← back to matrix
// under_the_hood

Synthesia

Video Generation

↗ synthesia.io
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
16
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Synthesia team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Sovereign AI

Owns the full model stack and inference infrastructure.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
4 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. privacy_policy4 days ago
    45fcb8310d17 → 403ead5f94fa
    src: Privacy Policyview source ↗
  2. pricing13 days ago
    d7b3ef3b1772 → Synthesia: +1 new tier (Pro) · -1 removed (Creator) · 3 price changes: Basic, Starter, Enterprise · 3 feature updates
    src: Pricing Pageview source ↗
  3. security19 days ago
    afa14b759c90 → a4882bed22bf
    src: Security Pageview source ↗
  4. pricing1 mo ago
    c4be2a611b98 → c0bd9f9cc9bd
    src: Pricing Pageview source ↗
  5. security1 mo ago
    2a93c5c4e103 → afa14b759c90
    src: Security Pageview source ↗
  6. pricing1 mo ago
    c4be2a611b98 → Synthesia: 2 price changes: Basic, Enterprise · 4 feature updates
    src: Pricing Pageview source ↗
  7. pricing1 mo ago
    1bbde90363f4 → c4be2a611b98
    src: Pricing Pageview source ↗
  8. pricing2 mo ago
    5d7f1835875a → 1bbde90363f4
    src: Pricing Pageview source ↗
  9. release_notes2 mo ago
    45fcb8310d17 → d8585396ffe9
    src: Release Notesview source ↗
  10. pricing2 mo ago
    cf98962d071f → 5d7f1835875a
    src: Pricing Pageview source ↗
  11. security2 mo ago
    d3d574bdc336 → 2a93c5c4e103
    src: Security Pageview source ↗
  12. pricing2 mo ago
    8743b205136c → cf98962d071f
    src: Pricing Pageview source ↗
  13. security2 mo ago
    2a93c5c4e103 → d3d574bdc336
    src: Security Pageview source ↗
  14. vendor_site2 mo ago
    017939c54d16 → afe7a45ee74f
    src: Vendor Siteview source ↗
  15. pricing2 mo ago
    47a008351c84 → 8743b205136c
    src: Pricing Pageview source ↗
  16. pricing3 mo ago
    47a008351c84 → Synthesia: 2 price changes: Basic, Enterprise · 3 feature updates
    src: Pricing Pageview source ↗
  17. security3 mo ago
    394607faae21 → 2a93c5c4e103
    src: Security Pageview source ↗
  18. vendor_site3 mo ago
    35a4beeb5fbb → 017939c54d16
    src: Vendor Siteview source ↗
  19. vendor_site3 mo ago
    14a3dc210c19 → 35a4beeb5fbb
    src: Vendor Siteview source ↗
  20. security3 mo ago
    7a5bc8828e6d → 394607faae21
    src: Security Pageview source ↗
  21. vendor_site3 mo ago
    017939c54d16 → 14a3dc210c19
    src: Vendor Siteview source ↗
  22. vendor_site3 mo ago
    4c92106a2bd3 → 017939c54d16
    src: Vendor Siteview source ↗
  23. pricing3 mo ago
    5982538a4d56 → 47a008351c84
    src: Pricing Pageview source ↗
  24. vendor_site3 mo ago
    3ddefb67adbb → 4c92106a2bd3
    src: Vendor Siteview source ↗
  25. vendor_site3 mo ago
    3ddefb67adbb → 4c92106a2bd3
    src: Vendor Siteview source ↗
  26. security3 mo ago
    a3d98723a956 → 7a5bc8828e6d
    src: Security Pageview source ↗
  27. security3 mo ago
    3ad1378e658b → a3d98723a956
    src: Security Pageview source ↗
  28. vendor_site3 mo ago
    4c92106a2bd3 → 3ddefb67adbb
    src: Vendor Siteview source ↗
  29. vendor_site3 mo ago
    4c92106a2bd3 → 3ddefb67adbb
    src: Vendor Siteview source ↗
  30. pricing3 mo ago
    e2cb6125f698 → 5982538a4d56
    src: Pricing Pageview source ↗
  31. pricing3 mo ago
    e2cb6125f698 → 5982538a4d56
    src: Pricing Pageview source ↗
  32. pricing3 mo ago
    cbbc708b2a45 → e2cb6125f698
    src: Pricing Pageview source ↗
  33. vendor_site3 mo ago
    3ddefb67adbb → 4c92106a2bd3
    src: Vendor Siteview source ↗
  34. pricing3 mo ago
    5982538a4d56 → cbbc708b2a45
    src: Pricing Pageview source ↗
  35. pricing3 mo ago
    e2cb6125f698 → 5982538a4d56
    src: Pricing Pageview source ↗
  36. security3 mo ago
    8b404125977c → 3ad1378e658b
    src: Security Pageview source ↗
  37. security3 mo ago
    159cf078d199 → 8b404125977c
    src: Security Pageview source ↗
