$ stack_track_scores
methodology →$ buyer_risk_breakdown
UNRATEDUnrated — insufficient public disclosure.
Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.
- Compliance certifications
No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.
to improve → Vendor publishes a trust/security page listing at least one certification.
- Funding stage
Funding stage not yet captured (may be a division of a larger public company).
to improve → Mark parent company or public/profitable status.
- Company age
Founding year not yet captured.
to improve → Add founding year to vendor profile.
- Team size
Team size band not yet captured.
to improve → Add team size band (LinkedIn / vendor disclosure).
- Data governance posture
External processing: customer data is sent to vendor infrastructure.
to improve → Offer a zero-copy or in-VPC deployment option.
$ technical_anatomy
- Wrapper Status
- Fine-Tuned
- Agent Autonomy
- Copilot
- Data Governance
- External Processing
- Deployment
- Unknown
- Data Retention
- Unknown
- Last Detected Update
- 1 mo ago
Customized/fine-tuned models on top of base providers.
Suggests; human approves every action.
Data is sent to vendor infrastructure for processing.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Use cases
- Unknown
- Channels
- Unknown
- Output types
- Unknown
- Integrations
- Unknown
$ commercial
- Pricing model
- Unknown
- Pricing transparency
- Unknown
- Time to value
- Unknown
- Compliance
- Unknown
- Notable customers
- Unknown
- Customer logo count
- Unknown
How customers are charged.
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- Unknown
- Team size
- Unknown
- Funding stage
- Unknown
- Headquarters
- Unknown
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricing1 mo agofc511dad595c → f9c9bfa1465fsrc: Pricing Pageview source ↗pricing1 mo agof9c9bfa1465f → fc511dad595csrc: Pricing Pageview source ↗pricing1 mo agof9c9bfa1465f → Iterable: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing1 mo agodc3731f5360b → f9c9bfa1465fsrc: Pricing Pageview source ↗pricing2 mo ago368df92dd51c → dc3731f5360bsrc: Pricing Pageview source ↗vendor_site2 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site2 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗pricing2 mo agob261fb547749 → 368df92dd51csrc: Pricing Pageview source ↗vendor_site3 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗pricing3 mo ago368df92dd51c → b261fb547749src: Pricing Pageview source ↗vendor_site3 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site3 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site3 mo ago70861f7e10e3 → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site3 mo agof9c9bfa1465f → 70861f7e10e3src: Vendor Siteview source ↗vendor_site3 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site3 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site3 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site3 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site3 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗security4 mo ago060cf679f96f → 368df92dd51csrc: Security Pageview source ↗release_notes4 mo agob261fb547749 → 368df92dd51csrc: Release Notesview source ↗pricing4 mo ago060cf679f96f → 368df92dd51csrc: Pricing Pageview source ↗vendor_site4 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗security4 mo ago368df92dd51c → 060cf679f96fsrc: Security Pageview source ↗release_notes4 mo ago368df92dd51c → b261fb547749src: Release Notesview source ↗vendor_site4 mo ago70861f7e10e3 → f9c9bfa1465fsrc: Vendor Siteview source ↗pricing4 mo ago368df92dd51c → 060cf679f96fsrc: Pricing Pageview source ↗vendor_site4 mo agof9c9bfa1465f → 70861f7e10e3src: Vendor Siteview source ↗vendor_site4 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site4 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site4 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Iterable. Hallucinations are checked against the verified facts above.
