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// under_the_hood

Postscript

SMS Marketing

↗ postscript.io
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
15
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Postscript team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
3 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. privacy_policy3 days ago
    efd979ffe780 → c78129a111ba
    src: Privacy Policyview source ↗
  2. privacy_policy3 days ago
    c78129a111ba → efd979ffe780
    src: Privacy Policyview source ↗
  3. privacy_policy6 days ago
    efd979ffe780 → c78129a111ba
    src: Privacy Policyview source ↗
  4. pricing19 days ago
    49249982ab43 → 75d28784fb58
    src: Pricing Pageview source ↗
  5. vendor_site1 mo ago
    e4763c22d0f4 → aa8124c8c244
    src: Vendor Siteview source ↗
  6. privacy_policy2 mo ago
    ca9d59322b5d → efd979ffe780
    src: Privacy Policyview source ↗
  7. security2 mo ago
    fc607efc8c50 → fe0071b2ee72
    src: Security Pageview source ↗
  8. security2 mo ago
    fe0071b2ee72 → fc607efc8c50
    src: Security Pageview source ↗
  9. vendor_site2 mo ago
    813e775a41dd → e4763c22d0f4
    src: Vendor Siteview source ↗
  10. pricing2 mo ago
    7ef9c0f330c6 → 49249982ab43
    src: Pricing Pageview source ↗
  11. pricing2 mo ago
    49249982ab43 → 7ef9c0f330c6
    src: Pricing Pageview source ↗
  12. vendor_site2 mo ago
    e4763c22d0f4 → 813e775a41dd
    src: Vendor Siteview source ↗
  13. release_notes2 mo ago
    60d559f146c4 → 15af6b25ee80
    src: Release Notesview source ↗
  14. privacy_policy2 mo ago
    41efa54418b8 → ca9d59322b5d
    src: Privacy Policyview source ↗
  15. privacy_policy2 mo ago
    ca9d59322b5d → 41efa54418b8
    src: Privacy Policyview source ↗
  16. release_notes3 mo ago
    15af6b25ee80 → 60d559f146c4
    src: Release Notesview source ↗
  17. pricing3 mo ago
    6749307f1997 → 49249982ab43
    src: Pricing Pageview source ↗
  18. pricing3 mo ago
    49249982ab43 → 6749307f1997
    src: Pricing Pageview source ↗
  19. security3 mo ago
    40270c8df9b5 → fe0071b2ee72
    src: Security Pageview source ↗
  20. security3 mo ago
    fe0071b2ee72 → 40270c8df9b5
    src: Security Pageview source ↗
  21. privacy_policy3 mo ago
    41efa54418b8 → ca9d59322b5d
    src: Privacy Policyview source ↗
  22. privacy_policy3 mo ago
    ca9d59322b5d → 41efa54418b8
    src: Privacy Policyview source ↗
  23. privacy_policy3 mo ago
    41efa54418b8 → ca9d59322b5d
    src: Privacy Policyview source ↗
  24. pricing3 mo ago
    6749307f1997 → 49249982ab43
    src: Pricing Pageview source ↗
  25. security3 mo ago
    40270c8df9b5 → fe0071b2ee72
    src: Security Pageview source ↗
  26. vendor_site3 mo ago
    74e06c030ab9 → e4763c22d0f4
    src: Vendor Siteview source ↗
  27. pricing3 mo ago
    49249982ab43 → 6749307f1997
    src: Pricing Pageview source ↗
  28. vendor_site3 mo ago
    e4763c22d0f4 → 74e06c030ab9
