Hightouch AI Decisioning
Warehouse-native marketing decisioning agents.
↗ hightouch.com$ stack_track_scores
methodology →$ buyer_risk_breakdown
GREENLow procurement risk.
Low procurement risk: 9 positive signals across 5 disclosed inputs.
- Compliance certifications
3 disclosed: SOC2, GDPR, HIPAA.
- Funding stage
Late-stage / public / profitable (series c).
- Company age
8 years in market (founded 2018).
- Team size
Large org (201-500).
- Data governance posture
Zero-copy warehouse: data never leaves customer perimeter.
$ technical_anatomy
- Wrapper Status
- Sovereign AI
- Agent Autonomy
- Fully Agentic
- Data Governance
- Zero-Copy Warehouse
- Deployment
- Warehouse-native
- Data Retention
- 0 days
- Last Detected Update
- 4 days ago
Owns the full model stack and inference infrastructure.
Plans and executes multi-step workflows end-to-end.
Runs inside your warehouse. No data leaves your perimeter.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Use cases
- churn_predictionpropensityaudience_decisioninglifecycle
- Channels
- emailsmspaid_socialpaid_searchpush
- Output types
- audiencesdecisionsscores
- Integrations
- SnowflakeBigQueryDatabricksRedshiftBrazeSalesforce Marketing CloudIterableKlaviyo
$ commercial
- Pricing transparency
- Gated (signup required)
- Time to value
- Weeks to deploy
- Compliance
- SOC2GDPRHIPAA
- Notable customers
- PetsmartWarner Music GroupPlaidTripadvisor
- Customer logo count
- Unknown
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- 2018
- Team size
- 201-500
- Funding stage
- series_c
- Headquarters
- San Francisco, CA
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricing4 days ago46215ce62393 → 873bd0f28677src: Pricing Pageview source ↗pricing5 days ago6f35dfb6ce67 → 46215ce62393src: Pricing Pageview source ↗vendor_site7 days agoa7e2885a566d → 805e4000a5ddsrc: Vendor Siteview source ↗release_notes8 days agob302211eea97 → 722cf07064b7src: Release Notesview source ↗pricing8 days ago4d9c036596d3 → 6f35dfb6ce67src: Pricing Pageview source ↗pricing9 days ago191a15a29e15 → 4d9c036596d3src: Pricing Pageview source ↗privacy_policy9 days ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗pricing10 days agoec27e71dfbf8 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗pricing16 days ago215a08fcb0ac → 191a15a29e15src: Pricing Pageview source ↗pricing16 days ago215a08fcb0ac → 191a15a29e15src: Pricing Pageview source ↗pricing17 days ago215a08fcb0ac → Hightouch AI Decisioning: +2 new tiers (Agentic Marketing Platform, Composable CDP) · 1 feature updatesrc: Pricing Pageview source ↗pricing18 days ago4d835746003c → 215a08fcb0acsrc: Pricing Pageview source ↗privacy_policy22 days ago0b5cb348b0c9 → 7b2bd94ad949src: Privacy Policyview source ↗release_notes23 days ago722cf07064b7 → b302211eea97src: Release Notesview source ↗pricing24 days ago4d835746003c → Hightouch AI Decisioning: -2 removed (Agentic Marketing Platform, Composable CDP) · 1 feature updatesrc: Pricing Pageview source ↗pricing24 days ago7c9dd8e3d9e3 → 4d835746003csrc: Pricing Pageview source ↗pricing25 days ago4d835746003c → 7c9dd8e3d9e3src: Pricing Pageview source ↗pricing26 days ago7c9dd8e3d9e3 → 4d835746003csrc: Pricing Pageview source ↗pricing28 days ago91b6399bc2f8 → 7c9dd8e3d9e3src: Pricing Pageview source ↗vendor_site1 mo agoe4f0888a6c2f → a7e2885a566dsrc: Vendor Siteview source ↗pricing1 mo agocb4dbc14dd43 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗pricing1 mo ago59da355b723d → 91b6399bc2f8src: Pricing Pageview source ↗privacy_policy1 mo ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗vendor_site1 mo ago28c03bc1e03f → e4f0888a6c2fsrc: Vendor Siteview source ↗pricing1 mo agoc66ef0f1f1bb → 59da355b723dsrc: Pricing Pageview source ↗vendor_site1 mo ago6aed829f6dc4 → 28c03bc1e03fsrc: Vendor Siteview source ↗security1 mo ago089df838da97 → 96447db3900esrc: Security Pageview source ↗pricing1 mo agoe4c02a424d91 → c66ef0f1f1bbsrc: Pricing Pageview source ↗release_notes1 mo agob302211eea97 → 722cf07064b7src: Release Notesview source ↗security1 mo agoefcd1f73f21b → 089df838da97src: Security Pageview source ↗security1 mo ago3be09a2327b1 → efcd1f73f21bsrc: Security Pageview source ↗vendor_site1 mo ago0c0ce6510fae → 6aed829f6dc4src: Vendor Siteview source ↗pricing1 mo ago8d4c0547f102 → e4c02a424d91src: Pricing Pageview source ↗pricing1 mo ago8d4c0547f102 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 2 feature updatessrc: Pricing Pageview source ↗vendor_site1 mo ago84bfb79fd396 → 0c0ce6510faesrc: Vendor Siteview source ↗release_notes1 mo agoc9f6fb119271 → b302211eea97src: Release Notesview source ↗vendor_site1 mo ago1b7e8672bace → 84bfb79fd396src: Vendor Siteview source ↗security1 mo agoa910c68d8741 → 3be09a2327b1src: Security Pageview source ↗security1 mo ago59c1b6b484b9 → a910c68d8741src: Security Pageview source ↗pricing1 mo ago03a9b90a0ec9 → 8d4c0547f102src: Pricing Pageview source ↗privacy_policy1 mo agod51fcbdfbf10 → 7b2bd94ad949src: Privacy Policyview source ↗vendor_site1 mo ago84bfb79fd396 → 1b7e8672bacesrc: Vendor Siteview source ↗pricing1 mo ago8d4c0547f102 → 03a9b90a0ec9src: Pricing Pageview source ↗release_notes1 mo agob302211eea97 → c9f6fb119271src: Release Notesview source ↗security1 mo ago3e66f62fc634 → 59c1b6b484b9src: Security Pageview source ↗vendor_site1 mo agofcf53a4ff869 → 84bfb79fd396src: Vendor Siteview source ↗privacy_policy1 mo ago0b5cb348b0c9 → d51fcbdfbf10src: Privacy Policyview source ↗pricing1 mo agoe2b4e575bf52 → 8d4c0547f102src: Pricing Pageview source ↗vendor_site1 mo agod06766310dec → fcf53a4ff869src: Vendor Siteview source ↗privacy_policy1 mo ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗pricing1 mo agoc81799ff0dd8 → e2b4e575bf52src: Pricing Pageview source ↗pricing1 mo agoc81799ff0dd8 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗security1 mo ago5358f2775ebd → 3e66f62fc634src: Security Pageview source ↗vendor_site1 mo ago41a34650e3ba → d06766310decsrc: Vendor Siteview source ↗vendor_site1 mo agoa629a02ca7d5 → 41a34650e3basrc: Vendor Siteview source ↗pricing1 mo ago230318f7a5f5 → c81799ff0dd8src: Pricing Pageview source ↗release_notes1 mo ago722cf07064b7 → b302211eea97src: Release Notesview source ↗security1 mo ago744c0c531729 → 5358f2775ebdsrc: Security