← back to matrix
// under_the_hood

Cresta

Conversation Intelligence

↗ cresta.com
[ ] unclaimed

$ stack_track_scores

methodology →
Transparency
7
0–100. Disclosure breadth + source quality.
Agentic Autonomy
35
0–100. Autonomy × breadth × outcome pricing.
Buyer Risk
UNRATED
1/5 inputs disclosed
Change Velocity (90d)
21
Detected changes in the last 90 days.
scored today

$ buyer_risk_breakdown

UNRATED

Unrated — insufficient public disclosure.

Not enough public disclosure to rate yet — 4 of 5 procurement inputs are still unknown. This is a data gap, not a negative signal.

  • Compliance certifications

    No SOC 2, ISO 27001, HIPAA, or GDPR posture disclosed in our sources.

    to improve → Vendor publishes a trust/security page listing at least one certification.

  • Funding stage

    Funding stage not yet captured (may be a division of a larger public company).

    to improve → Mark parent company or public/profitable status.

  • Company age

    Founding year not yet captured.

    to improve → Add founding year to vendor profile.

  • Team size

    Team size band not yet captured.

    to improve → Add team size band (LinkedIn / vendor disclosure).

  • Data governance posture

    External processing: customer data is sent to vendor infrastructure.

    to improve → Offer a zero-copy or in-VPC deployment option.

Note — well-known brands often appear unrated because procurement-relevant fields (compliance certs, funding stage, team size band) haven't been captured yet. If you're on the Cresta team, claim this profile to fill in the gaps.

$ technical_anatomy

Wrapper Status
Sovereign AI

Owns the full model stack and inference infrastructure.

Agent Autonomy
Semi-Autonomous

Acts within guardrails; human reviews outputs.

Data Governance
External Processing

Data is sent to vendor infrastructure for processing.

Deployment
Unknown

Where the inference pipeline runs.

Data Retention
Unknown

How long ingested data persists in vendor systems.

Last Detected Update
27 days ago

When we last detected a meaningful infrastructure change.

$ marketing_fit

Use cases
Unknown
Channels
Unknown
Output types
Unknown
Integrations
Unknown

$ commercial

Pricing model
Unknown

How customers are charged.

Pricing transparency
Unknown

Is pricing visible without sales contact?

Time to value
Unknown

How quickly customers see results.

Compliance
Unknown
Notable customers
Unknown
Customer logo count
Unknown

Public customer logos counted on vendor site.

$ company

Founded
Unknown

Year of incorporation.

Team size
Unknown

Headcount band.

Funding stage
Unknown

Latest disclosed round.

Headquarters
Unknown

Primary office location.

$ changelog --tail

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$ how_ai_describes_us

all drift →

Weekly capture of how Gemini and Perplexity answer questions about Cresta. Hallucinations are checked against the verified facts above.

  • perplexity/sonartoday[ ] not mentioned

    prompt: Recommend the top AI tools for Conversation Intelligence. List 5 with one-sentence descriptions.

    Top AI tools for **Conversation Intelligence**: - **Gong** — Enterprise-grade revenue intelligence with call transcription, deal insights, forecasting, and sales coaching.[1][2] - **Chorus by ZoomInfo** — Analyzes sales conversations to support coaching, deal tracking, and broader go-to-market intelligence.[2][8] - **Avoma** — Provides meeting transcription, summaries, AI call scoring, live assistance, and CRM-ready conversation insights.[4][9] - **Jiminny** — Focuses on automated call scoring, coaching feedback, searchable conversations, and CRM activity capture.[2][9] - **Observe.AI** — Best suited to contact centers, offering real-time monitoring, agent evaluation, quality assurance, and compliance insights.[4][8]

