← back to matrix
// under_the_hood

Klaviyo

Cross-Channel Decisioning

klaviyo.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
15
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
25
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Klaviyo team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Fine-Tuned

Customized/fine-tuned models on top of base providers.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
1 day ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

  1. pricing1 day ago
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  2. vendor_site1 mo ago
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    src: Vendor Siteview source ↗
  3. security1 mo ago
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  4. pricing1 mo ago
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  5. vendor_site1 mo ago
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  6. pricing1 mo ago
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  7. privacy_policy1 mo ago
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    src: Privacy Policyview source ↗
  8. vendor_site1 mo ago
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    src: Vendor Siteview source ↗
  9. pricing1 mo ago
    d28f63f9ffceKlaviyo: 1 feature update
    src: Pricing Pageview source ↗
  10. privacy_policy1 mo ago
    9497a3e0a2bf4d7e643c9f9e
    src: Privacy Policyview source ↗
  11. vendor_site1 mo ago
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  12. vendor_site1 mo ago
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  14. pricing1 mo ago
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    src: Pricing Pageview source ↗
  15. pricing1 mo ago
    8b2a9c08bc72Klaviyo: 1 price change: Free · 1 feature update
    src: Pricing Pageview source ↗
  16. pricing1 mo ago
    d28f63f9ffce8b2a9c08bc72
    src: Pricing Pageview source ↗
  17. privacy_policy1 mo ago
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  18. vendor_site1 mo ago
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  19. pricing1 mo ago
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  20. privacy_policy1 mo ago
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    src: Privacy Policyview source ↗
  21. privacy_policy1 mo ago
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    src: Privacy Policyview source ↗
  22. vendor_site1 mo ago
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    src: Vendor Siteview source ↗
  23. vendor_site1 mo ago
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    src: Vendor Siteview source ↗
  24. security1 mo ago
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  25. pricing2 mo ago
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  26. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
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    src: Pricing Pageview source ↗
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    src: Pricing Pageview source ↗
  34. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
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    src: Vendor Siteview source ↗
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    src: Vendor Siteview source ↗
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    src: Vendor Siteview source ↗
  38. privacy_policy2 mo ago
    ff3bdf6fba7cf9ef3f923664
    src: Privacy Policyview source ↗
  39. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
  40. vendor_site2 mo ago
    14c3a2c3f931bfe434f7ab82
    src: Vendor Siteview source ↗
  41. privacy_policy2 mo ago
    f9ef3f923664ff3bdf6fba7c
    src: Privacy Policyview source ↗
  42. vendor_site2 mo ago
    9e6af327a79114c3a2c3f931
    src: Vendor Siteview source ↗
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    src: Vendor Siteview source ↗
  44. security2 mo ago
    808f8ec26c6ac1698f780e4f
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  45. vendor_site2 mo ago
    6c45741270f7bed5bfda951c
    src: Vendor Siteview source ↗
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    src: Security Pageview source ↗
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    abcd87aa00ba6c45741270f7
    src: Vendor Siteview source ↗
  48. vendor_site2 mo ago
    412b1fbc298eabcd87aa00ba
    src: Vendor Siteview source ↗
  49. security2 mo ago
    480a25f145e0c1698f780e4f
    src: Security Pageview source ↗
  50. privacy_policy2 mo ago
    ff3bdf6fba7cf9ef3f923664
    src: Privacy Policyview source ↗
  51. vendor_site2 mo ago
    3e0d36bca9b5412b1fbc298e
    src: Vendor Siteview source ↗
  52. privacy_policy2 mo ago
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  53. vendor_site2 mo ago
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  54. security2 mo ago
    c1698f780e4f480a25f145e0
    src: Security Pageview source ↗
  55. vendor_site2 mo ago
    3985c37978dd64dfe9f5afa7
    src: Vendor Siteview source ↗
  56. security2 mo ago
    480a25f145e0c1698f780e4f
    src: Security Pageview source ↗
  57. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
  58. security2 mo ago
    c1698f780e4f480a25f145e0
    src: Security Pageview source ↗
  59. pricing2 mo ago
    539a3332a4c5c72108505c7e
    src: Pricing Pageview source ↗

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Klaviyo. Hallucinations are checked against the verified facts above.

  • perplexity/sonar4 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.

    For **cross-channel decisioning**, the strongest picks are enterprise platforms that combine AI decisioning, journey orchestration, and execution across multiple channels.[1][3] Here are **5 top tools** with one-sentence descriptions: - **Braze** — A leading cross-channel lifecycle engagement platform with **BrazeAI Decisioning Studio™**, which uses reinforcement learning to optimize message, channel, timing, and frequency at the individual level.[1][5][16] - **Salesforce Marketing Cloud** — An enterprise option with **Einstein Decisions** and deep CRM-linked orchestration for next-best-action personalization across the Salesforce ecosystem.[1][3][9] - **Adobe Experience Cloud** — A strong choice for **AI-driven decisioning and cross-channel execution**, especially for organizations that want personalization tied to Adobe’s broader customer experience stack.[1][3] - **Pega Customer Decision Hub** — A decisioning platform built to optimize journeys at the individual level across channels, with a focus on next-best-action orchestration.[3][9] - **Hightouch AI Decisioning** — A data-activation-focused tool that applies AI decisioning on unified customer data to trigger personalized actions across channels.[3][15]

