Albert.ai
Autonomous digital marketing across paid channels.
↗ albert.ai$ stack_track_scores
methodology →$ buyer_risk_breakdown
AMBERModerate procurement risk.
Moderate procurement risk: 5 positive signals; some inputs are weak or undisclosed.
- Compliance certifications
2 disclosed: SOC2, GDPR.
- Funding stage
Early-stage (private) — higher procurement risk.
to improve → Reach Series A or later.
- Company age
16 years in market (founded 2010).
- Team size
Mid-sized (51-200).
to improve → Grow past 200 employees.
- Data governance posture
External processing: customer data is sent to vendor infrastructure.
to improve → Offer a zero-copy or in-VPC deployment option.
$ technical_anatomy
- Wrapper Status
- Fine-Tuned
- Agent Autonomy
- Fully Agentic
- Data Governance
- External Processing
- Deployment
- Multi-tenant SaaS
- Data Retention
- 180 days
- Last Detected Update
- 1 mo ago
Customized/fine-tuned models on top of base providers.
Plans and executes multi-step workflows end-to-end.
Data is sent to vendor infrastructure for processing.
Where the inference pipeline runs.
How long ingested data persists in vendor systems.
When we last detected a meaningful infrastructure change.
$ marketing_fit
- Channels
- paid_socialpaid_searchdisplayctvemail
- Output types
- decisionsaudiences
- Integrations
- Google AdsMeta AdsTikTok AdsThe Trade DeskAdobe AnalyticsSnowflake
$ commercial
- Pricing model
- Enterprise-only
- Pricing transparency
- Contact sales
- Time to value
- Months (implementation)
- Compliance
- SOC2GDPR
- Notable customers
- RBCSchwarzkopfLGVodafone
- Customer logo count
- Unknown
How customers are charged.
Is pricing visible without sales contact?
How quickly customers see results.
Public customer logos counted on vendor site.
$ company
- Founded
- 2010
- Team size
- 51-200
- Funding stage
- private
- Headquarters
- New York, NY
Year of incorporation.
Headcount band.
Latest disclosed round.
Primary office location.
$ changelog --tail
pricing1 mo ago6be7e2a2ab87 → Albert.ai: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing1 mo ago46b9114b1e04 → 5b982428ada5src: Pricing Pageview source ↗pricing1 mo ago2d97b289d8fa → 46b9114b1e04src: Pricing Pageview source ↗pricing1 mo ago2d97b289d8fa → 46b9114b1e04src: Pricing Pageview source ↗pricing1 mo ago46b9114b1e04 → 2d97b289d8fasrc: Pricing Pageview source ↗pricing1 mo ago5b982428ada5 → 46b9114b1e04src: Pricing Pageview source ↗pricing2 mo ago5b982428ada5 → Albert.ai: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗pricing2 mo agofe93f7f01dd2 → 5b982428ada5src: Pricing Pageview source ↗pricing2 mo agod7381724b204 → Albert.ai: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗vendor_site2 mo ago88dc6b84b49f → 5227621eda7csrc: Vendor Siteview source ↗vendor_site2 mo ago63b6b8fed0a8 → 88dc6b84b49fsrc: Vendor Siteview source ↗pricing2 mo ago46b9114b1e04 → fe93f7f01dd2src: Pricing Pageview source ↗pricing2 mo agod7381724b204 → 46b9114b1e04src: Pricing Pageview source ↗vendor_site2 mo ago7083cd9ffeba → 63b6b8fed0a8src: Vendor Siteview source ↗pricing3 mo agofe93f7f01dd2 → d7381724b204src: Pricing Pageview source ↗vendor_site3 mo ago0d9fb1374395 → 7083cd9ffebasrc: Vendor Siteview source ↗release_notes3 mo agof838a0aa1f6c → ab4ce1e2caaasrc: Release Notesview source ↗pricing3 mo ago5b982428ada5 → fe93f7f01dd2src: Pricing Pageview source ↗pricing3 mo agofe93f7f01dd2 → 5b982428ada5src: Pricing Pageview source ↗vendor_site3 mo agoc42e806b76f9 → 0d9fb1374395src: Vendor Siteview source ↗vendor_site3 mo ago282fd08e2752 → c42e806b76f9src: Vendor Siteview source ↗release_notes3 mo agoab4ce1e2caaa → f838a0aa1f6csrc: Release Notesview source ↗pricing3 mo ago5b982428ada5 → fe93f7f01dd2src: Pricing Pageview source ↗pricing3 mo agofe93f7f01dd2 → 5b982428ada5src: Pricing Pageview source ↗vendor_site3 