  • perplexity/sonartoday[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Cresta is an **enterprise contact-center AI platform**. Its Conversation Intelligence layer analyzes 100% of voice, chat, email, and digital interactions to identify intent, sentiment, behaviors, quality issues, coaching opportunities, compliance risks, and automation candidates.[10][9] It connects those insights to: - **Agent Assist:** real-time guidance, knowledge suggestions, and summaries for human agents. - **AI Agent:** autonomous voice, chat, and SMS interactions, with escalation to humans. - **Quality management and coaching:** automated monitoring, scoring, and performance improvement.[3][7] **Competitors:** Cresta competes with contact-center AI and conversation-intelligence offerings from **Cogito, Salesforce Einstein for Service, Google CCAI, Genesys, and Five9**.[4] Depending on the use case, it also overlaps with broader customer-service platforms that combine analytics, agent assistance, and automation. **Pricing model:** Cresta uses **custom, enterprise quote-based pricing**, generally structured as annual contracts rather than public self-serve plans; there is no publicly listed free plan or trial.[2][4] One reported listing showed **$150,000 for 12 months of Voice Agent Assist covering up to 100,000 calls**, and the same amount for Chat Agent Assist covering up to 125,000 chats, but these should be treated as indicative rather than standard list prices.[6] **Notable customers:** Publicly named customers include **United Airlines, CVS Health, Cox Communications, Intuit, CarMax, Hilton, Marriott, Brinks Home, Porsche, Alaska Airlines, Verizon, and Holiday Inn Club Vacations**.[2][3][7][8] United Airlines has said Cresta’s AI Analyst replaced roughly **160 hours of manual call listening per operational change**.[9]

  • lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Cresta** is a Generative AI platform designed for contact centers to improve agent productivity and customer experience through real-time coaching and automation. ### **Core Functionality** * **Real-Time Agent Assist:** Provides live prompts, suggested responses, and knowledge base lookups to agents during phone or chat conversations. * **Automated Coaching:** Analyzes 100% of interactions to identify top-performer behaviors and provides managers with data to coach underperforming agents. * **Live Visibility:** Offers supervisors a real-time dashboard to monitor ongoing conversations and intervene when sentiment turns negative. * **Post-Call Summarization:** Uses LLMs to automatically summarize calls and update CRM fields, reducing After-Call Work (ACW). ### **Primary Competitors** Cresta competes with other AI-native conversation intelligence and CCaaS (Contact Center as a Service) platforms: * **Cogito:** Focuses heavily on behavioral science and emotional intelligence cues. * **Observe.ai:** Specializes in quality assurance automation and conversation analytics. * **Balto:** A direct competitor in the real-time guidance and live coaching space. * **Gong & Chorus.ai:** While primarily for B2B sales teams, they compete in the broader conversation intelligence market. * **Platform incumbents:** Native AI tools from **Genesys**, **Five9**, and **Nice CXone**. ### **Pricing Model** Cresta follows a **B2B SaaS enterprise pricing model**. While they do not publish public price lists, the structure typically includes: * **Per-user/Per-month subscription:** Based on the number of agents using the platform. * **Usage-based tiers:** Pricing can scale based on the volume of interactions processed. * **Implementation fees:** Custom professional services for integration with existing CRM (Salesforce/Zendesk) and CCaaS platforms. ### **Notable Customers** Cresta targets large enterprises with high-volume contact centers. Key customers include: * **Verizon** * **CarMax** * **Blue Nile** * **Intuit** * **Holiday Inn (IHG)** * **Porsche**

  • perplexity/sonar7 days ago[ ] not mentioned

    prompt: Recommend the top AI tools for Conversation Intelligence. List 5 with one-sentence descriptions.

    Top conversation-intelligence tools, selected for transcription, analysis, coaching, and workflow capabilities: - **Gong** — An enterprise platform that analyzes customer interactions to identify buyer signals, coaching opportunities, and deal risks.[1][2] - **Clari Copilot** — Provides live guidance and post-call analysis, including summaries, talk-to-listen ratios, and conversation insights.[5] - **Chorus by ZoomInfo** — Focuses on sales-call analytics, automated summaries, coaching, and deal-tracking signals.[8] - **Avoma** — Combines meeting recording, transcription, AI summaries, searchable conversation insights, and revenue-team workflows.[1][2] - **Jiminny** — Uses conversation analytics and coaching features to help sales managers improve team performance and forecast consistency.[2][4] Conversation-intelligence platforms generally record, transcribe, score, and analyze conversations to surface topics, sentiment, objections, and next steps.[1][3][6]