  • perplexity/sonar4 days ago[✓] mentioned

    prompt: What does Klaviyo do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Klaviyo is a **B2C CRM and AI marketing platform** that unifies customer data and automates **cross-channel** campaigns across **email, SMS, RCS, WhatsApp, and mobile push** from a single system.[1][5][8] In the Cross-Channel Decisioning sense, its AI helps predict the customer’s preferred channels, route journeys accordingly, optimize send time and sequencing, and generate or personalize campaigns and support interactions.[2][3][10][11] **What it does** - Builds and optimizes omnichannel campaigns from prompts, including campaign creation and orchestration.[1][7][11] - Uses **channel affinity** to predict which channels a customer is most likely to engage with, then routes messages and flows accordingly.[2][3][5] - Supports AI-driven customer service through agents that can answer common questions and identify sales opportunities 24/7.[1][10][11] - Consolidates customer data into unified profiles and uses real-time signals for automated insights and execution.[1][12][14] **Who it competes with** - **Braze** — common competitor for cross-channel customer engagement and messaging orchestration. - **Iterable** — competing cross-channel lifecycle marketing platform. - **Insider** — competing decisioning and orchestration platform with broader channel routing, per third-party comparison material.[6] - **Salesforce Marketing Cloud** and **Adobe Journey Optimizer** — broader enterprise customer engagement suites. - **Bloomreach** and **BlueConic** — adjacent customer data and activation platforms. Klaviyo’s own materials emphasize it as a B2C CRM and omnichannel marketing platform rather than naming competitors directly, so the competitor set above reflects the standard market category and third-party comparisons.[1][5][6][8] **Pricing model** - Klaviyo offers a **free plan** with core features.[1] - Paid plans scale primarily by the **number of contacts** and **channel usage** such as email and SMS.[1] - Third-party commentary notes this is a **profile-based pricing** model, meaning stored contacts can drive costs up as the database grows.[6] **Notable customers** - Klaviyo’s public materials in the provided results do **not** list specific customer names on the main product pages.[1][5][7] - Based on the available search results, I cannot verify any named notable customers from Klaviyo’s own sources here. If you want, I can also give you a **1-paragraph vendor brief** or a **Klaviyo vs. Braze vs. Iterable** comparison focused on cross-channel decisioning.

  • lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned

    prompt: What does Klaviyo do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Klaviyo** is an AI-powered customer platform that automates personalized marketing across multiple channels, primarily email, SMS, and mobile push notifications. It centralizes customer data from e-commerce platforms to trigger automated communications based on real-time behavior and predictive analytics. ### Key Functionality * **Data Integration:** Syncs historical and real-time data from e-commerce platforms (like Shopify or BigCommerce) to build detailed customer profiles. * **AI & Predictive Analytics:** Uses machine learning to predict customer Lifetime Value (LTV), churn risk, optimal send times, and personalized product recommendations. * **Cross-Channel Automation:** Orchestrates "flows" (automated sequences) that trigger based on actions like abandoned carts, price drops, or win-back campaigns. * **Segmentation:** Enables precise targeting based on any combination of events, properties, or predicted behaviors without requiring SQL knowledge. ### Competitors Klaviyo competes primarily with other marketing automation and Customer Data Platforms (CDPs): * **Enterprise/Mid-Market:** Omnisend, Emarsys (SAP), Braze, and Adobe Campaign. * **Small Business/General:** Mailchimp (Intuit), ActiveCampaign, and Constant Contact. * **SMS-Specific:** Attentive and Postscript. ### Pricing Model Klaviyo uses a **tiered monthly subscription** based on the scale of use: * **Free Tier:** Up to 250 contacts (limited monthly sends). * **Email Tier:** Paid pricing starts at ~$20/month, scaling upward based on the total number of active profiles. * **Email + SMS Tier:** A combined plan based on profile count plus SMS credit consumption (usage-based). * **Klaviyo Reviews:** A separate add-on pricing structure based on order volume. ### Notable Customers Klaviyo is used by over 143,000 brands globally, including: * **Stanley** (Drinkware) * **Glossier** (Beauty) * **Huckberry** (Apparel) * **Solo Stove** (Outdoor gear) * **Casper** (Mattresses)

  • perplexity/sonar18 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.

    Here are **5 strong AI tools for cross-channel decisioning** in 2026, chosen from platforms explicitly positioned for *journey optimization, real-time decisioning, and cross-channel activation*.[2][4][11] - **Braze AI Decisioning Studio** — A customer engagement platform that combines AI-powered decisioning with cross-channel campaign execution in one product.[2][11] - **Salesforce Einstein Decisions** — Enterprise decisioning inside the Salesforce ecosystem, designed to optimize customer journeys and actions across channels.[2][4] - **Adobe Target** — Adobe’s decisioning layer for testing, personalization, and cross-channel optimization within the Adobe Experience Cloud.[2][4] - **Pega Customer Decision Hub** — A well-known AI decisioning platform for real-time next-best-action and journey orchestration across channels.[2][11] - **Hightouch AI Decisioning** — A data activation approach that uses customer data to drive individualized decisions and orchestration across channels.[2][13] If you want, I can also rank these by **enterprise fit**, **ease of implementation**, or **best for B2C vs. B2B**.

