← back to matrix
// under_the_hood

Jasper

Creative Generation

AI content platform for marketing teams.

↗ jasper.ai
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
54
0–100. Disclosure breadth + source quality.
Agentic Autonomy
36
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
GREEN
5/5 inputs disclosed
Change Velocity (90d)
19
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

GREEN

Low procurement risk.

Low procurement risk: 8 positive signals across 5 disclosed inputs.

  • Compliance certifications

    2 disclosed: SOC2, GDPR.

  • Funding stage

    Late-stage / public / profitable (series c).

  • Company age

    5 years in market (founded 2021).

  • Team size

    Large org (201-500).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

$ technical_anatomy

Wrapper Status
Pure Wrapper

Thin layer over a third-party foundation model. No proprietary weights.

Agent Autonomy
Copilot

Suggests; human approves every action.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Multi-tenant SaaS

Where the inference pipeline runs.

Data Retention
30 days

How long ingested data persists in vendor systems.

Last Detected Update
6 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
copywritingcontent_marketingsocial_copy
Channels
emailpaid_socialwebblog
Output types
copyimages
Integrations
HubSpotSalesforceWordPressWebflowGoogle DocsSurfer

$ commercial

Pricing model
Seat-based

How customers are charged.

Pricing transparency
Public

Is pricing visible without sales contact?

Time to value
Self-serve

How quickly customers see results.

Compliance
SOC2GDPR
Notable customers
AnthropologieWayfairHubSpotCushman & Wakefield
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
2021

Year of incorporation.

Team size
201-500

Headcount band.

Funding stage
series_c

Latest disclosed round.

Headquarters
Austin, TX

Primary office location.

