Hightouch AI Decisioning
Warehouse-native marketing decisioning agents.
↗ hightouch.com$ stack_track_scores
methodology →$ technical_anatomy
- Wrapper Status
- Sovereign AI
- Agent Autonomy
- Fully Agentic
- Data Governance
- Zero-Copy Warehouse
- Deployment
- Warehouse-native
- Data Retention
- 0 days
- Last Detected Update
- today
Owns the full model stack and inference infrastructure.
Plans and executes multi-step workflows end-to-end.
Runs inside your warehouse. No data leaves your perimeter.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Use cases
- churn_predictionpropensityaudience_decisioninglifecycle
- Channels
- emailsmspaid_socialpaid_searchpush
- Output types
- audiencesdecisionsscores
- Integrations
- SnowflakeBigQueryDatabricksRedshiftBrazeSalesforce Marketing CloudIterableKlaviyo
$ commercial
- Pricing transparency
- Gated (signup required)
- Time to value
- Weeks to deploy
- Compliance
- SOC2GDPRHIPAA
- Notable customers
- PetsmartWarner Music GroupPlaidTripadvisor
- Customer logo count
- Unknown
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- 2018
- Team size
- 201-500
- Funding stage
- series_c
- Headquarters
- San Francisco, CA
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricingtoday8d4c0547f102 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 2 feature updatessrc: Pricing Pageview source ↗vendor_sitetoday84bfb79fd396 → 0c0ce6510faesrc: Vendor Siteview source ↗release_notes1 day agoc9f6fb119271 → b302211eea97src: Release Notesview source ↗vendor_site1 day ago1b7e8672bace → 84bfb79fd396src: Vendor Siteview source ↗security1 day agoa910c68d8741 → 3be09a2327b1src: Security Pageview source ↗security1 day ago59c1b6b484b9 → a910c68d8741src: Security Pageview source ↗pricing1 day ago03a9b90a0ec9 → 8d4c0547f102src: Pricing Pageview source ↗privacy_policy2 days agod51fcbdfbf10 → 7b2bd94ad949src: Privacy Policyview source ↗vendor_site3 days ago84bfb79fd396 → 1b7e8672bacesrc: Vendor Siteview source ↗pricing3 days ago8d4c0547f102 → 03a9b90a0ec9src: Pricing Pageview source ↗release_notes4 days agob302211eea97 → c9f6fb119271src: Release Notesview source ↗security4 days ago3e66f62fc634 → 59c1b6b484b9src: Security Pageview source ↗vendor_site4 days agofcf53a4ff869 → 84bfb79fd396src: Vendor Siteview source ↗privacy_policy4 days ago0b5cb348b0c9 → d51fcbdfbf10src: Privacy Policyview source ↗pricing4 days agoe2b4e575bf52 → 8d4c0547f102src: Pricing Pageview source ↗vendor_site6 days agod06766310dec → fcf53a4ff869src: Vendor Siteview source ↗privacy_policy6 days ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗pricing6 days agoc81799ff0dd8 → e2b4e575bf52src: Pricing Pageview source ↗pricing7 days agoc81799ff0dd8 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗security8 days ago5358f2775ebd → 3e66f62fc634src: Security Pageview source ↗vendor_site8 days ago41a34650e3ba → d06766310decsrc: Vendor Siteview source ↗vendor_site9 days agoa629a02ca7d5 → 41a34650e3basrc: Vendor Siteview source ↗pricing9 days ago230318f7a5f5 → c81799ff0dd8src: Pricing Pageview source ↗release_notes10 days ago722cf07064b7 → b302211eea97src: Release Notesview source ↗security10 days ago744c0c531729 → 5358f2775ebdsrc: Security Pageview source ↗vendor_site10 days agod06766310dec → a629a02ca7d5src: Vendor Siteview source ↗pricing11 days agoea9fdc533bfc → 230318f7a5f5src: Pricing Pageview source ↗privacy_policy11 days ago0b5cb348b0c9 → 7b2bd94ad949src: Privacy Policyview source ↗privacy_policy11 days ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗vendor_site12 days agofc65c022b269 → d06766310decsrc: Vendor Siteview source ↗release_notes13 days agoc9f6fb119271 → 722cf07064b7src: Release Notesview source ↗release_notes13 days agob302211eea97 → c9f6fb119271src: Release Notesview source ↗security13 days agobe4bca365424 → 744c0c531729src: Security Pageview source ↗security13 days ago481a1eb9d63f → be4bca365424src: Security Pageview source ↗vendor_site13 days ago147b303238b3 → fc65c022b269src: Vendor Siteview source ↗pricing14 days agoea9fdc533bfc → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗pricing14 days ago6ac8b7b31a78 → ea9fdc533bfcsrc: Pricing Pageview source ↗vendor_site16 days ago68af502184fa → 147b303238b3src: Vendor Siteview source ↗vendor_site17 days agoc3b2adf01e5d → 68af502184fasrc: Vendor Siteview source ↗pricing17 days agod40383426406 → 6ac8b7b31a78src: Pricing Pageview source ↗security18 days ago57488a244626 → 481a1eb9d63fsrc: Security Pageview source ↗vendor_site18 days ago9b5bbeb31c18 → c3b2adf01e5dsrc: Vendor Siteview source ↗pricing19 days ago6ac8b7b31a78 → d40383426406src: Pricing Pageview source ↗vendor_site20 days ago7c2d5e79bf49 → 9b5bbeb31c18src: Vendor Siteview source ↗pricing20 days agof0b9dcbd137c → 6ac8b7b31a78src: Pricing Pageview source ↗pricing21 days agof0b9dcbd137c → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗release_notes21 days agoc9f6fb119271 → b302211eea97src: Release Notesview source ↗vendor_site21 days agof6a6935ebf8b → 7c2d5e79bf49src: Vendor Siteview source ↗security21 days ago18a2cf2e5b56 → 57488a244626src: Security Pageview source ↗privacy_policy21 days agod51fcbdfbf10 → 7b2bd94ad949src: Privacy Policyview source ↗pricing22 days agod03284829f9c → f0b9dcbd137csrc: Pricing Pageview source ↗vendor_site23 days agof4427fc62dca → f6a6935ebf8bsrc: Vendor Siteview source ↗release_notes24 days agob302211eea97 → c9f6fb119271src: Release Notesview source ↗vendor_site24 days ago48f300d69c1f → f4427fc62dcasrc: Vendor Siteview source ↗security24 days agoe8d1f156ba9c → 18a2cf2e5b56src: Security Pageview source ↗security24 days ago88c377956fb1 → e8d1f156ba9csrc: Security Pageview source ↗privacy_policy24 days ago7b2bd94ad949 → d51fcbdfbf10src: Privacy Policyview source ↗pricing24 days ago21b78c63c9d2 → d03284829f9csrc: Pricing Pageview source ↗vendor_site25 days ago838c3c144e8a → 48f300d69c1fsrc: Vendor Siteview source ↗pricing26 days agocf80f0943e34 → 21b78c63c9d2src: Pricing Pageview source ↗security27 days agoaba676946a50 → 88c377956fb1src: Security Pageview source ↗vendor_site27 days ago1ec20d2322bb → 838c3c144e8asrc: Vendor Siteview source ↗pricing27 days ago0e5d5871fa1c → cf80f0943e34src: Pricing Pageview source ↗pricing28 days ago0e5d5871fa1c → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗release_notes28 days ago722cf07064b7 → b302211eea97src: Release Notesview source ↗vendor_site28 days ago9553bdc7be75 → 1ec20d2322bbsrc: Vendor Siteview source ↗privacy_policy28 days ago0b5cb348b0c9 → 7b2bd94ad949src: Privacy Policyview source ↗vendor_site29 days ago4f30df4c8d74 → 9553bdc7be75src: Vendor Siteview source ↗pricing29 days ago13d0a815b01e → 0e5d5871fa1csrc: Pricing Pageview source ↗security1 mo ago81a446b68568 → aba676946a50src: Security Pageview source ↗vendor_site1 mo agoa9cdc571bfad → 4f30df4c8d74src: Vendor Siteview source ↗pricing1 mo ago0e5d5871fa1c → 13d0a815b01esrc: Pricing Pageview source ↗pricing1 mo agob95b110b8f20 → 0e5d5871fa1csrc: Pricing Pageview source ↗pricing1 mo agob95b110b8f20 → 0e5d5871fa1csrc: Pricing Pageview source ↗privacy_policy1 mo ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗security1 mo ago8a4cb59a890e → 81a446b68568src: Security Pageview source ↗vendor_site1 mo ago93019ebc8b8f → a9cdc571bfadsrc: Vendor Siteview source ↗pricing1 mo ago38f1640f9923 → b95b110b8f20src: Pricing Pageview source ↗privacy_policy1 mo ago0b5cb348b0c9 → 7b2bd94ad949src: Privacy Policyview source ↗privacy_policy1 mo ago0f5236db1571 → 0b5cb348b0c9src: Privacy Policyview source ↗pricing1 mo agod1964c0afb6b → 38f1640f9923src: Pricing Pageview source ↗vendor_site1 mo agoc996b2be42f3 → 93019ebc8b8fsrc: Vendor Siteview source ↗security1 mo agoaf65d70032fc → 8a4cb59a890esrc: Security Pageview source ↗pricing1 mo ago6c8387c62dcb → d1964c0afb6bsrc: Pricing Pageview source ↗privacy_policy1 mo agod51fcbdfbf10 → 0f5236db1571src: Privacy Policyview source ↗privacy_policy1 mo ago90a913ae17e2 → d51fcbdfbf10src: Privacy Policyview source ↗pricing1 mo ago473c43c1155b → 6c8387c62dcbsrc: Pricing Pageview source ↗vendor_site1 mo agob8a07f08774a → c996b2be42f3src: Vendor Siteview source ↗privacy_policy1 mo ago0b5cb348b0c9 → 90a913ae17e2src: Privacy Policyview source ↗vendor_site1 mo ago37dbc81509d1 → b8a07f08774asrc: Vendor Siteview source ↗security1 mo agoab7a4879b1fb → af65d70032fcsrc: Security Pageview