    src: Vendor Siteview source ↗
  29. security3 mo ago
    fe0071b2ee72 → 40270c8df9b5
    src: Security Pageview source ↗
  30. vendor_site3 mo ago
    a31b63854ff3 → e4763c22d0f4
    src: Vendor Siteview source ↗
  31. privacy_policy3 mo ago
    ca9d59322b5d → 41efa54418b8
    src: Privacy Policyview source ↗
  32. vendor_site3 mo ago
    ded6bca57ac1 → a31b63854ff3
    src: Vendor Siteview source ↗
  33. vendor_site3 mo ago
    e4763c22d0f4 → ded6bca57ac1
    src: Vendor Siteview source ↗
  34. vendor_site3 mo ago
    4060a97b8363 → e4763c22d0f4
    src: Vendor Siteview source ↗
  35. pricing3 mo ago
    6749307f1997 → 49249982ab43
    src: Pricing Pageview source ↗
  36. privacy_policy3 mo ago
    336a82de674b → ca9d59322b5d
    src: Privacy Policyview source ↗
  37. privacy_policy3 mo ago
    336a82de674b → ca9d59322b5d
    src: Privacy Policyview source ↗
  38. vendor_site3 mo ago
    74e06c030ab9 → 4060a97b8363
    src: Vendor Siteview source ↗
  39. pricing3 mo ago
    7ef9c0f330c6 → 6749307f1997
    src: Pricing Pageview source ↗
  40. vendor_site3 mo ago
    e4763c22d0f4 → 74e06c030ab9
    src: Vendor Siteview source ↗
  41. pricing3 mo ago
    6749307f1997 → 7ef9c0f330c6
    src: Pricing Pageview source ↗
  42. release_notes4 mo ago
    60d559f146c4 → 15af6b25ee80
    src: Release Notesview source ↗
  43. privacy_policy4 mo ago
    ca9d59322b5d → 336a82de674b
    src: Privacy Policyview source ↗
  44. privacy_policy4 mo ago
    41efa54418b8 → ca9d59322b5d
    src: Privacy Policyview source ↗
  45. security4 mo ago
    40270c8df9b5 → fe0071b2ee72
    src: Security Pageview source ↗
  46. pricing4 mo ago
    7ef9c0f330c6 → 6749307f1997
    src: Pricing Pageview source ↗
  47. vendor_site4 mo ago
    74e06c030ab9 → e4763c22d0f4
    src: Vendor Siteview source ↗
  48. pricing4 mo ago
    49249982ab43 → 7ef9c0f330c6
    src: Pricing Pageview source ↗
  49. release_notes4 mo ago
    15af6b25ee80 → 60d559f146c4
    src: Release Notesview source ↗
  50. privacy_policy4 mo ago
    ca9d59322b5d → 41efa54418b8
    src: Privacy Policyview source ↗
  51. security4 mo ago
    fe0071b2ee72 → 40270c8df9b5
    src: Security Pageview source ↗
  52. vendor_site4 mo ago
    e4763c22d0f4 → 74e06c030ab9
    src: Vendor Siteview source ↗
  53. vendor_site4 mo ago
    9dd3af34a476 → e4763c22d0f4
    src: Vendor Siteview source ↗
  54. vendor_site4 mo ago
    ed733f4b8416 → 9dd3af34a476
    src: Vendor Siteview source ↗
  55. pricing4 mo ago
    49249982ab43 → Postscript: 2 feature updates
    src: Pricing Pageview source ↗
  56. vendor_site4 mo ago
    d08e25e82275 → ed733f4b8416
    src: Vendor Siteview source ↗
  57. pricing4 mo ago
    08dfa2d6876a → 49249982ab43
    src: Pricing Pageview source ↗
  58. pricing4 mo ago
    d011ab3ee132 → 08dfa2d6876a
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Postscript. Hallucinations are checked against the verified facts above.