perplexity/sonar7 days ago[ ] not mentionedprompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
Top AI tools for **cross-channel decisioning**—selecting the best action, offer, channel, and timing for each customer—include: - **Salesforce Marketing Cloud Einstein** — Uses AI to personalize journeys and recommend next-best actions across email, mobile, advertising, and other channels.[1] - **Adobe Journey Optimizer** — Provides real-time customer-profile decisioning and cross-channel journey orchestration across Adobe Experience Cloud.[1] - **Braze** — Combines real-time segmentation, predictive analytics, and Canvas Flow to coordinate email, push, in-app, SMS, and WhatsApp campaigns.[1][2] - **Pega Customer Decision Hub** — Applies AI-driven next-best-action decisioning to balance customer needs and business objectives across interactions.[7] - **Aampe** — Continuously personalizes message selection and delivery timing across channels such as email, mobile push, and SMS.[10]
perplexity/sonar7 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Iterable is an **AI-powered cross-channel customer-engagement platform**. It ingests behavioral and transactional data, builds customer profiles, and helps marketing teams automate personalized journeys across email, SMS, mobile/web push, in-app messaging, WhatsApp, and other channels.[1][9] Its AI capabilities—branded **Nova Intelligence**—include predictive audiences, send-time optimization, brand-affinity scoring, campaign assistance, and **channel decisioning**, which selects an appropriate channel and frequency for each individual.[2][10] - **Primary competitors:** Braze is the closest direct competitor; other alternatives include Salesforce Marketing Cloud, Adobe Marketo Engage, Klaviyo, HubSpot, and Customer.io.[1][5] - **Pricing model:** Iterable does not publish standard public plans. It sells primarily through negotiated annual contracts, with pricing driven by factors such as customer/profile volume, monthly active users, message volume, channels, data processing, and selected modules.[1][2][8] There is generally no self-serve tier or free trial.[3][5] Third-party estimates place smaller deployments around **$20,000–$26,000+ per year**, but these figures are not official list prices.[3][6] - **Notable customers:** Publicly cited customers include **Redfin, Priceline, Calm, Box, DoorDash, Fabletics, Asana, Square, Fender, the NHL, Credit Karma, The Washington Post, Morning Brew, Nando’s, Therabody, and RealSelf**.[2][4][5][8] - **Company-reported scale:** Iterable says it supports more than **1,200 brands** and has powered over **1 trillion customer interactions**.[7] In short, Iterable is an enterprise customer-engagement and marketing-automation platform whose distinguishing proposition is using AI and real-time customer signals to decide **what message to send, to whom, when, and through which channel**.
lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Iterable** is a cross-channel customer engagement platform that uses AI to automate and personalize communication across email, SMS, mobile push, web, and social media. ### **Core Functionality** Iterable acts as a centralized hub for customer data, allowing marketers to: * **Orchestrate Journeys:** Build complex, trigger-based workflows across multiple channels using a drag-and-drop interface. * **AI-Driven Optimization:** Utilize its AI suite (**Iterable AI**) for predictive goals, "Brand Affinity" scoring, and "Send Time Optimization" to determine when and how a user is most likely to convert. * **Real-Time Personalization:** Leverage dynamic data feeds to customize content at the moment a message is opened. ### **Key Competitors** Iterable competes primarily in the mid-market and enterprise marketing automation space against: * **Braze:** Its most direct competitor in cross-channel mobile and web engagement. * **Klaviyo:** Primarily focuses on e-commerce and SMS/email. * **Adobe Journey Optimizer:** A legacy enterprise competitor. * **Salesforce Marketing Cloud:** A broad enterprise suite often replaced by Iterable for its speed and ease of use. * **Customer.io:** A competitor focused on data-driven automated messaging. ### **Pricing Model** Iterable uses a **custom enterprise pricing model**. Costs are typically calculated based on: 1. **Platform Fee:** A base annual subscription fee. 2. **Monthly Active Users (MAU):** The total number of unique profiles stored and reachable in the system. 3. **Message Volume:** Costs associated with the quantity of emails, SMS, or push notifications sent. 4. **Add-on Features:** Advanced AI tools or premium support tiers. ### **Notable Customers** Iterable is widely used by high-growth B2C and D2C brands, including: * **DoorDash** * **Fender** * **Zillow** * **Calm** * **Box** * **Redfin**
perplexity/sonar21 days ago[ ] not mentionedprompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
For **cross-channel decisioning**, the strongest AI tools in your results are **Braze AI Decisioning Studio, Salesforce Einstein Decisions, Adobe Target, Pega Customer Decision Hub, and Hightouch AI Decisioning**.[1][2] These are the most directly relevant because they are positioned for individual-level optimization across channels and/or cross-channel execution at enterprise scale.[1][2] 1. **Braze AI Decisioning Studio** — A cross-channel customer engagement platform that uses reinforcement learning to continuously optimize what each individual sees across channels like email, push, SMS, and in-app.[1][3] 2. **Salesforce Einstein Decisions** — Salesforce’s AI decisioning layer for enterprises that want journey optimization tightly integrated with the Salesforce ecosystem and broader marketing cloud orchestration.[1][2] 3. **Adobe Target** — Adobe’s decisioning and personalization tool for teams using Adobe Experience Cloud to optimize content and experiences across digital touchpoints.[1][2] 4. **Pega Customer Decision Hub** — An enterprise decisioning platform built for real-time next-best-action recommendations and large-scale orchestration across customer interactions.[1][6] 5. **Hightouch AI Decisioning** — A warehouse-native decisioning option for teams that want to activate customer data and run AI-driven decisions without moving away from their data stack.[1][11] If you want, I can also rank these by **best for enterprise CRM stacks**, **best for B2C lifecycle marketing**, or **best for warehouse-native architectures**.