$ changelog --tail

  1. pricing6 days ago
    dcab06d327fd → Jasper: 2 price changes: Pro, Business · 2 feature updates
    src: Pricing Pageview source ↗
  2. privacy_policy9 days ago
    01b61ced5b68 → 964bfc27d02d
    src: Privacy Policyview source ↗
  3. privacy_policy9 days ago
    abff02b6c46c → 01b61ced5b68
    src: Privacy Policyview source ↗
  4. privacy_policy12 days ago
    33d28222a151 → abff02b6c46c
    src: Privacy Policyview source ↗
  5. privacy_policy20 days ago
    170c36ac4dd2 → 33d28222a151
    src: Privacy Policyview source ↗
  6. security1 mo ago
    b03f7e65a5a5 → 716607e40d2b
    src: Security Pageview source ↗
  7. pricing1 mo ago
    36a406ddc99a → 79ca527c42d3
    src: Pricing Pageview source ↗
  8. security1 mo ago
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    src: Security Pageview source ↗
  9. privacy_policy1 mo ago
    afad71e5964f → 170c36ac4dd2
    src: Privacy Policyview source ↗
  10. security2 mo ago
    616ecdca24fc → e6ba9dfc95ef
    src: Security Pageview source ↗
  11. vendor_site2 mo ago
    e63300fea3de → 047f99643efb
    src: Vendor Siteview source ↗
  12. security2 mo ago
    e6ba9dfc95ef → 616ecdca24fc
    src: Security Pageview source ↗
  13. pricing2 mo ago
    58990fea6288 → 36a406ddc99a
    src: Pricing Pageview source ↗
  14. pricing2 mo ago
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    src: Pricing Pageview source ↗
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  16. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
  17. security2 mo ago
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    src: Security Pageview source ↗
  18. vendor_site2 mo ago
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    src: Vendor Siteview source ↗
  19. pricing3 mo ago
    36a406ddc99a → Jasper: 1 price change: Pro · 1 feature update
    src: Pricing Pageview source ↗
  20. vendor_site3 mo ago
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  22. security3 mo ago
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  24. pricing3 mo ago
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  27. pricing3 mo ago
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  28. security3 mo ago
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    src: Security Pageview source ↗
  29. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  30. pricing3 mo ago
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    src: Pricing Pageview source ↗
  31. vendor_site3 mo ago
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  32. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  33. release_notes3 mo ago
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    src: Release Notesview source ↗
  34. pricing3 mo ago
    3263592da292 → 36a406ddc99a
    src: Pricing Pageview source ↗
  35. privacy_policy3 mo ago
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    src: Privacy Policyview source ↗
  36. security3 mo ago
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    src: Security Pageview source ↗
  37. vendor_site3 mo ago
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  38. pricing3 mo ago
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  39. pricing3 mo ago
    6f14270cd4e1 → Jasper: 1 price change: Pro · 2 feature updates
    src: Pricing Pageview source ↗
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    src: Pricing Pageview source ↗
  45. security3 mo ago
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    src: Security Pageview source ↗
  46. release_notes3 mo ago
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    src: Release Notesview source ↗
  47. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  48. security3 mo ago
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    src: Security Pageview source ↗
  49. privacy_policy3 mo ago
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    src: Privacy Policyview source ↗
  50. pricing3 mo ago
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    src: Pricing Pageview source ↗
  51. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  52. pricing3 mo ago
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    src: Pricing Pageview source ↗
  53. pricing3 mo ago
    a9ce095fa973 → Jasper: 1 price change: Business · 1 feature update
    src: Pricing Pageview source ↗
  54. pricing3 mo ago
    eba292f0ba17 → a9ce095fa973
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  55. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
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    src: Pricing Pageview source ↗
  58. vendor_site3 mo ago
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    src: Vendor Siteview source ↗
  60. pricing3 mo ago
    eba292f0ba17 → df52bc5fc903
    src: Pricing Pageview source ↗
  61. vendor_site3 mo ago
    75826f0bbd74 → 8413cc979548
    src: Vendor Siteview source ↗
  62. pricing3 mo ago
    eba292f0ba17 → Jasper: 2 feature updates
    src: Pricing Pageview source ↗
  63. vendor_site3 mo ago
    e8e014b0036b → 75826f0bbd74
    src: Vendor Siteview source ↗
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  66. security4 mo ago
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    src: Security Pageview source ↗
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    src: Pricing Pageview source ↗
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  69. vendor_site4 mo ago
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    src: Vendor Siteview source ↗
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  73. vendor_site4 mo ago
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  74. security4 mo ago
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    src: Security Pageview source ↗
  75. release_notes4 mo ago
    357067b19372 → bf8d9a347398
    src: Release Notesview source ↗
  76. vendor_site4 mo ago
    cf578fd2d1fd → e8e014b0036b
    src: Vendor Siteview source ↗
  77. pricing4 mo ago
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  79. security4 mo ago
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    src: Security Pageview source ↗
  80. vendor_site4 mo ago
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    src: Vendor Siteview source ↗
  81. privacy_policy4 mo ago
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    src: Privacy Policyview source ↗
  82. pricing4 mo ago
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    src: Pricing Pageview source ↗
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  86. security4 mo ago
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  87. vendor_site4 mo ago
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  88. release_notes4 mo ago
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    src: Release Notesview source ↗
  89. pricing4 mo ago
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    src: Pricing Pageview source ↗
  90. security4 mo ago
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    src: Security Pageview source ↗
  91. vendor_site4 mo ago
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  92. release_notes4 mo ago
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    src: Release Notesview source ↗
  93. privacy_policy4 mo ago
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    src: Privacy Policyview source ↗
  94. pricing4 mo ago
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    src: Pricing Pageview source ↗
  95. security4 mo ago
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    src: Security Pageview source ↗
  96. vendor_site4 mo ago
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    src: Vendor Siteview source ↗
  97. pricing4 mo ago
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    src: Pricing Pageview source ↗
  98. release_notes4 mo ago
    b0470575cfa7 → 8e9d06d85f23
    src: Release Notesview source ↗
  99. vendor_site4 mo ago
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    src: Vendor Siteview source ↗
  100. pricing4 mo ago
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    src: Pricing Pageview source ↗
  101. pricing4 mo ago
    516dd778fa47 → 476b47c642d9
    src: Pricing Pageview source ↗
  102. data_retention_days4 mo ago
    90 → 30
    src: Privacy Policy

$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Jasper. Hallucinations are checked against the verified facts above.

  • perplexity/sonartoday[ ] not mentioned

    prompt: Recommend the top AI tools for Creative Generation. List 5 with one-sentence descriptions.

