← back to matrix
// under_the_hood

Hightouch AI Decisioning

Warehouse-Native AI

Warehouse-native marketing decisioning agents.

↗ hightouch.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
62
0–100. Disclosure breadth + source quality.
Agentic Autonomy
82
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
GREEN
5/5 inputs disclosed
Change Velocity (90d)
46
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

GREEN

Low procurement risk.

Low procurement risk: 9 positive signals across 5 disclosed inputs.

  • Compliance certifications

    3 disclosed: SOC2, GDPR, HIPAA.

  • Funding stage

    Late-stage / public / profitable (series c).

  • Company age

    8 years in market (founded 2018).

  • Team size

    Large org (201-500).

  • Data governance posture

    Zero-copy warehouse: data never leaves customer perimeter.

$ technical_anatomy

Wrapper Status
Sovereign AI

Owns the full model stack and inference infrastructure.

Agent Autonomy
Fully Agentic

Plans and executes multi-step workflows end-to-end.

Data Governance
Zero-Copy Warehouse

Runs inside your warehouse. No data leaves your perimeter.

Deployment
Warehouse-native

Where the inference pipeline runs.

Data Retention
0 days

How long ingested data persists in vendor systems.

Last Detected Update
23 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
churn_predictionpropensityaudience_decisioninglifecycle
Channels
emailsmspaid_socialpaid_searchpush
Output types
audiencesdecisionsscores
Integrations
SnowflakeBigQueryDatabricksRedshiftBrazeSalesforce Marketing CloudIterableKlaviyo

$ commercial

Pricing model
Usage-based

How customers are charged.

Pricing transparency
Gated (signup required)

Is pricing visible without sales contact?

Time to value
Weeks to deploy

How quickly customers see results.

Compliance
SOC2GDPRHIPAA
Notable customers
PetsmartWarner Music GroupPlaidTripadvisor
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
2018

Year of incorporation.

Team size
201-500

Headcount band.

Funding stage
series_c

Latest disclosed round.

Headquarters
San Francisco, CA

Primary office location.

$ changelog --tail

  1. pricing23 days ago
    46215ce62393 → 873bd0f28677
    src: Pricing Pageview source ↗
  2. pricing27 days ago
    46215ce62393 → Hightouch AI Decisioning: 3 feature updates
    src: Pricing Pageview source ↗
  3. pricing29 days ago
    57ee204cdeb7 → 46215ce62393
    src: Pricing Pageview source ↗
  4. pricing29 days ago
    46215ce62393 → 57ee204cdeb7
    src: Pricing Pageview source ↗
  5. pricing1 mo ago
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    src: Pricing Pageview source ↗
  6. pricing1 mo ago
    57ee204cdeb7 → Hightouch AI Decisioning: 3 feature updates
    src: Pricing Pageview source ↗
  7. pricing1 mo ago
    873bd0f28677 → 57ee204cdeb7
    src: Pricing Pageview source ↗
  8. privacy_policy1 mo ago
    0b5cb348b0c9 → 7b2bd94ad949
    src: Privacy Policyview source ↗
  9. pricing1 mo ago
    57ee204cdeb7 → 873bd0f28677
    src: Pricing Pageview source ↗
  10. release_notes1 mo ago
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    src: Release Notesview source ↗
  11. pricing1 mo ago
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    src: Pricing Pageview source ↗
  12. pricing1 mo ago
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    src: Pricing Pageview source ↗
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    src: Pricing Pageview source ↗
  14. pricing1 mo ago
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  15. vendor_site1 mo ago
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  16. release_notes1 mo ago
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  17. pricing1 mo ago
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  18. pricing1 mo ago
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  19. privacy_policy1 mo ago
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    src: Privacy Policyview source ↗
  20. pricing1 mo ago
    ec27e71dfbf8 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
    src: Pricing Pageview source ↗
  21. pricing2 mo ago
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    src: Pricing Pageview source ↗
  22. pricing2 mo ago
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  23. pricing2 mo ago
    215a08fcb0ac → Hightouch AI Decisioning: +2 new tiers (Agentic Marketing Platform, Composable CDP) · 1 feature update
    src: Pricing Pageview source ↗
  24. pricing2 mo ago
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  25. privacy_policy2 mo ago
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  26. release_notes2 mo ago
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  27. pricing2 mo ago
    4d835746003c → Hightouch AI Decisioning: -2 removed (Agentic Marketing Platform, Composable CDP) · 1 feature update
    src: Pricing Pageview source ↗
  28. pricing2 mo ago
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  33. pricing2 mo ago
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  46. pricing3 mo ago
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    src: Pricing Pageview source ↗
  47. vendor_site3 mo ago
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  64. pricing3 mo ago
    c81799ff0dd8 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
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  65. security3 mo ago
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  81. pricing3 mo ago
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  91. pricing3 mo ago
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  100. security3 mo ago
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  148. data_governance4 mo ago
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    src: API Docs[✓] vendor-verified