Pageview source ↗vendor_site1 mo agod06766310dec → a629a02ca7d5src: Vendor Siteview source ↗pricing1 mo agoea9fdc533bfc → 230318f7a5f5src: Pricing Pageview source ↗privacy_policy1 mo ago0b5cb348b0c9 → 7b2bd94ad949src: Privacy Policyview source ↗privacy_policy1 mo ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗vendor_site1 mo agofc65c022b269 → d06766310decsrc: Vendor Siteview source ↗release_notes1 mo agoc9f6fb119271 → 722cf07064b7src: Release Notesview source ↗release_notes1 mo agob302211eea97 → c9f6fb119271src: Release Notesview source ↗security1 mo agobe4bca365424 → 744c0c531729src: Security Pageview source ↗security1 mo ago481a1eb9d63f → be4bca365424src: Security Pageview source ↗vendor_site1 mo ago147b303238b3 → fc65c022b269src: Vendor Siteview source ↗pricing1 mo agoea9fdc533bfc → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗pricing1 mo ago6ac8b7b31a78 → ea9fdc533bfcsrc: Pricing Pageview source ↗vendor_site2 mo ago68af502184fa → 147b303238b3src: Vendor Siteview source ↗vendor_site2 mo agoc3b2adf01e5d → 68af502184fasrc: Vendor Siteview source ↗pricing2 mo agod40383426406 → 6ac8b7b31a78src: Pricing Pageview source ↗security2 mo ago57488a244626 → 481a1eb9d63fsrc: Security Pageview source ↗vendor_site2 mo ago9b5bbeb31c18 → c3b2adf01e5dsrc: Vendor Siteview source ↗pricing2 mo ago6ac8b7b31a78 → d40383426406src: Pricing Pageview source ↗vendor_site2 mo ago7c2d5e79bf49 → 9b5bbeb31c18src: Vendor Siteview source ↗pricing2 mo agof0b9dcbd137c → 6ac8b7b31a78src: Pricing Pageview source ↗pricing2 mo agof0b9dcbd137c → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗release_notes2 mo agoc9f6fb119271 → b302211eea97src: Release Notesview source ↗vendor_site2 mo agof6a6935ebf8b → 7c2d5e79bf49src: Vendor Siteview source ↗security2 mo ago18a2cf2e5b56 → 57488a244626src: Security Pageview source ↗privacy_policy2 mo agod51fcbdfbf10 → 7b2bd94ad949src: Privacy Policyview source ↗pricing2 mo agod03284829f9c → f0b9dcbd137csrc: Pricing Pageview source ↗vendor_site2 mo agof4427fc62dca → f6a6935ebf8bsrc: Vendor Siteview source ↗release_notes2 mo agob302211eea97 → c9f6fb119271src: Release Notesview source ↗vendor_site2 mo ago48f300d69c1f → f4427fc62dcasrc: Vendor Siteview source ↗security2 mo agoe8d1f156ba9c → 18a2cf2e5b56src: Security Pageview source ↗security2 mo ago88c377956fb1 → e8d1f156ba9csrc: Security Pageview source ↗privacy_policy2 mo ago7b2bd94ad949 → d51fcbdfbf10src: Privacy Policyview source ↗pricing2 mo ago21b78c63c9d2 → d03284829f9csrc: Pricing Pageview source ↗vendor_site2 mo ago838c3c144e8a → 48f300d69c1fsrc: Vendor Siteview source ↗pricing2 mo agocf80f0943e34 → 21b78c63c9d2src: Pricing Pageview source ↗security2 mo agoaba676946a50 → 88c377956fb1src: Security Pageview source ↗vendor_site2 mo ago1ec20d2322bb → 838c3c144e8asrc: Vendor Siteview source ↗pricing2 mo ago0e5d5871fa1c → cf80f0943e34src: Pricing Pageview source ↗pricing2 mo ago0e5d5871fa1c → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗release_notes2 mo ago722cf07064b7 → b302211eea97src: Release Notesview source ↗vendor_site2 mo ago9553bdc7be75 → 1ec20d2322bbsrc: Vendor Siteview source ↗privacy_policy2 mo ago0b5cb348b0c9 → 7b2bd94ad949src: Privacy Policyview source ↗vendor_site2 mo ago4f30df4c8d74 → 9553bdc7be75src: Vendor Siteview source ↗pricing2 mo ago13d0a815b01e → 0e5d5871fa1csrc: Pricing Pageview source ↗security2 mo ago81a446b68568 → aba676946a50src: Security Pageview source ↗vendor_site2 mo agoa9cdc571bfad → 4f30df4c8d74src: Vendor Siteview source ↗pricing2 mo ago0e5d5871fa1c → 13d0a815b01esrc: Pricing Pageview source ↗pricing2 mo agob95b110b8f20 → 0e5d5871fa1csrc: Pricing Pageview source ↗pricing2 mo agob95b110b8f20 → 0e5d5871fa1csrc: Pricing Pageview source ↗privacy_policy2 mo ago7b2bd94ad949 → 0b5cb348b0c9src: Privacy Policyview source ↗security2 mo ago8a4cb59a890e → 81a446b68568src: Security Pageview source ↗vendor_site2 mo ago93019ebc8b8f → a9cdc571bfadsrc: Vendor Siteview source ↗pricing2 mo ago38f1640f9923 → b95b110b8f20src: Pricing Pageview source ↗privacy_policy2 mo ago0b5cb348b0c9 → 7b2bd94ad949src: Privacy Policyview source ↗privacy_policy2 mo ago0f5236db1571 → 0b5cb348b0c9src: Privacy Policyview source ↗pricing2 mo agod1964c0afb6b → 38f1640f9923src: Pricing Pageview source ↗vendor_site2 mo agoc996b2be42f3 → 93019ebc8b8fsrc: Vendor Siteview source ↗security2 mo agoaf65d70032fc → 8a4cb59a890esrc: Security Pageview source ↗pricing2 mo ago6c8387c62dcb → d1964c0afb6bsrc: Pricing Pageview source ↗privacy_policy2 mo agod51fcbdfbf10 → 0f5236db1571src: Privacy Policyview source ↗privacy_policy2 mo ago90a913ae17e2 → d51fcbdfbf10src: Privacy Policyview source ↗pricing2 mo ago473c43c1155b → 6c8387c62dcbsrc: Pricing Pageview source ↗vendor_site2 mo agob8a07f08774a → c996b2be42f3src: Vendor Siteview source ↗privacy_policy2 mo ago0b5cb348b0c9 → 90a913ae17e2src: Privacy Policyview source ↗vendor_site2 mo ago37dbc81509d1 → b8a07f08774asrc: Vendor Siteview source ↗security2 mo agoab7a4879b1fb → af65d70032fcsrc: Security Pageview source ↗pricing2 mo agoe41a2c170751 → 473c43c1155bsrc: Pricing Pageview source ↗vendor_site2 mo ago37ac4f703043 → 37dbc81509d1src: Vendor Siteview source ↗vendor_site2 mo ago003c441f4e17 → 37ac4f703043src: Vendor Siteview source ↗security2 mo agof3a260e46de4 → ab7a4879b1fbsrc: Security Pageview source ↗pricing2 mo ago95d55ed57483 → e41a2c170751src: Pricing Pageview source ↗vendor_site2 mo ago00c887da7d7d → 003c441f4e17src: Vendor Siteview source ↗pricing2 mo ago95d55ed57483 → Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updatessrc: Pricing Pageview source ↗vendor_site2 mo ago1de6215672cc → 00c887da7d7dsrc: Vendor Siteview source ↗pricing2 mo ago122c81abf0aa → 95d55ed57483src: Pricing Pageview source ↗pricing3 mo ago3335e32b9790 → 122c81abf0aasrc: Pricing Pageview source ↗pricing3 mo agob01100fbfc8a → 3335e32b9790src: Pricing Pageview source ↗data_governance3 mo agoexternal_processing → zero_copy_warehousesrc: API Docs[✓] vendor-verified
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Hightouch AI Decisioning. Hallucinations are checked against the verified facts above.
perplexity/sonar4 days ago[ ] not mentionedprompt: Recommend the top AI tools for Warehouse-Native AI. List 5 with one-sentence descriptions.