  • perplexity/sonartoday[ ] not mentioned

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    The top five AI-enabled SMS marketing tools are: 1. **Twilio** — Best for developers building custom SMS, MMS, WhatsApp, or RCS marketing workflows through APIs and webhooks.[1][10] 2. **Klaviyo** — Best for e-commerce brands needing AI-assisted personalization, segmentation, predictive analytics, and coordinated email-SMS automation.[1][6][7] 3. **Attentive** — Best for mid-sized and enterprise retailers seeking AI-powered personalization, automated customer journeys, and compliant SMS acquisition tools.[3][4][6] 4. **SlickText** — Best for targeted promotional campaigns, subscriber growth, and automated customer journeys with accessible marketing workflows.[2][5] 5. **Omnisend** — Best for online stores that want integrated email and SMS automation, including welcome, cart-recovery, and post-purchase campaigns.[8][10]

  • perplexity/sonartoday[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Postscript is an **AI-powered SMS retention and marketing platform for Shopify ecommerce brands**. It uses Shopify customer and order data to grow compliant subscriber lists, segment audiences, send campaigns, automate flows—such as welcome, abandoned-cart, back-in-stock, and shipping messages—and attribute revenue to messaging. Its AI features include brand-voice controls, personalized product recommendations, conversational shopping, and automated message testing.[2][5][7] **Competitors** - **Attentive** and **Klaviyo** are its closest competitors for SMS and ecommerce retention marketing.[1][4] - **SMSBump**, **Winback**, and **Blueprint** also compete in the Shopify SMS segment.[5] - **Braze** and **Iterable** compete more broadly in customer-engagement and lifecycle marketing.[4] **Pricing model** Postscript uses a **platform-fee-plus-usage** model: merchants pay a monthly plan fee, plus per-message charges and applicable carrier fees.[2][4] - **Starter:** no platform fee, but a minimum monthly spend; one reported current structure lists a **$49 minimum**. - **Growth:** **$100/month**. - **Professional:** **$500/month**. - **Enterprise:** custom pricing. - **AI features:** an additional **$699/month**, with per-message rates reported between **$0.003 and $0.30**, depending on the product and message type.[4][7] Postscript states that it has **no profile fees, prepaid balances, expiring credits, overages, or automatic plan upgrades**.[2] **Notable customers** Reported customers include **Ruggable, Dr. Squatch, Feastables, Native, Thrive Cosmetics, True Classic, Jones Road Beauty, Portland Leather Goods, and Fanjoy**.[1][5][6] Postscript is also described as serving **more than 20,000 ecommerce brands**, although that figure comes from a third-party listing rather than Postscript’s pricing page.[6]

  • lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Postscript** is an SMS marketing platform built specifically for **Shopify** ecommerce brands. It uses AI to automate personalized text message campaigns, manage customer service via SMS, and optimize subscriber acquisition. ### Key Functions * **Campaign Automation:** Sends automated texts based on Shopify triggers (abandoned carts, post-purchase, shipping updates). * **AI Features:** Includes "Postscript AI" to generate high-converting message copy and **SalesRX**, an AI-driven conversational tool that responds to customer inquiries to drive sales. * **Segmentation:** Targets customers based on historical purchase data and onsite behavior. * **Compliance:** Managed tools to ensure SMS marketing adheres to TCPA and CTIA regulations. ### Main Competitors Postscript competes directly with other ecommerce-focused marketing automation tools: * **Attentive:** Its primary enterprise-level competitor. * **Klaviyo:** A leading email platform that has expanded aggressively into SMS. * **Yotpo SMSBump:** A popular Shopify-integrated SMS solution. ### Pricing Model Postscript operates on a **tiered subscription + usage** model: * **Free Tier:** $0/month (plus usage fees) for basic features. * **Growth/Professional Tiers:** Monthly fees (approx. $100–$500+) unlock advanced automation, integrations, and dedicated support. * **Usage Fees:** Charges per message sent (SMS/MMS) and per carrier fee. * **SalesRX:** Typically involves a performance-based or separate premium pricing structure. ### Notable Customers The platform is used by several high-growth D2C (direct-to-consumer) brands, including: * **Dr. Squatch** * **Brooklinen** * **Kopari Beauty** * **Native** (Deodorant) * **Olipop**

  • perplexity/sonar14 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for SMS Marketing. List 5 with one-sentence descriptions.

    Top AI SMS-marketing tools: - **Klaviyo** — Combines AI-assisted SMS copy, predictive segmentation, and automated campaigns with email and e-commerce data.[1][8] - **Attentive** — Enterprise SMS platform focused on personalized messaging, automation, and conversational customer engagement.[4] - **TxtCart** — Uses AI for two-way SMS conversations, abandoned-cart recovery, product questions, and basic support.[7] - **Podium** — AI communications platform that helps businesses manage customer conversations and convert them into sales.[6] - **Infobip** — Provides no-code, AI-powered conversational SMS experiences, including generative and agentic AI capabilities.[10]

