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// under_the_hood

Postscript

SMS Marketing

postscript.io
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
RED
Green / amber / red. Procurement signal.
Change Velocity (90d)
21
Detected changes in the last 90 days.
scored today

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
1 day ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. release_notes1 day ago
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  2. pricing1 day ago
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  9. pricing15 days ago
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  11. vendor_site16 days ago
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    src: Privacy Policyview source ↗
  23. vendor_site28 days ago
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  24. pricing28 days ago
    7ef9c0f330c66749307f1997
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  27. release_notes1 mo ago
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  28. privacy_policy1 mo ago
    ca9d59322b5d336a82de674b
    src: Privacy Policyview source ↗
  29. privacy_policy1 mo ago
    41efa54418b8ca9d59322b5d
    src: Privacy Policyview source ↗
  30. security1 mo ago
    40270c8df9b5fe0071b2ee72
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  31. pricing1 mo ago
    7ef9c0f330c66749307f1997
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  32. vendor_site1 mo ago
    74e06c030ab9e4763c22d0f4
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  33. pricing1 mo ago
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  34. release_notes1 mo ago
    15af6b25ee8060d559f146c4
    src: Release Notesview source ↗
  35. privacy_policy1 mo ago
    ca9d59322b5d41efa54418b8
    src: Privacy Policyview source ↗
  36. security1 mo ago
    fe0071b2ee7240270c8df9b5
    src: Security Pageview source ↗
  37. vendor_site1 mo ago
    e4763c22d0f474e06c030ab9
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  40. pricing1 mo ago
    49249982ab43Postscript: 2 feature updates
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  41. vendor_site1 mo ago
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$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Postscript. Hallucinations are checked against the verified facts above.

  • perplexity/sonar8 days ago[✓] mentioned · rank 3

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    Here are 5 top AI tools for SMS marketing with one-sentence descriptions: 1. **Attentive** delivers the industry's most sophisticated conversational AI, generating real-time personalized responses that adapt to individual customer behavior for enterprise-grade ecommerce brands [1][4]. 2. **Klaviyo** provides the strongest omnichannel AI for mid-market businesses, using predictive analytics to forecast churn risk and customer lifetime value across email and SMS channels [1][4]. 3. **Postscript** focuses on Shopify-native optimization with AI features like Infinity Testing to generate thousands of message variants and a Shopper AI that answers real-time product questions [1][4]. 4. **DM Champ** wins as a multi-channel AI sales agent that unifies SMS, WhatsApp, Instagram, and Messenger in one inbox for businesses needing cross-platform automation [1]. 5. **Aloware** combines unlimited 1:1 SMS with an AI-powered chatbot, broadcast texting, and deep CRM integration for sales, marketing, and support teams [6].

  • perplexity/sonar8 days ago[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Postscript** is a Shopify-native SMS marketing platform that helps ecommerce brands drive revenue through automated campaigns, two-way text conversations, and AI-powered tools for message generation, segmentation, and send-time optimization [2][7]. Its core AI suite, **Postscript AI** (launched in late 2024), includes features like the **AI Reply Generator** for inbound customer responses, **Campaign Send-Time Optimization**, **AI Subscriber Insights**, **Infinity Testing** (which creates thousands of message variants to fast-optimize copy), and the **Shopper** AI assistant for personalized product recommendations [3][4][8][14]. ### Key Competitors Postscript competes primarily with broader marketing platforms that offer SMS as an add-on, as well as dedicated SMS specialists: | Competitor | Key Difference | |------------|----------------| | **Klaviyo** | Offers SMS as an email-tool add-on; Postscript is purpose-built for SMS as a primary channel [3] | | **Omnisend** | Bundles SMS with email at a lower total cost (~$230/mo); Postscript is deeper but more expensive in a split-stack setup [3] | | **Attentive** | Enterprise-focused SMS platform; Postscript targets Shopify merchants without enterprise complexity [9] | | **Vimcal / SMS tools** | Less specialized; Postscript emphasizes 130M+ subscribers in its Onsite Opt-in Network and deep Shopify integration [7] | ### Pricing Model Postscript uses a **tiered subscription model** with a per-message charge on the free plan: - **Starter**: Free plan + $49 minimum spend; pay per message ($0.015/SMS, $0.045/MMS) [7][9] - **Growth**: $100/mo [7] - **Professional**: $500/mo (most popular tier; includes advanced AI features) [3][7] - **Enterprise**: Custom pricing [7] Advanced AI features (e.g., Infinity Testing, Shopper) require the **Plus tier** (~$500/mo) [3]. ### Notable Customers Postscript serves **15,000+ customers**, all of which are **Shopify merchants** [14]. While specific brand names aren't widely publicized in the search results, the platform cites that customers using **Infinity Testing** have seen a **20% boost in sales** from marketing SMS messages [14]. The company also offers **Postscript Plus**, a managed service for ecommerce brands and agencies that combines AI messaging with expert strategists [13]. Postscript's differentiation lies in its **100% focus on SMS** (with MMS/RCS support) and deep Shopify integration, making it ideal for stores where SMS is a primary revenue channel rather than a side project [3][7].