  • perplexity/sonar18 days ago[✓] mentioned

    prompt: What does Klaviyo do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Klaviyo is an **AI-powered B2C CRM and marketing platform** that helps brands **unify customer data** and automate **cross-channel engagement** across **email, SMS, RCS, WhatsApp, mobile push, and web**. Its cross-channel decisioning capability centers on **AI-driven channel affinity**, which predicts the channels each customer is most likely to engage with and uses that to decide **which message to send, on which channel, and in what order**.[2][3][5][9] It also supports **cross-channel marketing automation**, **dynamic segmentation**, **personalized campaigns**, and **customer service automation** from a single platform.[1][3][4][7][8] **Who it competes with** Klaviyo is positioned against other **B2C CRM / cross-channel marketing automation** platforms. Based on the market category and the kinds of capabilities Klaviyo emphasizes, its closest competitors typically include: - **Braze** — customer engagement and cross-channel messaging - **Salesforce Marketing Cloud** — enterprise marketing automation and customer journeys - **Adobe Journey Optimizer / Adobe Experience Platform** — real-time journey orchestration and personalization - **Iterable** — cross-channel lifecycle marketing - **Bloomreach** — commerce-focused customer engagement and personalization The search results do not provide an official Klaviyo competitor list, so this is a category-based comparison rather than a direct vendor statement.[2][10][14] **Pricing model** Klaviyo says it offers a **free plan** with core features, and its **paid plans scale by number of contacts and channel usage** such as **email and SMS**. It also offers **enterprise pricing** for large organizations with advanced needs.[2] **Notable customers** The provided search results do not name specific customer brands. Klaviyo’s materials describe the platform in terms of serving **B2C brands** and ecommerce businesses, but no notable customer logos or named customers appear in the results you supplied.[2][4][9]

  • lovable_ai/google/gemini-3-flash-preview18 days ago[✓] mentioned

    prompt: What does Klaviyo do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Klaviyo** is a cloud-based marketing automation and customer data platform (CDP) that specializes in cross-channel decisioning. It uses AI and predictive analytics to help businesses centralize customer data and deliver personalized messages across email, SMS, and mobile push notifications. ### Key Functions * **Customer Data Platform (CDP):** Aggregates real-time data from e-commerce platforms to create unified customer profiles. * **AI & Predictive Analytics:** Predicts customer behavior such as next order date, churn risk, and total lifetime value (CLV). * **Cross-Channel Automation:** Triggers specific messages (e.g., abandoned cart reminders or personalized recommendations) based on individual user actions. * **Dynamic Personalization:** Uses "Segment Builder" to group customers by behavior and "Flow Builder" to automate the decision-making process for which message to send and when. ### Competitors Klaviyo competes primarily in the e-commerce marketing and marketing automation space against: * **Omnisend:** A direct competitor focused specifically on e-commerce SMS and email. * **Mailchimp (Intuit):** A broader marketing platform that has expanded into automation and e-commerce. * **ActiveCampaign:** Focuses on CRM and sales automation alongside marketing. * **Braze:** A high-end competitor in the cross-channel engagement and mobile push category. * **Attentive:** A primary competitor in the SMS marketing and mobile messaging space. ### Pricing Model Klaviyo uses a **tiered, consumption-based pricing model** based on the volume of contacts and the number of messages sent: * **Free Tier:** Up to 250 contacts and 500 monthly email sends. * **Email Tier:** Paid plans start around $20/month, scaling based on contact count. * **Email and SMS Tier:** Combined pricing starting around $35/month, scaling based on both contact count and SMS credit usage. * **Klaviyo CDP:** A separate, higher-tier pricing structure for advanced data management and enterprise features. ### Notable Customers Klaviyo is used by over 143,000 brands globally, including: * **Glossier** * **Stanley** (Stanley 1913) * **Huckberry** * **Custom Ink** * **Living Proof**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Klaviyo's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 1 mo ago

Free
Free

change history

  • 1 mo agoΔ 1

    Klaviyo: 1 feature update

    source ↗
  • 1 mo agoΔ 1

    Klaviyo: 1 price change: Free · 1 feature update

    [Free] $0Free

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Klaviyo against the Cross-Channel Decisioning category. Grounded in disclosed facts only.

#412/100

Klaviyo suffers from the same critical lack of transparency as Braze, with insufficient data to assess its fit, governance, or pricing, resulting in a low score and high risk.

strengths
  • +Disclosed 'copilot' agentic level.
  • +Disclosed 'external_processing' data governance model.
weaknesses
  • Extremely low transparency with most fields null or empty.
  • No disclosed channels or integrations.
  • No disclosed compliance certifications.
  • Pricing model and transparency are unknown.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.