  • perplexity/sonar14 days ago[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Postscript is a **Shopify-focused SMS, RCS, and email marketing platform** for ecommerce brands. It helps merchants collect compliant SMS opt-ins, segment subscribers, run campaigns and automations—such as abandoned-cart, welcome, back-in-stock, and post-purchase flows—and conduct two-way, AI-assisted sales conversations. Its AI can use a brand’s catalog, customer data, tone, and offers to answer questions, recommend products, and personalize messages.[1][2][3] ## Competitors Postscript commonly competes with: - **Attentive** - **Klaviyo** - **SMSBump** - **Blueprint** - **Winback** - **Springbot** and **Amped**[9] Klaviyo is the closest broad-platform competitor; Attentive is a major enterprise SMS competitor; SMSBump is a Shopify-oriented alternative.[1][9] ## Pricing model Postscript uses a **usage-based pricing model**, combining plan or monthly-minimum charges with per-message fees: - **Starter:** $0 platform fee, but a reported **$49 monthly minimum spend**; approximately **$0.015 per SMS**.[5] - **Growth:** **$100 per month**, approximately **$0.010 per SMS**.[3][10] - **Professional:** **$500 per month**, approximately **$0.007 per SMS**.[10] - **Enterprise/managed offerings:** custom pricing; Postscript also lists a managed **Postscript Plus** service.[7] Rates vary by plan and message type, and carrier fees may apply; Postscript states that its pricing has no profile fees.[2][5] ## Notable customers Reported Postscript customers include: - **Dr. Squatch** - **Ruggable** - **Native** - **Feastables** - **Olipop** - **Hydrant** - **Kopari** - **True Classic**[1][3][9] Postscript describes its customer base as exceeding **20,000 ecommerce brands**, while an independent company analysis reported more than **8,500 Shopify brands**; the difference likely reflects differing dates or counting methods.[1][3]

  • lovable_ai/google/gemini-3-flash-preview14 days ago[✓] mentioned

    prompt: What does Postscript do? It is an AI tool in the SMS Marketing category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Postscript** is an SMS marketing platform specifically designed for Shopify ecommerce brands. It uses AI to automate personalized text message campaigns, manage two-way customer support, and optimize subscriber acquisition. ### Key Functions * **Campaign Automation:** Sends automated texts based on Shopify triggers (e.g., abandoned carts, back-in-stock alerts, post-purchase follow-ups). * **Postscript AI:** Features an AI agent that handles incoming customer inquiries, suggests responses, and generates marketing copy optimized for conversion. * **Segmentation:** Filters audiences based on historical purchase data and real-time onsite behavior. * **Compliance Tools:** Automates TCPA and CTIA compliance for subscriber opt-ins. ### Main Competitors Postscript competes primarily with other ecommerce-focused SMS and omnichannel marketing platforms: * **Attentive:** The primary enterprise-level competitor in the SMS space. * **Klaviyo:** An omnichannel (Email/SMS) platform that is Postscript's largest integration partner and competitor. * **Yotpo SMSBump:** A popular SMS solution often bundled with reviews and loyalty tools. ### Pricing Model Postscript operates on a **tiered monthly subscription plus usage fees**: * **Tiers:** Offers a "Free" plan (setup only), "Growth" ($100/mo), and "Professional" ($500/mo) tiers that unlock advanced features like API access and dedicated support. * **Usage:** Users pay per message sent (carrier fees) and per "credit." Automated AI responses typically consume credits at a higher rate than standard SMS. ### Notable Customers Postscript is used by several high-growth Direct-to-Consumer (DTC) brands, including: * **Olipop** * **Brooklinen** * **Native** (Deodorant) * **Dr. Squatch** * **Kopari Beauty**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Postscript's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 4 mo ago

Starter
$0/mo
Growth
$100/mo
Professional
$500/mo
Enterprise
Contact us

change history

  • 4 mo agoΔ 2

    Postscript: 2 feature updates

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Postscript against the SMS Marketing category. Grounded in disclosed facts only.

#120/100

The vendor's score is severely penalized due to a near-total lack of disclosure across critical areas like pricing, integrations, and compliance, making it impossible to evaluate against key business, operational, and security requirements.

strengths
  • +Discloses a 'copilot' agentic level, indicating some AI assistance.
  • +Utilizes 'fine_tuned' models, suggesting some level of model specialization.
weaknesses
  • −Fails to disclose any supported channels, a critical omission for an SMS marketing vendor.
  • −Provides no information on integrations, creating high risk for RevOps.
  • −Lacks any disclosure on pricing model or transparency, hindering procurement evaluation.
  • −Offers no details on compliance, data retention, or vendor maturity.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.