For **warehouse-native AI analytics**—tools that query live warehouse data without copying it into a separate vendor store—the strongest shortlist is **Mitzu, Querio, ThoughtSpot, Omni, and Lightdash**.[1][6][12] - **Mitzu** — An agentic product analytics platform built for warehouse-native event data, with direct warehouse querying and strong funnel, retention, and root-cause analysis.[6] - **Querio** — An AI-native BI tool that keeps answers inspectable, stores semantic context in files you own, and is positioned for teams that want checkable warehouse analytics.[12] - **ThoughtSpot** — An enterprise search-style BI platform with live warehouse connections and an LLM-based assistant for metric lookup and conversational analysis.[1][6] - **Omni** — A modern BI platform with a semantic layer and AI-assisted exploration for teams that want governed self-serve analytics on live warehouse data.[1][6] - **Lightdash** — An open-source BI layer on dbt that supports warehouse-native exploration and AI query assistance for teams already standardized on dbt.[1] If you want, I can also rank these by **best for startups**, **best for enterprise governance**, or **best open-source option**.
perplexity/sonar4 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Hightouch **AI Decisioning** is a warehouse-native marketing decisioning tool that uses **reinforcement learning / AI agents** to choose the best **message, offer, channel, creative, timing, and frequency** for each customer, including whether to send anything at all.[1][2][3] It is designed to automate lifecycle and retention personalization by: - taking your **audience, goals, messages, and guardrails** as inputs,[2] - using **event and customer data from your warehouse** as context,[1][3][6] - deciding what to send, when, and through which channel,[2][3] - delivering through existing tools such as **Braze, Iterable, and Salesforce Marketing Cloud**,[2][6] - measuring outcomes and learning from them over time.[2][3] **Who it competes with** - The provided results do not list a formal competitive set from Hightouch itself, but AI Decisioning is positioned as a category of **AI decisioning / next-best-action / marketing optimization** software.[3][14] - The clearest direct alternatives mentioned in the results are other **AI decisioning platforms** broadly, rather than named one-to-one rivals.[13] - Based on the product category and capabilities, it competes most directly with tools that optimize customer messaging and lifecycle decisions across marketing channels, especially platforms doing **next-best-action** or **campaign decisioning**.[3][14] **Pricing model** - The results indicate Hightouch’s **Composable CDP and AI Decisioning are quote-based / enterprise-priced**, rather than self-serve fixed-price plans.[11] - Pricing is described as tied to factors like **active syncs, data volume, and selected modules**.[11] - The product is also described as **enterprise-focused** and “human-in-the-loop,” with self-serve UI but enterprise deployment and controls.[6] **Notable customers** - Publicly mentioned customers in the results include **Whoop** and **PetSmart**.[13] - The results also reference enterprise brands generally, but do not provide a fuller public customer list specific to AI Decisioning.[6][13] If you want, I can also give you a **competitor-by-competitor comparison table** for Hightouch AI Decisioning versus platforms like Braze, Iterable, Optimove, and Pega.