source ↗pricing1 mo agoe41a2c170751 → 473c43c1155bsrc: Pricing Pageview source ↗vendor_site1 mo ago37ac4f703043 → 37dbc81509d1src: Vendor Siteview source ↗vendor_site1 mo ago003c441f4e17 → 37ac4f703043src: Vendor Siteview source ↗security1 mo agof3a260e46de4 → ab7a4879b1fbsrc: Security Pageview source ↗pricing1 mo ago95d55ed57483 → e41a2c170751src: Pricing Pageview source ↗vendor_site1 mo ago00c887da7d7d → 003c441f4e17src: Vendor Siteview source ↗pricing1 mo ago95d55ed57483 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗vendor_site1 mo ago1de6215672cc → 00c887da7d7dsrc: Vendor Siteview source ↗pricing1 mo ago122c81abf0aa → 95d55ed57483src: Pricing Pageview source ↗pricing1 mo ago3335e32b9790 → 122c81abf0aasrc: Pricing Pageview source ↗pricing1 mo agob01100fbfc8a → 3335e32b9790src: Pricing Pageview source ↗data_governance1 mo agoexternal_processing → zero_copy_warehousesrc: API Docs[✓] vendor-verified
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Hightouch AI Decisioning. Hallucinations are checked against the verified facts above.
perplexity/sonar8 days ago[ ] not mentionedprompt: Recommend the top AI tools for Warehouse-Native AI. List 5 with one-sentence descriptions.
The term "Warehouse-Native AI" most commonly refers to **analytics platforms that run directly inside your data warehouse** (avoiding data extraction), though it can also refer to **AI-native warehouse operating systems** for physical logistics. Based on the 2026 market landscape, here are the top 5 tools for the **data analytics** interpretation (the dominant industry definition): 1. **Mitzu** is a warehouse-native AI analytics platform that enables natural-language access to data while enforcing governed metrics and version control directly within your warehouse [1]. 2. **Cube** provides a warehouse-native AI layer that allows teams to build, share, and automate financial and operational reports without moving data out of their source warehouse [1]. 3. **Lightdash** offers a warehouse-native AI analytics solution designed for product depth, letting users query data and generate insights using natural language while keeping data secure in the warehouse [1]. 4. **ThoughtSpot** delivers "Agentic Analytics" that runs natively in your data warehouse to provide search-driven, real-time insights and predictive modeling without data extraction [1][11]. 5. **Mode** is a warehouse-native AI platform that combines SQL-based exploration with natural-language AI to help data teams analyze complex datasets directly where they reside [1]. *Note: If you instead meant **AI tools for physical warehouse operations** (e.g., robotics or WMS), the top tools include **Manhattan Associates WMS** for predictive workforce optimization [2][9], **Blue Yonder** for end-to-end supply chain and inventory planning [2][9], **Forge Warehouse.OS** as an autonomous decision engine [3], **Delphnoid** for self-optimizing automation and robotics [4], and **Oracle WMS Cloud** for automated inventory and space optimization [6][7].*
perplexity/sonar8 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Hightouch AI Decisioning is a **warehouse-native AI platform** that uses **reinforcement learning** and **AI agents** to automate and optimize **1:1 marketing personalization** in real time, determining the best message, channel, offer, timing, and frequency for each individual customer without requiring manual rule-building or rigid journey logic [1][2][12]. ### Core Functionality Instead of marketers defining static segments or building complex journeys, they define **success goals** (e.g., purchases, sign-ups), provide content variations and strategic **guardrails**, and the AI continuously experiments to find the optimal path to conversion for every user [2][6][9]. - It operates as the **optimization layer** of the Hightouch platform, reading directly from your **data warehouse** (e.g., Snowflake) and activating data through connected tools like Iterable, Braze, and Salesforce Marketing Cloud [2][9]. - It eliminates guesswork by testing every variation of timing, content, and channel at **"beyond human scale"** to maximize engagement