$ stack_track_scores
methodology →$ buyer_risk_breakdown
UNRATEDUnrated — insufficient public disclosure.
Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.
- Compliance certifications
No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.
to improve → Vendor publishes a trust/security page listing at least one certification.
- Funding stage
Funding stage not yet captured (may be a division of a larger public company).
to improve → Mark parent company or public/profitable status.
- Company age
Founding year not yet captured.
to improve → Add founding year to vendor profile.
- Team size
Team size band not yet captured.
to improve → Add team size band (LinkedIn / vendor disclosure).
- Data governance posture
External processing: customer data is sent to vendor infrastructure.
to improve → Offer a zero-copy or in-VPC deployment option.
$ technical_anatomy
- Wrapper Status
- Fine-Tuned
- Agent Autonomy
- Copilot
- Data Governance
- External Processing
- Deployment
- Unknown
- Data Retention
- Unknown
- Last Detected Update
- today
Customized/fine-tuned models on top of base providers.
Suggests; human approves every action.
Data is sent to vendor infrastructure for processing.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Use cases
- Unknown
- Channels
- Unknown
- Output types
- Unknown
- Integrations
- Unknown
$ commercial
- Pricing model
- Unknown
- Pricing transparency
- Unknown
- Time to value
- Unknown
- Compliance
- Unknown
- Notable customers
- Unknown
- Customer logo count
- Unknown
How customers are charged.
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- Unknown
- Team size
- Unknown
- Funding stage
- Unknown
- Headquarters
- Unknown
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricingtodayfc511dad595c → f9c9bfa1465fsrc: Pricing Pageview source ↗pricing4 days agof9c9bfa1465f → fc511dad595csrc: Pricing Pageview source ↗pricing10 days agof9c9bfa1465f → Iterable: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing10 days agodc3731f5360b → f9c9bfa1465fsrc: Pricing Pageview source ↗pricing22 days ago368df92dd51c → dc3731f5360bsrc: Pricing Pageview source ↗vendor_site1 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site1 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗pricing1 mo agob261fb547749 → 368df92dd51csrc: Pricing Pageview source ↗vendor_site1 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗pricing1 mo ago368df92dd51c → b261fb547749src: Pricing Pageview source ↗vendor_site1 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site1 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site2 mo ago70861f7e10e3 → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site2 mo agof9c9bfa1465f → 70861f7e10e3src: Vendor Siteview source ↗vendor_site2 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site2 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site2 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site2 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site2 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗security2 mo ago060cf679f96f → 368df92dd51csrc: Security Pageview source ↗release_notes2 mo agob261fb547749 → 368df92dd51csrc: Release Notesview source ↗pricing2 mo ago060cf679f96f → 368df92dd51csrc: Pricing Pageview source ↗vendor_site2 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗security2 mo ago368df92dd51c → 060cf679f96fsrc: Security Pageview source ↗release_notes2 mo ago368df92dd51c → b261fb547749src: Release Notesview source ↗vendor_site2 mo ago70861f7e10e3 → f9c9bfa1465fsrc: Vendor Siteview source ↗pricing2 mo ago368df92dd51c → 060cf679f96fsrc: Pricing Pageview source ↗vendor_site2 mo agof9c9bfa1465f → 70861f7e10e3src: Vendor Siteview source ↗vendor_site2 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗vendor_site2 mo agof9c9bfa1465f → fc511dad595csrc: Vendor Siteview source ↗vendor_site2 mo agofc511dad595c → f9c9bfa1465fsrc: Vendor Siteview source ↗
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Iterable. Hallucinations are checked against the verified facts above.
perplexity/sonar11 days ago[ ] not mentionedprompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
For **cross-channel decisioning**, the strongest enterprise options are **Braze, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega Customer Decision Hub, and Hightouch AI Decisioning**.[1][5][7] - **Braze** — Real-time cross-channel lifecycle engagement platform with **BrazeAI Decisioning Studio™** for reinforcement-learning-based individual optimization across channels.[1][4][5] - **Salesforce Marketing Cloud** — Enterprise customer journey platform that uses **Einstein Decisions** to automate and optimize cross-channel journeys at scale.[1][5][7] - **Adobe Journey Optimizer** — Adobe’s journey orchestration tool with real-time decisioning and unified profiles for coordinated messaging across email, push, web, and ads.[7][16] - **Pega Customer Decision Hub** — Decisioning-focused platform built for next-best-action orchestration, helping large organizations deliver individualized offers and messages across channels.[1][7] - **Hightouch AI Decisioning** — Data-activation platform that applies AI decisioning on unified customer data and then activates those decisions across marketing channels.[1][14] If you want, I can also rank these by **best for enterprise scale, best for B2B, or best for data teams**.