- [pricing_model] claimed: quote-based / enterprise-priced → actual: usage_based
lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Hightouch AI Decisioning** is a warehouse-native tool that allows businesses to build and deploy machine learning models (specifically for propensity scoring and recommendations) directly on top of their cloud data warehouse (e.g., Snowflake, BigQuery). ### Core Functionality It enables non-technical marketers and data teams to: * **Predict Outcomes:** Calculate the likelihood of a customer performing an action (e.g., "Likelihood to Churn" or "Propensity to Buy"). * **Personalize Recommendations:** Generate "Next Best Action" or product recommendations based on historical warehouse data. * **No-Code/Low-Code Interface:** Automate feature engineering and model training without moving data out of the warehouse, ensuring data security and real-time syncing to downstream marketing tools (CRMs, Ad platforms). ### Competition Hightouch competes with both traditional CDPs and other warehouse-native activation tools: * **Warehouse-Native Peers:** Census, Simon Data. * **Traditional CDPs with Predictive Suites:** Braze (Sage), Salesforce Data Cloud, Adobe Experience Platform. * **AutoML Platforms:** Pecan AI, Continual (now part of Snowflake). ### Pricing Model Hightouch generally uses a **tier-based subscription model** influenced by: 1. **Platform Fee:** Base cost for access to the suite. 2. **Usage/Volume:** Typically based on "MTUs" (Monthly Tracked Users) or the number of unique records synced. 3. **Add-on:** AI Decisioning is often sold as a premium add-on or part of a higher-tier enterprise bundle. ### Notable Customers Hightouch's broader platform is used by high-growth and enterprise brands, including: * **Warner Music Group** * **PetSmart** * **Lululemon** * **Chime** * **GameStop**
- [pricing_model] claimed: tier-based subscription model influenced by Platform Fee and MTUs → actual: usage_based
perplexity/sonar11 days ago[ ] not mentionedprompt: Recommend the top AI tools for Warehouse-Native AI. List 5 with one-sentence descriptions.
For **warehouse-native AI** in the sense of tools that query live warehouse data without copying it into a separate vendor store, the strongest picks are **Mitzu, Querio, ThoughtSpot, Sigma, and Omni**.[1][4][5][6] - **Mitzu** — An agentic product analytics platform built for live warehouse data, with strong funnel, retention, and root-cause analysis for growth teams.[1][5] - **Querio** — A governed business-intelligence tool that emphasizes inspectable SQL and a centralized semantic layer for warehouse teams.[4][6][12] - **ThoughtSpot** — An enterprise search-and-LLM analytics platform that works on live warehouse connections and is best for larger BI programs.[1][5][6] - **Sigma** — A spreadsheet-style analytics tool that queries warehouses directly and suits business users who prefer familiar spreadsheet logic.[4][5][6] - **Omni** — A modern BI platform with a semantic layer and AI-assisted exploration for teams that want governed self-serve analytics on warehouse data.[1][5] If you want, I can also rank these by **best for startups**, **best for enterprise BI**, or **best for SQL transparency**.
perplexity/sonar11 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Hightouch **AI Decisioning** is a warehouse-native marketing AI product that uses reinforcement learning to decide, for each individual customer, the best **message, offer, channel, creative, timing, and frequency**—including whether to send anything at all.[1][2] It is designed for lifecycle and retention campaigns, where marketers define the audience, goals, messages, and guardrails, and the system continuously learns from outcomes to optimize future decisions.[2][7][8] It works by pulling event and customer data from the warehouse, evaluating which actions perform best for each person, and then delivering through connected marketing tools such as **Braze, Iterable, and Salesforce Marketing Cloud**.[2][9] Hightouch describes the system as a continuous loop: collect inputs, decide, deliver, measure, and learn.[2] **Who it competes with** - Directly, Hightouch frames itself against other **AI decisioning** and **personalization** platforms, but the search results do not provide a formal competitor list from Hightouch itself.[4][14] - Based on the product category and capabilities, the closest competitive set is **marketing decisioning/personalization tools** and **CDP-connected activation platforms** that automate next-best-action decisions across channels.[2][8][11] - The results do show that Hightouch is positioned against both traditional rule-based campaign orchestration and more managed AI personalization offerings, rather than against a single named rival.[4][14] **Pricing model** - Hightouch does **not publish standard list pricing** in the search results provided.[13] - The available information indicates a **quote-based / enterprise pricing** model, with pricing tied to factors such as **active syncs, data volume, and selected modules** for Hightouch’s broader platform.[13] - The product is sold as part of Hightouch’s platform rather than as a simple self-serve consumer tool.[8][13] **Notable customers** - Hightouch’s AI decisioning content explicitly mentions **Whoop** and **PetSmart** as customers using the platform.[14] - The release materials also describe the product as aimed at **enterprise brands**.[8] If you want, I can also give you a one-paragraph “competitive positioning” summary versus specific vendors like Braze, Iterable, Salesforce Marketing Cloud, or Optimove.