mo agoed291ce51eb3 → 282fd08e2752src: Vendor Siteview source ↗pricing3 mo ago5b982428ada5 → fe93f7f01dd2src: Pricing Pageview source ↗pricing3 mo agofe93f7f01dd2 → 5b982428ada5src: Pricing Pageview source ↗vendor_site3 mo ago20624ac30978 → ed291ce51eb3src: Vendor Siteview source ↗pricing3 mo ago5b982428ada5 → fe93f7f01dd2src: Pricing Pageview source ↗pricing3 mo agofe93f7f01dd2 → 5b982428ada5src: Pricing Pageview source ↗vendor_site3 mo ago5227621eda7c → 20624ac30978src: Vendor Siteview source ↗pricing3 mo ago5b982428ada5 → fe93f7f01dd2src: Pricing Pageview source ↗pricing3 mo agofe93f7f01dd2 → 5b982428ada5src: Pricing Pageview source ↗vendor_site3 mo agobdaf7b5c3b11 → 5227621eda7csrc: Vendor Siteview source ↗vendor_site3 mo ago0bab3a426718 → bdaf7b5c3b11src: Vendor Siteview source ↗vendor_site3 mo ago855fdc846772 → 0bab3a426718src: Vendor Siteview source ↗vendor_site3 mo ago5864ca6f84c2 → 855fdc846772src: Vendor Siteview source ↗vendor_site3 mo ago5227621eda7c → 5864ca6f84c2src: Vendor Siteview source ↗pricing3 mo ago5b982428ada5 → fe93f7f01dd2src: Pricing Pageview source ↗pricing3 mo ago3c2607cfc7a0 → 5b982428ada5src: Pricing Pageview source ↗vendor_site3 mo ago1cc41e0a8ef7 → 5227621eda7csrc: Vendor Siteview source ↗pricing3 mo agod7381724b204 → 3c2607cfc7a0src: Pricing Pageview source ↗pricing3 mo ago3c2607cfc7a0 → Albert.ai: pricing page edited (no tier-level changes)src: Pricing Pageview source ↗vendor_site3 mo agod00cd916b937 → 1cc41e0a8ef7src: Vendor Siteview source ↗vendor_site3 mo agod31a66879893 → d00cd916b937src: Vendor Siteview source ↗vendor_site4 mo agod00cd916b937 → d31a66879893src: Vendor Siteview source ↗security4 mo agocfaee3a2c7f5 → 6390d6aecc17src: Security Pageview source ↗pricing4 mo agofe93f7f01dd2 → d7381724b204src: Pricing Pageview source ↗vendor_site4 mo agof0e77d45b4b4 → d00cd916b937src: Vendor Siteview source ↗pricing4 mo ago3c2607cfc7a0 → fe93f7f01dd2src: Pricing Pageview source ↗pricing4 mo ago3c2607cfc7a0 → fe93f7f01dd2src: Pricing Pageview source ↗security4 mo ago6390d6aecc17 → cfaee3a2c7f5src: Security Pageview source ↗vendor_site4 mo agoae2c33a5ce07 → f0e77d45b4b4src: Vendor Siteview source ↗pricing4 mo ago5b982428ada5 → 3c2607cfc7a0src: Pricing Pageview source ↗vendor_site4 mo ago414f65b8a1d5 → ae2c33a5ce07src: Vendor Siteview source ↗release_notes4 mo agof838a0aa1f6c → ab4ce1e2caaasrc: Release Notesview source ↗vendor_site4 mo agoa6be191ef83b → 414f65b8a1d5src: Vendor Siteview source ↗pricing4 mo agod7381724b204 → 5b982428ada5src: Pricing Pageview source ↗vendor_site4 mo agoc42e806b76f9 → a6be191ef83bsrc: Vendor Siteview source ↗release_notes4 mo agoab4ce1e2caaa → f838a0aa1f6csrc: Release Notesview source ↗pricing4 mo ago8c211f4e25ab → d7381724b204src: Pricing Pageview source ↗pricing4 mo agod7381724b204 → 8c211f4e25absrc: Pricing Pageview source ↗vendor_site4 mo agod3edd7be5ea2 → c42e806b76f9src: Vendor Siteview source ↗vendor_site4 mo agoeee5f99e94fe → d3edd7be5ea2src: Vendor Siteview source ↗pricing4 mo agofe93f7f01dd2 → d7381724b204src: Pricing Pageview source ↗pricing4 mo ago5b982428ada5 → fe93f7f01dd2src: Pricing Pageview source ↗pricing4 mo agofe93f7f01dd2 → 5b982428ada5src: Pricing Pageview source ↗wrapper_status4 mo agopure_wrapper → fine_tunedsrc: API Docs[✓] vendor-verified
$ how_ai_describes_us
all drift →Weekly capture of how Gemini and Perplexity answer questions about Albert.ai. Hallucinations are checked against the verified facts above.
perplexity/sonartoday[ ] not mentionedprompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