and customer lifetime value [1][7][9]. - It is a **"human-in-the-loop"** system where marketers review and approve AI outputs before action, ensuring control over campaigns [5][9]. ### Key Competitors Hightouch positions itself as a **composable CDP** (Customer Data Platform) and **warehouse-native activation** platform, competing with: | Category | Competitors | |----------|-------------| | **Composable CDPs / Warehouse-Native Activation** | **Rudderstack**, **Arcoro**, **Syncer** (reverse ETL-based platforms) [4] | | **Traditional CDPs / Personalization Engines** | **Braze**, **Iterable**, **Salesforce Marketing Cloud**, **CDP platforms like Segment** [9] | | **AI Decisioning / Lifecycle Optimization** | **Obsen**, **Mutiny** (though less warehouse-native), and emerging AI personalization tools in the lifecycle marketing space [3] | Unlike managed-service AI tools, Hightouch offers a **self-service option**, empowering marketing teams to operationalize data without heavy technical expertise [3]. ### Pricing Model Hightouch does **not publicly disclose specific pricing** for AI Decisioning on its website. The platform typically follows a **subscription-based model** tied to: - **Data volume** (number of events/rows processed from the warehouse) - **Number of active customers** or contacts - **Feature tiers** (e.g., AI Decisioning as an add-on to the core Hightouch platform) Users must contact Hightouch for a customized quote, as pricing is enterprise-focused and varies by scale [4]. ### Notable Customers Hightouch explicitly highlights these enterprise brands as key customers using AI Decisioning: - **Whoop** (fitness/wearable brand) - **PetSmart** (pet retail chain) [3] These customers use the platform to deliver personalized experiences at scale while maintaining full control over their campaigns [3].
- [pricing_model] claimed: subscription-based model tied to... Feature tiers → actual: usage_based
lovable_ai/google/gemini-3-flash-preview8 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Hightouch AI Decisioning** is a warehouse-native suite that allows businesses to build and deploy machine learning models directly on top of their cloud data warehouse (e.g., Snowflake, BigQuery). It eliminates the need to move data to external AI platforms by using the warehouse as the engine for model training and inference. ### Core Functionality * **Predictive Modeling:** Enables non-technical users to build models for conversion probability, churn risk, and Customer Lifetime Value (LTV) using warehouse data. * **Propensity Scoring:** Automatically scores customers based on their likelihood to perform specific actions. * **Next Best Action:** Determines the optimal product, offer, or message to send to a specific customer in real-time. * **Data Activation:** Once predictions are generated, Hightouch syncs these scores directly to downstream marketing tools (e.g., Salesforce, Braze, Facebook Ads) via Reverse ETL. ### Competitors * **Specialized AI Platforms:** Pecan AI, Faraday, and Akkio. * **CDP Embedded AI:** Salesforce Data Cloud (Einstein), Amperity, and Tealium. * **Cloud-Native Tools:** Amazon SageMaker, Google Vertex AI, and Snowflake Cortex (though Hightouch often acts as a user-friendly layer on top of these). * **Direct Competitors:** Census (Entity Resolution and segment modeling features). ### Pricing Model Hightouch generally follows a **tiered subscription model** based on: 1. **Platform Fee:** Base cost for access to the suite. 2. **Usage/Scale:** Priced by "Standard Syncs" or "MTUs" (Monthly Tracked Users) and the number of active models or destinations. 3. **Tiered Editions:** Offers Business and Enterprise tiers; a free tier exists for basic Reverse ETL, but AI Decisioning typically requires a paid contract. ### Notable Customers * **PetSmart** (used for personalized offer orchestration) * **Chime** * **Warner Music Group** * **GameStop** * **Lululemon**
- [pricing_model] claimed: tiered subscription model → actual: usage_based
perplexity/sonar15 days ago[ ] not mentionedprompt: Recommend the top AI tools for Warehouse-Native AI. List 5 with one-sentence descriptions.