perplexity/sonar11 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Iterable is an **AI customer engagement platform** for **cross-channel decisioning**: it helps brands decide **which channel**, **when**, and **how often** to reach each customer using real-time context and predictive signals.[1][2][13] Its AI decisioning features include **channel decisioning**, **send-time decisioning**, and **frequency decisioning**, which automatically optimize delivery across channels such as email, push, SMS, and in-app messaging.[1][3][13] It competes with other **enterprise cross-channel engagement / marketing automation platforms**, including **Braze**, **Intercom**, **Brevo**, and, in broader comparisons, tools positioned around customer communication and GTM orchestration such as **ZoomInfo**.[12][15] On pricing, Iterable does **not publish a self-serve pricing page** in the results provided; multiple sources characterize it as **enterprise software** and indicate sales-led pricing rather than transparent public pricing.[15][19] One third-party review lists a freemium/pro-style model, but that conflicts with other evidence and appears less authoritative than Iterable’s own positioning and comparisons, so the safest factual statement is that pricing is **quote-based / not publicly listed** in the provided sources.[15][19] Notable customers mentioned in the results include **DoorDash, Fender, Calm, Box, and Cars.com**, and one source says Iterable has **over 800 customers**.[19]
lovable_ai/google/gemini-3-flash-preview11 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Iterable** is a cross-channel customer engagement platform that uses AI to automate and personalize marketing communications across email, mobile (SMS, push, in-app), web, and social media. ### Key Functionality * **Cross-Channel Orchestration:** Allows marketers to build unified customer journeys using a drag-and-drop workflow builder. * **AI & Data (Iterable AI):** Utilizes machine learning for "Predictive Goals" (forecasting user behavior), "Optimal Send Time," and "Copy Optimization" to increase engagement. * **Data Integration:** Ingests real-time behavioral data from CDPs (like Segment) and data warehouses (like Snowflake) to power dynamic personalization. ### Main Competitors Iterable competes primarily with other enterprise-grade marketing automation and lifecycle engagement platforms: * **Braze:** Its closest direct competitor in the mobile-first, cross-channel space. * **Klaviyo:** Often competes in the e-commerce sector, though Klaviyo is more SMB/Mid-market focused. * **Adobe Journey Optimizer (AJO):** Enterprise-level competitor for large-scale legacy migrations. * **Salesforce Marketing Cloud (SFMC):** The traditional legacy incumbent. * **Customer.io:** A competitor for tech-forward, data-driven startups. ### Pricing Model * **Subscription-Based:** Iterable uses a tiered annual subscription model. * **Volume Metrics:** Pricing is primarily driven by the number of **Monthly Active Users (MAU)** or total profiles stored, rather than just message volume. * **Add-ons:** Costs increase based on the inclusion of specific AI features, advanced data connectors, and premium support tiers. ### Notable Customers Iterable is widely used by high-growth B2C and D2C brands, including: * **DoorDash** * **Fender** * **Glassdoor** * **Redfin** * **Coinbase** * **Jersey Mike's**
perplexity/sonar25 days ago[✓] mentioned · rank 5prompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
For **cross-channel decisioning**, the strongest AI tools in the results are enterprise customer-engagement platforms that optimize journeys and actions across channels in real time.[1][3][5] - **Braze** — Best for real-time, cross-channel lifecycle engagement, with **BrazeAI Decisioning Studio™** using reinforcement learning to optimize actions for each individual.[1] - **Salesforce Marketing Cloud** — Best for enterprise journey orchestration, with **Einstein AI** used for decisioning and send-time optimization across marketing flows.[3][18] - **Adobe Experience Cloud / Adobe Target** — Best for large-scale personalization and decisioning, especially when teams already run on Adobe’s broader experience stack.[3][5] - **Pega Customer Decision Hub** — Best for individualized next-best-action decisioning across channels, making it a strong fit for complex enterprise journeys.[3] - **Iterable** — Best for high-volume cross-channel messaging with **explainable AI**, where governance and auditability matter.[1] If you want, I can also rank these by **best for enterprise**, **best for B2B**, or **best for CDP-heavy stacks**.