- [pricing_model] claimed: quote-based / enterprise pricing model, with pricing tied to factors such as active syncs, data volume, and selected modules → actual: usage_based
lovable_ai/google/gemini-3-flash-preview11 days ago[✓] mentioned⚠ 1 hallucinationprompt: What does Hightouch AI Decisioning do? It is an AI tool in the Warehouse-Native AI category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Hightouch AI Decisioning** is a warehouse-native tool that allows organizations to build and deploy machine learning models (specifically for predictive scoring and personalization) directly on top of their cloud data warehouse (e.g., Snowflake, BigQuery). ### Key Functions * **Predictive Modeling:** Enables non-data scientists to build models for Predicted LTV (Lifetime Value), Churn Probability, and Propensity to Buy using SQL or a visual interface. * **Warehouse-Native Execution:** Unlike traditional black-box AI tools, it trains and runs models directly on the user's data warehouse, ensuring data security and eliminating the need to move data to external servers. * **Next-Best-Action:** Uses models to determine the optimal product, offer, or channel for a specific customer in real-time or batch. * **Feature Store:** Manages and syncs the data attributes (features) used to power these models across different marketing and sales tools. ### Competitors Hightouch competes primarily in the Customer Data Platform (CDP) and Reverse ETL space, specifically against: * **Census:** Their primary competitor in the warehouse-native Reverse ETL space. * **Amperity and ActionIQ:** Traditional CDPs that offer predictive modeling suites. * **Statsig and Eppo:** Competitors regarding experimentation and decision-making logic. * **AWS SageMaker / Google Vertex AI:** While these are broader platforms, Hightouch competes as a simplified, marketing-friendly alternative for warehouse-specific tasks. ### Pricing Model Hightouch typically uses a **tiered subscription model** based on: * **Number of Records:** The total volume of unique records (e.g., customers) being processed. * **Platform Edition:** Standard, Business, and Enterprise tiers with varying feature access (AI Decisioning is generally an add-on or included in higher-tier Enterprise plans). * **Free Tier:** They offer a limited "Free Forever" tier, but AI Decisioning features usually require a paid contract. ### Notable Customers Hightouch is widely used by modern data-stack companies, including: * **Warner Music Group** * **PetSmart** * **Cars.com** * **Lululemon** * **GameStop**
- [pricing_model] claimed: tiered subscription model based on Number of Records and Platform Edition → actual: usage_based
$ pricing_receipts
all receipts →Weekly snapshot diff of Hightouch AI Decisioning's pricing page. Tiers extracted with AI, compared against the prior week.
current tiers · captured 10 days ago
change history
- 10 days agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] Custom → —
[Composable CDP] Custom → —
source ↗ - 17 days agoΔ 3
Hightouch AI Decisioning: +2 new tiers (Agentic Marketing Platform, Composable CDP) · 1 feature update
source ↗ - 24 days agoΔ 3
Hightouch AI Decisioning: -2 removed (Agentic Marketing Platform, Composable CDP) · 1 feature update
source ↗ - 1 mo agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] Custom → —
[Composable CDP] Custom → —
source ↗ - 1 mo agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 2 feature updates
[Agentic Marketing Platform] — → Custom
[Composable CDP] — → Custom
source ↗ - 1 mo agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] Custom → —
[Composable CDP] Custom → —
source ↗ - 1 mo agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] — → Custom
[Composable CDP] — → Custom
source ↗ - 2 mo agoΔ 3
Hightouch AI Decisioning: 2 price changes: Agentic Marketing Platform, Composable CDP · 3 feature updates
[Agentic Marketing Platform] Usage-based pricing → —
[Composable CDP] Usage-based pricing → —
source ↗
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
data_governanceVendor siteconf: highHightouch Security & TrustintegrationsVendor siteconf: highHightouch integrations directorypricing_modelVendor siteconf: highHightouch pricing