  38. vendor_site3 mo ago
    4c92106a2bd3 → 3ddefb67adbb
    src: Vendor Siteview source ↗
  39. pricing3 mo ago
    cbbc708b2a45 → e2cb6125f698
    src: Pricing Pageview source ↗
  40. security3 mo ago
    d41ce8632502 → 159cf078d199
    src: Security Pageview source ↗
  41. security3 mo ago
    a3d98723a956 → d41ce8632502
    src: Security Pageview source ↗
  42. security3 mo ago
    7d24176567a0 → a3d98723a956
    src: Security Pageview source ↗
  43. vendor_site3 mo ago
    3ddefb67adbb → 4c92106a2bd3
    src: Vendor Siteview source ↗
  44. security3 mo ago
    b4ae3d1f627d → 7d24176567a0
    src: Security Pageview source ↗
  45. vendor_site3 mo ago
    4c92106a2bd3 → 3ddefb67adbb
    src: Vendor Siteview source ↗
  46. security3 mo ago
    b80f9169a226 → b4ae3d1f627d
    src: Security Pageview source ↗
  47. security3 mo ago
    a2d00f080558 → b80f9169a226
    src: Security Pageview source ↗
  48. pricing3 mo ago
    2bb202d863dd → cbbc708b2a45
    src: Pricing Pageview source ↗
  49. vendor_site3 mo ago
    05cf1ee58209 → 4c92106a2bd3
    src: Vendor Siteview source ↗
  50. pricing3 mo ago
    384e21d45399 → 2bb202d863dd
    src: Pricing Pageview source ↗
  51. security3 mo ago
    d69230a003db → a2d00f080558
    src: Security Pageview source ↗
  52. security3 mo ago
    d69230a003db → 8246ebc306e6
    src: Security Pageview source ↗
  53. vendor_site3 mo ago
    892e2f98223b → 05cf1ee58209
    src: Vendor Siteview source ↗
  54. pricing3 mo ago
    5c210fde8bb2 → 384e21d45399
    src: Pricing Pageview source ↗
  55. vendor_site3 mo ago
    05cf1ee58209 → 892e2f98223b
    src: Vendor Siteview source ↗
  56. pricing3 mo ago
    384e21d45399 → 5c210fde8bb2
    src: Pricing Pageview source ↗
  57. vendor_site3 mo ago
    892e2f98223b → 05cf1ee58209
    src: Vendor Siteview source ↗
  58. pricing3 mo ago
    87bebacf0062 → 384e21d45399
    src: Pricing Pageview source ↗
  59. security4 mo ago
    b42e00542bea → d69230a003db
    src: Security Pageview source ↗
  60. security4 mo ago
    7052427deb08 → b42e00542bea
    src: Security Pageview source ↗
  61. vendor_site4 mo ago
    05cf1ee58209 → 892e2f98223b
    src: Vendor Siteview source ↗
  62. vendor_site4 mo ago
    892e2f98223b → 05cf1ee58209
    src: Vendor Siteview source ↗
  63. pricing4 mo ago
    384e21d45399 → 87bebacf0062
    src: Pricing Pageview source ↗
  64. pricing4 mo ago
    643325000153 → 384e21d45399
    src: Pricing Pageview source ↗
  65. pricing4 mo ago
    643325000153 → 384e21d45399
    src: Pricing Pageview source ↗
  66. security4 mo ago
    a344462e6567 → 7052427deb08
    src: Security Pageview source ↗
  67. pricing4 mo ago
    384e21d45399 → 643325000153
    src: Pricing Pageview source ↗
  68. pricing4 mo ago
    6149fcd524cd → 384e21d45399
    src: Pricing Pageview source ↗
  69. vendor_site4 mo ago
    4e0bf4790d6c → 892e2f98223b
    src: Vendor Siteview source ↗
  70. pricing4 mo ago
    1e2a723b6828 → 6149fcd524cd
    src: Pricing Pageview source ↗
  71. security4 mo ago
    fc6b787e7d38 → a344462e6567
    src: Security Pageview source ↗
  72. security4 mo ago
    e0ebe705e3a2 → fc6b787e7d38
    src: Security Pageview source ↗
  73. vendor_site4 mo ago
    05cf1ee58209 → 4e0bf4790d6c
    src: Vendor Siteview source ↗
  74. vendor_site4 mo ago
    892e2f98223b → 05cf1ee58209
    src: Vendor Siteview source ↗
  75. pricing4 mo ago
    ce6498233563 → 1e2a723b6828
    src: Pricing Pageview source ↗
  76. pricing4 mo ago
    ce6498233563 → Synthesia: 3 feature updates
    src: Pricing Pageview source ↗
  77. vendor_site4 mo ago
    05cf1ee58209 → 892e2f98223b
    src: Vendor Siteview source ↗
  78. pricing4 mo ago
    4e8436840ebd → ce6498233563
    src: Pricing Pageview source ↗
  79. pricing4 mo ago
    ca7962dda423 → 4e8436840ebd
    src: Pricing Pageview source ↗
  80. pricing4 mo ago
    959ddbcc27fe → ca7962dda423
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Synthesia. Hallucinations are checked against the verified facts above.