perplexity/sonar25 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Iterable is an **AI customer engagement platform** for **cross-channel decisioning**: it uses real-time customer context to choose the best channel, timing, frequency, and message path across email, SMS, push, in-app, and web journeys.[1][2][8] It is designed to help marketers build and automate adaptive journeys that respond to individual intent in real time, with AI features such as **channel decisioning**, **send-time decisioning**, **frequency decisioning**, and **next best action** optimization.[2][4][5][10] - **What it does:** Orchestrates personalized customer engagement across multiple channels from one platform, turning real-time signals into automated marketing actions.[1][3][6][9] - **Core AI decisioning:** Picks the optimal channel and cadence for each user based on live engagement and behavioral data.[2][4][10] - **Typical use case:** Cross-channel lifecycle marketing, retention, reactivation, and conversion campaigns for mid-market and enterprise teams.[3][6] **Competitors:** Sources most directly compare Iterable with **Braze** and **Blueshift**.[12][16] Related cross-channel decisioning and journey-orchestration competitors in the same category also include **Adobe Journey Optimizer**.[20] Some third-party reviews additionally position it against **Intercom** in broader customer engagement workflows.[12] **Pricing model:** Iterable does **not publicly list standard pricing** on the sources provided. Third-party reviews say there is **no free tier** and that contracts typically start around **$25,000/year** for mid-sized companies, while some pages describe it as enterprise or mid-market/enterprise software sold by contract.[7][3][12][13] **Notable customers:** Iterable’s own materials and a 2025 company release name **Priceline, Fabletics, Blockchain, and Box** as leading brands using the platform.[18]
lovable_ai/google/gemini-3-flash-preview25 days ago[✓] mentionedprompt: What does Iterable do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Iterable** is a cross-channel customer engagement platform that uses AI to automate and personalize communication across email, SMS, push notifications, in-app messaging, and social media. ### **Core Functionality** * **Cross-Channel Orchestration:** Automates customer journeys based on real-time data and behavior. * **AI/Machine Learning:** Uses "Iterable AI" to predict optimal send times, perform frequency capping, and automate content personalization through predictive goals. * **Data Integration:** Utilizes a flexible data schema to ingest user events and attributes from external sources (like CDPs or data warehouses) for immediate segmentation. ### **Key Competitors** Iterable competes primarily with other enterprise-grade marketing automation and customer engagement platforms: * **Braze** (Direct competitor in mobile-first/cross-channel messaging) * **Klaviyo** (Primarily in the e-commerce/retail space) * **Customer.io** (Focused on tech-forward/SaaS teams) * **Adobe Journey Optimizer** and **Salesforce Marketing Cloud** (Traditional enterprise legacy suites) ### **Pricing Model** Iterable does not publish public price lists; it uses a **custom enterprise pricing model**. Costs are generally based on: 1. **Platform Fee:** Base subscription for the software. 2. **Monthly Active Users (MAU):** The total number of unique users reached. 3. **Message Volume:** The total number of emails, SMS, or push notifications sent. 4. **Add-ons:** Additional costs for advanced AI features or premium support. ### **Notable Customers** Iterable is used by mid-market and enterprise brands across various industries, including: * **DoorDash** * **Zillow** * **Fender** * **SeatGeek** * **Glassdoor** * **Redfin**
$ pricing_receipts
all receipts →Weekly snapshot diff of Iterable's pricing page. Tiers extracted with AI, compared against the prior week.
change history
- 10 days agoΔ 0
Iterable: pricing page edited (no tier-level changes)
source ↗
$ buyer_panel_verdict
full panel →Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Iterable against the Cross-Channel Decisioning category. Grounded in disclosed facts only.
Like other low-ranked vendors, Iterable provides minimal verifiable data, making it impossible to evaluate against key priorities like compliance, integrations, and pricing, hence its poor ranking.
- +Disclosed 'copilot' agentic level.
- +Disclosed 'external_processing' data governance model.
- −Extremely low transparency with most fields null or empty.
- −No disclosed channels or integrations.
- −No disclosed compliance certifications.
- −Pricing model and transparency are unknown.
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
No sources cited yet. Admins can attach citations from the admin panel.