The top **Warehouse-Native AI** tools are those that query data directly from your warehouse (e.g., Snowflake, BigQuery) without moving it, ensuring governance and security; however, the search results primarily list **Warehouse Management AI** tools (like Synkrato and Modula) rather than strict "Warehouse-Native" analytics platforms. Based on the available data for **Warehouse Management AI** that fits the "logistics-native" criteria you likely intend, here are five top tools: 1. **Synkrato**: Provides a unified decision intelligence platform that bridges basic warehouse execution and advanced AI optimization using Unity-based digital twins and a powerful AI engine to predict insights without disrupting validated processes[1]. 2. **Modula Plant Designer**: Simulates system performance and right-sizes storage solutions for both planning new installations and analyzing existing systems[2]. 3. **Modula Optimizer**: Enhances SKU placement and order scheduling through intelligent algorithms that analyze how items are picked and grouped to reduce unnecessary tray movements[2]. 4. **Manhattan Associates**: Applies AI as predictive decision support with deep capabilities in workforce management, labor planning, and order orchestration for complex, high-volume distribution centers[3]. 5. **Deposco**: Functions as a cloud-native platform where order, inventory, labor, and shipping intelligence live within a single system, giving AI unified contextualized data to generate actionable recommendations[3]. *Note: If you strictly require a "Warehouse-Native" analytics tool (one that calls LLMs directly from Snowflake/Databricks), **Holistics AI** is the recommended platform for governed metrics and version control, as it prioritizes the semantic foundation that makes AI reliable[4].*
perplexity/sonar15 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Hightouch AI Decisioning is a **warehouse-native AI platform** that uses **reinforcement learning** and **AI agents** to automate and optimize **1:1 personalized marketing experiences** at scale, eliminating guesswork from lifecycle marketing by determining the best message, channel, offer, timing, and frequency for each individual customer[1][3][5]. ### **Core Functionality** * **How it Works:** Instead of relying on static segments or manual journeys, the system continuously **experiments and learns** from every customer interaction to curate hyper-personalized experiences[1][7]. * **Human-in-the-Loop:** Marketers set **goals, content, channels, and guardrails**, while the AI agent autonomously determines the optimal experience for each user within those constraints[3][4]. * **Data Foundation:** It operates directly on **warehouse data** (specifically built as a **Snowflake Native App** using Snowflake Cortex AI), ensuring decisions are based on the freshest, most complete customer picture[2][4][8]. ### **Competitors** Hightouch positions itself as a **composable CDP** (Customer Data Platform) and competes with: * **Traditional/Enterprise CDPs:** **Salesforce Marketing Cloud**, **Iterable**, and **Braze** (Hightouch integrates with these for execution)[4]. * **Composable CDPs & Reverse ETL Tools:** While specific competitors aren named in the text, it competes in the **reverse ETL** and composable CDP space by offering AI decisioning on top of the same warehouse-query-and-sync foundation that competitors like **Customers.ai** or **Arcpoint** might offer for activation, though Hightouch uniquely adds the AI decisioning layer[2]. ### **Pricing Model** The provided search results **do not explicitly state the specific pricing model** (e.g., tiered subscription, usage-based, per-seat). * **Context:** The product is described as a **self-serve UI** for enterprise brands and is deployed as a **Snowflake Native App**, which often implies pricing models tied to **Snowflake usage credits** or a **subscription fee** based on the app's specific pricing tier, but this is not confirmed in the text[4]. ### **Notable Customers** The search results **do not list specific named enterprise customers** (e.g., "Company X uses Hightouch"). * **Context:** The text references the product being used by **"enterprise brands"** and mentions **"airlines"** as a use case example for post-purchase offers (seat upgrades, excursions), suggesting it serves **travel and lifestyle industries**, but no specific company names are provided[4][8]. * **Demo Reference:** A demo video mentions **"Rituals"** (likely the beauty brand Rituals) in the context of "Rituals' Journey to Data & AI-Powered Marketing