  • perplexity/sonar7 days ago[✓] mentioned · rank 5

    prompt: Recommend the top AI tools for Video Generation. List 5 with one-sentence descriptions.

    - **Google Veo** — Best for highly realistic text-to-video generation with strong camera control and native audio capabilities.[1][3] - **Runway** — A versatile choice for high-quality generation with extensive creative controls and support for multiple visual styles.[10] - **Kling** — Recommended for realistic motion, cinematic visuals, and advanced text-to-video creation.[1] - **Descript** — An all-in-one tool that generates videos from scripts and lets users edit them by modifying the underlying text.[2] - **Synthesia** — Well suited to training, marketing, and corporate videos featuring AI avatars and multilingual narration.[4]

  • perplexity/sonar7 days ago[✓] mentioned

    prompt: What does Synthesia do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Synthesia is a **browser-based AI video communications platform**: users provide a script, document, presentation, link, or prompt; select an AI avatar and voice; and generate presenter-led videos with lip synchronization, motion graphics, captions, and multilingual dubbing. Its main use cases are corporate training, onboarding, compliance, sales enablement, HR, and internal communications—not cinematic text-to-video generation.[1] - **Competition:** Its closest competitors are **HeyGen**, **Colossyan**, **Elai**, **D-ID**, and **DeepBrain AI** in AI-avatar and enterprise video creation. **Runway**, **Adobe Firefly**, and similar tools compete more broadly in generative video, but focus more on creative scenes and visual effects than presenter-led business videos. - **Pricing model:** Synthesia uses a **freemium, subscription-based SaaS model with usage/credit limits**. The Basic plan is free and includes up to 10 minutes of watermarked video per month; paid Starter and Creator plans provide more minutes and features, while Enterprise pricing is customized.[2] Publicly listed pricing varies by billing cycle and source: commonly about **$29/month for Starter** and **$89/month for Creator** when billed monthly, with lower effective annual rates; Enterprise plans are quoted separately.[3] - **Notable customers:** Publicly cited customers include **Bosch, Merck, SAP, Teleperformance, and Zoom**. Synthesia also reports adoption by a large share of Fortune 100 companies; third-party reporting has placed that figure above 80%, though the exact percentage and customer list can change.[1][4] - **Differentiator:** Synthesia emphasizes enterprise governance, brand controls, localization, collaboration, SCORM/LMS support, custom avatars, and translation into many languages, making it particularly suited to organizations producing large volumes of consistent training and communications content.[2]