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Hightouch AI Decisioning. Hallucinations are checked against the verified facts above.

  • perplexity/sonartoday[ ] not mentioned

    prompt: Recommend the top AI tools for Warehouse-Native AI. List 5 with one-sentence descriptions.

    For **warehouse-native AI analytics**—AI that queries governed data directly in a warehouse or lakehouse—the top five are: - **Snowflake Cortex Analyst** — Converts natural-language questions into SQL over Snowflake Semantic Views, making it the strongest choice for Snowflake-first teams.[2] - **Databricks AI/BI Genie** — Provides natural-language analytics over Databricks lakehouse data with Unity Catalog governance.[2] - **ThoughtSpot Spotter** — Offers conversational search, reasoning, forecasting, and Liveboard creation across major cloud data warehouses.[2][3] - **Cube** — Adds a governed semantic layer so AI agents and BI tools query consistent, certified metrics rather than raw tables.[1][2] - **Lightdash** — Provides open-source, dbt-native BI with AI query assistance for teams that want warehouse-based analytics and control.[1]

  • perplexity/sonartoday[✓] mentioned

    prompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Hightouch **AI Decisioning** is a warehouse-native marketing optimization layer. It uses reinforcement learning on warehouse and engagement data to choose, for each customer, the best message, offer, channel, timing, frequency, and whether to send anything at all. It then writes recommendations back to the warehouse and activates them through connected marketing tools such as email, SMS, push, advertising, and CRM platforms.[4][8][9] - **Primary use:** Continuously run and learn from personalized experiments rather than relying only on manually configured A/B tests. Marketers define goals, attribution windows, and metrics; Hightouch measures outcomes against holdout groups and optimizes future decisions.[4][6] - **Architecture:** Hightouch queries the customer’s existing warehouse rather than requiring a separate CDP data silo. The decisioning layer makes the choice, while downstream engagement platforms generally deliver the message.[4][9][10] - **Competitors:** Relevant competitors include **Braze**, whose AI Decisioning Studio both selects and executes actions natively; **Iterable** and **Salesforce Marketing Cloud** as downstream campaign/orchestration alternatives; and warehouse-native/composable CDP competitors such as **Treasure Data/Treasure AI** and **Census**. The closest direct comparison depends on whether the buyer prioritizes decisioning, campaign execution, or warehouse activation.[5][7][10] - **Pricing model:** Hightouch offers a free tier, paid plans based primarily on destinations and usage volume, and quote-based enterprise pricing. Public sources do not identify a separate, standalone AI Decisioning price.[1][2] - **Notable customers:** Hightouch identifies **PetSmart**, which uses AI Decisioning for journeys involving 70 million loyalty members, and **Whoop** as customers. Other reported Hightouch customers include **Spotify, GitLab, the NBA, Latam Airlines, and Kayo Sports**.[4][6][2] In short, Hightouch AI Decisioning determines the optimal customer-level marketing action from warehouse data; it is not primarily a general-purpose model-training platform or a full replacement for the systems that send messages.[2][10]

  • lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned⚠ 1 hallucination

    prompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Hightouch AI Decisioning** is a warehouse-native tool that enables marketers to build and deploy machine learning models directly on top of their cloud data warehouse (e.g., Snowflake, BigQuery) without moving data to a third-party platform. ### **Core Functionality** * **Predictive Modeling:** It allows non-technical users to create models for specific business outcomes, such as **Churn Propensity**, **Likelihood to Buy**, and **Next Best Action**. * **Warehouse-Native Execution:** It triggers model training and inference directly within the warehouse, ensuring data security and utilizing the freshest available data. * **Activation:** Once scores are generated, Hightouch automatically syncs these predictions to downstream marketing tools (like Salesforce, Braze, or Meta) to personalize campaigns. * **Automatic Feature Engineering:** It automatically identifies relevant user behaviors and attributes within the warehouse to power the models. ### **Competitors** Hightouch competes with both specialized AI platforms and broader marketing clouds: * **Warehouse-Native AI:** Census (Entity GPT), Faraday. * **Customer Data Platforms (CDPs):** Amperity, Simon Data, and ActionIQ (which offer built-in predictive modules). * **Cloud Platforms:** Amazon SageMaker, Google Vertex AI, and Snowflake Cortex (though these are typically for data scientists rather than marketers). ### **Pricing Model** * **Subscription-Based:** Hightouch generally follows a tiered annual subscription model. * **Usage Factors:** Pricing is typically influenced by the number of "Destinations" (where data is sent) and the volume of "Unique Identified Records" or "MTUs" (Monthly Tracked Users) processed. * **Bundling:** AI Decisioning is often sold as a premium add-on to the core Reverse ETL platform. ### **Notable Customers** Hightouch serves a variety of data-forward enterprises, including: * **PetSmart** (Uses it for personalized lifecycle marketing). * **Warner Music Group.** * **Lululemon.** * **GameStop.** * **WeightWatchers.**

    • [pricing_model] claimed: Subscription-Based: Hightouch generally follows a tiered annual subscription model. → actual: usage_based
  • perplexity/sonar7 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Warehouse-Native AI. List 5 with one-sentence descriptions.

    The top warehouse-native AI tools are: - **Snowflake Cortex Analyst** — Enables natural-language questions over Snowflake data using governed semantic views, with warehouse-native access controls.[1] - **Databricks Genie** — Provides conversational analytics over Databricks lakehouse data while keeping queries and governance within the platform. - **Hex** — Combines AI-assisted notebooks, SQL, and collaborative analysis directly on warehouse data.[2] - **ThoughtSpot** — Delivers search-driven analytics and AI-generated insights against live cloud-warehouse data without requiring a separate data copy. - **Querio** — Offers a governed AI data agent for self-service querying and analysis of live warehouse data.[3] Warehouse-native tools query platforms such as Snowflake, BigQuery, Databricks, Redshift, and ClickHouse directly, avoiding a separate vendor-side data store.[1]

  • perplexity/sonar7 days ago[✓] mentioned

    prompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Hightouch **AI Decisioning** is a warehouse-native marketing-optimization product. It uses reinforcement learning and customer-interaction data from a company’s warehouse to choose, for each customer, the best message, offer, channel, timing, frequency—or whether to send anything—and then activates that decision through email, SMS, push, and other marketing tools.[8][9] - **Core function:** Continuously runs and learns from experiments, measuring outcomes such as opens, conversions, and purchases to improve subsequent decisions. It can write recommendations back to the warehouse and trigger delivery through engagement platforms.[8][9] - **Positioning:** It is not primarily a general-purpose model-training platform; it is a decision and activation layer built on top of warehouses such as Snowflake, BigQuery, Databricks, or Redshift.[3][9] - **Competitors:** The closest competitive set includes customer-engagement and decisioning platforms such as **Braze**, **Iterable**, **Optimove**, **Insider**, and **Simon Data**, plus warehouse-native customer-data/activation platforms such as **Census** and **RudderStack**. Braze explicitly compares its customer-engagement platform with Hightouch’s warehouse-native activation and AI decisioning.[5] - **Pricing model:** Hightouch uses modular, usage-based pricing rather than charging primarily per seat or stored profile. Relevant billing measures include **Monthly Active Syncs** and **AI Actions**—decisions that produce downstream actions; enterprise pricing is generally quote-based.[4] Public sources also describe a free tier for limited deployments and paid pricing based on destinations and usage.[2] - **Notable customers:** Hightouch identifies **Whoop** and **PetSmart** as AI Decisioning customers.[7] Broader Hightouch customer references include **Spotify, GitLab, NBA, Ford, Gucci, L’Oréal, Bank of America, Instacart, DigitalOcean, Subaru, Hilton, and Shiseido**.[3][6]