with Hightouch," implying Rituals is a customer or pilot partner[6]. ### **Key Summary** * **Category:** **Warehouse-Native AI** / Composable CDP[2]. * **Technology:** **Reinforcement Learning**, **AI Agents**, and **LLMs**[5]. * **Integrations:** Works with **300+ native integrations** including Iterable, Braze, and Salesforce Marketing Cloud[4][5]. * **Value Proposition:** Delivers **personalization at a scale not achievable by human intervention**[3][6]. *(Note: While the prompt mentions "Warehouse-Native AI" as a category, the sources consistently define it as a "Composable CDP" or "Warehouse-Native Activation Platform" built on reverse ETL, with AI Decisioning being a specific feature shift[2].)*
- [pricing_model] claimed: The provided search results do not explicitly state the specific pricing model (e.g., tiered subscription, usage-based, per-seat). → actual: usage_based
lovable_ai/google/gemini-3-flash-preview15 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Hightouch AI Decisioning** is a warehouse-native tool that uses machine learning to automate customer selection and personalization directly within a company’s cloud data warehouse (e.g., Snowflake, BigQuery). ### **Core Functionality** Unlike traditional black-box AI tools, Hightouch operates directly on top of the warehouse without syncing data to external servers. Its primary capabilities include: * **Predictive Modeling:** Allows non-technical users to build propensity models (e.g., likelihood to churn, likelihood to buy, or predicted LTV) using warehouse data. * **Next-Best-Action:** Automates the decision of which offer, product, or message to send to a specific customer based on real-time data. * **Ranking & Recommendation:** Prioritizes lists of leads or customers for sales and marketing teams based on custom-defined AI scores. ### **Key Competitors** As a "warehouse-native" tool, it competes with both traditional CDPs and specialized ML platforms: * **Traditional CDPs:** Segment (Twilio), Adobe Real-Time CDP, and Salesforce Data Cloud (which are increasingly attempting to move toward "zero-copy" architectures). * **Reverse ETL / Warehouse-Native Platforms:** Census (specifically their "Entity Resolution" and "Segmentation" features). * **ML Platforms:** Amazon SageMaker, DataRobot, and Pecan AI (though these require more technical expertise compared to Hightouch’s business-user interface). ### **Pricing Model** Hightouch typically uses a **tiered subscription model** based on: 1. **Platform Fee:** A base annual cost for the software. 2. **Usage/Scale:** Priced based on "Monthly Managed Users" (MMUs) or the number of records being processed/scored. 3. **Add-on Modules:** AI Decisioning is often sold as a premium capability on top of the core Reverse ETL platform. *A limited free tier is available for basic Reverse ETL, but AI Decisioning generally requires a paid Enterprise contract.* ### **Notable Customers** Hightouch is used by data-forward organizations that centralize data in the warehouse. Notable users of the platform include: * **Warner Music Group** * **PetSmart** * **Cars.com** * **Lululemon** * **GameStop**
- [pricing_model] claimed: tiered subscription model; Platform Fee; Monthly Managed Users (MMUs) or number of records; Add-on Modules; AI Decisioning generally requires a paid Enterprise contract. → actual: usage_based
$ pricing_receipts
all receipts →Weekly snapshot diff of Hightouch AI Decisioning's pricing page. Tiers extracted with AI, compared against the prior week.
current tiers · captured today
change history
- todayΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 2 feature updates
[Agentic Marketing Platform] — → Custom
[Composable CDP] — → Custom
source ↗ - 7 days agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] Custom → —
[Composable CDP] Custom → —
source ↗ - 14 days agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] — → Custom
[Composable CDP] — → Custom
source ↗ - 21 days agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] Usage-based pricing → —
[Composable CDP] Usage-based pricing → —
source ↗ - 28 days agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] Custom → Usage-based pricing
[Composable CDP] Custom → Usage-based pricing
source ↗ - 1 mo agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] — → Custom
[Composable CDP] — → Custom
source ↗
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
data_governanceVendor siteconf: highHightouch Security & TrustintegrationsVendor siteconf: highHightouch integrations directorypricing_modelVendor siteconf: highHightouch pricing