  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned

    prompt: What does Synthesia do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Synthesia** is an AI video communications platform that converts text into professional-quality videos using synthetic AI avatars and voiceovers. ### Core Functionality * **AI Avatars:** Users choose from 160+ diverse avatars based on real actors that use lip-syncing technology to "speak" the input text. * **Text-to-Speech:** Generates high-quality narration in over 120 languages and accents. * **Video Editing:** Provides a browser-based interface to add text, images, screen recordings, and transitions without needing traditional filming equipment or actors. * **AI Video Assistant:** Converts documents (PDFs, URLs) directly into video scripts and storyboards. ### Competitors Synthesia competes primarily with other AI video generation platforms, including: * **HeyGen:** Its closest rival, known for high-quality avatar realism and video translation. * **Colossyan:** Focused heavily on corporate training and workplace learning. * **Hour One:** Targets enterprise-scale video production. * **DeepBrain AI:** Specializes in conversational AI avatars and kiosks. * **D-ID:** Focuses on animating still photos into talking heads. ### Pricing Model Synthesia operates on a **SaaS subscription model** with three main tiers: * **Starter:** ~$22/month (billed annually); designed for individuals, includes limited video minutes. * **Creator:** ~$67/month (billed annually); offers more video minutes and custom avatar options. * **Enterprise:** Custom pricing; includes unlimited video credits, SOC2 compliance, single sign-on (SSO), and advanced collaboration tools. ### Notable Customers The platform is used by over 50,000 companies, including several Fortune 500 brands: * **Accenture** (for internal training) * **Reuters** (for automated news updates) * **Amazon** * **Johnson & Johnson** * **Xerox**

  • perplexity/sonar14 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Video Generation. List 5 with one-sentence descriptions.

    - **Runway** — Best overall for filmmakers and motion designers, offering strong creative control over generated video.[1] - **Kling AI** — A cost-effective choice for photorealistic people, scenes, and cinematic clips.[10] - **Google Veo 3.1** — Excels at realistic video generation with particularly strong native audio.[5][8] - **HeyGen** — Ideal for avatar-led presentations, marketing videos, voice cloning, and multilingual content.[3] - **Descript** — Combines AI video creation with text-based editing, making it well suited to podcasts, tutorials, and social videos.[2]

  • perplexity/sonar14 days ago[✓] mentioned

    prompt: What does Synthesia do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Synthesia is a **business-focused AI video-generation platform**. It turns scripts, prompts, documents, PowerPoint files, links, or other inputs into presenter-led videos using AI avatars, synthetic voices, motion graphics, generated media, and multilingual dubbing—without cameras, studios, actors, or conventional editing software.[3][6] Typical uses include employee training, onboarding, sales enablement, product explainers, marketing, and internal communications.[3][7] - **Competitors:** HeyGen is a direct competitor in AI-avatar video creation.[5] Other commonly comparable platforms include **Colossyan**, **Elai**, **DeepBrain AI**, and **D-ID**, particularly for corporate training and avatar-presenter videos. - **Pricing model:** Subscription SaaS with usage/credit limits. Synthesia currently offers a free **Basic** plan with 10 minutes of video monthly, 500 credits, and a watermark; paid **Starter** and **Pro** plans vary by billing frequency and credit volume; **Enterprise** pricing is custom.[3][4] Publicly reported plan examples include Starter at **$29/month** and Creator/Pro-level pricing around **$89/month**, though the current pricing page indicates that paid prices depend on plan configuration and credits.[1][4] - **Notable customers:** Synthesia identifies users including **SAP, Zoom, and Electrolux**; other reported customers include **Microsoft, Accenture, Reuters, Xerox, Johnson & Johnson, and Heineken**.[5][10] - **Scale:** Synthesia says more than **1 million people across 60,000+ businesses** use the platform, including **90% of Fortune 100 companies** and **70% of FTSE 100 companies**.[3]