The top five AI tools for **cross-channel decisioning** are: - **Braze** — Uses reinforcement learning to select and continuously optimize individualized messages, timing, and channels across lifecycle journeys.[1] - **Salesforce Marketing Cloud** — Combines Einstein/Agentforce AI with CRM and Data Cloud to automate campaign decisions across customer touchpoints.[1][5] - **Adobe Journey Optimizer** — Provides AI-assisted journey creation, real-time orchestration, personalization, and anomaly monitoring within Adobe’s ecosystem.[1] - **Iterable** — Offers explainable AI for cross-channel predictions and optimization, making decisions easier to govern and audit.[1] - **CleverTap** — Specializes in AI-driven mobile and app-lifecycle decisioning, including retention, segmentation, and engagement optimization.[7]
perplexity/sonartoday[✓] mentionedprompt: What does Albert.ai do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Albert.ai is an **autonomous paid-media platform**. It connects to existing advertising accounts and continuously optimizes campaigns across search, social, video, and programmatic channels—adjusting bids, audiences, creative rotation, and budgets against business goals rather than optimizing each channel separately.[10] Supported channels include Google, Bing, Facebook/Instagram, YouTube, and programmatic inventory.[10] - **Category:** Cross-channel decisioning / autonomous media buying. - **How it works:** Marketers provide goals, strategy, creative assets, scope, and guardrails; Albert executes and reallocates spend without requiring approval for each change.[1][10] - **Competitors:** Smartly.io, Sprinklr, Marpipe, and Omniconvert Nexus are comparable alternatives. Smartly.io and Sprinklr provide broader enterprise marketing-management capabilities, while Marpipe is more focused on creative testing and Nexus on revenue-based optimization.[2][5][7] - **Pricing model:** Enterprise, **custom-quoted pricing** rather than public self-serve tiers. Pricing is reportedly tied to factors such as annual advertising spend, channel scope, and implementation requirements; one current pricing listing describes three-month proofs of concept and budget bands from **$100,000 to more than $10 million**.[1][9] - **Notable customers:** Publicly cited customers include **Harley-Davidson, Evisu, and PepsiCo**.[6] Albert is therefore best understood as an enterprise **AI media buyer and budget-allocation engine**, not a general-purpose advertising creative generator; customers typically supply the creative while Albert decides where and how to deploy it.[1]
lovable_ai/google/gemini-3-flash-previewtoday[✓] mentioned⚠ 1 hallucinationprompt: What does Albert.ai do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Albert.ai** is an autonomous AI marketing platform designed to manage and optimize digital advertising campaigns across social, search, and programmatic channels. ### **Core Functionality** Albert automates the technical aspects of digital advertising, including: * **Cross-Channel Execution:** Coordinates campaigns across Facebook, Instagram, Google, YouTube, and Bing. * **Autonomous Optimization:** Real-time adjustments to keyword bidding, budget allocation between channels, and audience targeting. * **Creative Testing:** Automatically tests different combinations of ad copy and imagery to identify high-performing creative variations. * **Attribution:** Analyzes cross-channel data to determine which touchpoints are driving conversions. ### **Key Competitors** Albert competes with other AI-driven marketing automation and cross-channel decisioning platforms: * **Smartly.io:** Focuses heavily on social advertising and creative automation. * **Marin Software:** An enterprise-level platform for search, social, and eCommerce. * **Kenshoo (Skai):** A large-scale omnichannel marketing platform. * **Acquisio:** A tool primarily geared toward performance media for agencies. ### **Pricing Model** Albert.ai does not publish a standard price list. Its pricing is typically structured