    - **ChatGPT** — Versatile for brainstorming, writing, image generation, coding, and creative iteration.[1] - **Midjourney** — Produces distinctive, high-quality concept art, illustrations, and mood boards.[1][8] - **Adobe Firefly** — Supports commercially oriented image, vector, and photo-editing workflows within Adobe Creative Cloud.[3][6] - **Runway** — Generates and edits video with tools for motion design, visual effects, and experimental filmmaking.[3][6] - **Suno** — Creates complete songs with vocals, making it useful for soundtracks, demos, and music ideation.[1][6]

  • perplexity/sonartoday[✓] mentioned

    prompt: What does Jasper do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Jasper is a **marketing-focused generative-AI platform**. It helps marketers produce on-brand written and visual assets—such as blog posts, advertisements, emails, social posts, campaign briefs, and images—using brand voice, company knowledge, and audience information as context.[1][7] - **Category:** Creative Generation; unlike general-purpose chatbots, Jasper is designed specifically for marketing-content workflows and brand consistency.[1][8] - **Key capabilities:** AI writing and editing, marketing templates, campaign-content generation, brand-voice and knowledge-base controls, integrations, and AI image generation.[1][2] - **Competitors:** Copy.ai, Writesonic, Writer, Rytr, Search Atlas, and general-purpose tools such as ChatGPT and Claude.[3][8][9] - **Pricing model:** Subscription SaaS with per-seat pricing. Jasper’s current public **Pro** plan costs **$59 per seat/month when billed annually** or **$69 monthly**; **Business** uses custom enterprise pricing.[7] Earlier materials also list a **Creator** tier, so plan names and availability may have changed.[1] - **Notable customers:** Publicly cited customers include **HubSpot, SentinelOne, Amplitude, Retention, Wayfair, and iHeartMedia**.[1][2] Other reported enterprise accounts include **Prudential, Ulta Beauty, Boeing, UPS, Accenture, and Sanofi**.[4]

  • lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned

    prompt: What does Jasper do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Jasper** (formerly Jarvis) is an AI-powered content marketing platform designed to help businesses, marketing teams, and creators generate high-quality text and visual content. ### **Core Functionality** * **Content Generation:** Produces long-form articles, social media posts, ad copy, emails, and product descriptions using LLMs (including GPT-4 and Anthropic). * **Brand Voice:** Allows users to upload style guides and previous work so the AI can mimic a specific brand’s tone and identity. * **Jasper Art:** Generates high-resolution images from text prompts for marketing visuals. * **Campaign Tools:** Enables users to create multi-channel marketing campaigns from a single brief. * **Browser Extension:** Integrates directly into workflows like Google Docs, WordPress, and Gmail. ### **Key Competitors** * **Copy.ai:** Its primary rival in the marketing and sales copy space. * **Writesonic:** A strong competitor for SEO-focused long-form content. * **Anyword:** Competes specifically in data-driven, performance-based copywriting. * **OpenAI (ChatGPT):** While Jasper uses OpenAI's tech, ChatGPT is a direct competitor for general-purpose writing tasks. ### **Pricing Model** Jasper operates on a **subscription-based SaaS model** with three tiers: * **Creator:** ~$39/month (billed annually); designed for individual creators. * **Pro:** ~$59/month (billed annually); includes advanced features like Brand Voice and multiple seats. * **Business:** Custom pricing; offers enterprise-grade security, API access, and unlimited brand voices. *(Note: Jasper offers a 7-day free trial.)* ### **Notable Customers** Jasper is utilized by over 100,000 teams globally, including: * **HubSpot** * **Wayfair** * **Sports Illustrated** * **SentinelOne** * **Anthropologie**

  • perplexity/sonar7 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Creative Generation. List 5 with one-sentence descriptions.

    - **ChatGPT** — A versatile multimodal tool for brainstorming, writing, image creation, coding, and creative problem-solving.[1][9] - **Midjourney** — Excels at producing visually rich, cinematic images with strong lighting, textures, and composition.[2] - **Adobe Firefly** — Generates and edits images, applies generative fill, and creates vector graphics from text prompts, with workflows designed for commercial use.[3] - **Runway** — A strong choice for generating and editing AI video for creative production.[6] - **Suno** — Creates songs with instrumental arrangements and vocals from text prompts.[8]