  • lovable_ai/google/gemini-3-flash-preview14 days ago[✓] mentioned

    prompt: What does Synthesia do? It is an AI tool in the Video Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Synthesia** is an AI video communications platform that uses generative AI to create professional videos from text. ### Core Functionality Synthesia specializes in **AI Avatars** and **Text-to-Speech**. Instead of filming a human presenter with a camera, users select a digital avatar (based on real actors) and type a script. The platform then generates a video where the avatar’s lip-syncing and facial expressions match the input text in over 120 languages. ### Key Competitors * **HeyGen:** Its primary competitor, often noted for higher realism in video translation and personalized messaging. * **Colossyan:** Focuses heavily on corporate training and learning & development (L&D). * **Hour One:** Targets enterprise-grade virtual presenters. * **D-ID:** Specializes in animating still photos into talking heads. ### Pricing Model Synthesia uses a **SaaS subscription model** with tiered pricing: * **Free:** Allows for one limited video to test the technology. * **Starter ($22/month):** For individuals; includes 1 editor and 120 minutes of video per year. * **Creator ($67/month):** For small teams; includes 30 minutes of video per month and custom avatar options. * **Enterprise:** Custom pricing based on volume, offering unlimited video, custom avatars, and advanced security (SSO). ### Notable Customers The tool is primarily used by Fortune 500 companies for internal training, sales enablement, and customer support. Notable clients include: * **Accenture** * **Amazon** * **Microsoft** * **Reuters** * **Johnson & Johnson**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Synthesia's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 13 days ago

Basic
$0 per month
1 editor
Starter
$19 per month
1 editor, 3 guests
Pro
$89 per month
1 editor, 5 guests
Enterprise
Custom pricing
Custom # of editors & guests

change history

  • 13 days agoΔ 5

    Synthesia: +1 new tier (Pro) · -1 removed (Creator) · 3 price changes: Basic, Starter, Enterprise · 3 feature updates

    [Basic] Free → $0 per month

    [Starter] $19/mo → $19 per month

    [Enterprise] Custom → Custom pricing

    source ↗
  • 1 mo agoΔ 4

    Synthesia: 2 price changes: Basic, Enterprise · 4 feature updates

    source ↗
  • 3 mo agoΔ 4

    Synthesia: 2 price changes: Basic, Enterprise · 3 feature updates

    source ↗
  • 4 mo agoΔ 3

    Synthesia: 3 feature updates

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Synthesia against the Video Generation category. Grounded in disclosed facts only.

#222/100

Synthesia is functionally tied with the leader, sharing the modest advantage of a sovereign AI model, but is penalized by an identical and severe lack of transparency across all key operational and security criteria.

strengths
  • +Features a 'sovereign AI' model, suggesting potential for proprietary video generation capabilities.
  • +Agentic level is defined as 'copilot', indicating a tool designed to assist human workflows.
weaknesses
  • −Fails to list any integrations, making it impossible to evaluate for a connected marketing technology stack.
  • −Zero transparency on pricing or contract terms, which is a major red flag for procurement.
  • −Undisclosed data retention policy and lack of compliance certifications pose significant risks.
  • −No information provided on vendor maturity, such as funding, team size, or notable customers.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.