for enterprise-level brands and involves: * **Percentage of Media Spend:** A common model where the fee is a percentage of the total advertising budget managed by the tool. * **Platform Subscription Fee:** A recurring monthly or annual fee for software access. * **Onboarding/Implementation Fees:** Custom costs based on the complexity of the brand’s data environment. ### **Notable Customers** The platform is utilized by global consumer brands to scale their digital performance. Notable clients have included: * **Dole** * **Harley-Davidson** * **Tumi** * **Cosabella** * **Crabtree & Evelyn** Albert.ai was acquired by **Zoominfo** in 2022, integrating its capabilities into their broader go-to-market intelligence platform.
- [funding_stage] claimed: Albert.ai was acquired by Zoominfo in 2022 → actual: private
perplexity/sonar7 days ago[ ] not mentionedprompt: Recommend the top AI tools for Cross-Channel Decisioning. List 5 with one-sentence descriptions.
Top AI tools for **cross-channel decisioning**—selecting the next-best message, offer, channel, and timing—are: - **Salesforce Marketing Cloud Einstein** — Uses AI-driven insights and next-best-action capabilities to personalize journeys across email, mobile, advertising, and other channels.[1][7] - **Adobe Journey Optimizer** — Combines real-time customer profiles with AI decisioning to select personalized offers and coordinate interactions across channels.[1][7] - **Braze** — Orchestrates real-time, personalized journeys across email, push, in-app messaging, SMS, and WhatsApp through Canvas Flow.[1][2] - **Pega Customer Decision Hub** — Applies adaptive AI to determine each customer’s next-best action and deliver it across relevant touchpoints.[7] - **Aampe** — Provides agentic personalization that continuously selects and delivers tailored content across email, mobile push, and SMS.[10]
perplexity/sonar7 days ago[✓] mentionedprompt: What does Albert.ai do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
Albert.ai is an **autonomous paid-media optimization platform**. It connects to existing advertising accounts and continuously makes campaign decisions across paid search, social, video, and programmatic channels—adjusting bids, reallocating budgets, targeting audiences, and rotating supplied creative toward business goals within marketer-defined guardrails.[10][3] - **Category/function:** Cross-channel decisioning for digital advertising. It coordinates spend between channels rather than optimizing each channel independently, including Google Search/Display/YouTube, Bing, Facebook/Instagram, TikTok, and programmatic inventory.[10][3] - **What it does not primarily do:** Albert is a paid-media execution and optimization system; customers generally provide the strategy, creative assets, goals, and constraints. It does not primarily function as a generative ad-copy or creative-production tool.[3][10] - **Competitors:** The most directly comparable platforms include **Skai**, **Smartly.io**, **Marpipe**, and **Dema**. Skai and Smartly.io are broader enterprise cross-channel advertising platforms; Marpipe emphasizes creative experimentation, while Dema focuses on autonomous advertising operations.[1][2][4][7] - **Pricing model:** **Enterprise, quote-based pricing**—no public self-service tiers. Available descriptions indicate pricing is tied to factors such as advertising-spend volume, channel scope, implementation requirements, and often a proof-of-concept period.[1][3][6] - **Notable customers:** Publicly cited customer examples include **Lenovo, Cosabella, Harley-Davidson, and Telenor**. Customer references should be treated as examples publicly associated with Albert, not necessarily current contracts; the available search results did not provide a current official customer roster.