  • perplexity/sonar7 days ago[✓] mentioned

    prompt: What does Jasper do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Jasper is a **generative-AI marketing platform**: it helps teams plan campaigns and produce on-brand written and visual content, including blog posts, ad copy, emails, social posts, product descriptions, and images. Its differentiators include brand voice, company knowledge, audience context, reusable marketing workflows, and AI agents designed for campaign execution.[1][8][10] - **Competitors:** Copy.ai, Writesonic, Writer, Rytr, Search Atlas, and general-purpose tools such as ChatGPT and Claude.[2][5][9] - **Pricing model:** Subscription SaaS with fixed individual/team plans and custom enterprise pricing. Jasper’s listed Pro plan costs **$69 per seat per month** with monthly billing or **$59 per seat per month** when billed annually; Business pricing is custom.[5][10] - **Notable customers:** Publicly cited customers include **HubSpot, Wayfair, Amplitude, SentinelOne, Boeing, L’Oréal, Mars, Accenture, Adidas, and HarperCollins**.[1][3][8] - **Scale:** Jasper has been reported as serving **more than 100,000 businesses**, though customer-count figures vary by source and date.[3][8]

  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned

    prompt: What does Jasper do? It is an AI tool in the Creative Generation category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Jasper** is an AI-powered content automation platform designed primarily for enterprise marketing teams to generate high-quality, brand-consistent copy and imagery. ### Key Functionality * **Content Generation:** Produces long-form articles, social media posts, ad copy, and emails using LLMs (GPT-4, Claude 2, and proprietary models). * **Brand Voice & Knowledge:** Allows users to upload style guides and product data so the AI mimics a specific brand tone and stays factually accurate. * **Multimodal Capabilities:** Includes an AI image generator (Jasper Art) and a browser extension for use across CMS and email platforms. * **Marketing Workflow:** Features campaign tools that turn a single brief into a full multi-channel marketing asset suite. ### Competitors * **Direct Rivals:** Copy.ai, Writesonic, and Anyword. * **Generalist Tools:** OpenAI (ChatGPT), Google (Gemini), and Anthropic (Claude). * **Design/Platform Integration:** Canva (Magic Studio) and Adobe (Firefly/Sensei). ### Pricing Model Jasper operates on a **subscription-based SaaS model** tiered by features and user seats: * **Creator:** ~$39/month (1 seat, basic brand voice). * **Pro:** ~$59/month per seat (multiple brand voices, collaboration tools). * **Business:** Custom pricing (SSO, API access, unlimited brand voices, and dedicated support). * *Note: They transitioned from word-count limits to unlimited generations for most plans in 2023.* ### Notable Customers Jasper is utilized by over 100,000 teams globally, including: * **HubSpot** * **Wayfair** * **Sports Illustrated** * **Anthropologie** * **SentinelOne**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Jasper's pricing page. Tiers extracted with AI, compared against the prior week.

current tiers · captured 6 days ago

Pro
$69 month/seat
1 seat
Business
custom pricing

change history

  • 6 days agoΔ 2

    Jasper: 2 price changes: Pro, Business · 2 feature updates

    [Pro] $69 → $69 month/seat

    [Business] Custom → custom pricing

    source ↗
  • 3 mo agoΔ 1

    Jasper: 1 price change: Pro · 1 feature update

    source ↗
  • 3 mo agoΔ 2

    Jasper: 1 price change: Pro · 2 feature updates

    source ↗
  • 3 mo agoΔ 2

    Jasper: 1 price change: Business · 1 feature update

    [Business] custom → Custom

    source ↗
  • 3 mo agoΔ 2

    Jasper: 2 feature updates

    source ↗

$ buyer_panel_verdict

full panel →

Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Jasper against the Creative Generation category. Grounded in disclosed facts only.

#274/100

Jasper is a strong contender with exceptional transparency and deep integrations for general marketing content, making it a safe and easily adoptable choice, though it offers less automation than the leader.

strengths
  • +Excellent pricing transparency ('public')
  • +Strong integrations with CRM/MAPs (HubSpot, Salesforce)
  • +Good compliance posture (SOC2, GDPR)
  • +Broad channel coverage for general content marketing
weaknesses
  • −Lower agentic autonomy ('copilot')
  • −Model is a 'pure_wrapper', lacking fine-tuning
  • −Short 30-day data retention could be an issue for lookbacks

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.