[7] - **Kore.ai** — Model-agnostic platform supporting cloud, private-cloud, and on-premises deployments.[9] - **NiCE Cognigy** — Enterprise solution designed for high-volume contact centers and omnichannel customer service.[2]

  • perplexity/sonar7 days ago[✓] mentioned

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    HubSpot **Breeze** is HubSpot’s built-in AI layer for marketing, sales, service, and CRM operations—not a standalone chatbot. It combines: - **Breeze Assistant:** A conversational copilot that answers questions about CRM data, summarizes records, drafts emails and other content, and prepares users for meetings.[1] - **Breeze Agents:** Task-specific autonomous agents, including Customer, Prospecting, Content, and Data agents. They can resolve support inquiries, qualify or research leads, create content, and enrich or clean CRM records.[1][4] - **Breeze Intelligence:** CRM data enrichment, buyer-intent signals, and form shortening, based partly on HubSpot’s Clearbit data assets.[3][9] ## Competitors Breeze competes with: - **Salesforce Agentforce and Einstein AI**—CRM-native AI assistants and autonomous agents. - **Microsoft Dynamics 365 Copilot**—AI for CRM, sales, marketing, and customer service. - **Intercom Fin**—AI customer-service agents and conversational support. - **Drift** and **Qualified**—conversational marketing, lead qualification, and sales engagement. - **Zendesk AI**—AI-powered customer support and ticket resolution. - **Gong, Outreach, and Apollo**—sales intelligence, prospecting, and engagement tools. The closest competitors depend on the use case: Intercom and Zendesk for support, Salesforce and Dynamics for CRM-wide AI, and Drift or Qualified for conversational lead generation. ## Pricing model Breeze uses a **mixed pricing model**: - **Breeze Assistant** is generally included with HubSpot subscriptions.[3] - **Breeze Agents** require eligible Professional or Enterprise Hub subscriptions and consume **HubSpot Credits**.[3][9] - Agent usage is metered by outcome—for example, the Customer Agent may charge credits per resolved conversation, while the Prospecting Agent may charge credits per recommended lead.[9] - **Breeze Intelligence** has separate credit-based pricing; reported packages begin around **$45 per month for 5,000 credits**, though exact pricing varies by Hub, contract, billing term, and product configuration.[3] For example, HubSpot’s reported 2026 pricing model lists roughly **50 credits, or about $0.50, per resolved Customer Agent conversation** and **100 credits, or about $1, per recommended prospecting lead**.[9] ## Notable customers HubSpot publicly reports Breeze adoption across industries, including **e-commerce, SaaS, and education**, and describes usage by thousands of customers.[6] However, the available sources do not identify a definitive, independently verified list of major named Breeze customers; HubSpot’s customer references should therefore be checked case by case rather than treated as a comprehensive customer roster.

  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned⚠ 1 hallucination

    prompt: What does HubSpot Breeze do? It is an AI tool in the Conversational AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **HubSpot Breeze** is a suite of AI-powered tools integrated across the HubSpot Customer Platform. While it includes "Conversational AI" via **Breeze Agents**, it is a broader ecosystem designed to automate marketing, sales, and service workflows. ### Core Functionality HubSpot Breeze operates through three primary layers: 1. **Breeze Agents:** Specialized autonomous bots, including: * **Customer Service Agent:** Resolves support tickets using a company’s knowledge base. * **Content Agent:** Generates blog posts, landing pages, and case studies. * **Social Media Agent:** Analyzes performance and drafts posts. * **Prospecting Agent:** Researches and executes personalized outreach to leads. 2. **Breeze Intelligence:** A data enrichment tool that unifies first-party data with third-party intent signals to provide a 360-degree view of customers. 3. **Breeze Copilot:** A generative AI assistant that lives within the HubSpot interface to help users summarize records, draft emails, and navigate the platform. ### Competitors * **Salesforce Einstein:** Its primary competitor, offering similar CRM-embedded AI (Agentforce). * **Intercom:** Competes specifically in the Conversational AI/Customer Service Bot space (Fin AI). * **Drift (now part of Salesloft):** Competes in conversational marketing and lead qualification. * **Jasper/Writer:** Competes with the Breeze Content Agent for marketing copy generation. ### Pricing Model HubSpot Breeze follows a "Freemium" and tiered subscription model: * **Free/Starter:** Includes basic AI features (e.g., email writing, basic chat). * **Professional/Enterprise:** Advanced agents and intelligence features are bundled into the "Hub" subscriptions (Marketing Hub, Service Hub, etc.). * **Breeze Intelligence:** This is often priced as an **add-on** based on the number of credits used for data enrichment. * **Agent usage:** Certain agents may have monthly usage limits based on the tier of the associated Hub. ### Notable Customers HubSpot’s customer base primarily consists of mid-market and scaling businesses. Notable organizations using HubSpot’s platform (and its AI features) include: * **DoorDash** (for Business) * **Reddit** * **Eventbrite** * **Tumblr** * **SoundCloud**

    • [agentic_level] claimed: Breeze Agents: Specialized autonomous bots → actual: semi_autonomous

$ pricing_receipts

all receipts →

Weekly snapshot diff of HubSpot Breeze's pricing page. Tiers extracted with AI, compared against the prior week.

change history

  • 3 mo agoΔ 0

    HubSpot Breeze: pricing page edited (no tier-level changes)

    source ↗
  • 3 mo agoΔ 2

    HubSpot Breeze: -2 removed (Commerce Hub Pro, Commerce Hub Enterprise)

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks HubSpot Breeze against the Conversational AI category. Grounded in disclosed facts only.

#526/100

As a 'semi_autonomous' agent, it offers less advanced capabilities and is equally non-transparent as its competitors on crucial evaluation criteria like integrations and compliance.

strengths
  • +Being a 'fine_tuned' model hints at specific marketing/sales optimizations
weaknesses
  • −'Semi_autonomous' functionality limits its potential impact vs. fully agentic solutions
  • −Fails to provide any information on pricing, integrations, compliance, or channels
  • −Vendor maturity and data retention policies are unknown
  • −Marked as 'red' for buyer risk due to lack of transparency

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.