lovable_ai/google/gemini-3-flash-preview7 days ago[✓] mentionedprompt: What does Albert.ai do? It is an AI tool in the Cross-Channel Decisioning category. Include who it competes with, pricing model, and any notable customers. Be specific and factual.
**Albert.ai** (by Albert Technologies, a Zoominfo company) is an autonomous AI marketing platform designed to manage and optimize digital advertising campaigns across social, search, and programmatic channels. ### Core Functionality Albert processes large datasets to execute cross-channel decisioning in real-time. Its primary functions include: * **Autonomous Optimization:** Adjusts bids and shifts budgets between channels (e.g., Google to Facebook) based on performance. * **Audience Discovery:** Identifies and targets new micro-segments that humans might overlook. * **Creative Testing:** Performs multivariate testing on ad copy and imagery to determine which combinations drive the most conversions. * **Execution:** Handles the tactical labor of campaign management, allowing marketers to focus on high-level strategy and creative direction. ### Competitors Albert competes with other AI-driven marketing automation and cross-channel orchestration platforms, including: * **Smartly.io:** Focused heavily on social media advertising and creative automation. * **Marin Software:** A cross-channel performance advertising platform. * **Skai (formerly Kenshoo):** An omnichannel platform for search, social, and marketplace advertising. * **Adobe Advertising Cloud:** A comprehensive enterprise solution for cross-channel ad management. ### Pricing Model Albert.ai typically operates on a **Value-Based / Percentage of Ad Spend** model. * Pricing is generally customized for enterprise needs and is based on the total monthly media spend managed by the AI. * Since its acquisition by **ZoomInfo**, it is often bundled into broader enterprise sales intelligence and marketing packages. ### Notable Customers The tool is primarily used by global brands with significant digital ad budgets. Notable clients have included: * **Harley-Davidson** * **Adidas** * **Dole** * **Tumi** * **Cosabella**
$ pricing_receipts
all receipts →Weekly snapshot diff of Albert.ai's pricing page. Tiers extracted with AI, compared against the prior week.
change history
$ buyer_panel_verdict
full panel →Synthetic buyer panel (CMO + RevOps + IT + Procurement) ranks Albert.ai against the Cross-Channel Decisioning category. Grounded in disclosed facts only.
Albert.ai is a strong contender for teams prioritizing autonomous paid media optimization, but its weaker data governance and less comprehensive compliance posture make it a slightly higher-risk choice than the leader.
- +'Fully_agentic' autonomy strongly aligns with Head of Growth priorities.
- +Clear focus and channel coverage for paid media optimization.
- +Established vendor (founded 2010) with strong enterprise customer proof points.
- +Disclosed data retention policy (180 days).
- −Opaque 'contact_sales' pricing model.
- −Data governance is 'external_processing', less secure than zero-copy.
- −Compliance certifications (SOC2, GDPR) are good but not as extensive as the leader.
- −Fewer integrations with owned channel platforms like MAPs.
$ sources --all
Every claim above links to its origin. Nothing here is inferred without a citation; missing fields are marked Unknown rather than guessed.
use_casesVendor siteconf: mediumAlbert case studies