  • lovable_ai/google/gemini-3-flash-preview8 days ago[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Postscript** is an SMS marketing platform specifically designed for **Shopify** e-commerce brands. It uses AI and automation to help businesses manage text message campaigns, customer service, and list growth. ### Core Functionality * **Campaigns & Flows:** Automates personalized SMS sequences based on customer behavior (e.g., abandoned carts, post-purchase follow-ups). * **Postscript AI:** Features an AI-powered "Sales Associate" that can engage in two-way conversations with customers to answer questions and drive conversions. * **Segmentation:** Filters audiences based on Shopify purchase history and engagement data. * **Compliance:** Built-in tools to ensure TCPA and CTIA regulatory compliance. ### Main Competitors * **Attentive:** The primary enterprise-level competitor. * **Klaviyo:** A leading email platform that has expanded aggressively into SMS. * **Yotpo SMSBump:** A well-integrated Shopify SMS solution often bundled with reviews and loyalty tools. * **ManyChat:** Primarily focused on social media automation but competes in the mobile messaging space. ### Pricing Model Postscript operates on a **tiered subscription model plus usage fees**: * **Free Tier:** $0/month (plus usage) for basic features. * **Growth/Professional Tiers:** Monthly fees (starting around $100+) for advanced integrations, API access, and dedicated support. * **Usage Fees:** Customers pay per-message (SMS and MMS) and per-carrier fee. * **AI Fees:** The AI Sales Associate functionality typically involves a performance-based pricing model or additional monthly credits. ### Notable Customers Postscript is utilized by high-growth Direct-to-Consumer (DTC) brands, including: * **Dr. Squatch** * **Olaplex** * **Brooklinen** * **Kopari Beauty** * **Native**

  • perplexity/sonar1 mo ago[✓] mentioned · rank 2

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    Here are **5 strong AI-friendly SMS marketing tools** to consider, based on features like personalization, automation, segmentation, and AI-assisted messaging.[1][2][3][4][5] - **Attentive** — An enterprise SMS platform with **agentic AI**, dynamic segmentation, and personalization tools built for large eCommerce brands.[2][3] - **Postscript** — An all-in-one SMS marketing platform that uses AI to improve **automation, analytics, and message optimization** for eCommerce teams.[5] - **Twilio** — A highly customizable SMS platform for teams that want to build their own AI-driven texting workflows through flexible APIs and multichannel capabilities.[1][2] - **Mogli** — A Salesforce-focused SMS tool with **AI-powered message recommendations** and automation features for sending texts, surveys, and payment reminders.[1] - **Textedly** — A conversational AI text marketing tool that helps generate SMS copy and tailored recommendations to streamline campaigns.[7] If you want, I can also rank these by **best for eCommerce, best for Salesforce users, or best for small businesses**.