  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned⚠ 1 hallucination

    prompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Hightouch AI Decisioning** is a warehouse-native tool that allows businesses to build and deploy machine learning models (specifically for propensity scoring and recommendations) directly within their cloud data warehouse (Snowflake, BigQuery, Databricks). ### Core Functionality * **No-Code Predictive Modeling:** Enables non-technical users to create propensity models (e.g., likelihood to churn, buy, or click) using warehouse data without moving it to a third-party black box. * **Personalization & Recommendations:** Generates product or content recommendations based on historical user behavior stored in the warehouse. * **Automated Feature Engineering:** Automatically identifies and calculates relevant data points (features) from warehouse tables to train models. * **Actionable Outputs:** Once scores are generated, Hightouch syncs them to downstream marketing tools (e.g., Braze, Facebook Ads, Salesforce) to trigger automated campaigns. ### Competitors Hightouch competes in the broader "Composable CDP" and predictive analytics space: * **Census:** Their primary direct competitor in the Reverse ETL and warehouse-native space. * **Amperity & ActionIQ:** Traditional Customer Data Platforms (CDPs) that offer built-in predictive modeling. * **Pecos:** Specialized AI tools for warehouse-native predictive scoring. * **DataRobot & Amazon SageMaker:** Though more technical/general-purpose, these are used for the ML modeling that Hightouch seeks to simplify for marketers. ### Pricing Model Hightouch does not publicize specific AI Decisioning rates, but generally follows a **tiered subscription model** based on: 1. **Platform Fee:** Base cost for the service. 2. **Usage-based Metrics:** Specifically "Standard Destinations" and "Premium Destinations." 3. **MTUs:** Some legacy models billed based on Managed Treated Users (unique profiles synced). *A free tier exists for basic Reverse ETL, but AI Decisioning typically requires an Enterprise-level contract.* ### Notable Customers Hightouch’s overall platform is used by high-growth and enterprise brands, including: * **Warner Bros. Discovery** * **PetSmart** * **Lululemon** * **GameStop** * **Cars.com**

    • [pricing_model] claimed: tiered subscription model → actual: usage_based

$ pricing_receipts

all receipts →

Weekly snapshot diff of Hightouch AI Decisioning's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 27 days ago

Agentic Marketing Platform
—
Composable CDP
—
Unlimited user seats
Basic Reverse ETL
Free
Unlimited user seats

change history

  • 27 days agoΔ 3

    Hightouch AI Decisioning: 3 feature updates

    source ↗
  • 1 mo agoΔ 3

    Hightouch AI Decisioning: 3 feature updates

    source ↗
  • 1 mo agoΔ 3

    Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates

    [Agentic Marketing Platform] Custom → —

    [Composable CDP] Custom → —

    source ↗
  • 2 mo agoΔ 3

    Hightouch AI Decisioning: +2 new tiers (Agentic Marketing Platform, Composable CDP) · 1 feature update

    source ↗
  • 2 mo agoΔ 3

    Hightouch AI Decisioning: -2 removed (Agentic Marketing Platform, Composable CDP) · 1 feature update

    source ↗
  • 2 mo agoΔ 3

    Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates

    [Agentic Marketing Platform] Custom → —

    [Composable CDP] Custom → —

    source ↗
  • 3 mo agoΔ 3

    Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 2 feature updates

    [Agentic Marketing Platform] — → Custom

    [Composable CDP] — → Custom

    source ↗
  • 3 mo agoΔ 3

    Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates

    [Agentic Marketing Platform] Custom → —

    [Composable CDP] Custom → —

    source ↗

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.