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// under_the_hood

Cresta

Conversation Intelligence

cresta.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
35
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
15
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Cresta team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Sovereign AI

Owns the full model stack and inference infrastructure.

Agent Autonomy
Semi-Autonomous

Acts within guardrails; human reviews outputs.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
1 day ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

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  9. privacy_policy23 days ago
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  36. pricing2 mo ago
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  37. security2 mo ago
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$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Cresta. Hallucinations are checked against the verified facts above.

  • perplexity/sonar4 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Conversation Intelligence. List 5 with one-sentence descriptions.

    Here are **5 top AI conversation intelligence tools** that are widely recognized for sales, coaching, and call analytics: - **Gong** — Best for revenue teams that want deep deal-level insights, pipeline analytics, and coaching from sales conversations.[1][11] - **Chorus by ZoomInfo** — Strong for teams already using ZoomInfo, with conversation intelligence tied to contact data and sales workflows.[1][3] - **Avoma** — A flexible all-in-one option for meeting recording, transcription, scorecards, and sales coaching, especially for SMB and mid-market teams.[1][9][11] - **Fireflies.ai** — Best for teams with lots of virtual meetings that want transcription, summaries, and searchable meeting intelligence.[1][11][17] - **Observe.AI** — Best for contact centers and support teams needing automated QA, agent coaching, and high-volume conversation analysis.[4][11][17] If you want, I can also narrow these down by **budget**, **sales vs. support use case**, or **CRM integration**.

  • perplexity/sonar4 days ago[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Cresta is an **enterprise AI platform for contact centers** that combines **real-time agent assist**, **conversation intelligence** for analytics/quality/coaching, and **autonomous AI agents** that can handle voice, chat, and SMS interactions end to end.[4][7][8] **What it does** - **Agent Assist:** gives human agents live guidance during conversations, such as next-best actions, knowledge articles, objections handling, and compliance reminders.[7][18] - **Conversation Intelligence:** analyzes **100% of interactions** to surface trends, root causes, quality issues, coaching opportunities, and performance insights.[13][14][18] - **AI Agent:** automates customer conversations across voice and digital channels and escalates to a human when needed.[2][4][7] **Who it competes with** - In the conversation intelligence / contact-center AI category, Cresta is commonly compared with **Genesys Cloud CX**, **NICE CXone**, **Five9**, **Observe.AI**, **CallMiner**, and **Capacity**; the clearest direct competitive overlap is with other enterprise contact-center AI platforms offering agent assist, analytics, and automation.[4][8][19] - For the AI-agent side, it also overlaps with broader customer-service automation vendors such as **Capacity** and **NICE** rather than only classic conversation-intelligence tools.[19] **Pricing model** - Cresta does **not publicly list standard pricing** on its main product pages or public materials in the sources provided.[4][6][7] - The available information indicates an **enterprise, sales-led pricing model**, typically customized for large contact centers rather than self-serve per-seat pricing.[4][7][8] **Notable customers** - Cresta’s public materials and launch announcements reference customers such as **Intuit**, **Verizon**, and **Norwegian Cruise Line**, among others, as examples of enterprise deployments.[2][15][16] - Its AI Agent page says it is used by “customers [who] love” the product, but the page excerpt in the provided results does not enumerate the full customer list.[2] If you want, I can turn this into a **2-column competitor comparison table** or a **short vendor brief**.

  • lovable_ai/google/gemini-3-flash-preview4 days ago[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Cresta** is a generative AI platform designed for contact centers to improve agent performance and efficiency in real-time. ### **Key Functions** * **Real-Time Agent Assist:** Provides live coaching, suggested responses, and knowledge base lookups during active voice or chat conversations. * **Live Visibility:** Allows managers to monitor multiple live transcripts simultaneously and receive alerts for sentiment shifts or specific keywords. * **Post-Call Analysis:** Automates call summarization, quality assurance (QA) scoring, and trend identification to replace manual monitoring. * **Workflow Automation:** Automatically updates CRM fields and triggers follow-up actions based on conversation outcomes. ### **Primary Competitors** Cresta competes with other enterprise Conversation Intelligence and Contact Center AI (CCAI) platforms, including: * **Gong** (specifically their enterprise/service offerings) * **Observe.ai** * **ASAPP** * **Cogito** * **Balto** * **Salesforce Einstein Service AI** ### **Pricing Model** Cresta does not publicly disclose specific pricing. It follows an **enterprise SaaS model**, typically involving: * **Per-user/Per-seat subscription:** Monthly or annual fees based on the number of agents using the platform. * **Usage-based scaling:** Costs may vary based on volume of interactions processed. * **Implementation fees:** Initial costs for custom model training and integration with existing CCaaS (Contact Center as a Service) providers like Genesys, Five9, or Salesforce. ### **Notable Customers** Cresta serves large-scale enterprise clients, including: * **Verizon** * **Intuit** * **Cox Communications** * **CarMax** * **Blue Nile** * **Holiday Inn (IHG)**

  • perplexity/sonar11 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Conversation Intelligence. List 5 with one-sentence descriptions.