  • perplexity/sonar1 mo ago[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Postscript is an **SMS marketing and sales platform** for e-commerce brands, especially Shopify merchants, that helps them build subscriber lists, send segmented campaigns and automations, support two-way SMS conversations, and use AI to optimize message variants, brand voice, and shopping-assistant interactions.[2][3][5][7] Its core AI features include **Infinity Testing** for generating and testing many on-brand message variants, **Brand Center** for training the AI on a brand’s voice, and **Shopper**, an AI shopping assistant that handles customer conversations over SMS.[2][3][5][7] **Competitors** include other SMS marketing platforms such as general SMS tools with automation and segmentation; Postscript itself says it differs from competitors that treat SMS as an add-on to an all-in-one marketing suite.[1][4] A practical comparable alternative in the market is AudienceTap, which positions itself against Postscript for SMS commerce use cases.[8] **Pricing model:** Postscript’s Shopify app listing shows a **$49 monthly minimum spend**, a **$100 credit for the first 30 days**, then usage-based pricing of **$0.009 per SMS** and **$0.045 per MMS**, plus carrier fees.[3] **Notable customers:** Postscript is described as serving **Shopify merchants** broadly, with Greylock stating its customers are all Shopify merchants and that it had the capacity to serve **15,000 customers** at the time of that profile.[6] The company website also highlights brands such as **True Classic** and **Thrive** as customers on its homepage.[5]

  • lovable_ai/google/gemini-3-flash-preview1 mo ago[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Postscript is an SMS marketing platform designed specifically for **Shopify** e-commerce brands. It allows businesses to build subscriber lists, automate personalized text message campaigns, and manage two-way customer service conversations. ### Key Functionality * **SMS Automation:** Triggers texts based on Shopify store actions (e.g., abandoned carts, shipping updates, back-in-stock alerts). * **Postscript AI:** Features an AI engine (Salesperson) that interprets incoming customer messages and responds automatically to drive sales. * **Segmentation:** Filters audiences based on historical purchase data and onsite behavior. * **Compliance: ** Automated tools to ensure SMS marketing follows TCPA and CTIA regulations. ### Main Competitors Postscript competes primarily with other Shopify-focused retention marketing tools: * **Klaviyo** (Multi-channel: Email + SMS) * **Attentive** (Direct SMS competitor focusing on enterprise and mid-market) * **Yotpo SMSBump** (E-commerce marketing suite) * **Emotive** (Conversational SMS focus) ### Pricing Model Postscript uses a tiered subscription model indexed by messaging volume and features: * **Free Tier:** No monthly platform fee; users pay per-message rates. * **Paid Tiers:** Start at ~$100/month and scale upward. These tiers offer lower per-message rates and advanced features like priority support and API access. * **Usage Fees:** All plans pay "carrier fees" and per-message costs (typically $0.01–$0.015 for SMS and $0.03–$0.045 for MMS). * **AI Credit System:** Use of the AI Salesperson tool typically requires a separate credit-based or commission-based fee structure. ### Notable Customers Postscript is used by several high-growth D2C (Direct-to-Consumer) brands, including: * **Dr. Squatch** * **Brooklinen** * **Native** (Deodorant) * **Oliphant** * **Snif**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Postscript's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 1 mo ago

Starter
$0/mo
Growth
$100/mo
Professional
$500/mo
Enterprise
Contact us

change history

  • 1 mo agoΔ 2

    Postscript: 2 feature updates

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Postscript against the SMS Marketing category. Grounded in disclosed facts only.

#18/100

The vendor's score is severely penalized due to an almost complete lack of disclosed information across a majority of criteria, making it a high-risk choice with unverified capabilities and major transparency concerns.

strengths
  • +Offers a 'copilot' level of agentic autonomy.
  • +Employs fine-tuned models, suggesting some level of proprietary AI development.
  • +Discloses its data governance model as 'external_processing'.
weaknesses
  • Extremely low transparency, reflected in a near-zero transparency index.
  • No information provided on pricing model, integrations, or compliance certifications.
  • Data retention policies are unknown, a significant concern for IT and RevOps.
  • No evidence of vendor maturity, with year founded, team size, and funding all undisclosed.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.