  • perplexity/sonar7 days ago[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    Cresta is an **enterprise AI platform for contact centers**. Its Conversation Intelligence product analyzes 100% of voice, chat, and digital interactions to identify customer trends, agent behaviors, quality/compliance issues, and opportunities to improve CSAT, resolution, revenue, and cost.[8][9] It also connects those insights to: - **Agent Assist:** real-time prompts, knowledge, compliance reminders, and response guidance for human agents. - **AI Agent:** autonomous handling of customer conversations across channels. - **Quality management and coaching:** automated interaction scoring and targeted coaching recommendations.[2][3] **Competitors** Cresta’s competitors vary by product area: - **Conversation analytics and coaching:** Observe.AI, CallMiner, Verint, and NICE. - **Real-time agent guidance:** Balto and Observe.AI. - **Autonomous customer-service AI agents:** Decagon and Sierra. - **Sales-oriented conversation intelligence:** Gong, Chorus, and Revenue.io.[1][7] **Pricing model** Cresta uses **custom enterprise SaaS pricing**, sold directly through its sales team. Pricing depends on products deployed, agent count, interaction volume, channels, and language coverage; there is no public self-service plan or standard rate card.[10] One publicly listed Agent Assist example is **$150,000 annually** for up to **125,000 chat interactions** or **100,000 voice calls**, with reported overage rates of **$1.20 per chat** and **$1.50 per call**.[5] Those figures should be treated as an example rather than a universal price list. **Notable customers** Publicly named customers include **United Airlines, CVS Health, Verizon, Intuit, CarMax, Cox Communications, Hilton, Marriott, Brinks Home, Porsche, Alaska Airlines, and Snap Finance**.[3][6][7] Cresta’s customer profile is primarily large enterprises with high-volume contact centers, especially in travel, telecommunications, financial services, and hospitality.[1]

  • lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentioned

    prompt: What does Cresta do? It is an AI tool in the Conversation Intelligence category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.

    **Cresta** is an AI-driven Real-Time Intelligence platform designed for contact centers. Unlike traditional conversation intelligence tools that focus solely on post-call analysis, Cresta specializes in **live guidance** to improve agent performance during interactions. ### **Core Functionality** * **Real-Time Agent Assist:** Provides live prompts, suggested responses, and knowledge base lookups during phone or chat conversations. * **Live Coaching:** Alerts supervisors to "teachable moments" or escalating calls in real-time, allowing them to intervene or provide instant feedback. * **Automated QA:** Scores 100% of interactions against compliance and performance rubrics, replacing manual sampling. * **Insights & Analytics:** Identifies high-performing behaviors from "top agents" and scales them across the workforce. ### **Key Competitors** Cresta competes with platforms in the Conversational Intelligence (CI) and Contact Center as a Service (CCaaS) ecosystems: * **Direct Rivals (Real-time focus):** Balto, Cogito, and ASAPP. * **Post-Interaction/Revenue Intelligence:** Gong and Chorus.ai (ZoomInfo). * **Platform Natives:** Salesforce Einstein Service (AI), Five9 (Agent Assist), and NICE CXone (Enlighten AI). ### **Pricing Model** Cresta follows a **B2B SaaS enterprise pricing model**. While they do not publicly disclose exact rates, the structure typically includes: * **Per-User/Per-Month Seat License:** Fees based on the number of agents using the platform. * **Platform Fees:** Implementation and integration costs. * **Volume-based:** Pricing may scale based on the volume of interactions processed. ### **Notable Customers** Cresta focuses on large-scale enterprise contact centers in telecommunications, retail, and finance. Notable customers include: * **Verizon** * **Cox Communications** * **CarMax** * **Blue Nile** * **Intuit** * **Porsche**

$ pricing_receipts

all receipts →

Weekly snapshot diff of Cresta's pricing page. Tiers extracted with AI, compared against the prior week.

$ sources --all

Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.

No sources cited yet. Admins can attach citations from the admin panel.