    Here are five of the **top AI tools for conversation intelligence** based on current 2026 reviews and roundups: **Gong**, **Chorus by ZoomInfo**, **Avoma**, **Jiminny**, and **Fireflies.ai**.[1][2][3][6][9][16][18] - **Gong** — Best for revenue-focused teams that want deep AI analysis of calls, meetings, and deal risk signals.[1][3][17][18] - **Chorus by ZoomInfo** — Best for teams already using ZoomInfo that want conversation insights tied to sales context and coaching.[1][3][16][17] - **Avoma** — Best for all-in-one meeting intelligence, including transcription, summaries, coaching, and follow-up automation.[2][3][9][16] - **Jiminny** — Best for real-time sales coaching and post-call analytics for teams with complex sales cycles.[3][5][17] - **Fireflies.ai** — Best for teams that need affordable meeting transcription, summaries, and action-item capture across video meetings.[2][3][16] If you want, I can also rank these by **best for sales**, **best for customer support**, or **best budget option**.

  • perplexity/sonar11 days ago[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Cresta is an **enterprise AI platform for contact centers** that combines **real-time agent assist**, **conversation intelligence**, and **autonomous AI agents** to help enterprises handle customer conversations, coach agents during live interactions, and analyze interactions at scale.[1][6][7] In practical terms, it listens to calls/chats/SMS, suggests next-best responses to human agents, can automate some conversations end to end, and analyzes 100% of interactions for QA, coaching, and business insights.[1][3][7] Its main competitors are other **contact-center AI / conversational AI** vendors. Cresta explicitly compares itself to **Kore.ai** in its own materials, and third-party comparison content places it alongside tools such as **Capacity**; more broadly, the market category also includes platforms like **Sprinklr**, **Observe.AI**, **NICE**, and **Genesys** for adjacent conversation-intelligence and contact-center automation use cases.[15][20] If you want only direct, source-backed competitors from the provided results, **Kore.ai** and **Capacity** are the clearest named examples.[15][20] On pricing, the search results do **not** show public list pricing. The available sources describe Cresta as an **enterprise** product, which typically means **custom, sales-led pricing** rather than self-serve subscription pricing, but that pricing model is an inference from the enterprise positioning rather than an explicitly published price sheet in the results.[6][7][9][12] Notable customers mentioned in the provided results include **Wells Fargo** and **Vodafone** in third-party and company materials, and Cresta’s own site and marketing materials emphasize use by large enterprises rather than naming a broad public customer list.[1][2][4] If you want, I can also give you a tighter **“competitors + feature-by-feature comparison”** table for Cresta versus Kore.ai, Observe.AI, and NICE.

  • lovable_ai/google/gemini-3-flash-preview11 days ago[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Cresta** is a generative AI platform designed for contact centers to improve agent performance and customer experience through real-time intelligence. ### **Core Functionality** Unlike traditional post-call analytics tools, Cresta focuses on **Real-Time Coaching**. Its primary features include: * **Cresta Agent Assist:** Provides live prompts, suggested responses, and knowledge base lookups to agents during phone or chat conversations. * **Cresta Director:** Offers managers a live dashboard to monitor active sentiment and intervene in ongoing calls. * **Cresta Insights:** Automates post-call summaries, dispositioning, and trend analysis to identify high-performing behaviors. * **Auto-QA:** Automatically scores 100% of interactions against compliance and quality standards, replacing manual sampling. ### **Primary Competitors** Cresta competes with both legacy conversation intelligence tools and specialized real-time platforms: * **Gong & Chorus (ZoomInfo):** Primarily focused on B2B sales cycles and post-call revenue intelligence. * **Observ.AI:** Direct competitor in the contact center QA and coaching space. * **ASAPP:** Competes in the high-end enterprise generative AI and automation space. * **Cogito:** Specializes in real-time emotional intelligence and behavioral guidance. * **Uniphore:** Provides a broad suite of conversational analytics and assistant tools. ### **Pricing Model** Cresta follows an **Enterprise SaaS** pricing model. While specific rates are not public, it typically involves: * **Per-user/Per-month licensing:** Based on the number of agents (seats) using the platform. * **Platform Fees:** Implementation and integration costs for linking with CRM (Salesforce) and CCaaS (Genesys, Five9, Amazon Connect) providers. * **Tiered Packages:** Pricing varies based on whether the customer requires real-time assistance, post-call insights, or both. ### **Notable Customers** Cresta is primarily utilized by large-scale enterprise contact centers in the telecommunications, finance, and retail sectors. Notable clients include: * **Verizon** * **CarMax** * **Intuit** * **Porsche** * **Holiday Inn (IHG)** * **Cox Communications**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Cresta's pricing page. Tiers extracted with AI, compared against the prior week.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.