perplexity/sonar21 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Iterable is an **AI customer engagement platform** focused on **cross-channel decisioning and orchestration**: it uses real-time context and its AI layer, Nova Intelligence, to choose the best **channel, timing, frequency, and message** for each person across email, SMS, push, in-app, WhatsApp, and related channels.[1][2][7][9] It is used to build and optimize **cross-channel customer journeys**, with features such as channel optimization, send-time optimization, frequency optimization, predictive goals, Brand Affinity, and Next Best Action.[3][6][8][14][16] **Competitors** commonly discussed alongside Iterable include **Braze** and **MoEngage**; Braze’s comparison materials also position Iterable as a cross-channel lifecycle marketing platform, while MoEngage’s 2026 comparison frames the two as competing customer engagement platforms.[4][13] In practice, it also competes with other customer engagement / journey orchestration vendors in the same category, but the provided results explicitly name Braze and MoEngage.[4][13] **Pricing model:** the search results do **not** provide public list pricing. The available materials indicate Iterable is sold as a **platform for growth-stage and enterprise brands**, which strongly implies **custom quote-based / sales-led pricing** rather than self-serve pricing, but that pricing structure is an inference because no public price sheet is shown in the results.[1][4][10] **Notable customers** named in the results include **Priceline, Fabletics, DoorDash, Calm, Box, and Blockchain**.[10][19]
lovable_ai/google/gemini-3-flash-preview21 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Iterable** is a cross-channel customer engagement platform that uses AI to automate and personalize marketing communication across email, SMS, push notifications, in-app messaging, and social media. ### Core Functionality * **AI Optimization:** Uses "Iterable AI" (built on its proprietary data engine) to determine the optimal time to send messages, the best channel for each user, and predictive goals (e.g., likelihood to churn or convert). * **Data Integration:** Consolidates real-time customer data from various sources to create dynamic user segments. * **Workflow Automation:** Provides a visual "Canvas" to build complex, automated customer journeys based on behavioral triggers. ### Competitors Iterable competes primarily in the mid-market and enterprise marketing automation space against: * **Braze** (Direct primary competitor) * **Klaviyo** (Primarily for e-commerce) * **Customer.io** (Data-driven messaging) * **Adobe Journey Optimizer** / **Salesforce Marketing Cloud** (Legacy enterprise suites) * **MoEngage** and **CleverTap** (Mobile-first engagement) ### Pricing Model Iterable does not publish public pricing. It operates on a **subscription-based B2B model** typically customized by: * **Monthly Active Users (MAU):** The total number of unique users reachable in your database. * **Message Volume:** The total number of emails, SMS, or push notifications sent. * **Add-on Features:** Premium modules like Advanced Intelligence or SMS-specific tiers. ### Notable Customers Iterable is widely used by high-growth tech companies and established consumer brands, including: * **DoorDash** * **Redfin** * **Fender** * **Glassdoor** * **Box** * **Jersey Mike's**
$ pricing_receipts
all receipts →Weekly snapshot diff of Iterable's pricing page. Tiers extracted with AI, compared against the prior week.
change history
- 1 mo agoΔ 0
Iterable: pricing page edited (no tier-level changes)
source ↗
$ buyer_panel_verdict
full panel →Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Iterable against the Cross-Channel Decisioning category. Grounded in disclosed facts only.
The severe lack of disclosed information across nearly all critical criteria makes this vendor an unacceptable risk and impossible to evaluate for enterprise use.
- +Offers a 'copilot' level of AI assistance.
- −Complete lack of disclosure on pricing, channels, integrations, and compliance.
- −No information provided on vendor maturity or data retention.
- −Extremely low transparency index (7).
- −Designated 'red' buyer risk.
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
No sources cited yet. Admins can attach citations from the admin panel.